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Joe Oz and Friends – Laid-Back, Fun & 100% Real Talk for Business Owners Who Started Small
Every big business starts as a small idea. Joe Oz and Friends is a podcast for the hustlers, risk-takers, and underdogs who built something from the ground up. Join Joe Oz as he sits down with entrepreneurs, real estate pros, and business owners who started small and scaled big—sharing their crazy stories, biggest failures, and the lessons that got them to the top.
Expect real talk, plenty of laughs, and zero corporate vibes. This is business unfiltered, unscripted, and not too serious—because success is messy, and that’s what makes it great.
No fluff. No gurus. Just real conversations with real people who built it from scratch.
Joe Oz (00:01.56)
Kobe, what's happening?
Koby Sway (00:03.504)
Go on, Joe.
Joe Oz (00:05.292)
Is it weird that your name's Kobe and you don't play basketball really? You had to go sell real estate because you probably weren't very good at it.
Koby Sway (00:12.09)
Hey, I can play basketball, okay? It's just, I wasn't any good, okay? But what's funny is I used to play basketball all the time when I was a kid, and I used to carry my ID around because people were like, your name's not Kobe, your name's not Kobe. I'm like, look, here's my ID. I'm not making this up. They're like, you're white Kobe.
Joe Oz (00:16.703)
Hahaha
Joe Oz (00:27.438)
Hold
Well, we were, you and I were the age when we would like, would like at school, you'd throw something in the trash can and you'd yell, Koby.
Koby Sway (00:38.038)
totally. For sure. All the time. But I turn around and I'd like, what? I'd be like, what?
Joe Oz (00:44.61)
Dude, tell us what you do in the real estate space.
Koby Sway (00:48.326)
So we operate a real estate team, mortgage office, insurance office, title company. Also help on the flip investment side a little bit. So we got all our hands on the cookie journey.
Joe Oz (01:04.098)
Tell me about your personal life. You got married, you got kids, what you do for fun?
Koby Sway (01:10.086)
work for fun. I have three kids, a six-year-old, a four-year-old, and a four-month-old, and two girls and a boy married for going on 13 years. know, rock and roll. My wife's actually on the team as a real estate agent. That's how I got on with the team. To help manage the team was through my wife. So I manage every realtor except for her. I want to make that clear. My wife is the boss of her own business.
I don't tell her what to do in her business. So, but yeah hobbies are tough, but so busy all the time, you know.
Joe Oz (01:43.15)
What?
Yeah, for sure, man. Yeah, like, dude, how old are your kids again?
Koby Sway (01:49.99)
Six, four, and four months old.
Joe Oz (01:53.944)
Wow, congrats man, I remember you telling me that. Yeah dude, today my wife is a nurse, she's at the hospital working today. And yeah, my four year old peed the bed, when we woke up, my four year old peed the bed, nine year old doesn't feel good, staying home from school. It's like a whole thing man, yeah for sure.
We, yeah, tell me about, you made a joke about not managing your wife. Yeah, what's it like working together? Because people would be like, all right, you gotta work together, you gotta parent together, you gotta, or is it like, is it easy? Because it's kind of flexible, because I know most people think that's the case.
Koby Sway (02:23.94)
Hahaha.
Koby Sway (02:32.464)
Yeah, it's been a challenge for sure. We've worked together now five years. I've been managing the real estate side of the business for five years. It was difficult. It was probably close to divorce multiple times. And that's a real thing. It's not easy to work with your spouse. Because when is it, like an example is I bring a new agent on and my wife is like, they suck, they're terrible. it's like.
Well, is it me? Like, I hired a crappy person, so should I take that personally? Like, when am I taking feedback as a husband? And when am I taking feedback as the general manager, the coach, or the team leader? I don't know about the team leader, but kind of those roles, it's tough to define what that is. But I would tell you, it is easier now because she's running her real estate business, even though she is on the team. She is very independent, running her own company. And I've learned through some...
Joe Oz (03:04.8)
Yeah. Yeah.
Joe Oz (03:17.036)
Yeah.
Koby Sway (03:23.11)
trial and practice if you will, that if you communicate, that's going to be a way better model than telling her nothing. So I just overly communicate now with a lot of our businesses.
Joe Oz (03:36.418)
that's really good advice, man. Yeah, for sure. What is your, what's your title at the company?
Koby Sway (03:44.23)
So I'm general manager of the Briamerton. That's what I tell people, at least.
Joe Oz (03:48.736)
Okay, are you out in the field at all? you doing sales anymore? No.
Koby Sway (03:51.216)
Nope. I've never done real estate sales. So I have no real estate experience at all. I was working in corporate America before for a long time, so managing in different roles and districts and directors, and I never did real estate sales, ever.
Joe Oz (04:05.528)
Got it. And then, so you guys will do just under a thousand units this year. Does that sound right?
Koby Sway (04:11.268)
Yeah, we average about anywhere between 950 to 985 the last couple years. So this year we are on track to probably eclipse that 1000.
Joe Oz (04:21.442)
Wow. And how many agents is that?
Koby Sway (04:25.734)
Today on the team we have 58 realtors.
Joe Oz (04:30.998)
So they're working hard, those agents, right? They're doing deals. Will you tell me about that, right? Like, so like a thousand units is no joke. And especially with that amount of agents, I believe. So you're in, did you tell us where you're from or where you live, where you sell?
Koby Sway (04:33.882)
Yeah. Yeah.
Koby Sway (04:45.894)
So we are in Omaha, Nebraska, Council Bluffs, Iowa is a suburb near us, and then Lincoln, Nebraska is a suburb. But the majority of our business, over 80%, is in Omaha, Nebraska.
Joe Oz (04:58.486)
Is there somewhere called Saddle Creek there? Yes. So you, what's the average price point there?
Koby Sway (05:01.082)
Yes.
Koby Sway (05:05.734)
125.
Joe Oz (05:08.91)
That's crazy, man. All right, cool. So can you break it down to me, Like, so you must have like, if you have 50 agents, they're probably all out there like killers, right? Doing probably what, like 10 to 20 units each?
Koby Sway (05:20.198)
you have a minimum expectation of two sales a month or you don't work with us?
So we really try to push for 24 for the year, right? And I've got agents doing 50 some. And of course we have new agents that just started that have two. But for the most part, we try to have two sales a month per realtor. And that's where the money is. I mean, in our business, it, and again, that's average. So I I have in some of my suburbs, it's 275 or 250. So you've got to sell a lot of units to make the income, which everybody says, six figures, six figures. So if you want to make six figures, you've got to sell a decent amount of houses.
Joe Oz (05:54.69)
Yo, do you know Keegan from Florida? Paramount Home Group? I talked to him, I talked to him. We did a pod like a week or two ago. He said the same thing, dude. He was like, dude, you gotta do two deals or a bounce. Now, do I have permission to be direct with you? Do you hold that standard? it like, if 90 days goes by and I'm not selling something, are we like...
Koby Sway (05:58.074)
I
Koby Sway (06:13.51)
Bye.
Joe Oz (06:20.194)
Am I out? Like how do you do that, man? Like if I'm an agent, do you hold that standard, right? And I'll share this, man. I had an aha moment when like maybe we weren't attracting the avatar we really wanted at Oz Group and I had a mentor that said to me, was like, Joe Oz, do you have standards? And I was like, yeah. That's an easy question to answer, right? Yes. He's like, do you have standards? I'm like, yeah. And he's like, cool. And then he pulled up everything. He's like, all right, cool. So there were two metrics. He was like, all right, so Mary,
hasn't sold a house in six months, that's a standard that you'll accept. And you're like, hold on, hold on. And he's like, I'm like, where is he going? He's like, Bob, he's got 500 past due tasks and follow up boss. Is that your standard? And I was like, holy shit, I don't have any standard. No, I don't have standards, you know? So can you talk to us about that and like your journey getting there and how you actually hold the agents accountable?
Koby Sway (07:03.898)
Yeah.
