Welcome to the Pretty Okay Podcast, a chill (but sometimes spicy) small business podcast for people who are crazy enough to have one. Hosted by the Founder of Enji, Tayler Cusick Hollman, we cover everything from basic business practices to small business marketing. We sit down with some of our favorite small business owners and experts who share their stories, real-life experiences, and advice, all while keeping it (very) real and honest.
Tayler - 00:00:05:
Welcome everyone to this month's episode of the Pretty Okay Podcast. I am your host, Tayler Hollman. And today we are talking about one of the facets of marketing that I honestly am like, I don't want to touch this. And so I am so thankful to have, actually like every time I think about it, I'm like, I have known Jaymie for so long. And so I am very excited to have my friend, Jaymie Tarshis here on the show as a guest because guys, ads are her jam. She is the person that knows all the things. So Jaymie, welcome, welcome to the Pretty Okay Podcast.
Jaymie - 00:00:46:
Thank you for having me, Tayler. I'm excited to be here to chat with you today.
Tayler - 00:00:50:
Yeah, it's going to be fun. I mean, honestly, I was thinking about it just this morning that we met at a Creative Mornings way back when.
Jaymie - 00:01:00:
I mean, I was wondering, I was like, I knew it was an event, but I didn't know it was Creative Morning specifically, but yes, it was so long ago. I think like, I had maybe just moved here. I've been in San Diego now for like eight years. I think it was shortly after that. So we've known each other for a while. We're pretty much OGs in the business space at this point.
Tayler - 00:01:18:
100%. I'm very confident that both of us, I think I was just a touch ahead of you in having started my business. Cause I think it was like 20, it was probably 2016 or 2015 ish that we met. And so, yeah, like we were just, oh, you're also doing this crazy adventure called self-employment. Like let's be friends. Also the fact that we're both half Filipino, I think, it's not very often that I meet another like Hapa person who gets, who gets the dynamic of having Filipino parties being a part of your childhood, and then also something very opposite of growing up in a family with Filipino parties.
Jaymie - 00:02:00:
Absolutely. Yeah, absolutely. I know it's very rare that I meet someone else who has that kind of same background, but I'm glad we can relate on that aspect because if anyone knows any Filipinos, we have a different kind of culture and background that we come from, which is it's good in a good way. It's very fun, but different.
Tayler - 00:02:19:
Yep. It is fun and different. Okay, so like I said when I was introducing you, you are an Ad Specialist, which is one of those things that so many small business owners. They have very conflicted emotions about it. And so before we dive into all of the meat of what we're going to talk about today, just in case someone hasn't met you before, will you introduce yourself?
Jaymie - 00:02:47:
Yes, definitely. Yeah. So I am a Facebook and Instagram Ads Strategist and Consultant, and I specialize in working specifically with other coaches, consultants, experts, service providers, people who are using their unique gifts and skills to better the world. I have worked with all sorts of different businesses over the years, but I have a passion for working with other people who are doing something similar to myself where I feel like I'm creating a positive ripple effect in the world by helping you amplify your programs, your services, the things that you're doing to better other people's lives. I love being the person behind helping make that a bigger impact. So, yeah, that's a little bit of introduction to what I do.
Tayler - 00:03:31:
You know, I love the way that you describe or introduce yourself because I can pick up little brand words here and there that I see in your messaging all the time, which is super fun. The super marketing nerd is like, oh, Jaymie has a great pitch about who she is. And it's so cohesive with the rest of her marketing. But again, super good.
Jaymie - 00:03:51:
That's good to hear. I try to work on my own marketing more than just preaching it to people as well, right? So that's good to hear.
Tayler - 00:03:59:
Which is hard to do. It's very much when you're a consultant, it's very much like the cobbler has no shoes, right? Where you're so ingrained in making sure that you're serving your clients and customers that oftentimes by the end of the day, you just don't have any capacity to do that work for yourself. But I know that you do, which is awesome. So, okay, today we're going to be talking about runnings ads yourself as a small business owner versus hiring an agency. And I think that a lot of people find themselves debating whether or not they could actually do it themselves or if they need to go and hire someone because A, there's like the knowledge gap of understanding the ad ecosystem. But then on the flip side of things, feeling as I just literally did the deepest exhale, do I have the time to manage this marketing channel on my own? And so I know that you like a spicy take as much as I do. So before we dive into the whole concept of running ads on your own, what is your hot take on working with agencies as a small business owner?
