Build Your SaaS – bootstrapping in 2019

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When you're running a web app, there are worries that keep you up at night.

Show Notes


  • We’ve opened up early access! We’ve been inviting people by email.
  • We currently have 15 shows on our platform. In four months, we’ve served 2,335,033 downloads!
  • So far: great feedback and feature requests.
  • We have a bunch of folks in our trial funnel. We’ll start seeing whether people convert to paying accounts on April 6.
  • XOXO is back!

Top fears when you're building a SaaS

  • Can our servers handle the load? (So far, so good: over 2 million downloads)
  • Will the user experience be good?
  • Are we building the right tools?
  • Uptime. There's this added layer of stress, because you don't want to let users down.
  • Lack of time to build an app on the side.
  • Or, working too much and burning out!

Two co-founders can't go out drinking the same night, unless they're in the same room. 😜

How to get over your fears

  • Don't focus on your competition; focus on your customers!
  • Listen to your customers. Get on the phone with them. Read their emails. Do live chat.
  • Get paying customers as soon as you can. Listen to their feedback.
  • Your ego is the enemy. You're putting your product out into the world so people get value from it.
  • Put things in context: sure, this might not work out. But that's not the worst thing that could happen.

How to get over your fears?

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What is Build Your SaaS – bootstrapping in 2019?

Can you bootstrap a profitable startup in 2019? 37signals did it in 2004, and since then thousands of entrepreneurs, developers, designers, and product people have tried to launch their own web apps. But with so many venture-backed startups now, is it still possible? Follow Jon and Justin as they build & launch their new product: