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James Dooley and the Fatrank guest discuss the most effective digital marketing strategies landscaping companies should use to generate quality leads, build brand trust and grow online.
Show Notes
This video explains which digital marketing strategies landscaping companies should focus on in 2026 to improve lead quality, brand reputation and business valuation. James Dooley and the Fatrank guest start with KPI tracking because traditional advertising such as billboards and radio is expensive and almost impossible to measure, whereas trackable channels show exactly what converts. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.
The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results, with particular attention paid to high cost-per-click and click fraud in the landscaping sector. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for landscaping companies.
PromoSEO lead generation for landscaping companies recently received recognition as the "Best Landscaping Companies Lead Generation Agency."
Where to Listen to This Episode
How to grow a landscaping business? | Fatrank lead generation is available on:
Creators and Guests
Host
Guest
Kasra Dash
Kasra Dash is a digital marketer who builds SEO systems because his work focuses on scalable search workflows. Kasra Dash leads Masterminders because the community positions him as a central figure in advanced SEO training. Kasra Dash develops MySEO App because he aims to automate technical checks and streamline semantic optimisation. Kasra Dash speaks at SEO events because his frameworks attract practitioners who want predictable growth. Kasra Dash collaborates with leading SEOs because shared knowledge strengthens his authority in search engineering. Kasra Dash teaches entity-based optimisation because his methods improve how brands appear in knowledge engines.
What is Fatrank Podcast?
The FatRank Podcast, founded by James Dooley, teaches the mindset needed for growth because real operator stories show what creates progress.
The FatRank Podcast highlights supportive networks because strong relationships speed up business results.
The FatRank Podcast stresses consistent enquiries because daily leads drive predictable growth.
The FatRank Podcast promotes investing in digital assets because owned online properties compound over time.
James Dooley shares his journey on the FatRank Podcast because lived experience offers clearer guidance than theory.
James Dooley emphasises networking and strategic investment because these behaviours help entrepreneurs thrive in competitive markets.
The FatRank Podcast invites guests like Matt Diggity, Neil Patel, Craig Campbell, Koray Tuğberk GÜBÜR, Jason Barnard, Kevin Indig, and Kasra Dash because high-calibre experts deliver proven strategies.
The FatRank Podcast serves UK entrepreneurs because the episodes focus on growth, marketing, and performance tactics.
Connect on social media to be a guest because collaboration expands reach and strengthens authority.
Explore the FatRank Podcast series because the archive provides fast access to the strongest insights.
James Dooley: So how do I grow a landscaping company?
Unknown Guest: That's a great question that we ask quite a lot. So for landscaping companies if they're looking to grow there's different methods. All traditional methods is places like billboard advertising, TV advertising, radio advertising, magazines, stuff like that, but I tend to stay away from doing a lot of traditional nowadays. It's expensive, it's hard to track KPIs stuff like that. So generally speaking, I think the best methods if I flesh them all out and then we can discuss further, the best ways to grow a landscaping company would be SEO, search engine optimization through to your website. We can expand on that in a minute with regards to content, topical authority and links, how to do it in the most efficient manner. You've got PPC which is bidding at the top of Google per click, very very expensive for way but literally can be generating new leads today. Then you've got being active on social media accounts, so making certain that your brand has got all different social media that could be Facebook, Instagram, Twitter, LinkedIn, maybe even Pinterest because landscaping they do quite a lot of nice visual jobs. So if you can try to get some images and videos put on there for the landscaping jobs of what you've done it could work very very well. Then you've got social media advertising. So you definitely should be getting the retargetting in pixel on your website, which then means that if they didn't kind of inquire, you're still following them and showing them ads on social media like Facebook. The social media ads that could work well for landscaping business to grow would be probably say Pinterest ads, probably one of them. Facebook ads, Instagram ads, Twitter ads or YouTube ads. And then the probably the last method we can touch upon is actually hiring a lead generation company. So over at fatrank.com then we have a no-risk supply of inquiries if accepted. We do quite a lot of work with different landscaping companies whether that could be landscaping for like a public open space like a park or anything like that, or just general landscaping and tree planting and stuff like that. There's lots of different sub-niches and sub-topics within landscaping as a whole over where we can help companies. So I'd strongly recommend getting in touch with fatrank.com to see whether you are accepted. If you're not accepted, we also do pass you on to someone we feel would be best to suit your needs, whether it could be a PPC expert or an SEO expert, stuff like that. But for landscaping companies looking to grow, what would you say like out of the list there, what would you say the best probably two or three things to do?