Jaymie - 00:05:19:
Yes, that's a great question because I used to have my own agency myself. And obviously I pivoted more into like the consulting teaching side of things. And I have nothing against agencies. I definitely think there will always be a time and a place to work with a marketing agency. But I would definitely say that the need to work with one has changed a lot over the years. I think that for a lot of business owners, they actually do have the capacity and the ability to be able to run their own ads without having to work with an agency, which is going to save them thousands of dollars per month in agency fees, which is just more money you can put into your marketing so that you can get more of an ROI and grow your business until it's at a point where maybe it does make sense to work with an agency. But I think there's a huge misconception around like, oh, if I want to run ads, there's no way I can do it myself. I have to hire somebody. And that used to be the case at one point, you know, I've been in this game for a very long time now. And I will say at one point that probably was necessary because of what was required to set up ads. But there is so much education out there these days. It's so much more easily available than when I was getting started. I felt like I had to like sift through like the, I don't know, the Google YouTube web of things to even get like the tiniest snippets of good information. And maybe in some cases too, it's become harder. I don't know how to define what's good because there is so much out there, but it's out there and there's great courses available. There's people who are teaching this stuff now. And then on the other side of things, I've just seen how much easier the Facebook ads platform has actually become over the years, which has made it so that it's not as difficult for a small business owner to go and set up themselves. They don't have to be some like marketing tech wizard. So my take is, there's always going to be a time and a place for agencies, but I would say probably most of the small business owners out there that are debating. Do I need an agency to run ads? Probably don't.
Tayler - 00:07:16:
Yeah. You know, I think one of the things that we all need to remember as small business owners is the scale that we're trying to do something at, right? And so if your ad budget isn't, you know, $10,000 plus a month, which if it is good on you, you clearly have like, an investor, great cash flow or something else that most of us are trying to like play in the space of, hey, maybe we have a couple hundred dollars a month, $500 a month to spend on advertising. And when that's the case, I mean, you can't be spending thousands of dollars on an agency to manage that $500 ad budget. It just doesn't make sense from a scale perspective, right?
Jaymie - 00:08:05:
Exactly. Yeah. I mean, if you're only spending a few hundred dollars a month, even if you're getting a two to four X ROI, that doesn't even pay for the agency fees at that point, right? So and that's kind of the issue I started to see over the years and why I maybe made more of the transition from the agency side of things to consulting and teaching more business owners is because, I saw there was a big gap in the market where there were business owners who wanted to run ads, but they just did not have the budget to work with an agency. And I didn't feel like that should be a barrier to hold people back from using ads because you really can be using ads almost any stage in your business. Now, I do think that they're going to work better for you. If you have a more of an established brand, you have a really clear idea of like who your target customer is. You have a proven product or service that you've gotten testimonials on and you know gets people results. But, even if you have a small budget, you should still be able to use them, even if that's only a few hundred dollars a month, because there's such a great way to immediately start getting in front of more of your ideal customers. So, yeah, I definitely think that even if you'll have a small budget, you can use them. But that's why it doesn't make sense in most cases for you to be working with an agency until like you said, you're spending over that 10k a month mark, where then you're going to have the return to have it make sense for someone to manage it. The other thing that I don't think people realize is that until you're spending at that type of a level, ads are actually very simple and easy to run. So I think there's a big misconception out there that you need to be testing new things all of the time and constantly coming up with new ad creative and copy and testing all these different audiences and putting so much time every single week into running your ads. And I would say until you're spending at least 10K per month, but even more than that, you don't need to be putting all of that extra time into your ads. Sure, you can be testing new things maybe once a month or maybe once a quarter. But for the most part, you should be able to get ads set up for your business that run for you for weeks or months at a time and continue to bring you pretty good results with minimal effort on your end. I always recommend that if you're running ads, you're tracking your results weekly and you're going in there and you're looking at the numbers, right? But once you get something dialed in, it does not take that much work. So I just think that there's like this big misconception around what it takes. And that's why you think, oh, I don't have the time to do it myself. I need to have somebody else do this. But when you realize that if you're only spending a few hundred dollars per month, it's actually very simple. It doesn't require a ton of your time. Then I think you can see how it would make more sense for you just to go ahead and do it yourself.
