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We are all about Content Management Platforms.
Welcome to "Beyond the CMS," the podcast where big ideas, insightful conversations, and industry-leading voices converge to redefine digital content experiences. Each episode, we sit down with influential thought leaders and innovators from the most prominent CMS platforms—including Contentful, Storyblok, Agility, Magnolia, and more—to explore emerging trends, groundbreaking technologies, and transformative strategies shaping the future of content management.
Our guests are industry experts, visionaries, and key executives who dive deep into topics such as headless architectures, personalization, AI-driven content strategies, composable solutions, and best practices for delivering seamless digital experiences at scale. Whether you're a marketer, developer, product manager, or simply passionate about digital innovation, join us as we uncover actionable insights, discuss bold ideas, and provide a unique behind-the-scenes look into the ever-evolving CMS landscape.
#contentmanagementsystem #contentmanagement #headlesscms #contentful #agilitycms #storyblok #cms
All<00:00:06.318> right.
We<00:00:07.478> are<00:00:07.988> live.
Um,<00:00:09.628> man,<00:00:10.278> episode<00:00:11.068> 46<00:00:11.628> already.
It's<00:00:12.328> been<00:00:12.488> three<00:00:12.738> years-
<00:00:13.208>Wow<00:00:13.312> ... of<00:00:13.418> Beyond<00:00:13.523> the<00:00:13.628> CMS.
Hopefully<00:00:15.698> we<00:00:15.838> still<00:00:16.168> have<00:00:16.438> a<00:00:16.568> relevant<00:00:17.007> term
<00:00:17.268>for<00:00:17.408> CMS<00:00:17.928> for<00:00:18.058> the<00:00:18.178> foreseeable<00:00:18.888> future.
Um,<00:00:20.858> but,<00:00:21.337> uh,<00:00:22.007> thank<00:00:22.348> you<00:00:22.498> to<00:00:22.618> everyone
<00:00:23.017>who's<00:00:23.248> making<00:00:23.638> a<00:00:23.698> little<00:00:23.918> bit<00:00:24.098> of<00:00:24.218> time
on<00:00:25.108> their<00:00:25.937> Thursday<00:00:26.517> afternoon<00:00:27.148> in<00:00:27.298> the
<00:00:27.478>Eastern<00:00:27.918> Time<00:00:28.258> zone,<00:00:29.148> uh,<00:00:29.467> getting<00:00:29.828> ready
to,<00:00:30.427> uh,<00:00:30.668> watch<00:00:31.018> some<00:00:31.508> football<00:00:32.018> later<00:00:32.387> on.
I'm<00:00:33.457> coming<00:00:33.808> at<00:00:33.968> you<00:00:34.168> from<00:00:34.488> Toronto,
<00:00:34.988>Canada,<00:00:35.397> and<00:00:35.478> we've<00:00:35.618> got<00:00:35.818> some<00:00:35.998> of<00:00:36.047> the
World<00:00:36.468> Cup<00:00:36.707> games<00:00:37.078> going<00:00:37.378> on<00:00:37.547> in<00:00:37.658> the
<00:00:37.738>city,<00:00:38.088> which<00:00:38.277> is<00:00:38.417> really<00:00:38.717> exciting.
Um,<00:00:40.748> but<00:00:41.217> the<00:00:41.367> whole<00:00:41.638> idea<00:00:42.217> of<00:00:42.417> the<00:00:42.487> show<00:00:42.807> and
<00:00:42.967>the<00:00:43.027> chats<00:00:43.557> are<00:00:43.787> to<00:00:43.928> talk<00:00:44.667> content<00:00:45.097> operations,
content<00:00:46.338> management,<00:00:47.377> and<00:00:47.877> we're<00:00:48.097> super
<00:00:48.527>honored<00:00:48.888> to<00:00:48.948> have<00:00:49.148> some<00:00:49.347> of<00:00:49.498> the<00:00:49.928> foremost
thought<00:00:50.867> leaders<00:00:51.338> in<00:00:51.498> the<00:00:51.608> space<00:00:52.818> join<00:00:53.187> me
<00:00:53.367>on<00:00:53.518> the<00:00:53.618> show<00:00:53.908> to<00:00:54.068> share<00:00:54.577> their<00:00:54.908> thoughts.
Um,<00:00:56.037> and<00:00:56.318> today,<00:00:57.447> epic<00:00:57.827> super
<00:00:58.068>special<00:00:58.428> guest<00:00:58.738> Joel<00:00:58.967> Goodman
from<00:00:59.847> Squiz<00:01:00.338> is<00:01:00.528> joining<00:01:00.917> us<00:01:01.117> today.
Joel,<00:01:02.197> thanks<00:01:02.478> for<00:01:02.578> making<00:01:02.857> time<00:01:03.158> in<00:01:03.308> your
<00:01:03.577>day<00:01:03.827> as<00:01:04.027> well<00:01:04.658> to,<00:01:04.958> uh,<00:01:05.137> hang<00:01:05.408> out<00:01:05.548> with
me<00:01:05.978> and,<00:01:06.248> uh,<00:01:06.827> share<00:01:07.117> what's<00:01:07.327> on<00:01:07.498> your
<00:01:07.608>mind<00:01:07.917> and<00:01:08.178> tell<00:01:08.358> us<00:01:08.517> all<00:01:08.678> about<00:01:08.928> Squiz.
Chris,<00:01:10.158> I<00:01:10.207> had<00:01:10.437> such<00:01:10.647> a<00:01:10.717> great<00:01:11.047> time
<00:01:11.357>last<00:01:11.597> time,<00:01:11.957> and<00:01:12.158> so<00:01:12.458> I've<00:01:12.637> been<00:01:12.777> looking
forward<00:01:13.397> to<00:01:13.577> this<00:01:13.777> for<00:01:13.897> a<00:01:13.997> while.
Mm-hmm.
So,<00:01:14.568> uh,<00:01:14.838> yeah,<00:01:15.207> happy<00:01:15.507> to<00:01:15.597> be<00:01:15.717> back.
I<00:01:16.047> think<00:01:16.228> it'll<00:01:16.397> be<00:01:16.948> ... Well,<00:01:17.138> it's<00:01:17.257> always
<00:01:17.588>fun<00:01:17.748> to<00:01:17.808> talk<00:01:18.008> with<00:01:18.137> you,<00:01:18.327> but<00:01:18.488> I<00:01:18.558> think<00:01:18.698> it'll
be<00:01:18.927> good<00:01:19.097> to-<00:01:19.327> Yeah<00:01:19.698> ... to<00:01:19.858> dig<00:01:20.137> into<00:01:20.357> some,
<00:01:20.717>some<00:01:20.937> nerdy<00:01:21.187> tech<00:01:21.457> stuff<00:01:21.738> again<00:01:22.028> too,<00:01:22.317> so.
Awesome.
Nerdy<00:01:23.667> tech<00:01:23.857> stuff<00:01:24.047> is<00:01:24.158> where<00:01:24.278> it's<00:01:24.308> at.
And<00:01:24.847> I'm<00:01:25.037> just<00:01:25.207> gonna<00:01:25.467> change<00:01:25.808> some
<00:01:25.988>orientation<00:01:26.748> 'cause<00:01:26.908> I've<00:01:27.028> learnt<00:01:27.257> along
the<00:01:27.628> way<00:01:27.928> that<00:01:28.698> this<00:01:29.158> view<00:01:29.567> here<00:01:30.077> is<00:01:30.257> actually
<00:01:30.707>a<00:01:30.797> little<00:01:31.067> bit<00:01:31.297> better<00:01:31.777> for<00:01:32.187> the<00:01:32.308> show<00:01:32.588> later.
So-<00:01:33.707> There<00:01:33.857> we<00:01:33.937> go<00:01:34.228> ... hopefully<00:01:34.527> that's<00:01:34.787> okay.
And,<00:01:35.448> um,<00:01:36.018> so<00:01:36.248> hey,<00:01:36.687> um,<00:01:37.547> you're<00:01:37.967> coming<00:01:38.607> at
<00:01:38.838>us<00:01:39.117> as<00:01:39.417> VP<00:01:39.777> of<00:01:39.838> Growth<00:01:40.088> Strategy<00:01:40.658> for<00:01:41.617> Squiz.
Let's<00:01:41.997> just<00:01:42.177> start<00:01:42.437> at<00:01:42.547> the<00:01:42.628> top.
Uh,<00:01:44.027> what<00:01:44.207> is<00:01:44.287> Squiz?
What<00:01:45.487> should<00:01:45.698> everyone<00:01:46.168> know<00:01:46.308> about<00:01:46.628> it?
Yeah.
Folks<00:01:48.478> who,<00:01:49.247> uh,<00:01:49.597> listen<00:01:50.077> in<00:01:50.327> now<00:01:50.777> and<00:01:50.948> in<00:01:51.068> the
<00:01:51.167>future,<00:01:51.777> both<00:01:52.128> YouTube<00:01:52.138> and<00:01:52.887> podcast,<00:01:53.847> are
typically<00:01:54.527> VP<00:01:54.847> of<00:01:54.878> Marketing,<00:01:55.847> CMOs,<00:01:57.307> kinda
<00:01:57.557>tasked<00:01:57.878> with<00:01:57.917> the<00:01:58.027> big<00:01:58.237> decision<00:01:58.777> to<00:01:59.478> manage
digital<00:02:00.268> publishing,<00:02:00.908> and<00:02:01.257> we'd-<00:02:01.448> Yeah
just<00:02:01.677> love<00:02:01.978> them<00:02:02.208> to<00:02:02.327> know
<00:02:02.537>more<00:02:02.797> about<00:02:03.478> you<00:02:03.717> and<00:02:03.807> Squiz.
Yeah.
Uh,<00:02:05.838> Squiz<00:02:06.287> is<00:02:06.417> a,<00:02:06.757> as<00:02:06.937> of<00:02:07.037> this
<00:02:07.268>recording,<00:02:07.768> about<00:02:08.068> 26<00:02:08.727> years<00:02:08.958> old.
We,<00:02:09.647> uh,<00:02:10.007> are<00:02:10.157> founded<00:02:10.737> in<00:02:11.047> Australia
<00:02:11.727>and<00:02:11.878> headquartered<00:02:12.357> out<00:02:12.467> of<00:02:12.597> Sydney.
Um,<00:02:14.027> but<00:02:14.187> we've<00:02:14.417> got<00:02:14.917> a,<00:02:15.158> a,<00:02:15.408> a<00:02:15.558> huge<00:02:16.178> presence
<00:02:16.638>across,<00:02:17.068> well,<00:02:17.208> across<00:02:17.518> Australia<00:02:17.988> and,
and<00:02:18.307> New<00:02:18.437> Zealand,<00:02:18.867> but<00:02:19.007> then<00:02:19.527> a<00:02:19.637> pretty
<00:02:19.878>good,<00:02:20.298> strong<00:02:20.658> presence<00:02:21.297> in,<00:02:21.827> uh,<00:02:22.068> the<00:02:22.178> UK.
And<00:02:23.037> we<00:02:23.367> are,<00:02:24.247> uh,<00:02:24.717> yeah,<00:02:25.128> new-ish
<00:02:25.628>to<00:02:25.698> North<00:02:25.908> America,<00:02:26.308> right?
Um,<00:02:27.098> and,<00:02:27.738> uh,<00:02:27.888> I<00:02:28.018> came<00:02:28.268> on<00:02:28.568> to<00:02:28.727> s-<00:02:28.977> I<00:02:29.068> came
<00:02:29.298>on<00:02:29.507> board<00:02:29.977> I<00:02:30.087> think,<00:02:30.507> what,<00:02:30.708> nine,<00:02:31.208> nine-ish
months<00:02:31.837> ago,<00:02:31.947> maybe<00:02:31.988> 10<00:02:32.328> months<00:02:32.507> ago,<00:02:33.187> um,
<00:02:33.787>after<00:02:34.057> owning<00:02:34.268> my<00:02:34.378> own<00:02:34.498> agency<00:02:34.878> for<00:02:34.918> 13<00:02:35.387> years.
So<00:02:35.748> I,<00:02:35.917> I<00:02:36.027> worked<00:02:36.318> primarily
<00:02:36.738>in<00:02:36.797> higher<00:02:36.977> education.
Uh,<00:02:38.208> Squiz<00:02:38.617> has<00:02:39.018> a<00:02:39.128> long<00:02:39.428> track<00:02:39.747> record<00:02:40.297> in-
<00:02:41.856>Sectors<00:02:42.476> that<00:02:42.616> are<00:02:42.736> content<00:02:43.336> dense,<00:02:43.756> you<00:02:43.876> know?
So<00:02:44.576> like<00:02:44.796> higher<00:02:45.096> education,<00:02:45.696> you<00:02:45.786> might
<00:02:45.936>have<00:02:46.476> hundreds<00:02:46.806> of<00:02:46.866> thousands<00:02:47.216> of<00:02:47.306> pages.
Uh,<00:02:48.596> government<00:02:49.196> is<00:02:49.436> a,<00:02:49.596> is<00:02:49.786> a<00:02:49.866> strong,<00:02:50.606> uh,
<00:02:51.096>area<00:02:51.456> for<00:02:51.616> us,<00:02:51.826> especially,<00:02:52.896> uh,<00:02:53.126> across
Australia<00:02:54.056> and<00:02:54.156> the<00:02:54.296> UK,<00:02:54.736> and<00:02:54.766> it'll--
<00:02:55.176>starting<00:02:55.616> to<00:02:55.696> pick<00:02:55.886> up<00:02:56.016> here<00:02:56.176> in<00:02:56.286> the<00:02:56.306> US.