Koby Sway (07:12.797)
Yeah. You know what? I appreciate you sharing that. think what's interesting is when I do interviews with agents all the time, what's so funny is when you're talking to agents in the field, they've been doing it a year or two, and the average realtor in our community sells, 75 % of realtors sell three or less out of the year, right? So when I tell them, you've got to sell 24, they're like, that's never going to happen. And they're like, do you hold the standard? Do you hold the line? And here's what I always tell people is I don't care about the number. I care about effort. So I'm one where you're going to be in the office.
Joe Oz (07:39.64)
Mm-hmm. Mm-hmm.
Koby Sway (07:42.082)
It's that simple. So you're going to come into the office and you're going to attend all of our meetings and you're going to stay late and you're going to come to call night and you're going to grind and I'm going to see your activity because activity if I can see it Joe, I don't care if you're getting the two sales because I can see it. You're putting in the work because some people that come in are 18. They need more time. Some people need sales skills. So I would tell you that I focus on the effort less on the number. So if I see an agent struggling but they're coming in, I give them more time. But we actually look at our
Just so you know, from a numbers perspective, we look at a report every single week. It's my rolling 90 report. And if I have agents that don't have a sale, and I look at six sales in 90 days, So if I see agents underperforming or not selling at all, then we have really aggressive clip conversations, or we have like, hey, this may not be working out for you. Or it might be like, hey, you know what, Joe? I haven't seen the office the last couple of months. You only have three sales. What are you thinking that we should change?
and then let them self discover a little bit. it's like, well, Joe, I think maybe you're getting distracted at home. I think I need to have you come in. I need to have you hit this list and this and that. So like we use those every single week. I'm looking at my 30, 60, 90 report. So I would tell you, we very rarely have agents blank out. And if they're getting 60 days and they don't have a sale, it's an aggressive click conversation for sure.
Joe Oz (09:00.878)
So to oversee that type of, I'm gonna switch gears a little bit, but yeah, essentially you're like, yeah, I think my best agent took her seven months to get a deal, right? And like, you gotta like, you watch those leading indicators, not the last. Like, I always thought it was so silly, when you see like a real estate office, like in social media, they're like ringing the bell for like,
Koby Sway (09:22.68)
Yeah.
Joe Oz (09:22.702)
because they got paid or whatever, right? It should be ringing a bell because you got a listing signed, you know what mean? Or ringing a bell because you said, yeah, so we do the same thing. So we track the leading indicator. We celebrate, one thing that we changed our culture is we celebrate the leading indicators. Like when we do Monday power ups, we're listing signed and buyer offers accepted, right? So to run that org, can you talk to me a little bit about your org chart?
Koby Sway (09:28.651)
totally, that's a win.
Koby Sway (09:39.491)
cool.
Joe Oz (09:52.728)
from the top down, leadership, right? Who is overseeing, because I think you see there's marketing, there's ISAs, there's sales managers, there's deal doctors, there's, geez, I've seen everything, right? Pod leaders, all this stuff, man. So 50 agents, how do you, yeah, can you kind of walk me through what that would look like?
Koby Sway (09:55.482)
Yeah.
Koby Sway (10:09.786)
Yeah.
Koby Sway (10:15.238)
Yeah, and we've tried it all too, pod leaders and all that fun stuff. So today we have the team leader who's still in production. He'll do 25 to 30 million himself.
We have me as the general manager, if you will, and I like to tell people that. Like I'm more focused on recruiting and then behind the scenes, like what tools and support and stuff you need, Joe, to sell a lot of houses, right? And then I've got an accountability sales coach and his job is to help you start and then to help you grow your business throughout the career. And then I have, so I don't do pod leaders. I've got a dedicated accountability sales coach. And then I have an analyst.
a numbers analyst, because we run all these companies, and they give me all the reporting for all of our stuff. So I have dashboards upon dashboards upon dashboards. So he's just a data guy behind the scenes. And then I have TCs, right? I got two TCs that are assigned to realtors. And then I have a bunch of ISAs and VAs overseas as well. But for the most part, that's our leadership team. So it's pretty lean. It's not too crazy.
Joe Oz (11:18.232)
So if, can I repeat that back to you? So you're the general manager, you're doing recruiting, you're doing like systems, models, and tools, and you're maintaining relationships with channel partners and stuff like that, higher level stuff. And then there's a team leader, there is a sales manager, and then you said a numbers person, correct?
Koby Sway (11:24.592)
Yep.
Koby Sway (11:35.248)
We have an analyst, a numbers person that grabbers all of our stuff. And then I have an operations manager that does sales and ops. And that's like onboarding training systems and stuff like that.
Joe Oz (11:37.248)
Analyst, sorry.
Joe Oz (11:51.503)
I'm like drawing it out. Sorry, I like all of this stuff, man. Because there's so many different ways to do it, Because to do what you're doing and run what you're running is really impressive, man. It's really cool, man. I look up to you, And it's cool to see. So who do the agents report to?
Koby Sway (11:54.138)
No, no. Yeah.
Koby Sway (12:07.007)
Joe, I appreciate it.
Koby Sway (12:14.864)
So on a day-to-day basis, it's gonna split between if they need help with like, ops systems back in, my operations manager, if it's front end, sales, overcoming objections, writing offers, in the field, fixing, you know, deal doctor, like you said, that's my accountability sales coach.
Joe Oz (12:31.32)
That makes sense. That's what I wanted. And who does the on-board, so you have a new agent that's onboarding to your org. Who does that onboarding?
Koby Sway (12:32.678)
Yeah, so I kind of divide it into two roles, if you will.
Koby Sway (12:42.178)
Operations Manager.
Joe Oz (12:45.112)
Got it. Is there sales in that onboarding?
Koby Sway (12:48.058)
Yeah, I mean, yeah, I mean, it's like yes and no. Like, I think the other thing that we toy around with all the time is how much do I deliver to them during onboarding? Is it one day, is it two days? So I have tried to deliver a small amount of stuff.
Joe Oz (12:49.118)
But that person's gonna handle all of that.
Koby Sway (13:03.918)
and then I have mandatory meetings for new agents throughout the week that are required to attend. My sales coach runs those. So my operations manager that does onboarding doesn't do a lot with sales. It's just really like, get your Zillow profile set up, your Realtor profile, your Google My Business profile. Here's the CRM, right? Like all the back-end junk, right?
Joe Oz (13:17.876)
Right, right, right.
Joe Oz (13:22.978)
And what it likes for the team leader then, what does that person's job description look like in their day to day?
Koby Sway (13:27.59)
So he's in the field, right? So he's selling 25, 30 million a year, he's dealing with hiring clients, he's going on listing appointments, he's in the trenches. He runs, we have a mastermind every week that he runs, and we have a sales meeting every week that he attends. I run the meeting.
But my team leader will, I will have him jump in on like current market conditions, what's working, what's not, sales objections, since he's in the field. So like I run it and then like I said, the team leader Adam will jump in and give his pitch if you will. But we run an hour and 10 minute meeting. He'll probably talk for 10 or 15 minutes and then I'll talk to the other.
Joe Oz (13:47.448)
Ahem.
Joe Oz (14:05.006)
That's cool. think that's the same, the lean mean part is really important. And I know a lot of teams your size, they do a lot of the overseas, the virtual assistant kind of virtual international partners, whatever you want to call them, right? Cause you're building out on your own. What is the value prop? Like why do we join Kobe's team?
Koby Sway (14:29.955)
It's well.
It depends on what they ask for, right? So if they're looking for leads or they're looking for a just started, but really what it comes down to is I tell people this all the time. You want to get paid like a pro athlete. Every pro athlete I know has a coach. Who's your coach? I have a full-time dedicated sales coach to build your company, right? You have a mentor and I don't like mentors for this reason in the real estate industry. And the reason why I don't like mentors in the real estate industry and I air quoted is because these aren't mentors. These are, and this sounds bad. These are real estate agents that may be built a business 25 years.