Tayler - 00:10:35:
Yeah, totally. So that actually flows great into my next question of like, why, why not? Right. So what are the reasons that small businesses should run ads. And so talking to the person who maybe needs to be convinced a little bit on why this is a good thing to fold into their overall marketing strategy. But then also, what are the reasons that a small business should not run ads? Like, there are some people out there that we got to talk off of the ledge because there are folks that think like, oh, the ad will be like the solution to all of their problems, right? And that's not the case. So let's start with the, you know, I'm not an optimist. I'm a realist. But let's start with the positive side of this question. So why, why should a small business think about running ads?
Jaymie - 00:11:31:
Yeah, that's a great question. I think the very first thing that comes to mind for me and the reason why I started really exploring ads in the first place, because I used to have a background doing all sorts of things in marketing, right? I've worked in social media management. I've created content. I've done SEO. But what I realized with ads is that they are the quickest, cheapest way to immediately get in front of more of your ideal customers. So I think most small business owners out there know that they have to do some sort of marketing, right? You have to be doing something to grow and get in front of more people. And most of the things that we are taught to do, posting on social media and creating content, being one of them. It takes a lot of time and it's very slow growth, right? Even if you're posting daily and you're doing all of the right things. It's still so hard to get your brand out in front of more people. Like, I mean, it's a battle with the algorithms all the time. So it's like if you're just ready for like a guaranteed way, like you spend money on ads guaranteed you will get in front of more people. It's the quickest, fastest, cheapest way to do it. I also have a background in Google ads and I've used other ad platforms. I've even started to experiment in the last couple of years with TikTok and other platforms. But Facebook and Instagram ads are still the cheapest platform. So you're going to be able to get the most for your spend. So I think that's the first reason. But also it's like ads. I look at it as like once you already have a marketing process of some sort. So maybe you have a lead magnet or you have some sort of like intro offer that, you know, when people come and they find that they end up becoming a customer of yours, right? So you already have some sort of marketing process in place. Well, I look at ads as just basically adding fuel to that process so that you can just light on fire. So if you only have X amount of people coming to you every month. Now, this is going to be a way to start getting 50, 100, thousands of people in through that marketing process. So it's just going to help immediately amplify anything that you already have going on in your business. So I think that if you're looking to generate leads, if you're looking to make more sales, and again, if you already have a proven offer in your business, there's really no reason you should not be using ads because it's like you already have all the pieces in place that just by spending money on them, you're going to start seeing results. Now, why you shouldn't use them is if you're not ready, you shouldn't use them if you're not ready for ads. That's really the only time I don't recommend using ads is because kind of like what you were, I were talking about before we got on this call is that ads are not, you know, the end all be all solution. And just because you run ads does not guarantee you'll get results for your business because Ads are just a tool to get more traffic. Once you get that traffic, you have to know how to convert that traffic, right? So if you don't have a process in place to do that, if you're still trying to figure out who it is that like, who your market is, if you're still trying to create your offer and figure out if people want it and how to sell it, you don't have any reviews, you don't have any testimonials, anything that's going to make it easy for people to understand why that is that they should buy what you're selling. Then ads are only going to amplify that problem. So they can work for you either way. But I would just say like, if you don't have some of the foundational pieces in your business dialed in yet, then you don't want to jump into using ads too soon. It's definitely something where you want to use them once you are ready. And you know that getting in front of more eyeballs is going to help immediately amplify what it is you're doing.