Um,<00:02:57.486> we've<00:02:57.596> had<00:02:57.746> a<00:02:57.776> lot<00:02:57.976> of<00:02:58.156> good<00:02:58.415> traction<00:02:58.886> in
<00:02:58.986>professional<00:02:59.456> services<00:02:59.976> as<00:03:00.126> well<00:03:00.346> recently.
But<00:03:01.886> typically<00:03:02.416> the,<00:03:02.636> the<00:03:02.776> thing<00:03:03.046> that<00:03:03.226> kinda
<00:03:03.956>binds,<00:03:04.786> uh,<00:03:05.036> most<00:03:05.516> of<00:03:05.665> our,<00:03:05.986> our<00:03:06.126> current
customers<00:03:06.925> together<00:03:07.835> is<00:03:08.255> this<00:03:08.505> idea<00:03:09.036> of
<00:03:09.245>organizations<00:03:10.105> that<00:03:10.286> rely<00:03:11.345> on<00:03:11.556> the<00:03:11.646> content
they<00:03:12.146> produce<00:03:12.546> and<00:03:12.666> the<00:03:12.726> content<00:03:13.076> that<00:03:13.185> they<00:03:13.286> put
<00:03:13.486>out<00:03:13.626> on<00:03:13.746> the<00:03:13.846> web,<00:03:14.475> and<00:03:14.705> that<00:03:14.896> typically<00:03:15.286> ends<00:03:15.436> up
being<00:03:15.865> like<00:03:16.236> super<00:03:16.835> dense<00:03:17.286> content<00:03:17.876> uh-<00:03:18.776> Mm-hmm
content,<00:03:19.396> uh,<00:03:19.536> organizations.
And,<00:03:21.146> uh,<00:03:21.596> so<00:03:21.856> we,<00:03:22.195> we<00:03:22.385> offer<00:03:22.605> a
<00:03:22.675>digital<00:03:22.995> experience<00:03:23.425> platform.
Um,<00:03:24.795> your<00:03:25.275> listeners<00:03:25.765> know<00:03:25.876> what<00:03:26.006> that<00:03:26.176> means.
Uh,<00:03:27.225> but,<00:03:27.995> you<00:03:28.146> know,<00:03:28.296> as,<00:03:28.515> as<00:03:28.716> we<00:03:29.326> come
<00:03:29.526>into<00:03:29.675> some<00:03:29.815> of<00:03:29.885> these<00:03:30.015> sectors,<00:03:30.335> people
are<00:03:30.506> like:<00:03:30.636> "Well,<00:03:30.705> what,<00:03:30.995> what,<00:03:31.455> what
<00:03:31.855>does<00:03:31.955> that<00:03:32.115> mean?"<00:03:32.376> You<00:03:32.476> know,<00:03:32.576> what's
it<00:03:32.826> like,<00:03:33.105> is<00:03:33.245> that,<00:03:33.486> is<00:03:33.706> that<00:03:33.875> a<00:03:34.155> CMS?
Is<00:03:34.606> that<00:03:34.815> different<00:03:35.166> than<00:03:35.286> a<00:03:35.326> CMS?
Like,<00:03:36.505> how<00:03:36.736> does,<00:03:37.036> how<00:03:37.226> does<00:03:37.376> that<00:03:37.596> play
<00:03:37.896>into<00:03:38.086> the,<00:03:38.425> the<00:03:38.595> content<00:03:38.945> operations
that,<00:03:40.056> that<00:03:40.246> we<00:03:40.405> have<00:03:40.646> to<00:03:40.746> do?
And,<00:03:42.126> um,<00:03:42.775> I<00:03:42.835> think<00:03:43.025> you<00:03:43.185> said<00:03:43.345> it<00:03:43.445> earlier
<00:03:43.725>when<00:03:43.786> we<00:03:43.816> were<00:03:43.955> talking,<00:03:44.326> you<00:03:44.416> know,<00:03:44.536> it's,
it's<00:03:44.946> a,<00:03:45.095> it's<00:03:45.295> a<00:03:45.385> CMS<00:03:45.935> plus,<00:03:46.225> plus<00:03:46.556> is<00:03:46.726> really
<00:03:46.935>the<00:03:47.085> easiest<00:03:47.515> way<00:03:47.615> to<00:03:47.685> talk<00:03:47.945> about<00:03:48.066> it.
Mm-hmm.
So<00:03:48.465> we<00:03:48.636> have<00:03:48.895> content<00:03:49.225> management.
We've<00:03:49.925> got,<00:03:50.895> um,<00:03:51.526> you<00:03:51.676> know,<00:03:51.785> your,<00:03:52.526> your<00:03:52.936> kind
<00:03:53.155>of,<00:03:53.355> uh,<00:03:53.575> table<00:03:53.916> stakes<00:03:54.346> page<00:03:54.745> builder,<00:03:55.465> visual,
you<00:03:56.295> know,<00:03:57.306> WYSIWYG<00:03:57.956> plus<00:03:58.266> sort<00:03:58.436> of<00:03:58.575> experience,
<00:03:59.456>um,<00:04:00.475> composable<00:04:00.575> content<00:04:00.975> on<00:04:01.155> a<00:04:01.206> page.
But<00:04:02.175> on<00:04:02.285> top<00:04:02.575> of<00:04:02.725> that,<00:04:02.986> we've<00:04:03.176> got<00:04:03.386> tools
<00:04:03.756>that<00:04:03.886> integrate,<00:04:04.835> uh,<00:04:05.185> site<00:04:05.465> search.
So<00:04:05.866> we<00:04:05.975> have,<00:04:06.376> uh,<00:04:07.136> an<00:04:07.286> incredible<00:04:07.785> site
<00:04:07.975>search<00:04:08.195> product<00:04:08.456> called<00:04:08.626> Funnelback,<00:04:09.236> and
then<00:04:09.545> conversational<00:04:10.185> search<00:04:10.395> on<00:04:10.515> top<00:04:10.765> of
<00:04:10.885>it<00:04:11.026> to<00:04:11.126> kind<00:04:11.316> of<00:04:11.445> pull<00:04:12.276> that,<00:04:12.835> uh,<00:04:13.255> AI<00:04:13.425> powered
conversational<00:04:14.405> experience<00:04:14.815> that<00:04:14.865> you<00:04:14.945> might
<00:04:15.126>have<00:04:15.556> with<00:04:15.975> Google<00:04:16.486> AI<00:04:16.676> mode<00:04:17.035> or,<00:04:17.545> you<00:04:17.675> know,
ChatGPT<00:04:18.545> or,<00:04:19.145> or<00:04:19.245> Claude<00:04:20.425> onto<00:04:20.725> your<00:04:20.815> website
<00:04:21.265>so<00:04:21.346> that<00:04:21.426> people<00:04:21.655> can<00:04:21.785> see<00:04:21.975> it,<00:04:22.815> uh,<00:04:23.135> and,<00:04:23.365> and
experience<00:04:24.035> that<00:04:24.245> with<00:04:24.405> your<00:04:24.515> own<00:04:24.675> content.
Um,<00:04:25.885> we<00:04:25.995> have,<00:04:26.435> uh,<00:04:26.745> personalization
<00:04:27.666>and<00:04:28.035> AB<00:04:28.325> testing<00:04:28.725> experimentation<00:04:29.605> stuff
built<00:04:30.355> into<00:04:30.935> the<00:04:31.075> interface<00:04:31.705> of,<00:04:32.515> uh,
<00:04:32.785>the<00:04:32.895> digital<00:04:33.135> experience<00:04:33.505> platform.
We've<00:04:34.566> got,<00:04:34.895> uh,<00:04:35.135> a<00:04:35.236> pretty,<00:04:35.846> kind<00:04:35.976> of
<00:04:36.065>a<00:04:36.135> lightweight,<00:04:36.835> uh,<00:04:37.335> digital<00:04:37.666> asset
management,<00:04:38.585> uh,<00:04:38.795> tool<00:04:39.135> within<00:04:39.416> that<00:04:39.636> as<00:04:39.785> well.
Uh,<00:04:40.736> but<00:04:40.876> I<00:04:40.906> think<00:04:41.065> the<00:04:41.135> thing<00:04:41.315> that
<00:04:41.445>really<00:04:41.645> sets<00:04:41.865> us<00:04:42.005> apart<00:04:42.505> is<00:04:42.965> the
composability<00:04:43.906> from<00:04:44.096> a<00:04:44.106> technical<00:04:44.565> side.
So<00:04:45.026> if<00:04:45.145> you've<00:04:45.376> got<00:04:45.685> your<00:04:45.955> own,<00:04:46.835> uh,<00:04:47.575> you
<00:04:47.635>know,<00:04:47.695> products<00:04:47.975> you've<00:04:48.075> already<00:04:48.295> sunk<00:04:48.565> a
lot<00:04:48.775> of<00:04:48.855> time<00:04:49.205> or<00:04:49.225> a<00:04:49.285> lot<00:04:49.445> of<00:04:49.515> effort<00:04:49.795> into.
Like<00:04:50.175> I<00:04:50.225> think<00:04:50.365> about<00:04:50.595> like
<00:04:51.295>digital<00:04:51.735> asset<00:04:52.035> management.
I<00:04:52.556> mean,<00:04:52.696> like<00:04:52.886> if<00:04:52.985> you've<00:04:53.185> got<00:04:53.395> thousands<00:04:53.925> and
<00:04:54.056>thousands<00:04:54.536> of<00:04:54.675> images<00:04:55.166> and<00:04:55.306> files<00:04:55.846> and<00:04:55.975> videos
already<00:04:57.076> on<00:04:57.376> a<00:04:57.445> platform,<00:04:58.515> you<00:04:58.645> don't<00:04:58.815> wanna
<00:04:59.015>have<00:04:59.216> to<00:04:59.316> think<00:04:59.535> about<00:04:59.925> moving<00:05:00.345> those<00:05:00.606> off.
And<00:05:01.136> so<00:05:01.306> we<00:05:01.725> give<00:05:01.966> you<00:05:02.176> the,<00:05:02.496> the<00:05:02.656> tools<00:05:03.065> and
<00:05:03.145>the<00:05:03.225> ways<00:05:03.585> to<00:05:03.615> integrate<00:05:04.085> those,<00:05:04.666> uh,<00:05:05.065> those
other<00:05:05.636> products<00:05:06.186> that<00:05:06.306> you're<00:05:06.446> already
<00:05:06.755>using<00:05:07.716> into<00:05:08.076> that<00:05:08.266> main<00:05:08.505> content<00:05:08.895> management,
uh,<00:05:10.315> interface<00:05:10.935> into,<00:05:11.265> into<00:05:11.515> all<00:05:11.645> the
<00:05:11.746>tooling<00:05:12.166> there<00:05:12.446> so<00:05:12.585> that<00:05:12.705> you<00:05:12.815> can<00:05:13.505> kinda
put<00:05:13.875> together<00:05:14.285> a,<00:05:14.645> a<00:05:14.815> full<00:05:15.835> end-to-end<00:05:16.776> data
<00:05:17.155>flow<00:05:17.496> between<00:05:18.115> what<00:05:18.405> you're<00:05:18.526> doing<00:05:18.876> on<00:05:19.205> your
front<00:05:19.626> end,<00:05:19.856> even,<00:05:20.255> you<00:05:20.335> know,<00:05:20.445> even<00:05:20.645> before
<00:05:21.075>you<00:05:21.155> get<00:05:21.285> to<00:05:21.315> search,<00:05:21.716> but<00:05:21.865> into<00:05:22.145> search
and<00:05:22.575> then<00:05:22.705> into<00:05:22.925> your<00:05:23.035> content<00:05:23.356> management,
<00:05:23.736>and<00:05:23.795> then<00:05:23.905> into<00:05:24.136> all<00:05:24.316> the<00:05:24.395> peripheral
sorta<00:05:25.405> data<00:05:25.625> points<00:05:25.925> that<00:05:26.056> are<00:05:26.136> there.
Yeah.
It's<00:05:28.306> refreshing<00:05:28.945> to<00:05:29.036> hear<00:05:29.945> kind<00:05:30.106> of<00:05:30.265> DXP<00:05:31.075> and
<00:05:31.366>composable<00:05:32.426> together,<00:05:33.075> which<00:05:33.296> is<00:05:33.476> like<00:05:33.736> your
complete<00:05:34.616> plus<00:05:34.936> plus-<00:05:35.705> Yeah<00:05:35.736> ... flexibility,
<00:05:36.616>which<00:05:36.835> is,<00:05:37.175> which<00:05:37.436> is<00:05:37.575> really<00:05:37.866> awesome.
Um,<00:05:39.695> yeah,<00:05:40.006> and<00:05:40.186> I<00:05:40.236> think,<00:05:40.596> uh,<00:05:41.166> welcome
<00:05:41.546>to<00:05:41.765> extending<00:05:42.395> your<00:05:42.575> commonwealth<00:05:43.236> reach.
Thank<00:05:45.256> you.
And,<00:05:45.465> uh,<00:05:45.785> right<00:05:46.045> on.
Um,<00:05:46.736> that's<00:05:46.976> really<00:05:47.226> great,<00:05:47.455> and,<00:05:47.676> uh,
<00:05:47.965>I,<00:05:48.275> I<00:05:48.365> just<00:05:48.625> love<00:05:48.885> what<00:05:49.066> you<00:05:49.176> guys<00:05:49.406> are<00:05:49.506> up
to,<00:05:49.835> and<00:05:50.125> we're<00:05:50.325> a<00:05:50.395> partner<00:05:50.746> of<00:05:50.866> yours<00:05:51.226> and
<00:05:51.385>really<00:05:51.625> believe<00:05:52.006> in,<00:05:52.316> in<00:05:52.515> the<00:05:52.596> vision<00:05:52.986> that
you<00:05:53.256> have<00:05:53.736> for<00:05:53.885> the<00:05:53.986> product<00:05:54.445> as<00:05:54.625> well.