They have no idea how to use AI, have no idea how use computers, but they're supposed to tell you how to start a business today. I think it's a joke. So I don't like mentors in that avenue. I like someone that a sales accountability coach, because that's what it comes down to, Joe. Either you made the calls or you didn't. You either added notes or you didn't. You either went on an appointment or you didn't. It's not like, hey, follow me around today and pick my signs up and grab my coffee and talk to two people. You know what mean?
Joe Oz (15:26.83)
Yeah, dude.
Koby Sway (15:28.886)
That's what mentors make you do. They do all the BS. really, that's my, to me, Joe, that's what I say on every appointment or interview or time I sit with an agent is, hey, you're gonna get leads and systems and tech and everyone's got cool stuff. And again, I'm a team. So like, you're gonna get cool stuff from all these other places. But the only thing they're not gonna give you is one-on-one coaching and one-on-one accountability meetings. No broker or team for the most part and within reason, right? Smaller
within reason are gonna do that. Because team leaders sadly are in production. So they don't know how to lead people. They know how to go do sales. But there's a reason why you go to college from a professor and not from some random person at Barnes and Noble. So we're trying to get somebody at Barnes and Noble, and I love Barnes and Noble, but it's like trying to get someone at Barnes and Noble to explain how to do a profession or someone who's going to college. Who would you rather learn from? A teacher or some person has a name tag on?
Joe Oz (16:28.398)
That's awesome, is the avatar? Like who's the person? There's something I haven't recently learned in my business, right? Like dude, I made a huge mistake. was like, one of my defects of character, one of my like blind spots is.
Koby Sway (16:40.816)
We've all done it though.
Joe Oz (16:48.524)
I'm just overly optimistic and I think everybody can do it. Like if I can do it, I think I'm a dummy, right? So if I can do it, anybody can do it. You know what mean? And then I also think like...
Koby Sway (16:50.744)
same. Same.
Joe Oz (17:00.142)
I was just saying this man, we were trying to recruit to Oz group or whatever, like I just was trying to recruit everybody. Like I thought everybody was a fit, right? And then I had another mentor like, dude, look back, look back at your people, dude, who are your top three people? What do they look like? What do they sound like? Where do they shop? What do they, know, what kind of cars they drive? How do they treat people? Like whatever that is, right? So now it's like, you know, we found out who, I found out who's not.
Cause dude, I just wanna throw a party, I want everybody to come. You know I mean? Like I don't care what you look like, you know what I mean? Like everybody's cool, but it's not really the case. You know, I discovered very easily who's not our avatar. it's, you know, number one, it's like part-time age. Like when I say part-time, like if I have a bartender that's like crushing, like we've had bartenders that crush, right? Or a personal trainer. So like what I mean by part-time is, like when I get a teacher that's like, well, I have summers off.
Koby Sway (17:28.964)
Yeah.
Koby Sway (17:44.966)
Service industry is great.
Joe Oz (17:51.695)
and I have weekends off, so I'm gonna be a real estate agent and I'm like, ah, it's not gonna work, right? The best, like we have bartenders that like, I don't even know, I didn't know this person was a bartender, you know what mean? Like I never even knew about it, they're just crushing real estate and they're, they wanna, I don't know, they wanna go make a couple hundred bucks, two, three times a week or whatever. So the part-time people, the, how do I say this, man? I'm gonna say it like this, the people that are a little like, like you said, the people that,
Koby Sway (17:53.028)
Yes. Yeah.
Koby Sway (18:06.96)
Yeah.
Joe Oz (18:16.718)
They're just not gonna adapt to the technology. I always say this, man, if you've been in the business for a really long time, right now, dude, the who moved my cheese, real estate is who moved my cheese. Every month, it's who moved my cheese, And that leads me to the next part was the victim language thing. If I get on the phone with you you're like, my broker sucks and the leads suck and the blah, blah, then it's like, all right, that's not a fit, right? Because dude, I don't wanna figure new shit out
Koby Sway (18:19.258)
Yeah, yeah, yeah, yeah.
Koby Sway (18:28.761)
Yes.
Joe Oz (18:46.774)
every week, but I do now if I want to run a business, I think not just real estate anywhere, right? So we discovered, know, and we do, a big, we're a Zillowflex team too, so we realized like the burnout for the agents came from driving. Like, so like if you're, if you're not right where the leads are, that was a mistake we made. We'd be like, they're like, we'll drive. And I'm like, sure, cool. And it's like, that doesn't work.
Koby Sway (19:03.526)
Totally.
Koby Sway (19:10.958)
Yeah, they all say that.
Joe Oz (19:12.908)
Yeah, for sure. yeah, what does the avatar look like? Who's going to succeed the most in your or?
Koby Sway (19:19.398)
I tell people, and Joe, you said it too, the most successful people aren't smart. And the reason why they're not necessarily smart is because they don't ask questions, they just do crap. They make mistakes, they fall forward. The people that analyze and think and plan, I'm gonna come up with the best marketing plan, the best email, well guess what, while you're doing all that junk, I'm out there selling. So I like people that, and I'm not saying analytical isn't great, but I've found analytical to be more challenging.
Joe Oz (19:39.265)
Yeah, totally.
Koby Sway (19:48.038)
But one of the things I focus on is, you coachable, as in criticism and feedback, because I'm going to constantly listen to you? Are you a player, which is a lifelong learner to me? Do you invest in your education, podcasts, and books in your mind? That's your greatest strength. So sometimes I'll even ask, what podcasts are you listening to? What books are you reading? And if they're like, oh, no, I don't do any of that, it's like, man, you're not a fit for us. Because what are you doing all day, just sitting around waiting for someone to give you money? So coachable, a player slash lifelong learner. And then the third one is,
Are you willing to put in the work? And it's that simple. Are you going to work hard or did you get into real estate to not work? Because you can't make six figures if you haven't worked the hardest in your life to start, right? So I get in time you can make money, but to start you gotta work your ass off. So those three things.
Joe Oz (20:34.702)
It's like anything. Yeah, no, for sure. Someone used the analogy of like, so on a, I guess a screening call, I'm not gonna call it a recruiting call, like a screening call, someone used the analogy of like, and talking to an agent like, hey, when you grew up, did you ever go to a playground? And they're like, yeah. And they're like, all right, you remember the merry-go-round? They're like, yeah. That thing was like.
Koby Sway (20:46.384)
Sure.
Joe Oz (20:58.626)
the heavy steel one, right? Remember that one? And they're like, yeah, remember how hard it was to get that thing moving, man? They're like, yeah, they're like, cool. But remember once you got it moving, you just kind of needed like two fingers to kind of, and that's your real estate career. In the beginning, we're gonna have to like really bend our knees and push into it. But then once it gets going, man, it's gonna continue to give and give and give and give. I think that's a really good analogy. And I think on that recruiting call, on that screening call, the person was like, great, are you willing to do everything I tell you to do? Are you willing to do everything I
Koby Sway (21:00.516)
Yeah! Thank you!
Koby Sway (21:05.659)
Yes.
Koby Sway (21:22.704)
I like that.
Joe Oz (21:28.56)
I'm going to tell you to call your friends and family, sit open houses, call leads, whatever, do this. Are you willing to do all of those things in order to get that merry-go-round moving fast? And if they say yes, he's like, yeah, then we should probably continue to have a conversation.
Koby Sway (21:45.902)
I like that analogy.
Joe Oz (21:47.311)
That one's good, right? I like that. I like it too. Cool man, you, do you? You don't do anything for fun, man. Do you do, what do do for you, man? Do you ever go to the gym? Anything at all?
Koby Sway (21:59.802)
mean, yes, I like to do yoga. So I like to sit the gym. I like to do yoga, but I'm not like a big like bodybuilder.
Joe Oz (22:02.24)
Okay.
Koby Sway (22:10.214)
So like to get in and get out a little bit. I also like to golf, but I who the hell has time for that with, you know, three little's? So.
Joe Oz (22:15.086)
Yeah, I thought you were a golf guy. The golf thing is bonkers, man, because guys just disappear for like eight hours and like, don't know how they get away. know how. Yo, I was told that's the point.
Koby Sway (22:24.536)
I can't, that's not...