Tayler - 00:14:51:
Yeah, I love that way of thinking it that ads can amplify what's good and working about your business, but it also can amplify what's not working about your business and marketing. So that is a huge takeaway that I think everyone needs to burn across the front of their brain when they're thinking about whether or not doing ads is right for them. Okay, so now that we have that big takeaway of ads literally amplify what's good and bad, what's working and what's not about your business, I'd love to talk about mistakes, because ads are a place where you have ample opportunity to make mistakes. And so I'd love to hear your one mistake, your top mistake that you see small business owners making when they're working with an agency to run ads? And then also what's the top mistake that you see when small businesses are DIYing their ads?
Jaymie - 00:15:54:
Okay. Yeah, that's a great question. So I would say the top mistake when you're working with an agency is 100% relying on that agency to do everything for you. And what I mean by that is you pay this agency, you have them create your ads, but you have no actual idea of what the plan is to make it so that when they start those ads, how are you actually going to get your traffic to convert? So, a lot of times what I hear happens from people is I'll work with an agency, they'll spend a boatload of money, and then they get absolutely no results. And the agency doesn't know why, and they don't know why. And that's obviously a huge problem because you're completely just relying on them to do everything for you. You should have an idea of how the marketing process in your business works. So where do people need to land in order to find you? How do they end up converting into your world? Do they come in through a free lead magnet? Do they come in through some sort of intro offer? What actually gets people in the door? And then after you get people in the door, you have to have an idea of how your marketing process works to convert people. So are you using email marketing? How are you following up those people? Are you working with a sales team to call those leads and get them to convert? You have to have an idea of how your marketing process works. And even beyond that, have an idea of your numbers. So know when somebody comes in, how many people convert from your free thing to your paid thing or from your intro offer to your paid offer so that when you start running ads, if you're not hitting some of those numbers, if you're not meeting those KPIs. You can look at that and make the decision of, okay, well, what needs to be tweaked? What needs to be changed? Because the thing that I've learned working in marketing for so long is that not everything's going to work right away. And marketing is sort of an experimental process, right? And so if you're just 100% relying on somebody else to do that for you, then, and to, and to be the only expert in that, then that's where it takes away your power as a business owner. So the more that you know how that stuff works before you outsource it to somebody, which is why I encourage people to learn it first is because then you're going to have a really clear idea. It's almost like handing over the plan then to somebody else that you already know is like proven. And then they can just sort of scale that up, right? So I think it's, that's really honestly the biggest mistake that I see business owners making when they're working with an agency is they just expect them to know everything, to tell them everything. And they want to sit back and have sort of blind eyes to what's going on with those ads. Because most of the time that agency probably is creating great ads themselves, but then it's what's happening after somebody clicks on the ad. Like, where are they going from there? Where are they dropping off from there? And it's knowing that stuff. That will really empower you to be able to get results, whether you're doing it yourself or whether you're working with an agency.
Tayler - 00:18:42:
Yeah. You know, I'm a big fan of KPIs, right? And so I think one of the things that a lot of small business owners emotionally try to do is just like pass off the things that they are least comfortable or confident around. And ads definitely land in that category when I think about the people that I have the opportunity to talk to. But when push comes to shove, whenever you're working with a consultant, an agency, even if you're outsourcing something to a VA or a contract employee, it is still your responsibility as the business owner to understand how to make judgments about what is working and what is not working, and then to contribute to the solution. Like we can't paint ourselves into a corner and just think, well, someone else will fix it. Because the truth of the matter is no one gives enough shits about your business, right? Like there are people like you who I know are good people. That's why we're friends. And I have all the confidence when I am having conversations with people and they're like, who should I talk to? I'm like, go talk to Jamie, right? Like, I trust you. But you can't trust everyone to care as much about your own business as you do. And so it really, I'm just, I'm always like a beating drum about this. You got to take ownership and a certain level of responsibility over things that even that you're passing off to an agency. I think almost like more so because you are spending so much money in that investment. But so what's the big mistake that you see people making when they're DIYing their ads?