Um,<00:05:56.455> and<00:05:56.566> I<00:05:56.626> may<00:05:56.785> just<00:05:56.996> kind<00:05:57.156> of<00:05:57.316> say<00:05:58.105> some
<00:05:58.335>ideas<00:05:58.855> back<00:05:59.325> for<00:05:59.825> kind<00:05:59.996> of<00:06:00.086> future<00:06:00.476> listeners
where<00:06:02.226> we<00:06:03.135> serve<00:06:03.626> our<00:06:03.955> customers,<00:06:04.805> typically
<00:06:05.726>folks<00:06:06.036> with<00:06:06.186> a<00:06:06.286> slight<00:06:06.556> marketing<00:06:07.025> bias,
in<00:06:08.106> helping<00:06:08.436> them<00:06:08.595> make<00:06:08.805> decisions<00:06:09.515> on
<00:06:09.806>their<00:06:10.025> publishing<00:06:10.545> or<00:06:10.645> content<00:06:11.275> platform.
And<00:06:11.915> I<00:06:12.015> think<00:06:12.226> Squiz<00:06:12.596> has<00:06:12.816> this<00:06:13.525> really<00:06:13.816> unique
<00:06:14.665>white<00:06:15.066> space<00:06:15.985> where<00:06:16.215> you<00:06:16.485> get<00:06:16.775> a<00:06:16.985> lot<00:06:17.515> in,
in<00:06:18.196> one<00:06:18.506> package,<00:06:19.525> but<00:06:19.676> when<00:06:19.816> you<00:06:19.945> look<00:06:20.135> at
<00:06:20.265>like<00:06:20.426> the<00:06:20.575> monolith,<00:06:21.825> monolith<00:06:21.865> guys,<00:06:22.215> the
Sitecores<00:06:22.875> and<00:06:23.015> Adobe<00:06:23.395> guys<00:06:23.615> that<00:06:23.715> definitely
<00:06:24.115>have<00:06:24.275> their<00:06:24.395> place<00:06:24.735> out<00:06:24.875> there,<00:06:25.496> it's<00:06:25.686> just
that<00:06:26.635> it's<00:06:27.005> such<00:06:27.316> a<00:06:27.405> heavy<00:06:28.235> integration<00:06:29.385> lift.
You<00:06:30.375> know,<00:06:30.505> we,<00:06:30.785> you<00:06:30.926> need<00:06:31.176> kind<00:06:31.346> of
<00:06:31.475>Java<00:06:31.786> engineers<00:06:32.416> and<00:06:32.725> like<00:06:33.036> that's<00:06:33.296> all
fine<00:06:33.655> and<00:06:33.775> dandy<00:06:34.066> for<00:06:34.236> the,<00:06:34.506> for<00:06:34.666> the<00:06:34.765> use
<00:06:35.036>case,<00:06:35.595> but<00:06:35.756> imagine<00:06:36.296> getting<00:06:36.935> all<00:06:37.225> of
that<00:06:38.205> full<00:06:38.536> experience<00:06:39.225> functionality
<00:06:40.655>in<00:06:40.826> a<00:06:40.876> package<00:06:41.295> that's<00:06:41.496> actually
easy<00:06:42.125> to<00:06:42.146> get<00:06:42.326> to<00:06:42.426> market<00:06:42.885> quickly.
I<00:06:43.796> know<00:06:44.205> we<00:06:44.335> were<00:06:44.536> chatting<00:06:44.876> a<00:06:44.926> little<00:06:45.176> bit
<00:06:45.316>earlier,<00:06:46.445> uh,<00:06:46.695> with<00:06:46.875> Jamie<00:06:47.176> as<00:06:47.336> well<00:06:47.716> about
like,<00:06:48.115> hey,<00:06:49.165> right<00:06:49.475> now<00:06:49.746> seems<00:06:50.155> to<00:06:50.255> be<00:06:50.375> this
<00:06:50.576>period<00:06:50.936> of<00:06:51.085> time<00:06:51.485> where<00:06:52.155> marketers<00:06:52.775> are<00:06:52.935> aware
that<00:06:53.665> they<00:06:53.835> need<00:06:54.045> to<00:06:54.165> make<00:06:54.396> some<00:06:54.585> changes
<00:06:55.085>to<00:06:55.286> kind<00:06:55.446> of<00:06:55.606> their,<00:06:56.075> their<00:06:56.246> publishing<00:06:56.796> and
content<00:06:57.235> infrastructure,<00:06:58.805> but<00:06:59.015> there's<00:06:59.225> a
<00:06:59.356>pause<00:06:59.906> going<00:07:00.235> on<00:07:00.445> and<00:07:00.485> I<00:07:00.566> think<00:07:00.875> Squiz<00:07:01.345> is<00:07:01.496> a
perfect<00:07:01.986> solution<00:07:02.585> to<00:07:02.695> get<00:07:02.905> things<00:07:03.525> migrated
<00:07:04.335>quickly<00:07:05.496> and<00:07:05.726> in<00:07:05.885> a<00:07:05.945> kind<00:07:06.135> of,<00:07:06.426> I<00:07:06.536> guess,<00:07:07.165> in
good<00:07:07.585> stead<00:07:07.945> for<00:07:08.075> this<00:07:08.265> foreseeable<00:07:08.875> future
<00:07:09.805>because<00:07:10.055> you<00:07:10.165> can<00:07:10.316> compose<00:07:10.736> your<00:07:11.066> old<00:07:11.515> platform.
But-<00:07:12.255> Right<00:07:12.435> ... maybe<00:07:12.625> you<00:07:12.655> wanna<00:07:12.825> share
<00:07:13.025>a<00:07:13.075> little<00:07:13.305> bit<00:07:13.455> about<00:07:14.405> that,<00:07:14.816> the<00:07:15.455> migration
capabilities,<00:07:17.145> which<00:07:17.356> is,<00:07:17.895> you<00:07:17.966> know,
<00:07:18.066>the<00:07:18.176> questions<00:07:18.576> we're<00:07:18.735> being<00:07:19.025> asked.
Yeah,<00:07:20.325> I<00:07:20.395> mean,<00:07:20.566> migration
<00:07:21.006>projects<00:07:21.455> are<00:07:21.525> always,<00:07:22.205> uh-<00:07:23.872> Huge.
They're,<00:07:26.132> they're,<00:07:26.342> they're,<00:07:26.592> they're<00:07:26.602> big.
And,<00:07:27.182> you<00:07:27.322> know,<00:07:27.442> as,<00:07:27.662> as<00:07:27.852> someone<00:07:28.182> that,<00:07:28.452> that
<00:07:28.742>ran,<00:07:29.422> uh,<00:07:29.632> an<00:07:29.852> agency<00:07:30.412> that,<00:07:30.642> that,<00:07:31.162> you<00:07:31.282> know,
implemented<00:07:31.782> a<00:07:31.832> lot<00:07:32.062> of,<00:07:32.921> uh,<00:07:33.461> big<00:07:33.892> website
<00:07:34.352>redesigns<00:07:35.032> and<00:07:35.072> migrations<00:07:35.842> for,<00:07:36.952> uh,<00:07:37.251> colleges
and<00:07:37.702> universities,<00:07:39.112> I,<00:07:39.562> I<00:07:39.812> felt<00:07:40.211> the<00:07:40.392> pain<00:07:40.851> on
<00:07:41.101>the,<00:07:41.381> you<00:07:41.541> know,<00:07:41.662> on<00:07:41.742> the<00:07:41.861> back<00:07:42.172> end<00:07:42.312> of<00:07:42.452> trying
to,<00:07:42.871> like<00:07:43.052> manage<00:07:43.432> all<00:07:43.582> of<00:07:43.682> those<00:07:43.912> things.
And,<00:07:45.402> um,<00:07:46.691> I<00:07:46.711> think<00:07:46.972> the,<00:07:47.201> the<00:07:47.361> unique
<00:07:47.781>thing<00:07:47.972> about<00:07:48.511> Squiz's<00:07:49.891> DXP<00:07:49.902> is<00:07:50.132> that
over,<00:07:51.041> you<00:07:51.152> know,<00:07:51.242> the<00:07:51.372> last<00:07:51.662> several
<00:07:51.972>years,<00:07:52.582> the<00:07:52.712> company's<00:07:53.201> invested<00:07:54.031> in,
uh,<00:07:55.761> overhauling<00:07:56.342> the<00:07:56.402> architecture
<00:07:56.982>so<00:07:57.192> that<00:07:57.351> it<00:07:57.491> can<00:07:57.741> be<00:07:58.561> AI<00:07:58.732> controlled.
Um,<00:08:00.082> so<00:08:00.221> an<00:08:00.381> AI<00:08:00.702> first<00:08:00.972> platform<00:08:01.811> from,
<00:08:02.121>from<00:08:02.362> a,<00:08:02.561> from<00:08:02.961> a<00:08:02.971> DXP-<00:08:03.381> Yeah<00:08:03.552> ... and<00:08:03.762> con-
and<00:08:04.311> content<00:08:04.572> management<00:08:04.932> perspective.
And<00:08:06.011> that<00:08:06.162> opens<00:08:06.402> up<00:08:06.522> a<00:08:06.552> lot<00:08:06.752> of
<00:08:06.842>opportunities<00:08:07.721> for,<00:08:08.741> um,<00:08:09.191> automating
migrations<00:08:10.572> and<00:08:10.842> for,<00:08:11.451> for<00:08:11.651> easing<00:08:12.052> some
<00:08:12.212>of<00:08:12.302> those<00:08:12.442> friction<00:08:12.791> points,<00:08:13.101> right?
I<00:08:13.572> think<00:08:13.752> migrations<00:08:14.222> are
<00:08:14.272>always<00:08:14.542> gonna<00:08:14.701> be<00:08:14.802> a<00:08:14.852> heavy<00:08:15.111> lift.
Um,<00:08:16.311> and<00:08:16.471> so<00:08:16.592> like<00:08:16.802> easy<00:08:17.172> is<00:08:17.322> gonna,<00:08:17.592> easy<00:08:17.812> is
<00:08:17.901>gonna<00:08:18.052> be<00:08:18.162> relative,<00:08:18.732> uh,<00:08:18.942> to-<00:08:18.956> Mm-hmm<00:08:19.521> ... you
know,<00:08:19.772> what<00:08:19.961> your<00:08:20.081> last<00:08:20.371> one<00:08:20.552> was<00:08:20.771> probably.
Um,<00:08:21.941> but<00:08:22.081> at<00:08:22.191> the<00:08:22.271> same<00:08:22.511> time,<00:08:22.771> a<00:08:22.831> lot<00:08:23.052> of
<00:08:23.152>the<00:08:23.232> thought<00:08:23.462> process<00:08:23.921> goes<00:08:24.142> into<00:08:25.201> how
do<00:08:25.581> we,<00:08:26.131> how<00:08:26.281> do<00:08:26.351> we<00:08:26.491> cut<00:08:26.721> down<00:08:26.951> the<00:08:27.072> amount
<00:08:27.262>of<00:08:27.381> time<00:08:27.832> to<00:08:27.982> get<00:08:28.371> content<00:08:28.781> moved<00:08:29.051> over?
How<00:08:29.592> do<00:08:29.701> we,<00:08:30.421> uh,<00:08:30.671> put<00:08:30.801> in<00:08:30.921> place<00:08:31.252> the,<00:08:31.921> the
<00:08:32.072>kind<00:08:32.251> of<00:08:32.362> technical<00:08:32.951> side<00:08:33.341> of<00:08:33.472> identifying
how<00:08:34.542> to<00:08:34.652> map<00:08:35.191> different<00:08:35.551> parts<00:08:36.201> of<00:08:36.911> your
<00:08:37.112>current<00:08:37.402> website's<00:08:37.851> content,<00:08:38.441> your<00:08:38.652> visual
components,<00:08:39.531> those<00:08:39.711> sorts<00:08:39.941> of<00:08:40.051> things<00:08:40.411> into,
<00:08:41.341>into<00:08:41.682> our,<00:08:42.231> uh,<00:08:42.691> you<00:08:42.851> know,<00:08:42.951> our<00:08:43.091> component
system<00:08:44.001> and,<00:08:44.261> uh,<00:08:44.671> con-<00:08:44.731> component<00:08:45.101> service
<00:08:45.511>and<00:08:45.631> our,<00:08:46.271> uh,<00:08:46.811> design<00:08:47.392> system<00:08:47.752> sort<00:08:47.942> of
management<00:08:48.612> within,<00:08:49.112> within<00:08:49.422> the<00:08:49.542> DXP<00:08:50.172> in<00:08:50.292> ways
<00:08:50.522>that<00:08:50.631> are<00:08:50.722> easy<00:08:51.152> and,<00:08:51.472> and<00:08:52.222> hopefully<00:08:52.772> really
invisible<00:08:53.901> to<00:08:54.371> the<00:08:54.491> marketers<00:08:55.252> that-<00:08:55.572> Mm-hmm
uh,<00:08:56.341> that<00:08:56.572> don't<00:08:56.702> wanna<00:08:56.862> worry
<00:08:57.032>about<00:08:57.182> that<00:08:57.322> stuff,<00:08:57.542> right?