Koby Sway (22:28.462)
It's like fishing, it's like fishing is huge and it's like why are going fishing when you don't
Joe Oz (22:42.411)
to you. Can you hear me?
Joe Oz (22:47.086)
Hold on. Oh, there we go. Can you hear me? Yeah.
Koby Sway (22:54.006)
Yeah, I can hear you.
Joe Oz (22:59.31)
That's right, we can edit that out. Yeah, the I'm looking at I found surfing when I came on them right move to the west coast and I'm really close to the beach man. I can get I can go in start for an hour I can do the whole thing in like probably three hours and I wake up really early to do it like I'll be in the water by like 6am, 6.30 depending on when the light comes out. So I can like get it all kind of sorted out. What
So I was asking you this when we first, by the way, I always...
Joe Oz (23:34.998)
I made a joke when we first were talking about the, what do you think about the compass thing? The compass anywhere.
Koby Sway (23:40.459)
Hey.
Yeah, so we're at Brookshire Hathaway, so we're not, luckily we're not involved with that. I think at the end of the day, mean it's just the real estate industry is gonna change, right? Like you said earlier, if you're not down to change, you might as get out of this business, because I think change is every week. I think it'll be interesting. I would love to see how that changes the dynamic, the power play, if you will. I think the biggest thing that's scary is some of these bigger players.
have such huge market share, it's hard for others to compete, right? And I'm sure you know what I'm talking about, these lead platforms, we don't have to say the names, but it's like the market share that these companies have, it's almost unfair, right? I'm gonna say a monopoly, because I'm not a big monopolist guy, but it's...
So it'll be interesting to see how they can throw their weight around against some of these other players, if you will. I think that would be huge, but I love competition. So I also think at the end of the day, let's say this compass thing becomes a Terminator.
some crazy empire, if you will. The cool thing about entrepreneurs and our industry is they'll just start another company, right? Like, EXP and Real and LPT, and these companies weren't around a few years ago. So like, I think at the end of the day, people continue to evolve and change, and at the end of the day, if they're not doing the right thing for the clients, I don't think people stick around. So, um.
Joe Oz (24:48.332)
Yeah.
Koby Sway (25:02.677)
But I would love to see how the dynamics play out and how it changes. But I'm excited about it. To me, it's like I love change. I worked at AT &T for 10 years in corporate America. And one thing that is interesting in that industry is you think of how big AT &T or Verizon is. mean T-Mobile bought Sprint. It's just behemoths. But at the end of the day, it continues to drive innovation, pop-ups, and other changes in the wireless industry. And at the end of the day, people are only going to stick around
if it makes a lot of sense for the consumer.
Joe Oz (25:35.82)
Yeah, 100%. Yeah, think there's like, Yeah, I think...
Koby Sway (25:38.017)
What are your thoughts on it?
Joe Oz (25:43.287)
I don't know man, I'm friends with lot of really smart people that look at the whole thing and tells me financially it looks like a really bad deal. But that's not why they're doing it, right? Like they're doing it, it's funny man, because everyone's playing chess, right? Like there's steps, like this move is gonna...
Well, there's the clear cooperation thing, right? so like this almost dude, like last week, everyone was like, Oh, clear cooperation compass. Ooh. Now it's like, you know, I think it was Mike Delprete, right? He posted that thing where it was like, compass has a billboard that says see 25 % of listings a week before they hit the market. And he crossed it out as 50%. So it's like, see 50 % of listings before they go live to other portals or whatever. And so it's a power play. It's a play for.
control right like Robertson he's a he's a Wall Street guy right so he's a Wall Street guy and he's playing a different game right and what's interesting to see is that essentially anywhere the number was thrown around between like 2.9 and three and a half billion in debt right so essentially what's happening is is like compass just
Koby Sway (26:37.942)
Yes.
Koby Sway (26:43.862)
Yes.
Joe Oz (26:57.836)
bought a bunch, they paid money for a bunch of debt, right? And so now this play has gotta work for that man, right? Like it's got, and there's a lot of ways that you can fumble the ball. And you know, with clear cooperation, right? I understand that thing, man. And by the way, like I'm like you dude, like.
Koby Sway (27:01.644)
Yeah.
Joe Oz (27:17.346)
This is business, dude. Everyone go after it, you know? Robert, dude, what he's doing, he's just trying to win, man, and God bless him, right? But I think one thing that's weird is Compass caters to the high-end community, like the smile in the United States, right? Like LA to New York, you know? That's where they are.
Koby Sway (27:21.494)
Yeah.
Koby Sway (27:41.089)
Sure.
Joe Oz (27:43.331)
The Century 21s, the ERAs, I think it's Better Homes, right? Like lot of that is like middle America, man. And dude, a lot of that middle America, man, is...
Koby Sway (27:46.529)
Yeah, better hold. Yeah.
Joe Oz (27:53.987)
Dude, are not, those are clear cooperation, NAR, MLS people, right? Like those are people that are like, dude, they are like, dude, they're like on the up and up. They're not trying to revolutionize the real estate industry and burn it down, right? And so that I could see, I think a big chunk of that is franchises that are owned, right? Those will get flipped to compasses. And then the rest, I mean, they own a certain amount and the other part is franchises. And the franchisees
Koby Sway (28:08.599)
No, no.
Joe Oz (28:24.06)
are like you're saying the franchisees are, they're entrepreneurs man. Like they're like dude, like and that's where it's gonna get a little weird is like dude, I'm, and that's where you said they could break off, do their own thing, join something else. But I do believe that,
Yeah, when they pulled that move, they went from like, everyone's like, we're not really up to like, shit, these guys are really, and that dude Robert, he's like going for it, man, which I really respect, dude. He's like totally going for it, man. So yeah, if this play plays out for them, that'll be a great play for them. I think they got to execute it perfectly. There's a lot of ways to fumble the ball, just like anything else. And I have, and you know, I'll just say this, you know, is I think.
Koby Sway (28:48.503)
Yeah.
Joe Oz (29:10.872)
Dude, we are living in the great consolidation and everything is becoming one, dude, whether it's Amazon or shit, Google, like there's Google and then there's Bing. What percentage of market share does Bing have, right? There's like, if you look at Netflix, like all TV that we watch now looks like Netflix, right? But what market share does Hulu or Peacock or Fooblick, what market share do they have, right? And so,
Koby Sway (29:17.495)
Yeah.
Koby Sway (29:23.521)
Yeah, it's like,
Koby Sway (29:36.023)
Sure, of course.
Joe Oz (29:38.344)
That's what we're looking at, man. You know, like the Uber lift thing, you know, but like, yeah, so we'll just see what happens and, dude, I just know that I can't control any of it. And I just, I'm just going to try and do the right thing. And, know, if everything falls apart, Kobe might give me a job. You know I mean? If I really, you know,
Koby Sway (29:56.858)
Well, I think at the end of the day too, Joe. mean, it's like, it's, it's, and I think about this because it's a way to me also, if there's people that are nervous or on the sidelines, well, I mean, I run a team, come over and join me. You don't have to worry about the name on the outside. But I think the other thing to think about is when I worked at AT &T, they bought a company called Altel and there was a lot of clients that at Altel, I don't remember that.
10 million, 20 million, it was big. And they had to get every person a new cell phone, every friggin' person. some people don't get a phone for 10 years, 10 years. So you had to get every client to drive into a store and get a phone, every store. And at the end of the day, they didn't do well with it. It's reported, you can look it up, it's been reported many times that they fumbled the ball pretty badly.
Joe Oz (30:38.413)
Wow.
Koby Sway (30:52.535)
But last time I checked, ATT is still the second largest in the country when it comes to the mobile industry. So it's like, they'll figure it out. People will pick up pieces. Stuff goes around. mean, at the end of the day, like you said, especially with tech and AI and the way kind of things are moving and grooving, I don't think people are going to stick with it. I think they're going to be like, hey, you know what? If this isn't the brand for me or the compass isn't a good feeling. Because again, better homes is huge in my market.