Jaymie - 00:20:31:
Yeah, definitely. So I find that honestly, the biggest mistake nowadays, when I see people DIYing their ads, more comes down really to the setup of the ad itself. So I think at this point, a lot of people have figured out, you know, because we have to do so much marketing on social media and whatnot, people figured out how to write their copy. They figured out how to get, you know, some sort of still graphic, maybe even a video together. And they've figured out how to do some of those basic components to put together an ad. But then they get into the ads manager and they try to just quess their way through setting it up. And they end up missing out on a lot of the key components that will actually make it so that Facebook is able to put your ad out there and optimize it in the best way possible to get your results. So I find that like their setup is wrong. They're not using the right objective in the ads manager. They're not testing different audiences or testing different creatives or copy to maybe see what works. They're just taking like one thing that they put together. Throwing it up into the ads universe, and setting it up in the easiest way that they know how to click through. The back end as possible without maybe taking some time to educate themselves on the proper way to do it. And then once they do set that ad up, they're also not tracking anything. They don't know what numbers they're looking at. So whether their ad is working or not, they don't really know why or why not that that's happening. So. I think it's just overall kind of a general lack of taking the time to properly educate themselves before doing it. But like I said, I think that most business owners have figured out how to do some of the pieces at this point. But then it's like, you have those pieces, you get excited about wanting to get some ads set up and out there. And maybe you aren't doing it. Most of the time you aren't doing it in the best, most optimal way.
Tayler - 00:22:18:
Yeah, it's almost like blind faith and overcommitment gone wrong, right? You're just like, this is the, I'm going to put these eggs in this basket and then like, they're going to definitely turn into chickens. And it's like, well, but wait, like you only did these like few things. So yeah, that's for sure. And that ties back to that point of view and perspective, and I think that hope that a lot of people have, and this ad will fix everything. And I just need to set up the ad, right? And so they take the shortest. Line to get the ad set up and they forgot all these other pieces. So, okay. So you, you mentioned, you mentioned Meta and the, the ads manager. Everybody has a very complicated relationship with Meta. You know, my personal beef with it is because I'm not someone who's in it at any sort of regular interval like you are. I feel like every time I go back in, it's like, why is this different? Like, you put time and energy into learning the happy path of how you need to do what it is you're trying to do. And then all of a sudden it's like not there anymore. So what are some of the new features that Meta has added to the ads manager that you're like, these are really great for small business owners?
Jaymie - 00:23:48:
Yeah, definitely. Just to speak on your point really quickly about like things are always changing back there. I agree with that. What I'll say though is, they're always just moving things around ever so slightly, it's not actual big updates or changes. It's just that they maybe move a button slightly. And so, you know, just know that most of the time, if things look different, you just have to maybe look around a little bit and it's pretty much the same. I actually find that they don't make really, really large updates that often at the platform. I'd say maybe every few years. But they have implemented a lot of new features over the last, I'd say like year to two years that I've seen specifically they're implementing to make the process easier for business owners to run ads. I think they are also realizing as a platform, if they want to continue getting people running ads on their platform, they need to make it accessible, right? I mean, this isn't a change in the last year, but if I don't know if you remember Tayler, but like, eight, 10 years ago, if you set up ads in the ads manager, there was like the power editor. And it was like this very techie platform. And they've totally shifted away from that over the years because I think they just realized like they, if they're only expecting like marketing wizards and like tech wizards to be able to set up ads, that just won't happen. Right. So there's, that's not a thing anymore. And then even within the ads manager. They've implemented some cool stuff over the last year. So one of those is simplified campaign setups where they'll actually automatically choose a lot of the options for you in the ad process. So you basically just have to