You<00:08:57.701> don't<00:08:57.822> want<00:08:58.011> the...<00:08:58.171> You<00:08:58.421> don't
<00:08:58.601>wanna<00:08:58.811> get<00:08:58.951> into<00:08:59.131> a<00:08:59.211> system<00:08:59.521> and<00:08:59.612> have
to<00:08:59.902> worry<00:09:00.301> about<00:09:00.631> the<00:09:00.761> technical<00:09:01.271> side
<00:09:01.851>of<00:09:02.231> how<00:09:02.491> this<00:09:02.651> stuff<00:09:02.851> is<00:09:02.951> happening.
You<00:09:03.491> just<00:09:03.741> want<00:09:04.051> the<00:09:04.171> assurance<00:09:04.761> that<00:09:05.392> it's
<00:09:05.632>gonna<00:09:05.792> be<00:09:05.981> done<00:09:06.481> and<00:09:06.682> done<00:09:06.862> to<00:09:07.002> a<00:09:07.062> high<00:09:07.322> standard
You<00:09:09.018> know,<00:09:09.168> with<00:09:09.448> the<00:09:09.568> reality<00:09:10.048> that,<00:09:10.188> yeah,
<00:09:10.408>you're<00:09:10.588> gonna<00:09:10.738> have<00:09:10.918> to<00:09:11.028> spot,<00:09:11.428> spot<00:09:11.778> check<00:09:12.068> and
go<00:09:12.378> through<00:09:12.678> and,<00:09:12.928> and<00:09:13.118> do<00:09:13.288> a<00:09:13.378> QA<00:09:13.708> process<00:09:14.178> to
<00:09:14.238>make<00:09:14.388> sure<00:09:14.608> that<00:09:14.798> it,<00:09:14.998> that<00:09:15.188> it<00:09:15.228> moves<00:09:15.518> over.
We've<00:09:16.518> got,<00:09:16.908> uh,<00:09:17.368> you<00:09:17.488> know,<00:09:17.578> we've,<00:09:17.818> we've
<00:09:18.038>got<00:09:18.188> a<00:09:18.238> great<00:09:18.518> professional<00:09:18.968> services<00:09:19.508> team
within,<00:09:20.508> uh,<00:09:20.698> within<00:09:21.038> Squiz<00:09:21.458> to<00:09:21.558> handle<00:09:22.368> a<00:09:22.478> lot
<00:09:22.687>of<00:09:22.807> that,<00:09:23.028> but<00:09:23.108> we're<00:09:23.288> also<00:09:23.628> putting<00:09:23.928> a<00:09:23.967> lot
of<00:09:24.328> time<00:09:24.698> and<00:09:24.778> investment<00:09:25.318> into,<00:09:26.398> uh,<00:09:26.628> working
<00:09:27.218>on<00:09:27.958> easing<00:09:28.348> those<00:09:28.548> migration<00:09:29.048> paths<00:09:29.428> because
professional<00:09:30.928> services<00:09:31.337> teams<00:09:31.618> don't<00:09:31.778> like
<00:09:31.948>to<00:09:32.048> do<00:09:32.188> those<00:09:32.407> projects<00:09:32.847> either,<00:09:33.048> you<00:09:33.138> know?
No,<00:09:33.808> no<00:09:33.958> one<00:09:34.118> likes<00:09:34.328> to<00:09:34.427> do<00:09:34.558> the<00:09:34.658> tedious<00:09:35.058> stuff.
Uh,<00:09:36.177> so<00:09:36.397> we've,<00:09:36.687> we've<00:09:36.907> been<00:09:37.048> working
<00:09:37.388>a<00:09:37.418> lot,<00:09:37.817> a<00:09:37.917> lot<00:09:38.167> on<00:09:38.298> that<00:09:38.528> front.
And,<00:09:39.028> you<00:09:39.138> know,<00:09:39.228> we've<00:09:39.378> had,<00:09:39.737> we've<00:09:39.897> had
<00:09:40.067>quite<00:09:40.257> a<00:09:40.317> few,<00:09:40.827> uh,<00:09:41.398> larger<00:09:42.137> clients<00:09:42.617> go,
go<00:09:43.138> live<00:09:43.427> this<00:09:43.597> year<00:09:43.738> where<00:09:43.808> we<00:09:43.968> have<00:09:44.218> moved
<00:09:44.468>them<00:09:44.628> off<00:09:44.898> of<00:09:45.097> other<00:09:46.008> DXPs<00:09:46.558> or<00:09:46.638> CMSs<00:09:47.337> and<00:09:47.437> have
had<00:09:47.768> to<00:09:47.847> migrate,<00:09:49.067> you<00:09:49.207> know,<00:09:49.988> thousands
<00:09:50.548>and<00:09:50.677> thousands<00:09:51.218> and<00:09:51.468> probably<00:09:51.868> hundreds<00:09:52.177> of
thousands<00:09:52.707> of<00:09:52.727> pages<00:09:53.267> over<00:09:53.587> into<00:09:53.777> our<00:09:53.907> platform.
And<00:09:55.328> every<00:09:55.548> time<00:09:55.718> you<00:09:55.808> do<00:09:55.938> one<00:09:56.017> of<00:09:56.087> those,<00:09:56.297> you
<00:09:56.427>learn<00:09:56.648> something<00:09:57.028> new,<00:09:57.267> you<00:09:57.398> make<00:09:57.608> a<00:09:57.658> tweak
to<00:09:57.988> the<00:09:58.098> system,<00:09:58.497> you<00:09:58.617> start<00:09:58.858> to<00:09:58.918> improve<00:09:59.267> it.
Um,<00:09:59.867> it's<00:09:59.948> one<00:10:00.038> of<00:10:00.098> the<00:10:00.137> things<00:10:00.367> that<00:10:00.448> really
<00:10:00.618>encourages<00:10:01.148> me<00:10:01.338> about<00:10:02.488> how<00:10:03.017> our<00:10:03.948> product<00:10:04.327> teams
and<00:10:04.858> our,<00:10:05.038> our<00:10:05.188> service<00:10:05.517> delivery<00:10:05.867> teams<00:10:06.327> within
<00:10:06.827>Squiz<00:10:07.227> work,<00:10:07.538> is<00:10:07.687> that<00:10:07.797> we're,<00:10:08.267> we're<00:10:08.427> trying
to<00:10:08.747> refine<00:10:09.267> and<00:10:09.387> improve<00:10:09.878> those<00:10:10.058> processes
<00:10:10.628>every<00:10:10.858> single<00:10:11.118> time<00:10:11.527> while<00:10:11.687> building<00:10:12.097> the
tooling<00:10:12.547> to<00:10:12.657> make<00:10:12.858> it<00:10:12.937> a<00:10:12.988> little<00:10:13.158> bit<00:10:13.327> easier.
Mm-hmm.
Well,<00:10:15.937> the<00:10:16.067> show<00:10:16.317> is<00:10:16.517> pretty<00:10:16.827> unscripted,
<00:10:17.497>but<00:10:17.617> I<00:10:17.698> wouldn't<00:10:17.977> mind<00:10:18.267> asking<00:10:18.598> the
question<00:10:19.128> on<00:10:19.268> behalf<00:10:19.647> of<00:10:19.897> some<00:10:20.107> of
<00:10:20.317>my<00:10:20.958> clients<00:10:21.408> and,<00:10:21.607> and<00:10:21.787> prospects.
How<00:10:23.458> can<00:10:23.698> they<00:10:23.868> use<00:10:24.198> AI<00:10:24.208> to<00:10:25.747> enable<00:10:26.448> the,
<00:10:26.857>I<00:10:26.948> guess,<00:10:27.188> the<00:10:27.297> velocity<00:10:27.977> of<00:10:28.098> their
migration<00:10:28.887> into<00:10:29.378> a<00:10:29.448> product<00:10:29.878> like<00:10:29.908> Squiz?
Yeah.
I<00:10:31.907> mean,<00:10:32.117> we,<00:10:32.397> we<00:10:32.637> handle<00:10:32.958> a<00:10:33.018> lot<00:10:33.227> of<00:10:33.287> the
<00:10:33.407>heavy<00:10:33.747> lifting<00:10:34.117> on<00:10:34.217> that<00:10:34.418> side<00:10:34.638> of<00:10:34.727> it.
I<00:10:34.948> think,<00:10:35.367> um,<00:10:36.558> I<00:10:36.668> think<00:10:36.848> a<00:10:36.898> lot<00:10:37.117> of<00:10:37.187> this
<00:10:37.348>comes<00:10:37.668> down<00:10:38.047> to<00:10:39.317> kind<00:10:39.558> of<00:10:39.678> content<00:10:40.098> strategy,
content<00:10:41.297> design,<00:10:42.427> operational<00:10:43.337> strategy
<00:10:43.977>within<00:10:44.317> what<00:10:44.577> tech<00:10:44.827> you're<00:10:44.937> choosing,<00:10:45.317> right?
So<00:10:46.308> I<00:10:46.418> think<00:10:46.668> that<00:10:46.797> there's<00:10:47.107> a,<00:10:47.668> there's
<00:10:47.898>a<00:10:47.967> level<00:10:48.357> of<00:10:48.467> doing<00:10:48.797> a,<00:10:49.007> a,<00:10:49.028> as<00:10:49.488> much
prep<00:10:50.098> work<00:10:50.368> as<00:10:50.507> you<00:10:50.607> can<00:10:50.867> ahead<00:10:51.058> of<00:10:51.128> time.
Yeah,<00:10:51.507> everyone<00:10:51.817> talks<00:10:52.058> about,<00:10:52.338> you
<00:10:52.397>know,<00:10:52.517> AI<00:10:52.727> search<00:10:53.007> visibility,<00:10:53.707> and<00:10:53.817> I
know<00:10:54.187> you've,<00:10:54.787> you've<00:10:55.128> been<00:10:55.897> hearing
<00:10:56.367>and<00:10:56.488> talking<00:10:56.878> and<00:10:56.988> thinking<00:10:57.318> and
creating<00:10:57.848> stuff<00:10:58.098> around<00:10:58.328> this<00:10:58.547> too.
I<00:10:59.478> think<00:10:59.747> getting<00:11:00.058> started<00:11:00.538> there<00:11:00.797> from,
<00:11:00.997>like,<00:11:01.247> how<00:11:01.647> ready<00:11:02.077> is<00:11:02.488> your<00:11:02.648> content<00:11:03.077> before
you<00:11:03.518> even<00:11:03.717> make<00:11:03.907> a<00:11:03.957> move<00:11:04.317> is<00:11:04.727> not<00:11:04.997> only
<00:11:05.198>beneficial<00:11:05.758> to<00:11:06.668> your<00:11:06.858> current<00:11:07.198> marketing,
uh,<00:11:08.117> during<00:11:08.567> that<00:11:08.827> sort<00:11:08.837> of<00:11:08.847> liminal<00:11:09.637> space
<00:11:10.027>as<00:11:10.187> you're<00:11:10.308> working<00:11:10.668> toward<00:11:11.008> a,<00:11:11.157> a<00:11:11.247> migration.
But<00:11:12.598> also,<00:11:12.927> if<00:11:13.047> you're<00:11:13.187> doing<00:11:13.537> that<00:11:13.827> with<00:11:14.467> a<00:11:14.577> new
<00:11:14.777>platform<00:11:15.287> in<00:11:15.427> mind,<00:11:16.757> using<00:11:17.398> AI<00:11:17.657> to<00:11:17.767> understand,
uh,<00:11:19.467> you<00:11:19.617> know,<00:11:19.738> the,<00:11:19.947> the<00:11:20.098> structures<00:11:20.828> that
<00:11:20.977>that<00:11:21.128> content's<00:11:21.538> going<00:11:21.728> to<00:11:21.807> go<00:11:21.988> to<00:11:22.198> in<00:11:22.318> a<00:11:22.368> new
platform<00:11:23.078> and<00:11:23.247> what,<00:11:23.887> what<00:11:24.167> the<00:11:24.288> differences
<00:11:25.028>are<00:11:25.257> in<00:11:25.378> mapping<00:11:25.788> between<00:11:26.337> the<00:11:26.458> current
structures<00:11:27.197> in,<00:11:27.428> in<00:11:27.568> your<00:11:27.688> current<00:11:27.988> platform
<00:11:28.508>and,<00:11:28.797> and,<00:11:29.208> and<00:11:29.368> the<00:11:29.437> one<00:11:29.577> you're<00:11:29.697> moving<00:11:30.007> to.
Having<00:11:31.437> that<00:11:31.667> kind<00:11:31.837> of<00:11:31.958> forethought<00:11:32.887> to<00:11:35.054> tweak
<00:11:35.514>and,<00:11:35.733> and<00:11:35.964> reshape<00:11:36.494> your<00:11:36.584> content<00:11:36.914> ahead<00:11:37.154> of
time<00:11:37.424> is<00:11:37.554> only<00:11:37.764> gonna<00:11:37.934> make<00:11:38.174> that<00:11:38.363> easier.