Really big right behind Berkshire our market share is insane. We weren't bought by lipstick right? I mean you're not going to be worn in my opinion in this backyard so Worst case scenario I still think at the end of the day people will start their own thing or join other cloud services. They'll figure it out Just like any other industry, you know
Joe Oz (31:43.663)
Yeah, 100 % man. Let me ask you guys, what do you see, what's your market like where you are in Omaha, right? Like is it buyer's market, seller's market, are you still going strong? And then yeah, what's your market like where you are? Like take me through it. Like I'm a new, I'm an agent coming in. I'm Joe Austin, like you know what dude, I'm coming to Omaha, I'm coming to work for you. What should I expect from this market?
Koby Sway (32:07.191)
You know what's funny is I tell people all the time, go, tell me why people buy and sell houses, Joe. Tell me why they do it. Because I don't care if the interest rate is 20%, I don't care if it's 1%. If I focus on the five things, Joe, why people buy and sell real estate, you're going to be just fine, right? You're going to be just fine. Here's the other thing I'll tell you, is, and we don't have to cover the five right now, but normally I would cover the five with them, right? You know, get a divorce. But you're going to be fine, Joe. Here's the second thing I'll tell you is,
Agents that start in the business, you're at a great opportunity time. You know why? Because you didn't know anything different than yesterday. So you're going to work harder than the agents that got their license years ago. The ones that worked years ago thought it was easier, so they developed lazier, poor habits. So the great news is you aren't going to know any different. You're going to outwork them. But as far as like buyer, seller, if it's under $400,000, so just a little bit above my average sales price, it's multiple offers.
You're getting beat out, like you're seeing stuff move quickly. If it's over, say, 650 to maybe a million, you're looking at it sitting for a period of time of maybe 45 to 60 days, but it's still very, very much a seller's market. Now we're seeing glimpses in pockets of buyer's markets, and some people are like, well, there's price reductions. Yeah, but they overlisted it $20,000. They listed it.
Joe Oz (33:07.299)
Wow.
Wow.
Koby Sway (33:31.447)
for the highest and the best in the market. So was it really a reduction or is it just a correction based on others? But for the most part, it's still a fantastic market. The Midwest is kind of insulated because we don't have the coast, we don't have cost of living so high, we don't have like these huge shifts. The political landscape for the most part doesn't impact us as badly because this isn't a second home. This isn't like you got to invest 17 years of your life. Like you can get a house here for pretty reasonable, 200 some thousand dollars.
and you're not too far outside of the city. So it's still pretty good marketing here, Joe.
Joe Oz (34:04.077)
Wow.
Joe Oz (34:08.96)
true or false, Omaha is in Nebraska.
Koby Sway (34:13.111)
True.
Joe Oz (34:14.958)
Did you ever listen to the Bruce Springsteen album Nebraska?
Koby Sway (34:19.201)
Yeah.
Joe Oz (34:20.878)
It's like one of my favorite records, just so you know. That's all. That's That's all. I have a shirt that says Bruce Regine-Basco. Okay. That was completely, had nothing to do with anything. And I did quiz you on where your city was, but you answered that correctly. Now, what do you, any wild, it doesn't have to be wild, but any...
Koby Sway (34:23.359)
Okay.
you
Koby Sway (34:36.641)
Good.
Joe Oz (34:42.688)
Alright, what are the wild predictions people are saying about the real estate market in 2026? And what do you perceive it, how to shake out? No, I know you don't have a crystal ball. I'm not going to hold it to it, but anything, where do you see it's going to happen, man? Like,
Koby Sway (34:53.919)
Yeah. Well, it's so great to talk to people because they're all the best forecasters, know. I read this. You know, I got the guys that are like, I'm waiting for the market to crash. You know, it's going under. And it's like, guys, have you seen the demand versus the build? Right? Like, you have it. We all have it. Like, there's not enough buildings. It's just that simple. There's just not enough new construction incentives for someone to build a house. It's that simple. just, what's the point of building if it's slim margins and you're getting beat up and it's like,
Joe Oz (35:00.236)
Haha!
Koby Sway (35:23.735)
So I love that side of it, you know, and then I also love like, we're waiting for rates to drop to 3%. And it's like, okay, great. Well, the bad news is we just need another pandemic. You know, so it's like, it's trying to find that happy medium.
Joe Oz (35:39.063)
That's like being like, do you want to go see Post Malone tonight? You're like, I'm waiting for Led Zeppelin to come back. And you're like, dude, I hate to break it to you,
Koby Sway (35:44.591)
Yeah, it's like, it's so funny, but the sad thing is, depending on the media, social media, know, X or Facebook or Insta or TikTok or let's say the crazy news, that's what I call it, the crazy news, you know, turning on the traditional TV and watching the crazies on TV. Because they're nuts. Like, I mean, I don't know why anybody would watch TV. It's like every time you watch, the world's ending.
We're all trying to kill each other. We hate each other. And it's like, this is not reality. You go to any store right now, there's love, there's kindness. People are optimistic. There's great human beings. And I think, why don't we spend time talking about that? Instead, we talk about the crazy psycho shit that happens. And we've had crazy psycho shit forever. But here and over there, here's what I would tell you, Joe, is going to 2026, I think it's going to be one of the best real estate markets that we've ever seen in our lifetime.
Joe Oz (36:16.694)
Yeah. Yeah. Dude, yes.
Joe Oz (36:24.972)
Yeah, yeah.
Yep.
Koby Sway (36:39.127)
I really truly believe that and it's just because I think that a lot of people that continue to wait for these rates, I think they're getting fed up. I think they're going to be able to buy a good house. I think rates are going to drop a little bit. I think people are going to start to feel better. And I honestly think we're starting to shift back towards, let's go back to just getting in front of people, social media, the pandemic, staying inside, not being human with each other has shown us so many negative things.
I think we're going to continue to see people meet, come together, you know, have happiness, have kindness. mean, again, crazies are going to come up. But I think for the most part, I'm super excited about where it's going. I really do. I mean, I don't care what anybody says.
Joe Oz (37:19.318)
Nice. Dude, I love that. Dude, you're giving me energy today, man. This is awesome.
Koby Sway (37:23.841)
Joe, I'm just positive, baby. I just don't buy into the crazies, you know? That's why I think, well, I think the other thing, Joe, is I would tell you is I'm sure you know these stats, but if you look at social media the first 30 minutes you wake up, you're 70 % less likely to be happy throughout the day, right? And your level of happiness is dramatically shifted negatively if you look at social media for the first 30 minutes you wake up. So don't look at your phone, read an email, or like maybe listen to a podcast or a book.
Joe Oz (37:28.312)
Fuck those people.
Koby Sway (37:53.035)
And you'll be surprised at your level of happiness versus someone that's like death scrolling on social, you know?
Joe Oz (37:57.273)
Bro, I, me and my wife woke up this morning, dude, the last two days, so I wake up, I have like a morning routine, right? Like I drink water, pour coffee, use the restroom, I go on my back porch, I pray, meditate, affirmations, all that stuff. Yeah, man, I just gotta get my head right, dude. You know, like I wanna be on offense, not on defense, right? And so, and.
Koby Sway (38:13.729)
for you.
Koby Sway (38:17.899)
Yeah.
Joe Oz (38:25.282)
Dude, the last two days my wife, she like just started, I see her just go right to Instagram and I was like, no, like is it a bomb's gonna go off? I'm like, no! And she, it's so funny you say that. I'm gonna tell my wife I'm gonna do Kobe Sway, said to get off that fucking Instagram first thing in the morning.
Koby Sway (38:45.823)
Look it up! Just look at the articles. It's insane. Your chemical deficiencies and the way your brain works and the way it operates. always... And what is it? Like a thousand times a day we think negative versus like what? Two positives? So it's just like what's gonna be good on Instagram? Like a trip you're not gonna be happy about. More money. And they're taking fake pictures, right? Like we could all take pictures and like, look I'm on the beach. It's like that person is miserable. The other thing that's cool, Joe, I'm going on a ramble. What's funny...
Joe Oz (39:11.875)
Yeah, I love it.