tell them what your goal or objective is. You don't even have to really input targeting in a lot of cases, and they'll do a lot of the work to sort of like speed up the process of setting up an ad for you. Now I don't use that because I still like to have a little bit more control over setting up my campaigns, but if you're using ads and you are intimidated by the process of setting them up, you can use that. And it's going to be a easier way to get your ad set up while still being able to tap into a lot of the features that they offer. Another thing that they've implemented in this last year is something called Advantage Plus. So Advantage Plus is essentially where they now, this is actually the default feature when you go in the ads manager. So instead of them having you select, or yeah, having you select your targeting options inside the ads manager, Advantage Plus is now turned on where you can provide suggestions to Facebook of who you want to target, but they're actually going to use all of the data that they have accrued over the last like 15 plus years to help find the right people for your business. And the more that you've been running ads, the longer you've had your pixel installed, the more data that you've personally given them about your business, the better they're going to be able to do with this. But it's a great way to not have to stress so much about who it is that we're targeting because you can give them a couple of ideas around, well, I know my audience probably likes this page or this business or this company or this interest. And then they can sort of use that information combined with your ad copy and your creative to go find the right person for you. So I used to feel like targeting was the hardest thing with ads. And there was all of these like tricky, like little nuances that I would teach people in order to get in front of their right target audience, where nowadays. I actually think the more you try to get really choosy and narrow down who it is that you're trying to reach. It makes it harder for Facebook to find those people. So it's nice because you can do a little bit less work. And as long as your ad copy and your creative is really speaking to the person that you want to reach, they're actually going to use that information to help target your ads. I tell, I say a lot these days that your ad copy and your messaging is the new targeting. So you just need to be really clear in your ads. Who is it for? Right. By like calling out who your ideal customer is, or if you're working with local businesses, like targeting, you know, calling out that local market and just being really clear about who that ad is supposed to be attracting. They'll be able to use that information and then use that to get in front of more people. So that's one thing. Another thing that they started doing is something called Standard Enhancements. And that's where they are now basically taking your ad and you can choose to turn standard enhancements on or off, but I recommend leaving it on. Because what Facebook will actually do is they'll tweak your ad slightly, if they think it'll help drive better results. So in some cases, maybe they're adding music to your ad. In some cases, maybe they're moving around some of the copy from like your headline to the main copy on the ad if they think that it's going to help you get better results. They might like brighten your image slightly. I've seen lately some ads pulling up in my feed where they're kind of doing like an animation feature over the text, just to kind of make the text pop a little bit more. So little things like that, that now too, instead of us having to test a million different types of things, you'd be like, what's going to get people to stop? We can put in less options and Facebook will enhance your ad automatically through the standard enhancements, if they believe that it's going to get you better results. Now they won't do it to everybody, but if they think that adding those things are going to get more people stopping and clicking through on your ad and taking action, then they'll do that. So I think that those are just like two of the many ways like that ads have gotten easier. It's like, we don't have to be so crazy and specific about who we're targeting. We can let them do a little bit more of the work for us, which is nice. And we also don't have to go create a million different ads in order to figure out what's working. We can create less and we can let Facebook optimize them for us and figure out what's going to perform the best.
Tayler - 00:29:21:
That's awesome. That's awesome. Well, I'll give some props to Meta in this moment for trying to make things easier for us to do. Even though I still think that they're constantly just like fucking with us for fun. They're like, we'll just move this button from here to here and see how much we can use people.
Jaymie - 00:29:40:
They do like keeping us on our toes.