And<00:11:39.074> then<00:11:39.264> I<00:11:39.384> think<00:11:40.454> just<00:11:40.824> putting,<00:11:41.223> putting
<00:11:41.444>in<00:11:41.544> place<00:11:41.784> a<00:11:41.874> really<00:11:42.164> good<00:11:42.353> planning
structure<00:11:43.164> with,<00:11:43.843> uh,<00:11:44.714> with<00:11:45.054> the,<00:11:45.304> the<00:11:45.514> s-
<00:11:45.754>the<00:11:46.014> staff,<00:11:46.483> the,<00:11:46.824> the<00:11:47.034> delivery<00:11:47.534> team<00:11:47.934> from
that<00:11:48.983> new<00:11:49.134> platform<00:11:49.733> or<00:11:49.943> with<00:11:50.143> your<00:11:50.254> agency
<00:11:50.784>if<00:11:50.914> they're,<00:11:51.144> if<00:11:51.284> they're<00:11:51.434> managing<00:11:51.884> that
migration<00:11:53.163> is,<00:11:53.773> uh,<00:11:54.204> is<00:11:54.404> something<00:11:54.694> that
<00:11:54.863>eases<00:11:55.513> that<00:11:55.863> friction<00:11:56.214> all<00:11:56.314> the<00:11:56.374> way<00:11:56.504> through.
And<00:11:58.054> if<00:11:58.214> you<00:11:58.363> don't<00:11:58.663> know...<00:11:58.964> I,<00:11:59.154> like<00:11:59.334> I<00:12:00.353> ... The
<00:12:00.523>AI<00:12:00.714> question's<00:12:01.103> difficult<00:12:01.513> because<00:12:01.814> I<00:12:01.874> think
there's,<00:12:03.193> there's<00:12:03.493> so<00:12:03.943> much,<00:12:04.814> um,<00:12:05.933> almost
<00:12:06.304>babysitting<00:12:06.944> that<00:12:07.003> has<00:12:07.273> to<00:12:07.374> do,<00:12:07.664> or<00:12:08.084> at<00:12:08.344> least
e-<00:12:08.394> e-<00:12:08.404> enough<00:12:08.714> like<00:12:08.874> groundwork<00:12:09.324> to<00:12:09.424> do<00:12:09.603> to
<00:12:09.693>get<00:12:10.144> really,<00:12:10.544> really<00:12:10.863> good<00:12:11.103> results<00:12:11.504> out<00:12:11.584> of
a<00:12:11.693> lot<00:12:11.923> of<00:12:11.943> the<00:12:12.004> models<00:12:12.394> as<00:12:12.534> they<00:12:12.673> stand<00:12:13.004> now.
So<00:12:13.923> it's<00:12:14.083> helpful<00:12:14.443> to<00:12:14.543> have<00:12:14.784> a<00:12:14.834> trusted<00:12:15.513> partner,
<00:12:16.103>you<00:12:16.233> know,<00:12:16.453> Dot<00:12:16.714> Fusion<00:12:17.333> for<00:12:17.534> instance,
that<00:12:18.233> knows<00:12:18.574> how<00:12:18.733> to<00:12:18.834> do<00:12:19.023> these<00:12:19.243> sorts<00:12:19.493> of
<00:12:19.624>things<00:12:20.394> and<00:12:20.603> knows<00:12:20.824> how<00:12:20.964> to<00:12:21.093> get<00:12:21.324> them<00:12:21.534> moved
into,<00:12:23.013> into<00:12:23.304> the,<00:12:23.493> the<00:12:23.633> proper<00:12:24.063> formats<00:12:24.554> and
<00:12:24.674>structures<00:12:25.214> for<00:12:25.374> a<00:12:25.434> new<00:12:25.603> platform<00:12:26.124> because<00:12:26.414> it's
What,<00:12:27.953> what<00:12:28.233> marketer<00:12:28.653> has<00:12:28.853> time<00:12:29.074> to<00:12:29.164> ramp
<00:12:29.454>up<00:12:29.683> on-<00:12:30.034> Yeah<00:12:30.333> ... you<00:12:30.464> know,<00:12:30.914> the,<00:12:31.253> the
new,<00:12:31.693> the<00:12:31.833> new<00:12:32.023> thing<00:12:32.203> that<00:12:32.343> Anthropic
<00:12:32.874>throws<00:12:33.203> out<00:12:33.413> or<00:12:33.513> the<00:12:33.593> new<00:12:33.773> thing-<00:12:33.813> Right.
Right<00:12:34.423> ... that<00:12:34.583> OpenAI
<00:12:34.743>throws<00:12:35.003> out<00:12:35.203> there,<00:12:35.343> right?
Yeah.
It's<00:12:36.933> really<00:12:37.163> true.
Um,<00:12:38.394> we<00:12:38.483> were<00:12:38.544> just<00:12:38.714> having<00:12:38.964> a<00:12:39.024> chat<00:12:39.314> where
<00:12:39.414>we<00:12:39.524> have<00:12:39.694> a<00:12:39.753> project<00:12:40.293> where<00:12:40.914> we<00:12:41.004> have
about<00:12:41.443> 500<00:12:42.033> pages<00:12:42.463> to<00:12:42.583> migrate,<00:12:43.033> which
<00:12:43.204>is<00:12:43.613> arguably<00:12:44.064> on<00:12:44.194> the<00:12:44.283> smaller<00:12:44.693> side.
Sure.
But<00:12:47.103> we<00:12:47.253> were<00:12:47.493> kind<00:12:47.653> of<00:12:48.083> talking<00:12:48.363> through<00:12:48.524> our
<00:12:48.654>proposal<00:12:49.374> and<00:12:49.514> our<00:12:49.624> methodology,<00:12:50.444> and<00:12:50.893> we're
very,<00:12:52.423> um,<00:12:53.183> concerned<00:12:53.983> about<00:12:54.253> making<00:12:54.594> sure
<00:12:54.814>that<00:12:55.033> we've<00:12:55.763> anticipated<00:12:56.753> the,<00:12:57.193> the<00:12:57.393> time<00:12:57.804> on
our<00:12:58.143> client's<00:12:58.664> resources<00:12:59.403> to<00:12:59.533> do<00:12:59.723> this<00:12:59.893> stuff.
Yeah.
And<00:13:00.814> they're<00:13:00.993> like,<00:13:01.263> "Literally,<00:13:01.733> well,
<00:13:01.894>can't<00:13:02.124> you<00:13:02.214> just<00:13:02.403> use<00:13:02.643> AI<00:13:03.113> and<00:13:03.243> just<00:13:03.454> like
map<00:13:04.153> it<00:13:04.253> all<00:13:04.433> over?"<00:13:04.624> I'm<00:13:04.783> like,<00:13:05.503> "Are<00:13:05.743> you
<00:13:06.033>actually<00:13:06.414> gonna<00:13:06.973> hit<00:13:07.274> the,<00:13:07.893> the<00:13:08.173> release
button<00:13:08.853> without<00:13:09.143> reviewing<00:13:09.713> anything?"
And<00:13:11.024> then<00:13:11.154> they're<00:13:11.274> thinking,<00:13:11.624> wow,
<00:13:11.923>500<00:13:12.443> pages,<00:13:13.164> you<00:13:13.314> know,<00:13:13.653> they're<00:13:13.973> going
through<00:13:14.353> a<00:13:14.393> new<00:13:14.554> brand<00:13:14.874> exercise,
<00:13:15.454>so<00:13:15.584> they<00:13:15.743> should<00:13:15.993> be<00:13:16.113> rewritten.
Um,<00:13:17.774> yeah,<00:13:17.954> there's<00:13:18.173> a<00:13:18.233> lot<00:13:18.414> of<00:13:18.534> thinking-
<00:13:19.063>Yeah<00:13:19.353> ... upfront<00:13:19.853> that<00:13:19.993> goes<00:13:20.193> into<00:13:20.443> it.
They're<00:13:20.703> kind<00:13:20.874> of,<00:13:20.993> we<00:13:21.083> call
<00:13:21.243>them<00:13:21.414> iceberg<00:13:21.864> projects.
Yeah.
We're<00:13:22.783> all<00:13:22.953> talking<00:13:23.243> about
<00:13:23.653>what's<00:13:23.693> on<00:13:23.743> top-<00:13:24.253> Right<00:13:24.363> ... but-
Right<00:13:25.124> ... it's<00:13:25.294> the<00:13:25.393> stuff<00:13:25.673> underneath.
Um,<00:13:27.573> just<00:13:27.804> talking<00:13:28.184> about<00:13:30.073> AO,<00:13:30.083> GEO,<00:13:30.624> and
<00:13:30.834>discoverability,<00:13:32.374> there's<00:13:32.594> conversations
going<00:13:33.583> on<00:13:33.804> around<00:13:34.253> kind<00:13:34.403> of<00:13:34.533> the<00:13:34.903> overall
<00:13:35.423>site<00:13:35.823> acthi-<00:13:36.243> architecture<00:13:37.594> that's<00:13:37.844> ideal
to<00:13:38.414> support<00:13:38.933> that,<00:13:39.733> and<00:13:39.894> it<00:13:40.043> may<00:13:40.344> be<00:13:40.523> some
<00:13:40.763>of<00:13:40.874> the<00:13:40.983> reasons<00:13:41.534> why<00:13:41.783> there's<00:13:41.983> a<00:13:42.044> bit<00:13:42.223> of<00:13:42.374> a
pause<00:13:43.033> going<00:13:43.324> on<00:13:43.524> right<00:13:43.694> now<00:13:43.863> in<00:13:44.033> migration
<00:13:44.763>is<00:13:44.943> that<00:13:45.574> if<00:13:45.754> someone's<00:13:46.183> kind<00:13:46.363> of<00:13:46.524> hitting
it<00:13:47.153> right<00:13:47.494> right<00:13:47.723> now<00:13:47.973> with<00:13:48.293> getting<00:13:48.714> found
<00:13:49.044>in<00:13:49.203> AI<00:13:49.533> search,<00:13:50.664> they<00:13:50.884> don't<00:13:51.134> wanna<00:13:51.454> migrate
in<00:13:52.384> fear<00:13:52.953> almost<00:13:53.533> of,<00:13:53.854> of<00:13:54.114> losing<00:13:54.543> that.
Mm.<00:13:54.923> But<00:13:55.074> I<00:13:55.084> understand<00:13:55.574> Squiz's<00:13:56.153> architecture
<00:13:56.914>gives<00:13:57.154> you<00:13:57.783> a<00:13:57.884> variety<00:13:58.504> of<00:13:58.643> options<00:13:59.093> as<00:13:59.214> far
as<00:13:59.593> how<00:13:59.744> you<00:13:59.924> wanna<00:14:00.164> construct<00:14:00.744> your<00:14:00.934> sites.
Do<00:14:02.084> you<00:14:02.123> wanna<00:14:02.363> talk<00:14:02.664> a<00:14:02.724> little<00:14:02.964> bit<00:14:03.134> about,
<00:14:03.833>you<00:14:03.964> know,<00:14:04.094> from<00:14:04.304> a,<00:14:04.513> even<00:14:04.804> a<00:14:04.854> developer
perspective,<00:14:06.623> what<00:14:06.823> is<00:14:06.933> the<00:14:07.024> platform<00:14:07.504> like
<00:14:07.714>from<00:14:07.934> a<00:14:07.983> infrastructure<00:14:08.653> perspective?
Yeah.
So<00:14:11.716> our<00:14:11.926> DXP,<00:14:12.946> uh,<00:14:13.106> or<00:14:13.326> I<00:14:13.386> guess<00:14:13.556> our<00:14:13.806> servi-<00:14:13.966> our
<00:14:14.126>offerings<00:14:14.906> kind<00:14:15.146> of<00:14:15.296> sit<00:14:15.486> in<00:14:15.606> three<00:14:15.836> layers.
We've<00:14:16.436> got,<00:14:16.856> um,<00:14:17.146> a<00:14:17.196> product<00:14:17.496> that<00:14:17.616> we<00:14:17.736> recently
<00:14:18.146>launched,<00:14:18.506> uh,<00:14:18.795> about<00:14:19.166> a<00:14:19.246> month<00:14:19.516> and<00:14:19.596> a<00:14:19.616> half
ago,<00:14:20.066> maybe<00:14:20.186> two<00:14:20.316> months<00:14:20.476> ago,<00:14:21.085> uh,<00:14:21.306> called
<00:14:21.506>Squiz<00:14:21.816> Content<00:14:22.156> Intelligence,<00:14:22.786> that<00:14:22.936> kind<00:14:23.116> of
handles<00:14:23.696> that<00:14:23.976> upfront<00:14:25.386> before,<00:14:26.526> you<00:14:26.656> know,
<00:14:26.766>before<00:14:27.116> someone<00:14:27.436> gets<00:14:27.686> onto<00:14:27.906> your<00:14:28.026> website,
uh,<00:14:29.196> side<00:14:29.496> of<00:14:29.606> things,<00:14:30.446> where,<00:14:31.005> uh,<00:14:31.196> we
<00:14:31.426>audit<00:14:32.116> all<00:14:32.296> the<00:14:32.385> content<00:14:32.696> across<00:14:32.965> your<00:14:33.055> site.
It<00:14:33.306> doesn't<00:14:33.526> matter<00:14:33.716> what<00:14:33.866> platform
<00:14:34.236>you're<00:14:34.385> on,<00:14:34.596> but,<00:14:34.876> um,<00:14:35.055> we<00:14:35.245> have,
uh,<00:14:36.215> a<00:14:36.325> process<00:14:36.815> that<00:14:37.005> audits<00:14:37.436> all
<00:14:37.716>of<00:14:37.726> the<00:14:37.835> content<00:14:38.206> across<00:14:38.496> your<00:14:38.626> site.
It,<00:14:39.286> it<00:14:39.426> has<00:14:39.646> two<00:14:39.805> parts<00:14:40.125> to<00:14:40.295> it.