Koby Sway (39:12.971)
What's funny is when someone's like, hey, take a picture, right? And what's crazy about it, think of this, and you know this, kids are screaming, shit's on the walls, and people are going nuts, but you're like, God, let's just all huddle into this Christmas photo. And we're like, jeez. And then it was the worst day ever, but we took that one amazing photo and we felt like that was the best Christmas. It's like, well, no, that Christmas, grandfather passed away that night, the baby was shit everywhere. We had this go on, somebody broke something.
But we took that one happy photo and that's the son of a bitch that goes on Instagram. And people are like, look at that happy family. It's like, we didn't know. My wife just hit me in the face when we got divorced yesterday or whatever. But we took that one happy photo. That's why it's like.
Joe Oz (39:51.151)
Yeah. Totally. Well, yeah, it just, puts everything out of perspective. think, I'll say this, man. I, um, dude.
Koby Sway (39:56.681)
Yeah!
Joe Oz (40:02.67)
I just deleted all that shit off my phone, Like, I'll go on Insta, like, all right, so I do, God, I do agent attraction, right? And so like, well, know, so I got a big part of like, yeah, you have to use Instagram for your work, for your job, right? But it's like a pain in the ass, but I'll turn it on and then I'll turn it off, but I'll get it off my phone because there's just so much, yeah, just so much, just.
Koby Sway (40:05.271)
for you.
Koby Sway (40:10.321)
yeah.
Koby Sway (40:15.287)
You have to, you have to.
Joe Oz (40:25.486)
to so much negative stuff, you know, and I just don't want to be a part of any of it, but you're right, man. It's like my mom, my mom's like, you know, dude, you know, like our parents, do they like, I don't know, I'm not gonna speak for your parents, but like, you know, I see a lot of it where it's like they just put on the news channel, whichever one they like, right? And they just leave it on. And then when you go see them, they're just talking about all the bad shit, like how like...
Koby Sway (40:27.329)
Yeah.
Koby Sway (40:32.96)
Koby Sway (40:40.801)
Same for my parents.
Joe Oz (40:46.958)
You know, and it's like, dude, I don't wanna, dude, I said today, dude, somebody called, an agent called me today and was like, hey, you know, like, I'm like, I don't do drama, man. I'm like, I don't, you know what I mean? Like, I'm like, I don't do any of this stuff. Dude, let me ask you, what is a, who is a famous person that you've met?
Koby Sway (41:06.295)
famous person I met. gosh.
Koby Sway (41:12.919)
You know, I'm not a big celebrity famous kind of guy.
Joe Oz (41:20.258)
But have you like run into someone at the airport or was there ever like a person where it was like, like for instance, I'll tell you mine. Mine is like when I was a kid, I was at Shea Stadium, we're at a Mets game and I ran into Bill Murray and he like signed my baseball. So it was like a cool, it was a cool thing. And if you don't have one, you don't have one.
Koby Sway (41:32.833)
God, that's cool.
Koby Sway (41:40.171)
I mean, I could probably share some, but I think what's so interesting is my wife used to watch, this is embarrassing, used to watch Teen Mom, Sweet 16. Just so know, one of the ladies there, her family lives here, right? So you see her from time to time, and you see her family, and what's interesting is I actually hired one of her family members. So I don't know if I'd consider them famous, you know what I mean? Have I ran into Warren Buffett in Omaha? No.
Joe Oz (41:58.182)
wow.
Koby Sway (42:08.651)
He goes to the same places we could run into Warren. I have seen some at airports from time to time for sure. I've not walked up to him, but I've seen them many times. like MTV, I love MTV, The Challenge. I sat in front of some challengers before at a baseball game. So like yes and no. God, you put me on the spot now. What's the one we just saw? was just.
Joe Oz (42:28.674)
Which ones?
Joe Oz (42:34.542)
Dude, I love the challenge, dude. I love bananas, I love CT, dude.
Koby Sway (42:36.971)
You do too? Okay, me too. God, I love it. We just saw Casey. Last summer I saw Casey, it was this summer I stole. This past summer I saw Casey at a game. was at a conference, real estate conference we were at, and she was sitting right in front of me with her friends. And I was like, God, I should go take picture with Casey. And then I come back and she's gone. I'm like, God damn it, don't leave it.
Joe Oz (42:42.338)
Dude, it's the best!
Joe Oz (43:00.706)
That's so funny, man. I was just at, no, me and my wife, so there's those shows that we watch that's like, kinda dumb, but kinda love it, know? Kinda dumb. But dude, those guys, holy shit, dude. Like that dude, Bananas, how does he win so many times? Dude, he's so good at that thing, holy shit.
Koby Sway (43:09.561)
totally. We watch lots of dumb shows.
Koby Sway (43:18.071)
I how do they just bolt him off? I don't understand it. He finds a way. It's like CT. CT's like older and he's slower, so they're like, he's not a threat. And then also he just wins. And it's like, why didn't he get rid of him? I love the challenge.
Joe Oz (43:28.236)
Yeah. my God, I love it, dude. I love it, dude. I love it.
Dude, that's so funny. All right, cool, man. think, let me check my questions over here, dude. We just got through, that went fast, dude. We got through a bunch of stuff, man. Is there any questions I should have asked that I didn't ask?
Koby Sway (43:48.663)
I don't think so. I think it's you know, it's organic. We're throwing stuff around. We're jumping around. We're talking about crazies and society and politics and I think at the end of the day what's crazy scary, Joe, and I don't know maybe I'll get your opinion on this, but what I think is insane and I love X for whatever reason just because I like to watch live trending sometimes. Sometimes I hop on like hey there was a car accident and you could see real time like what is it?
So I like going on X, but what I don't like about it, Joe, is I go on there and it trends me the most horrific negative things that kind of fit my narrative, right? And not even like I'm looking for horrific narrative things, what, you know, like if I click on an article for like something or I'm reading an article about Donald Trump or Joe Biden or whatever, it will show me only the things I want. And that's why I think another reason why it's gotta be looked at and monitored because like I only see
Joe Oz (44:28.429)
Yep.
Koby Sway (44:46.721)
Today, I see the most crazy wild stuff about Joe Biden. I see the most crazy negative things about Elon Musk. And I love Elon Musk. FYI, I Tesla, and I love, I follow him, read his books. I love his horsepower, you know, whether you agree with him or not. I think at end of the day, he's probably one of the smartest people in the world, and he's a workaholic. But anyway, what I was saying is, you look at some of the stuff that, like I said, I look at Elon, and the next thing you know, it's like, he's a racist, or he's this, or he's that. And it's like, you get mad.
And it's like, you wouldn't be that mad. It's just some random crazy person that sent it. And there's how many people in the world, and it shows me this one thing. I'm like, I'm so pissed now, Joe. So that's the one thing I get nervous about. What are your thoughts on that? How do you think that's going to help our human development with our kids? Is that scary for you? What do you?
Joe Oz (45:33.967)
That's a good question. Yeah, yeah, saw a thing where it was like, yeah, thanks for sharing that, man. And thank you for asking me. I think the stat I keep seeing is like...
I don't know, you shouldn't give your kids a phone before they're 13 or something, right? Like there's an age where it's like you shouldn't give them a phone, right? I think like our kids, man, got a four, Max is four, Milo's nine. We do, two boys, yeah, we do like screen time. There's no screen time during the week and on the weekends it's like an hour, right? Friday, Saturday and Sunday it's like an hour. Milo likes to, he likes to play Minecraft or whatever, but like.
Koby Sway (45:49.259)
Yeah, yeah.
Koby Sway (45:58.839)
You have two boys, right?
Joe Oz (46:13.418)
Yeah, man, I think it's dangerous, dude. Like, everyone wants to persuade us. Dude, there's too many corpora- There's too many, like, conglomerates and corporations and money and they're coming together. Like I said, dude, like, everything's coming together. Dude, you know what? I, like, yeah, what you said, man, like, I... Shit, man.
Koby Sway (46:21.399)
Yeah.