Tayler - 00:29:42:
Yeah, yeah, they're definitely keeping us on our toes. So I have one last question because I mentioned KPIs earlier. They're a big part of, I think, how small business owners can continually gain confidence, not only around what they're doing on the marketing side of things, but also personally, like gain confidence as a marketer. And so when it comes to the most important, like what are your top three metrics that you always go to when you're looking at an ad and trying to evaluate whether or not it was good ad, bad ad
Jaymie - 00:30:26:
Yeah, definitely. That's a great question. So, when it comes to the ad itself, there are kind of like three main metrics that I'll look at. One is going to be your click-through rate, what they call your click-through rate all. And that is a measure of how many people stop and look at your ad. I like to see that you're getting at least a 3% click-through rate all. Meaning that 3% of people are stopping and actually paying attention to your ad, whether they actually click or do anything else from there, that's a different thing. But we want to know we're stopping at least 3% of people. And I know that maybe sounds low. But that is sort of the average across the board. So if we can stop at least three people, then you're copy, you're creative. It's doing a good job of standing out and getting people to pay attention. Then they have a link click-through rate. So that's actually how many people click through on your ad to your landing page or your website or wherever you're sending people. And I like to see that you're getting at least a 1% link click-through rate. Which then tells us that your ad and really mainly your copy is doing a good job of compelling people and getting them to want to click through and take action. So if you're not getting at least a 1% link click-through rate, to me, that's usually a copy issue. And that's usually where I'm going to go work on improving your ad copy to see if we can get more people, we can convince them more basically to take action. And so those are like two things that will help you if your ad performance is actually doing well. Now, obviously you want to be monitoring things like your cost per lead. If you're generating leads, your cost per purchase, if you're generating purchases, and then ROAS obviously is like the king metric of running ads, which is return on ad spend. You want to see that that's a positive, at least over a one so that you know that for every dollar you're putting into ads, you're getting some back. So those are some of the main things that I look at. And I will say your cost per lead or your cost per purchase will vary a ton depending on your business, what market you work in, whether you're B2C, B2B, and what it is that you're promoting, like what your offer is. But once you start running ads, you should be able to start to figure out some numbers that make sense for your business. You can afford to pay a certain amount cost per lead, because if you can get a certain amount of those people to convert into customers, you can start to figure out what those numbers look like. So that's obviously something I would say we can dive a little more deeper into like if we were to work together, because I have to look at your specific business. But just from an ad standpoint, if you want to look at your click-through rate all and your link click-through rate, those should start to tell you at least if your ad copy and your creative are doing the job that it's supposed to.
Tayler - 00:32:54:
That's awesome. That's great advice. And also because that's, those are always the, it's like some of the top KPIs that I talk about when people ask me like, well, hey, what should I be looking at when it comes to my ads? And those are in the. Those are in like my bucket of evaluating whether or not you have an ad problem versus whether or not you have a landing page problem versus like an off, right? Like there's, there's this whole funnel of things. So that's really great advice. So everyone who's listening, who's running ads, those are KPIs that you should be adding to your dashboard and tracking those on the regular. So, okay, well, that was a great conversation. I feel like I'm a little bit smarter. I feel a little more like this about ads. So I'm hoping that everyone that tuned in did as well. So like I said, you are my Facebook social media ads gal. So I want all of the people to follow you. Definitely get on her newsletter list because that newsletter is gold. That is not something that Jamie is just like willy nilly putting together. It's like chock full of information. But where do people find you on your corner of the internet?
Jaymie - 00:34:06:
Yeah, I would say you can, where I'm most active is on Instagram. So if you're on Instagram, let's connect there. You can find me @theAdExpert. So very easy to find. And my newsletter that you mentioned is linked from my link in bio. So would love to have you join that as well. Like you said, I share a lot of really juicy information in there about what's currently working right now. This is not one of those like fluffy email lists. I really share like tactical, applicable information that you could go apply to your business like today. So, would love for you to connect with me on Instagram. And from there, really, you can find the links to all the things, right? So, if you do come and connect with you there, please send me a DM and say hi, cause I would love to meet you.
Tayler - 00:34:51:
That's awesome. Well, thank you so much, Jaymie, for taking the time out of your day and your week to have this chat with me. I'm so, so excited. I mean, I always, you work, I think, like alone at your computer most days. So I'm always a little bit, maybe too excited to get to see my friends' faces on my screen. But thank you so, so much for, for having this chat with me. That is, that is it for this month's episode of the Pretty Okay Podcast. I will have show notes up on the website, prettyokaypodcast.com. And I, you, your girl is trying to do a better job of, I mean, guys, I manage way too many Instagram accounts. So I'm, this is, take this as my verbal commitment that I'm going to do a better job on the Pretty Okay Podcast account, because it's like one of five that I have, which is too many. But I will, you can find me having some fun over there, but obviously also over on Angie's Instagram account. We will be back next month with another episode. And until then, go forth, do small business things, and we will see you next time.