One,<00:14:40.706> it<00:14:40.846> looks<00:14:41.155> at,<00:14:41.835> uh,<00:14:42.096> accessibility
<00:14:42.986>and<00:14:43.335> where<00:14:43.595> you're<00:14:43.725> sitting,<00:14:44.065> because<00:14:45.146> if
your<00:14:45.716> site<00:14:46.115> isn't<00:14:46.405> accessible,<00:14:46.966> you're
<00:14:47.106>essentially<00:14:47.635> blocking<00:14:48.435> the,<00:14:49.155> uh,<00:14:49.676> you're,
you're<00:14:50.126> blocking<00:14:50.546> the<00:14:50.635> s-<00:14:50.786> the<00:14:51.016> crawlers
<00:14:51.575>from,<00:14:52.065> uh,<00:14:52.795> from<00:14:53.065> these<00:14:53.286> AI<00:14:53.676> search<00:14:54.266> engines
from<00:14:54.896> even<00:14:55.135> understanding<00:14:55.655> your<00:14:55.766> content.
Um,<00:14:57.245> because<00:14:57.495> the<00:14:57.556> reality<00:14:58.026> is<00:14:58.165> that
<00:14:58.295>the<00:14:58.455> technology<00:14:58.975> is<00:14:59.135> built<00:14:59.556> on...
The,<00:15:00.455> the<00:15:00.685> AI<00:15:00.975> search<00:15:01.396> crawler<00:15:01.766> technology<00:15:02.256> is
<00:15:02.385>built<00:15:02.655> on<00:15:02.786> the<00:15:02.916> same<00:15:03.376> technology<00:15:04.036> that,<00:15:04.286> that
powers<00:15:04.845> screen<00:15:05.196> readers<00:15:05.566> and<00:15:05.655> assistive-
<00:15:06.275>Mm<00:15:06.356> ... uh,<00:15:06.745> applications,<00:15:07.435> right?
So<00:15:08.325> accessibility<00:15:08.885> becomes<00:15:09.895> arguably<00:15:10.665> even
<00:15:10.946>more<00:15:11.166> important<00:15:11.615> from<00:15:11.795> a<00:15:11.876> business<00:15:12.376> practice
function<00:15:13.255> than<00:15:13.385> it<00:15:13.495> might<00:15:13.745> have<00:15:14.106> previously.
And<00:15:15.466> then<00:15:15.596> on<00:15:15.686> the<00:15:15.776> flip<00:15:16.006> side<00:15:16.266> of<00:15:16.396> it,<00:15:17.295> you
<00:15:17.516>gotta<00:15:17.696> think<00:15:17.896> if<00:15:18.005> you've<00:15:18.236> got<00:15:19.512> 500<00:15:19.942> pages,
5,000<00:15:20.962> pages,<00:15:21.502> you<00:15:21.602> know,<00:15:22.141> escalating<00:15:22.702> up.
Um,<00:15:23.102> anywhere<00:15:23.492> north<00:15:23.781> of,<00:15:23.891> I<00:15:23.952> would<00:15:24.082> say,
<00:15:24.171>like<00:15:24.291> probably<00:15:24.972> 150<00:15:25.151> pages,<00:15:26.132> you<00:15:26.332> need<00:15:26.541> to
understand<00:15:27.771> how<00:15:28.332> large<00:15:28.671> language<00:15:29.012> models<00:15:29.411> are
<00:15:29.551>interpreting<00:15:30.112> it<00:15:30.301> and<00:15:30.512> how<00:15:30.931> they<00:15:31.132> are<00:15:31.482> lifting
certain<00:15:32.502> messaging<00:15:33.132> out<00:15:33.382> of<00:15:33.531> your<00:15:33.651> content.
Um,<00:15:34.862> one<00:15:35.031> of<00:15:35.122> the<00:15:35.171> things<00:15:35.431> that<00:15:35.521> we<00:15:35.712> found
<00:15:36.102>with,<00:15:36.661> uh,<00:15:36.891> implementing<00:15:37.381> our<00:15:37.482> conversational
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<00:15:40.531>get<00:15:40.861> really<00:15:41.271> good<00:15:41.531> answers<00:15:42.012> to<00:15:42.102> questions
people<00:15:42.872> were<00:15:43.031> asking<00:15:43.521> based<00:15:43.822> on<00:15:43.921> the
<00:15:44.002>content<00:15:44.391> on<00:15:44.572> your<00:15:44.681> website,<00:15:45.811> um,<00:15:46.121> we<00:15:46.342> had<00:15:46.512> to
understand<00:15:47.092> how<00:15:47.961> large<00:15:48.332> language<00:15:48.592> models
<00:15:48.962>that<00:15:49.092> power<00:15:49.452> our<00:15:49.512> conversational<00:15:50.222> search
were<00:15:51.041> understanding<00:15:51.641> that<00:15:51.822> content.
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<00:15:53.982>doing<00:15:54.232> that<00:15:54.482> for<00:15:55.031> at<00:15:55.211> least<00:15:55.542> a<00:15:55.602> year,<00:15:56.331> you
know,<00:15:56.552> dumping<00:15:56.871> hundreds<00:15:57.232> of<00:15:57.362> hours<00:15:57.692> into
<00:15:57.851>these<00:15:58.031> processes<00:15:58.732> to<00:15:58.852> make<00:15:59.051> sure<00:15:59.292> that
the<00:16:00.242> question<00:16:00.721> asked<00:16:01.092> on,<00:16:01.381> uh,<00:16:01.612> you<00:16:01.742> know,
<00:16:02.011>a<00:16:02.061> university's<00:16:02.761> website<00:16:03.252> was<00:16:03.461> pulling
up<00:16:04.041> the<00:16:04.191> right<00:16:04.431> answer<00:16:04.882> and,<00:16:05.181> and<00:16:05.561> giving,
<00:16:05.971>giving<00:16:06.271> a<00:16:06.322> great<00:16:06.572> answer<00:16:06.832> to<00:16:06.961> the<00:16:07.021> user.
Turns<00:16:08.281> out<00:16:08.511> that<00:16:08.641> if<00:16:08.761> you<00:16:09.002> can<00:16:09.291> write<00:16:09.581> your
<00:16:09.741>content<00:16:10.491> and<00:16:10.681> do<00:16:10.891> accessibility<00:16:11.511> on<00:16:11.612> your
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it<00:16:16.362> does<00:16:16.671> the<00:16:16.801> exact<00:16:17.131> same<00:16:17.351> thing<00:16:17.572> for<00:16:17.722> AI
<00:16:17.991>search<00:16:18.322> out<00:16:18.582> there,<00:16:19.021> whether<00:16:19.271> it's<00:16:19.391> ChatGPT
or<00:16:20.291> Google<00:16:20.621> AI<00:16:20.931> mode<00:16:21.181> or<00:16:21.242> whatever<00:16:21.601> it<00:16:21.701> is.
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<00:16:23.752>the<00:16:23.862> content<00:16:24.102> on<00:16:24.231> your<00:16:24.332> website.
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<00:16:29.451>uh,<00:16:30.042> are<00:16:30.192> you<00:16:30.351> writing<00:16:30.701> consistently?
Uh,<00:16:32.051> are<00:16:32.262> you<00:16:32.801> consolidating
<00:16:33.851>like<00:16:34.171> content<00:16:34.781> on<00:16:35.021> like<00:16:35.292> pages?
Are<00:16:36.502> you<00:16:36.692> specific<00:16:37.362> in<00:16:37.482> how<00:16:37.981> you're,
<00:16:38.371>you're<00:16:38.652> positioning<00:16:39.461> details<00:16:40.021> that
you<00:16:40.281> want<00:16:40.561> to<00:16:40.652> show<00:16:40.892> up<00:16:41.031> in<00:16:41.161> search?
So<00:16:42.131> across<00:16:42.461> five<00:16:42.752> different<00:16:42.991> metrics,<00:16:43.461> we
<00:16:43.601>look<00:16:43.832> at<00:16:43.982> this,<00:16:44.341> and<00:16:44.542> then<00:16:44.692> we,<00:16:45.021> we<00:16:45.211> identify,
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<00:16:46.911>information<00:16:47.461> on<00:16:47.652> these<00:16:48.131> five<00:16:48.531> different<00:16:48.781> pages.
Which<00:16:49.472> one's<00:16:49.732> the<00:16:49.831> right<00:16:50.081> one?
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<00:16:52.731>which<00:16:53.182> answer<00:16:53.572> to<00:16:53.711> trust,<00:16:54.722> it's
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<00:16:57.731>make<00:16:57.911> something<00:16:58.222> up,<00:16:58.621> you<00:16:58.801> know,<00:16:58.902> and<00:16:59.011> hedge.
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<00:17:01.302>if<00:17:01.441> it's<00:17:01.701> AI<00:17:01.851> search,<00:17:02.281> they've<00:17:02.511> got<00:17:02.641> an
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<00:17:04.972>every<00:17:05.162> question<00:17:05.491> that's<00:17:05.551> happening.
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<00:17:06.801>competitor's,<00:17:07.581> uh,<00:17:07.741> website<00:17:08.301> or<00:17:08.472> to
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<00:17:10.281>because<00:17:10.711> it<00:17:10.961> feels<00:17:11.301> more<00:17:11.441> trustworthy
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<00:17:16.401>side<00:17:16.721> of<00:17:16.831> content<00:17:17.201> and<00:17:17.271> content<00:17:17.631> strategy
helps<00:17:19.151> with<00:17:19.621> both<00:17:20.101> the,<00:17:20.591> the<00:17:20.752> findability
<00:17:21.491>that<00:17:21.651> you<00:17:21.741> have<00:17:21.961> in<00:17:22.071> AI<00:17:22.301> search,<00:17:22.671> but
then<00:17:22.961> also<00:17:23.381> within<00:17:23.651> your<00:17:23.771> website,<00:17:24.771> um,
<00:17:25.301>how,<00:17:25.871> how<00:17:26.141> AI<00:17:26.421> search,<00:17:26.701> conversational
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<00:17:29.472>going<00:17:29.722> to,<00:17:29.981> to<00:17:30.091> turn<00:17:30.261> up<00:17:30.351> those<00:17:30.531> answers.
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<00:17:34.644>at<00:17:34.744> all<00:17:34.894> of<00:17:34.974> that,<00:17:35.204> we<00:17:35.344> prioritize<00:17:36.303> which
fixes,<00:17:37.924> uh,<00:17:38.174> of<00:17:38.404> your<00:17:38.543> content<00:17:38.984> within
<00:17:39.224>content<00:17:39.504> intelligence<00:17:40.033> are<00:17:40.164> going<00:17:40.334> to
have<00:17:40.594> the<00:17:40.664> biggest<00:17:40.994> impact<00:17:41.664> on<00:17:42.144> AI<00:17:42.444> search,
<00:17:43.033>uh,<00:17:43.854> showing<00:17:44.134> up<00:17:44.234> in<00:17:44.324> AI<00:17:44.493> search<00:17:44.734> answers.
Mm-hmm.
And<00:17:46.004> we<00:17:46.094> tell<00:17:46.303> you,<00:17:46.924> "Here's<00:17:47.204> the
<00:17:47.293>problem,<00:17:48.214> this<00:17:48.424> is<00:17:48.564> high<00:17:48.764> priority,
and<00:17:49.604> here's<00:17:49.854> a<00:17:49.924> suggested<00:17:50.434> fix."
And<00:17:51.754> so<00:17:51.854> you<00:17:52.064> know<00:17:52.243> exactly<00:17:52.614> how<00:17:52.824> to<00:17:52.924> fix<00:17:53.184> it.
You<00:17:53.494> can<00:17:53.623> take<00:17:53.873> that<00:17:54.043> suggestion,<00:17:55.354> update<00:17:55.724> it<00:17:55.813> in
<00:17:55.944>your<00:17:56.174> CMS,<00:17:56.993> your<00:17:57.524> DXP,<00:17:57.814> whatever<00:17:58.094> your<00:17:58.204> platform
is,<00:17:59.493> um,<00:18:00.014> and,<00:18:00.434> and<00:18:00.724> watch<00:18:01.143> that<00:18:01.524> get<00:18:01.793> better.
Um,<00:18:03.303> and<00:18:03.514> down<00:18:03.744> the<00:18:03.844> line,<00:18:04.283> if<00:18:04.434> you<00:18:04.723> are<00:18:05.014> built<00:18:05.414> in
<00:18:05.844>s-<00:18:05.974> or<00:18:06.034> if<00:18:06.173> you're,<00:18:06.474> if<00:18:06.664> you're<00:18:07.073> working<00:18:07.483> within
the<00:18:07.774> Squiz<00:18:07.783> DXP,<00:18:09.184> uh,<00:18:09.704> we're<00:18:10.004> working<00:18:10.314> towards
<00:18:10.604>being<00:18:10.864> able<00:18:11.134> to,<00:18:11.573> to<00:18:11.724> help<00:18:11.924> you<00:18:12.083> automatically
update<00:18:13.074> that<00:18:13.233> content<00:18:13.673> throughout<00:18:13.934> the
<00:18:14.024>DXP,<00:18:14.954> um,<00:18:15.224> with-<00:18:15.423> within<00:18:15.724> your<00:18:15.844> website.
And<00:18:16.483> so,<00:18:16.643> like,<00:18:16.823> that's,<00:18:17.164> that's<00:18:17.493> kind<00:18:17.653> of<00:18:17.713> the
<00:18:17.813>future<00:18:18.164> state<00:18:18.414> that<00:18:18.533> we're<00:18:18.673> looking<00:18:18.934> toward.