Koby Sway (46:31.831)
I get they want to keep your eyes on their product. You know what I mean? Like it's like I love you know, yeah, they all
Joe Oz (46:35.074)
Dude, everyone's got a narrative, man. Everyone's got a narrative. Like, you look at it and, dude, listen, I have the most, dude, I have no opinions on outside issues, dude. If you're ask me about politics or religion, I'm not gonna engage, dude. I'm not gonna engage, man, right? See, I'm really lucky. Yeah.
Koby Sway (46:46.423)
Same, same. And I'll, I'll, I'll offside banter and I'll be like, oh Joe, that's great. Like, I don't care if it's red, white, blue. I don't give a shit. I don't give a shit.
Joe Oz (46:53.358)
you
Yeah, I uh, dude, I'm really lucky dude. I'm a recovering alcoholic, right? I'm sober, right? And I have a program. Thanks man. I have six and a half years and I have a program that I run and I like run my program and I just quoted something from my program. We have no opinions on outside issues. That's how AI stays unified. Cause we have no, like if someone comes in, dude, we're not, with like a make America great hat and they're looking to start some shit, it doesn't work in our program. Like we will shut it down. Same thing with some like,
Koby Sway (47:00.311)
Good for you. Good for you. Wow.
Koby Sway (47:20.983)
you
Joe Oz (47:23.92)
You know Biden stuff like you said right so like dude I don't have any opinions and outside issues student all the stuff that's going on whether it's like the Charlie Kirk stuff Jimmy Kimmel Whatever dude like I'm not dude like I'm like my Jewish friends are asking me about Palestine and I'm like dude I'm not doing it dude. I'm not doing it and here's the thing man I'll have a I'll have a conversation about how I feel with people that I really really really trust
Koby Sway (47:32.705)
Yeah, yeah, yeah, yeah, yeah.
Koby Sway (47:46.891)
Stay.
Joe Oz (47:47.031)
I keep my circle small. And by the way, I'll have a conversation with you about how I feel because I trust you and I'm not gonna try and influence you. I will share with you how I feel and I'll share my opinion and that'll be it. But the thing is, there's a lot of fucking fear, man. And I was just talking to a guy yesterday.
Koby Sway (47:56.119)
Well, same.
Joe Oz (48:06.872)
So I'm gonna guy yesterday, I actually sponsored him in our program. The guy's older than me, got a ton of program. And he's like, share with me how he's just bummed about like, he's on this text thread with his brother and his dad about, it's about the Charlie Kirk incident, which is horrible, right? And like, but his brother's like super liberal, dad's super conservative, and they're just fighting about like, the dad's like, and you know, he's like, dude, I'm just gonna stay out of this stuff, dude. But like, the thing is this is people, people,
Koby Sway (48:26.871)
God.
Joe Oz (48:36.17)
It all boils down to fear, man. It all comes down to fear, right? Like any, like ego is fear. Insecurity is fear. Anger is fear, right? That's what I mean. All that stuff boils down to fear, right? And then when do we make, you ask me how I feel, right? When do we make...
Koby Sway (48:40.929)
Yeah.
Koby Sway (48:54.421)
Yeah.
Joe Oz (48:55.79)
When do we make irrational decisions? It's when we react. We react when we're scared, right? We react when we haven't thought things through. And that's like what they want, right? And so like they want me to like, uh, and dude, like my feed is like, I'm obsessed about food, right? Like eat, like the, like, like the red 30, like that's where I get fucking crazy dude is like what my kids eat and shit, you know? Ask my wife, dude, like I follow all the wrong, like there's a food babe or whatever. I follow all the wrong shit.
Koby Sway (49:00.759)
Yes.
Koby Sway (49:12.448)
Okay.
Koby Sway (49:22.771)
Ha ha ha ha.
Joe Oz (49:25.582)
to be like, my wife will bring on Chick-fil-A and I'll be like, you can't eat that! That's where my craziness will go or whatever. But so they'll keep selling that shit to me, right? Like dude, I'm drinking a Diet Coke, I love this shit, dude. I know it'll show up in my feed, like I'm gonna die because I drank. You know what mean? I could drink water, eat vegetables, eat grass-fed beef. I don't drink anymore, but like.
Koby Sway (49:29.6)
You
Koby Sway (49:37.051)
yeah.
Koby Sway (49:44.244)
Totally.
Joe Oz (49:50.861)
That's gonna fucking kill me. But dude, yeah, think they just, dude, I think what we have to do is we have to, like, dude, if you really wanna eat the right food, you should have a garden in your backyard, know what I mean? Belong to the community center if you don't have one. You know, watch what eat. But yeah, dude, I think they're just like, people have, dude, there's big, big business, man. It's all about money and people have their narrative. They want you to buy into it and they do it by scaring you. And I think really what you could do is you could shut the fucking social media down. You can go talk to your fucking neighbor, dude. You could talk to your community.
Koby Sway (50:10.071)
Yeah, totally.
Joe Oz (50:20.784)
Go for a walk, read books, do all that shit, man. And it's getting harder and harder and harder, because it's like...
Dude, what do our kids want to do? If you give them a phone, they're gonna sit in their fucking bed, dude. They're gonna be like, slow. What is that movie? Is that movie WALL-E at the end where all the fat people are on rascals? Like, they're on like a cruise ship in the sky, dude, and they're all just like, they're not getting, like they get out of their bed onto their rascal and they're like, it's a Disney movie, right? But like, that's, or like that movie Idiocracy, you ever see that one?
Koby Sway (50:47.03)
Yeah!
Yes, yes, I've seen it.
Joe Oz (50:51.17)
That's like, dude, when you see like Triple H in the White House, you're like, my God, this is an idiocracy. It's like happening. But dude, I just wanna like, dude, I get up every.
Morning, and I pray to God and I say my I say God who can I help today? Who could I be of service to dude like and that's really it man like if I could be of service and help other people and just make this world a better place dude and not not like buy into all this bullshit It's like also I grew up a punk rocker man. Like I grew up outside New York. I went to CBGB's I went like I I was into artists and people that had like different ideas and radical ideas that really weren't that radical but like we should be thinking for ourselves right and like
Koby Sway (51:29.303)
Yes.
Joe Oz (51:31.926)
And that's really, that's radical these days. Like I'm gonna think for myself. Thinking for yourself means having your own opinions by reading books, listening to podcasts like you said, having conversations.
with different, and by the way, you should challenge each other, should, should, like, okay, your business, you just told me about your leaders, your operating manager, your team leader, your sales coach, your analyst. I believe you, as the general manager, you expect those people to challenge you, right? Like, that's how you grow a business. Like, what do you see that I don't see? Poke holes in it, right? And that's the way that we should be communicating with people that we care about, dude, right? And then the craziest dude, or whatever.
Koby Sway (52:00.919)
Of course. Of course.
Joe Oz (52:12.972)
Like dude, I was talking about the Avatar for Oz group. Dude, we just started, like if somebody comes in, like we use human eyes, or people will just email us or whatever, like when those people come in, I used to be like.
What's up? You want to join? want to join? Now I'm like, all right, let me check out their social media. You know what I mean? Let me see. First of all, if you've been in the business for three years, does your social media look like you're a realtor? Number two, if they're one way or the other politically, or they're polarized when it comes to anything, the answer's no, because I don't need that craziness in my life. So anyway, you asked me, that's how I feel. What do you think, man? Are you in line with some of that?
Koby Sway (52:43.991)
No.
No, totally, I'm in the same. I'm in same. And I tell people all time, it should be simple, right, Charlie Kirk, whether, and let's just keep it that simple. It's, to me, whether you agree or disagree, we should all be on the same page. We should not have hate. Violence should never be the answer, period, end of story. And if you're talking about hurting others and violence and hate, those people shouldn't be around us. It's that simple, right? And it should come down to violence, right? So.
Joe Oz (53:13.198)
Correct, yeah, correct.
Koby Sway (53:15.575)
Whether you like Donald or you don't like Donald, it shouldn't be violent. Whether you like Joe or you didn't like Joe. And it doesn't matter because in the day, it's not a, you can have an opinion as long as it doesn't be, you know, fear mongering, like you said, talking about violence, insinuating violence. But at the end of the day, rioting and peaceful rioting has been going on forever. So it's like, guys, there's a difference again to me between having an opinion as, hey, I don't like.