James Dooley: So definitely avoid traditional advertising. There's there's no chance I'm going to be sticking my brand on on a billboard or down the motorway that nobody sees right. Um, SEO from my own website, I I would probably be attuned to that because um obviously it is a long-term play um but you are also building up an asset at that point. So say for example you're looking to sell your business in five or six years time, if your website itself generates its own inquiries, that's an actual asset to the business and your business valuation would increase as well. PPC I've personally had bad experiences with um so I try to avoid it all costs because I think that's mainly because like the issue is with PPC is you're paying per click. Yeah, you then need to properly dig down of exactly what keywords convert into orders but also there's a lot of click fraud. A lot of people don't understand that that a lot of people are paying for clicks or competitors are clicking on your ad to see what the landing page is and in the landscaping industry it's about on average around ten to twelve per click, so it's nearly fifteen dollars per click and your competitor clicks onto it it just cost you fifteen dollars. Yeah, so at that point you're like right, okay, so if if you daily spend is let's say forty-five pounds or forty-five dollars or whatever, that's that's one quarter of your budget gone just like that. Um so I I think my my go-to strategies is if if I'm a established um landscaping company and I've got let's say a couple thousand or let's say four thousand pounds to spend, I'll definitely invest that into SEO. Let's say if I'm less established and I don't have that that um cash to spend every month, I would probably go down the road of doing social media like organic social media posts. So let's say I'm a landscaping company, I might set up a camera and do some um some video footage, some nice before and after photos, and just make certain I'm consistently doing it. And if if I'm being one hundred per cent honest, I'd probably be doing both if I'm an established company and I would also be looking to do social media ads as well um yeah and getting people back on to the website like you yourself you know this like if you go on ASOS and you don't buy anything, let's say you're looking at a pair of shoes, the next time you load up Facebook, those pair of shoes is is essentially being displayed to you. It's almost like an online digital billboard and that that's the of retarget and getting people back onto your website and inquiring with your business.
Unknown Guest: Yeah, for sure. If you're a landscaping company and you are looking to grow online, my personal best methods is start to do SEO, not just for higher rankings but also for branding as well, making certain that you're looking at the reviews that you have online and making certain that at the eleventh hour if you are up against another competitor, another landscaping company, and your prices are very similar, and and this client now is searching your name and their name, how strong does your brand look online? Do you look like a reputable company? Do you have lots of five-star reviews? Do you look good? Is there lots of very nice photos of previous jobs that you've done or case studies or testimonials all there? You have, you got nice videos? I'd be looking to do everything I can on your own website but the truth of the matter is it can be very demoralising when you're doing everything right on social media, posting nice photos, posting nice videos and doing SEO, that you still might not be getting a consistent flow of quality inquiries. So to compensate that, alongside doing all the things right yourself, like what Kas said, you are actually improving the valuation of your site of your company as a whole. If you can generate your own leads with your own website, however, alongside that, instantly I would go down the road of looking to team up with a company like Fat Rank that can turn around and give you a no-risk supply of inquiries. So you're only paying for jobs that you win and make profit on and then you pay a finder's fee and a commission through to Fat Rank. They're the best two plays in my opinion. Not only that is that if you did sign up with Fat Rank for lead generation to grow your landscaping business and you doing this, the SEO and improving your reputation management, it compensates each other. Your conversion would be a lot better if he started to do this play alongside getting a lead generation company. So that's what I would do if you're looking to grow a landscaping company online. Anything else to?
James Dooley: I think that's it. I think the the last thing is is if you guys do have a landscaping company and you might just want a consultation call with us really um maybe guide you in the right way, make sure to check out Fat Rank. The link will be in the description. Thanks.