How<00:18:19.394> do<00:18:19.504> we<00:18:19.644> use<00:18:20.094> AI<00:18:20.664> to<00:18:21.454> smooth<00:18:21.974> over<00:18:22.243> the
<00:18:22.364>process-<00:18:23.323> Mm-hmm<00:18:23.763> ... um,<00:18:24.333> and<00:18:24.553> the,<00:18:24.713> the
technical<00:18:25.513> kind<00:18:25.733> of<00:18:25.864> friction<00:18:26.384> that,<00:18:26.643> that
<00:18:26.943>inevitably<00:18:27.493> happens<00:18:27.893> with,<00:18:28.063> "Oh,<00:18:28.263> here's<00:18:28.483> a
recommendation.<00:18:29.263> Now<00:18:29.473> you've<00:18:29.643> got<00:18:29.754> to<00:18:29.824> go<00:18:29.943> to
<00:18:30.024>this<00:18:30.244> page<00:18:30.553> on<00:18:30.723> your<00:18:30.813> website,<00:18:31.233> now<00:18:31.403> you've
got<00:18:31.623> to<00:18:31.673> log<00:18:31.993> in,<00:18:32.133> and<00:18:32.243> now<00:18:32.353> you've<00:18:32.493> got<00:18:32.633> to
<00:18:32.713>find<00:18:33.033> that<00:18:33.193> paragraph<00:18:33.733> within<00:18:33.943> the<00:18:34.043> editor."
Being<00:18:35.043> able<00:18:35.213> to<00:18:35.313> reduce<00:18:35.754> those<00:18:35.994> num-<00:18:36.243> that
<00:18:36.463>number<00:18:36.673> of<00:18:36.763> steps<00:18:37.693> reduces<00:18:38.143> the<00:18:38.264> overhead
and<00:18:38.743> time<00:18:39.053> spent<00:18:39.514> as<00:18:39.694> you're<00:18:39.784> doing<00:18:40.004> this<00:18:40.204> work
<00:18:40.463>on<00:18:40.694> your,<00:18:41.053> on<00:18:41.243> your<00:18:41.363> own<00:18:41.474> websites,<00:18:41.984> right?
So<00:18:43.823> we're<00:18:44.103> looking,<00:18:44.593> we're<00:18:44.813> looking
<00:18:45.123>in<00:18:45.243> terms<00:18:45.654> of,<00:18:46.084> yes,<00:18:46.414> how<00:18:46.553> can<00:18:46.654> you<00:18:46.674> do
it<00:18:46.864> on<00:18:46.964> the<00:18:47.053> site<00:18:47.334> that<00:18:47.383> you<00:18:47.523> have<00:18:47.754> now?
But<00:18:48.244> then<00:18:48.573> if<00:18:48.843> you<00:18:49.033> are<00:18:49.313> building<00:18:49.764> your
<00:18:49.914>website<00:18:50.443> and<00:18:50.544> your<00:18:50.644> digital<00:18:50.904> experiences
within<00:18:51.774> the<00:18:51.883> Squiz<00:18:51.893> DXP,<00:18:52.853> how<00:18:53.063> can<00:18:53.254> we<00:18:53.404> reduce
<00:18:53.774>those<00:18:53.974> friction<00:18:54.334> points<00:18:54.634> even<00:18:54.873> more,<00:18:55.684> um,
to<00:18:56.203> give<00:18:56.404> you<00:18:57.959> Give<00:18:58.239> you<00:18:58.330> more<00:18:58.479> time<00:18:58.790> back,
<00:18:59.050>honestly,<00:18:59.409> as<00:18:59.540> a<00:18:59.590> marketer<00:19:00.070> so<00:19:00.239> that<00:19:00.250> you<00:19:00.409> can
be<00:19:00.629> focusing<00:19:01.250> on<00:19:01.939> the<00:19:02.070> things<00:19:02.280> you're<00:19:02.370> supposed
<00:19:02.590>to<00:19:02.629> be<00:19:02.719> doing,<00:19:02.949> right,<00:19:03.169> which<00:19:03.310> is<00:19:03.790> marketing,
tell-<00:19:04.620> telling<00:19:04.889> the<00:19:04.979> stories,<00:19:05.409> finding,
<00:19:05.850>you<00:19:06.040> know,<00:19:06.060> finding<00:19:06.399> the<00:19:06.459> new<00:19:06.639> stories<00:19:07.040> to
tell<00:19:07.389> and<00:19:07.459> that,<00:19:07.620> those<00:19:07.820> sorts<00:19:08.000> of<00:19:08.100> things.
Very<00:19:09.629> cool.
Yeah,<00:19:10.219> it<00:19:10.350> kinda<00:19:10.590> ties<00:19:10.939> in<00:19:11.310> when<00:19:11.530> we<00:19:11.629> were
<00:19:11.719>talking<00:19:12.139> earlier<00:19:12.850> when<00:19:13.110> you<00:19:13.250> were<00:19:13.449> mentioning
that<00:19:14.070> you<00:19:14.280> had<00:19:14.389> totally<00:19:14.820> rebuilt<00:19:15.270> the<00:19:15.350> platform
<00:19:16.509>to<00:19:16.669> be<00:19:16.819> kind<00:19:16.999> of<00:19:17.649> AI<00:19:18.619> compatible,<00:19:19.209> maybe.
Is<00:19:19.679> that<00:19:19.790> a<00:19:19.850> good<00:19:20.010> way<00:19:20.120> to<00:19:20.219> put<00:19:20.429> it?
Or<00:19:21.209> to<00:19:21.350> be<00:19:21.889> more-<00:19:22.020> Yeah<00:19:22.530> ... in<00:19:22.790> line<00:19:23.149> with<00:19:23.309> the
<00:19:23.399>way<00:19:23.759> that<00:19:24.009> the,<00:19:24.360> the<00:19:24.500> robots<00:19:25.089> are<00:19:25.249> talking.
Do<00:19:25.899> you<00:19:25.919> want<00:19:26.059> to<00:19:26.149> just<00:19:26.189> share<00:19:26.449> a<00:19:26.510> little
<00:19:26.749>bit<00:19:26.909> about<00:19:27.149> what<00:19:27.309> that<00:19:27.520> means<00:19:27.989> for<00:19:28.259> folks
that<00:19:28.719> are<00:19:29.139> constantly<00:19:29.620> using<00:19:30.030> an<00:19:30.289> LLM
<00:19:30.789>on,<00:19:31.100> as<00:19:31.300> their<00:19:31.750> interface<00:19:32.190> to-<00:19:32.209> Yeah
everything?
So<00:19:33.879> on<00:19:34.030> the<00:19:34.129> structural<00:19:34.589> side,<00:19:34.800> I<00:19:34.830> mean,
<00:19:34.969>I<00:19:35.019> think<00:19:35.179> there's,<00:19:35.489> I<00:19:35.559> think<00:19:35.739> there's
a<00:19:35.970> lot<00:19:36.219> of,<00:19:36.570> o-<00:19:36.629> one,<00:19:37.109> this<00:19:37.329> industry
<00:19:37.689>is<00:19:37.790> changing<00:19:38.139> all<00:19:38.230> the<00:19:38.310> time,<00:19:38.600> right?
And<00:19:38.910> the<00:19:38.990> ways<00:19:39.359> that<00:19:39.689> AI<00:19:39.820> search<00:19:40.219> looks<00:19:40.679> at,
<00:19:41.109>um,<00:19:42.749> looks<00:19:43.199> at<00:19:43.339> your<00:19:43.489> content,<00:19:43.889> interprets
your<00:19:44.530> website,<00:19:45.189> you<00:19:45.300> know,<00:19:45.439> the,<00:19:46.089> the<00:19:46.259> waiting.
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<00:19:47.649>about<00:19:47.859> it<00:19:47.869> in<00:19:47.949> terms<00:19:48.249> of<00:19:48.579> this<00:19:48.820> is,<00:19:49.089> this<00:19:49.249> is
anathema,<00:19:49.899> but<00:19:50.009> if<00:19:50.100> you<00:19:50.209> think<00:19:50.370> about<00:19:50.600> in
<00:19:50.689>terms<00:19:50.959> of<00:19:51.009> like<00:19:51.179> traditional<00:19:51.769> SEO<00:19:52.649> where
Google<00:19:53.280> would<00:19:53.449> constantly<00:19:53.909> be<00:19:54.039> tweaking
<00:19:54.429>the<00:19:54.530> algorithm<00:19:55.209> and<00:19:55.310> like,<00:19:55.530> oh,<00:19:55.649> they<00:19:55.819> might
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<00:19:59.309>you<00:19:59.489> know,<00:19:59.780> a,<00:20:00.059> a<00:20:00.159> heading<00:20:00.739> down<00:20:00.999> below,<00:20:01.370> or
like<00:20:01.729> FAQs<00:20:02.349> started<00:20:02.669> showing<00:20:02.959> up<00:20:03.090> in<00:20:03.190> snippets.
That<00:20:04.700> stuff's<00:20:04.940> still
<00:20:05.239>changing<00:20:05.719> within<00:20:05.969> AI<00:20:06.249> search.
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<00:20:09.270>it<00:20:09.380> can't<00:20:09.649> understand<00:20:10.209> your<00:20:10.329> content,<00:20:10.849> it's
gonna<00:20:11.239> skip<00:20:11.520> over<00:20:11.800> it<00:20:11.899> and<00:20:12.020> go<00:20:12.160> somewhere<00:20:12.510> else.
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<00:20:15.689>managing<00:20:16.249> your<00:20:16.459> content<00:20:17.009> from<00:20:17.219> a<00:20:17.289> perspective
of<00:20:18.249> how<00:20:18.730> large<00:20:19.020> language<00:20:19.289> models<00:20:19.559> are<00:20:19.649> going
<00:20:19.910>to<00:20:20.050> interpret<00:20:20.520> it,<00:20:21.169> how<00:20:21.469> clearly<00:20:22.059> they're
going<00:20:22.429> to<00:20:22.499> understand<00:20:23.149> it,<00:20:23.719> and<00:20:23.929> that's<00:20:24.129> going
<00:20:24.279>to<00:20:24.359> help<00:20:24.550> you<00:20:24.649> show<00:20:24.889> up<00:20:24.999> in<00:20:25.109> more<00:20:25.300> answers.
From<00:20:26.370> our<00:20:26.480> perspective<00:20:27.010> on<00:20:27.129> a<00:20:27.189> tech<00:20:27.500> side,<00:20:28.499> we,
<00:20:29.069>uh,<00:20:29.899> we<00:20:30.120> have<00:20:30.459> all<00:20:30.559> the<00:20:30.660> tools<00:20:31.199> for<00:20:31.609> good<00:20:31.840> SEO.
I<00:20:32.379> mean,<00:20:32.529> accessibility<00:20:33.770> helps<00:20:34.160> SEO.
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<00:20:37.520>schema.org<00:20:38.309> metadata<00:20:39.090> and,<00:20:39.449> and
structured<00:20:40.179> content<00:20:40.599> blocks<00:20:40.980> within,
<00:20:41.410>within<00:20:41.680> your<00:20:41.809> content<00:20:42.689> helps<00:20:43.020> SEO.
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<00:20:45.999>AI<00:20:46.120> search<00:20:46.410> visibility<00:20:46.970> as<00:20:47.120> well<00:20:47.360> because,
um,<00:20:48.789> they're<00:20:48.989> using<00:20:49.379> real<00:20:49.579> search<00:20:49.819> indexes
<00:20:50.340>and<00:20:50.520> so,<00:20:50.689> like,<00:20:51.249> as<00:20:51.459> it's<00:20:51.579> searching,
it's<00:20:52.029> gonna<00:20:52.189> try<00:20:52.350> to<00:20:52.439> pull<00:20:52.580> that<00:20:52.749> stuff<00:20:53.009> up.
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<00:20:56.029>not<00:20:56.329> putting<00:20:56.559> blockers<00:20:57.019> in<00:20:57.160> place<00:20:57.620> within,<00:20:58.300> uh,
the<00:20:58.800> technical<00:20:59.250> side<00:20:59.489> of<00:20:59.629> the<00:20:59.709> website,<00:21:00.129> right?
So<00:21:00.629> if<00:21:00.739> the,<00:21:00.949> if<00:21:01.149> the<00:21:01.249> page<00:21:01.589> is<00:21:01.709> getting
<00:21:02.039>built,<00:21:02.859> it<00:21:03.009> should<00:21:03.239> be<00:21:03.319> getting
built<00:21:03.849> in<00:21:03.949> an,<00:21:04.149> in<00:21:04.319> an<00:21:04.469> AI<00:21:04.749> first<00:21:05.069> way.
So<00:21:05.849> we've,<00:21:06.289> uh,<00:21:06.480> as<00:21:06.640> I<00:21:06.710> said<00:21:06.959> earlier
<00:21:07.289>in<00:21:07.370> the<00:21:07.439> show,<00:21:07.629> like<00:21:07.780> we've,<00:21:08.090> we've
put<00:21:09.499> great<00:21:09.719> investment<00:21:10.209> into<00:21:10.920> making,
<00:21:11.469>making<00:21:11.829> it<00:21:11.959> so<00:21:12.179> each<00:21:12.429> part<00:21:12.679> of<00:21:12.759> the<00:21:12.829> DXP
can<00:21:13.879> eventually<00:21:14.280> be<00:21:14.420> controlled<00:21:15.049> by<00:21:15.709> AI,
<00:21:16.280>whatever<00:21:16.660> that<00:21:16.799> ends<00:21:16.989> up<00:21:17.099> being,<00:21:17.409> right?