Joe Oz (53:35.363)
Yeah.
Koby Sway (53:42.199)
what Elon said the other day. Hey, you know what? Me neither. Tell me more about it. Well, I think this and that. I want to hurt him. That's a problem. I don't agree with what he's saying. And this is what upsets me about it. You said something about pro-abortion or kids or whatever. It's like, oh, wow. OK, well, how do you? I understand that impacts you. But I also think it's difficult as a man sometimes to tell a woman how to think, right? So it's difficult for me to try to judge somebody based on like, well, I'm not in that example. So like, again, I'm not a wealthy person. I'm not a celebrity. I can't say.
that all the lights are on you and a celebrity falls down the stairs and they're drunk and it's like, this celebrity is like, but I'm not, I'm not, can't put myself in their shoes. So like I can judge them from the outside. What does that do for me in my life? Right? Like, so it's just like, why would you judge others that you can't control yourself? Because, and again, if you want to keep it simple, I don't know everything about you, Joe, and you don't know everything about me, but at the end of the day, I think we're both human beings. We both get up and want to help people and we both have the same.
kind-spirited mentality of giving back to others. I think if you give everyone what they want, you'll get everything in your life that you want. It's that simple. I love the certain leadership thing you said, Joe.
Joe Oz (54:52.238)
For sure, Juni, I'm gonna, I have a crazy idea. You know, you were talking about like, and by the way, when this stuff all pops up, you have an option to leave it the fuck alone. You can just leave, like this pen, I just never associate with that shit ever again. And that's me, dude. I'm like, and by the way, a lot of what I talk about is like, when I say I'm sober, like I do a program. It's the most important thing in my life. Like I sponsor guys, I go to three meetings a week, all that shit.
Koby Sway (55:01.719)
Totally!
You
And then just leave it alone!
Koby Sway (55:20.439)
Cool.
Joe Oz (55:20.844)
And one thing they taught me in the program is, cause by the way, when you come into AA, you don't show up on a winning streak. You're not usually like, you're not there cause shit is good, you know? one thing they taught, and usually when I showed up, there was lot of selfish, self-centeredness, a lot of things I needed to work on. And one thing I learned that really stuck out to me was, I was told this, does this need to be said? Does this need to be said right now?
Koby Sway (55:29.015)
I'm sure not.
Koby Sway (55:39.681)
Sure.
Joe Oz (55:49.295)
does this need to be said right now by me? Right? And if we send that shit to ourselves, which I try to do, right, on a daily basis, I'm like, does this shit need to be said? Does this shit need to be said by me? Does this shit need to said by me right now? That's a fucking huge one where it's like, what? Because guess what, Kobe, a lot of times the answer's no. The answer's no. That does not need to be said right now by me.
Koby Sway (56:04.193)
Yeah.
Koby Sway (56:10.775)
It's like reading an email before you send it, Joe. It's like, should I send an email? Let me walk around for 10 minutes and then I'll send it, right? I think another...
Joe Oz (56:18.776)
That's the Brene Brown, right? The shitty first draft, right? You can write it and you can, it's when you call your friend and you're like, just throw up on him, and like, all right, I got that out of my system, now I'm gonna go be a normal human being. And that's a lot about having the conversations with people that you trust, because when you have, so dude, having small circles of people that you trust allows you to say what's on your mind and then,
Koby Sway (56:21.589)
Yes. Yes.
Koby Sway (56:36.044)
Yes.
Joe Oz (56:48.398)
And also those people know that like, you know, that might not be the fucking final draft. You know what I mean? That might be the first draft, you know? And you're allowed to like, it's a safe, like I always say this, right? Like I'm, in my gratitude lists, I do, I try to do a gratitude list in the morning and at night. I definitely do one gratitude list every single day. And my wife, her name's Nicole, she will come up on that gratitude list very often. One of the things I'm most grateful for, she is a safe, I can trust her, which means it's a safe space where I can like,
talk about how I'm feeling and my emotions and what I'm thinking and she knows that like if I'm like pop off she's like that doesn't really mean that you know what mean like or she can help me or if I'm thinking in the wrong way she can like readjust it for me right like hey maybe you know maybe that's about you or maybe yeah so it's like because dude we live in a world where if you share your feelings man to the wrong person they're gonna they're coming for you man
Koby Sway (57:33.675)
Maybe you say it a little differently.
Koby Sway (57:43.703)
And this stuff's documented. You put it online, they'll find it 20 years later and say, know, Kobe and Joe were at a podcast and they said something about Charlie Kirk. And the next thing you know, it's like, guys, we didn't. We literally said, it's about, you know, whether you agree or disagree, it's about love and kindness and helping people.
Joe Oz (57:52.224)
yeah, which we did, but we said it was we did.
Joe Oz (57:59.331)
Well, you... That came up because that's the hottest topic right now in the world. And the thing is, is people make it about them no matter what. And I think that's the issue, right? Like, the fact that someone was killed is really horrible. And the fact that was politically... You know, was used politically, that was horrible. But yeah, it's like... A lot of people are saying some shit online that should be said in private.
Koby Sway (58:04.405)
Yeah, totally. Of course.
Koby Sway (58:11.809)
Terrible.
Koby Sway (58:20.951)
Oh yeah, yeah, it's just like guys, and again, what's interesting is what social media is, is think about it, right? It's just like you said, is you have close knit people, friends, family, that you bounce ideas off of. You're gonna be around, and I tell people this all the time, I'm sure you do too, you're your net worth of your three closest people, right? Whether that's income or that's the nature nurture thing. So if you're going to school and you're hanging out with someone like, hey, you wanna skip school, let's get drunk?
you're gonna make a decision and you're either gonna become a drinking friend and you're gonna continue to skip and be drinking friends or you're gonna be like, oh my friend's not for me, I need to find a new friend, right? That's what social media. We're finding different groups, right? So it's something to think about but I think another thing that I wanna say is, I think therapy, Joe, I would tell you, I started therapy this last year, best thing of my life. I don't drink either, Joe, just, know, haven't for three years. So.
Joe Oz (59:00.226)
wow, that's funny. Yeah.
Joe Oz (59:10.882)
Right on. Nice. Yeah. Nice. Congratulations.
Koby Sway (59:17.067)
Yeah, but congrats on your sobriety too. mean, that's huge, y'all. mean, alcohol is so deadly, I cannot believe it's such a social thing.
Joe Oz (59:26.19)
Well, dude, whatever, it's like you just said, man, whatever is normal in your social circle is normal. Like people think doing cocaine is like normal. They think that that's like, dude, was at, never, I wasn't a big, I wasn't a big, I didn't do drugs. I drank a lot. That was my problem. But I would never go to a wedding and a dude I just sat at the table with that I knew who like, he's like, hey, you want to go in the bathroom? And I'm like, what? You're like, you're a teacher. What? What are you talking about?
Koby Sway (59:32.919)
Yeah. Totally.
Koby Sway (59:53.59)
He's like, how do you think I survived these crazy kids?
Joe Oz (59:55.634)
Like drugs aren't, drugs are normal to you? What? But alright cool dude, I'm gonna wrap it up dude, that was awesome. That's an hour man, we just killed an hour talking shit. Let me, where can people find you man? You're on Instagram, you're not on Instagram, you're team.
Koby Sway (01:00:14.315)
Yeah, so we run the Briley Real Estate team, but you can look me up, Facebook, Instagram, Kobe Sway, luckily there's not a of us. So you'll be able to find me, you can always reach out to me, bounce ideas off me. I'm also a huge fan of like, I was in this seat and somebody has helped me along the way. like, it sounds like we run a big bad ass business, but I can tell you like when I got here, it was really trying to figure out how I can learn from the smartest and luckily along the way, kind, nice people helped me.
Joe Oz (01:00:41.709)
Wow, that's awesome, man. All right, cool. I'm going to stop this right now.