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<00:21:19.499>a<00:21:19.560> lot<00:21:19.720> of<00:21:19.799> sense<00:21:20.120> to,<00:21:20.409> to<00:21:20.780> help<00:21:21.020> you<00:21:21.149> do
research<00:21:21.860> on<00:21:21.969> a<00:21:22.019> certain<00:21:22.280> topic<00:21:22.750> and<00:21:22.859> then
<00:21:22.969>create<00:21:23.269> a<00:21:23.319> draft<00:21:23.769> and<00:21:23.920> then<00:21:24.409> pull<00:21:24.569> it<00:21:24.620> back<00:21:24.879> in.
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<00:21:26.899>opportunity<00:21:27.519> to<00:21:27.599> be<00:21:27.739> creative<00:21:28.329> as,<00:21:29.299> uh,<00:21:29.579> as<00:21:29.840> the
space<00:21:30.370> changes<00:21:30.969> and<00:21:31.149> as<00:21:31.499> the,<00:21:31.929> the<00:21:32.120> abilities
<00:21:32.939>of,<00:21:33.549> of<00:21:33.829> large<00:21:34.090> language<00:21:34.359> models<00:21:34.780> and,<00:21:34.970> and
generative<00:21:35.159> AI<00:21:35.950> kind<00:21:36.200> of<00:21:36.489> come<00:21:36.719> into<00:21:36.939> their<00:21:37.120> own.
Um,<00:21:38.259> but<00:21:38.379> at<00:21:38.480> the<00:21:38.600> same<00:21:38.929> time,<00:21:39.439> it's
<00:21:39.709>how<00:21:39.969> do<00:21:40.079> we<00:21:40.230> use<00:21:41.009> AI<00:21:41.329> processes<00:21:42.129> to<00:21:43.560> Find
those<00:21:44.510> patterns<00:21:45.150> within<00:21:45.430> the<00:21:45.530> content
<00:21:45.950>you<00:21:46.090> already<00:21:46.340> have<00:21:46.560> on<00:21:46.680> your<00:21:46.780> website.
Mm-hmm.
Help<00:21:48.270> you<00:21:48.410> improve<00:21:49.050> and<00:21:49.170> optimize<00:21:49.790> the<00:21:49.890> content
<00:21:50.310>itself<00:21:50.930> so<00:21:51.050> that<00:21:51.120> you<00:21:51.160> have<00:21:51.310> a<00:21:51.410> better<00:21:51.720> chance
of<00:21:52.430> showing<00:21:52.790> up<00:21:53.060> in<00:21:53.220> the<00:21:53.320> first<00:21:53.620> place,<00:21:54.540> and
<00:21:54.810>then<00:21:55.319> again,<00:21:55.710> reduce<00:21:56.100> all<00:21:56.229> that,<00:21:56.490> that<00:21:56.740> work
on<00:21:57.090> the<00:21:57.190> front<00:21:57.420> end<00:21:57.630> for,<00:21:58.200> for<00:21:58.410> your,<00:21:59.080> uh,
<00:21:59.570>for<00:21:59.690> your<00:21:59.839> users,<00:22:00.240> your<00:22:00.339> content<00:22:00.689> authors,
or<00:22:01.359> if<00:22:01.560> you<00:22:01.770> as<00:22:01.890> a<00:22:01.970> CMO<00:22:02.430> are<00:22:02.490> having<00:22:02.760> to<00:22:02.829> go
<00:22:03.009>in<00:22:03.109> and<00:22:03.240> do<00:22:03.380> that<00:22:03.570> thing<00:22:03.750> yourself,<00:22:04.179> right?
Mm-hmm.
Um,<00:22:05.779> and<00:22:05.929> then<00:22:06.019> the<00:22:06.109> third<00:22:06.380> part<00:22:06.669> is<00:22:07.159> just<00:22:07.519> the
<00:22:07.620>investment<00:22:08.040> in<00:22:08.140> infrastructure<00:22:08.760> that<00:22:08.880> we<00:22:08.990> use.
Squiz<00:22:09.529> is<00:22:09.689> built,<00:22:10.470> um,<00:22:11.029> with<00:22:11.259> deep<00:22:11.470> partnerships
<00:22:12.050>with<00:22:12.659> AWS<00:22:12.970> and<00:22:13.220> with,<00:22:13.609> uh,<00:22:13.819> Cloudflare.
So<00:22:14.910> like<00:22:15.069> a<00:22:15.120> lot<00:22:15.340> of<00:22:15.409> the<00:22:15.470> personalization
<00:22:16.249>work<00:22:16.630> and<00:22:17.240> the,<00:22:17.729> uh,<00:22:18.049> just<00:22:18.290> all<00:22:18.500> of<00:22:18.580> our<00:22:18.779> kind<00:22:18.950> of
component<00:22:19.580> rendering<00:22:20.529> is<00:22:20.839> done<00:22:21.119> at<00:22:21.290> the<00:22:21.480> edge.
So<00:22:22.049> you<00:22:22.189> kind<00:22:22.450> of<00:22:22.610> get<00:22:22.830> this<00:22:23.040> hybrid
<00:22:23.540>benefit<00:22:24.150> that<00:22:24.420> you<00:22:25.240> typically<00:22:25.650> might
think<00:22:26.260> you're<00:22:26.380> getting<00:22:26.680> with<00:22:26.810> headless
<00:22:27.299>because<00:22:27.599> you<00:22:27.709> can<00:22:27.869> just<00:22:28.130> like,<00:22:28.370> you<00:22:28.439> know,
it,<00:22:28.909> it,<00:22:28.959> it<00:22:29.209> develops<00:22:29.749> a<00:22:29.839> static<00:22:30.249> version
<00:22:30.540>of<00:22:30.650> your<00:22:30.740> page<00:22:31.120> and<00:22:31.249> it<00:22:31.339> pushes<00:22:31.670> it<00:22:31.709> out<00:22:31.889> to
a<00:22:32.040> CDN<00:22:32.590> and<00:22:32.639> serves<00:22:32.880> it<00:22:32.970> up<00:22:33.070> on<00:22:33.170> the<00:22:33.260> edge.
We're<00:22:34.009> doing<00:22:34.339> parts<00:22:34.700> of<00:22:34.850> that<00:22:35.130> within<00:22:35.460> our
<00:22:35.589>platform,<00:22:36.139> but<00:22:36.279> you<00:22:36.400> get<00:22:36.570> the<00:22:36.659> benefits
of<00:22:37.609> dynamic<00:22:38.109> personalization,<00:22:39.490> um,
<00:22:40.099>you<00:22:40.220> know,<00:22:40.330> being<00:22:40.590> able<00:22:40.740> to<00:22:40.779> have<00:22:40.999> AB
testing<00:22:42.209> and<00:22:42.429> still<00:22:42.729> getting<00:22:42.970> the<00:22:43.060> speed
<00:22:43.440>benefits<00:22:44.139> of,<00:22:44.689> of<00:22:44.900> publishing<00:22:45.440> something
at<00:22:45.840> the<00:22:45.990> edge<00:22:46.259> because<00:22:46.619> of<00:22:46.729> our,<00:22:46.959> our
<00:22:47.079>deep<00:22:47.319> relationship<00:22:47.879> with<00:22:47.989> Cloudflare.
Uh,<00:22:49.800> man,<00:22:50.130> that's<00:22:50.339> a,<00:22:50.679> that's
<00:22:50.900>a<00:22:50.980> really<00:22:51.240> interesting<00:22:51.769> point.
The<00:22:52.790> technology<00:22:53.510> and<00:22:53.620> infrastructure<00:22:54.270> to
<00:22:54.429>support<00:22:54.989> dynamic<00:22:55.620> personalization<00:22:56.510> and
that<00:22:56.800> kind<00:22:56.960> of<00:22:57.089> stuff<00:22:57.379> when<00:22:57.489> you're<00:22:57.609> pure
<00:22:57.830>headless,<00:22:58.709> that<00:22:58.859> does<00:22:59.080> pose<00:22:59.280> a<00:22:59.370> challenge.
Yeah.
Um,<00:23:00.819> it's<00:23:00.970> one<00:23:01.080> of<00:23:01.190> the<00:23:01.260> great,<00:23:01.589> the
<00:23:01.720>pluses<00:23:02.370> around<00:23:02.849> the<00:23:03.190> DXP<00:23:04.000> and<00:23:04.329> Squiz.
Um,<00:23:05.819> I<00:23:05.889> know<00:23:06.040> I<00:23:06.120> wanted<00:23:06.430> to<00:23:06.650> get<00:23:06.840> into<00:23:07.059> this
<00:23:07.260>a<00:23:07.330> little<00:23:07.520> bit<00:23:07.679> more<00:23:07.859> deeply<00:23:08.229> because<00:23:08.510> we
haven't<00:23:08.919> covered<00:23:09.309> it<00:23:09.489> enough<00:23:09.830> on<00:23:09.980> the<00:23:10.080> show,
<00:23:10.699>and<00:23:10.879> that's<00:23:11.209> around<00:23:12.309> personalization-<00:23:14.399> Kind
of<00:23:14.699> versus<00:23:15.209> and/or<00:23:16.080> testing<00:23:16.669> content<00:23:17.270> out.
Yeah.
What<00:23:18.149> is<00:23:18.280> your<00:23:18.629> approach<00:23:18.820> to<00:23:18.949> all<00:23:19.120> of<00:23:19.209> that?
And<00:23:20.000> just<00:23:20.370> for<00:23:20.540> folks<00:23:20.780> who<00:23:20.879> don't<00:23:21.129> know,
<00:23:21.750>one<00:23:21.949> of<00:23:22.080> the<00:23:22.169> unique<00:23:22.590> aspects<00:23:23.090> of<00:23:23.219> Squizz<00:23:23.540> is
you<00:23:23.790> have<00:23:24.070> a<00:23:24.149> CDP,<00:23:24.689> or<00:23:24.879> a<00:23:25.209> ... That<00:23:25.709> simply
<00:23:26.030>means,<00:23:26.330> like,<00:23:26.840> a<00:23:26.990> data<00:23:27.459> platform<00:23:28.179> associated
with<00:23:29.159> the<00:23:29.260> content-<00:23:30.189> Right<00:23:30.449> ... that<00:23:30.770> has
<00:23:30.870>information<00:23:31.500> about<00:23:31.760> your<00:23:31.889> customers.
Yes.
Mm-hmm.
So<00:23:34.060> our,<00:23:34.370> our<00:23:34.490> customer<00:23:34.819> data<00:23:35.049> platform,
<00:23:35.459>or<00:23:35.539> CDP,<00:23:36.689> um,<00:23:37.219> integrates<00:23:37.809> with<00:23:38.219> our
integrations<00:23:39.169> platform<00:23:39.699> as<00:23:39.870> a<00:23:39.949> service.
So<00:23:40.559> you<00:23:40.750> can<00:23:40.919> pull<00:23:41.199> in<00:23:41.369> your<00:23:41.889> own<00:23:42.119> CRM
<00:23:42.689>data,<00:23:43.129> or<00:23:43.250> you<00:23:43.360> can<00:23:43.510> pull<00:23:43.699> in<00:23:43.809> data<00:23:44.139> from,
you<00:23:44.790> know,<00:23:44.889> maybe<00:23:45.100> it's<00:23:45.229> email<00:23:45.559> marketing
<00:23:46.059>or<00:23:46.110> maybe<00:23:46.399> it's<00:23:46.559> ad-<00:23:46.800> you<00:23:46.900> know,<00:23:46.960> an
advertising<00:23:47.649> platform<00:23:48.059> or<00:23:48.100> whatever<00:23:48.409> else.
And,<00:23:49.739> and<00:23:49.909> it'll<00:23:50.059> link<00:23:50.379> all<00:23:50.550> that<00:23:50.770> data<00:23:51.069> in
<00:23:51.409>through<00:23:51.659> the<00:23:51.800> CDP<00:23:52.460> to,<00:23:53.289> like<00:23:53.479> you<00:23:53.580> said,
essentially<00:23:54.100> these<00:23:54.289> profiles<00:23:54.929> for<00:23:55.069> each
<00:23:55.370>user<00:23:55.800> that,<00:23:56.089> that<00:23:56.300> lands<00:23:56.590> on<00:23:56.729> your<00:23:56.850> site.
Um,<00:23:58.120> it<00:23:58.250> does<00:23:58.409> a<00:23:58.460> couple<00:23:58.669> things.
If<00:23:59.050> you<00:23:59.160> already<00:23:59.389> know<00:23:59.530> who<00:23:59.629> the<00:23:59.719> person<00:24:00.030> is
<00:24:00.219>because<00:24:00.510> you've<00:24:00.629> got<00:24:01.559> that<00:24:01.850> data<00:24:02.260> in<00:24:02.449> your<00:24:02.929> CRM
or<00:24:03.540> they've<00:24:03.719> logged<00:24:04.050> in<00:24:04.290> or<00:24:04.359> they've<00:24:04.519> submitted
<00:24:04.949>a<00:24:05.219> form<00:24:05.689> or<00:24:05.790> whatever<00:24:06.169> it<00:24:06.270> is,<00:24:07.030> then<00:24:07.620> you<00:24:07.879> can,
you<00:24:08.280> can<00:24:08.340> get<00:24:08.429> hyper-personalized,<00:24:09.219> right?
You<00:24:09.479> have<00:24:09.649> a,<00:24:09.839> a<00:24:09.999> really
<00:24:10.339>nice<00:24:10.629> data<00:24:11.280> set<00:24:11.719> on<00:24:11.969> them.
You<00:24:12.280> could<00:24:12.409> even<00:24:12.609> personalize<00:24:13.120> it<00:24:13.219> down
<00:24:13.469>to,<00:24:13.719> you<00:24:13.919> know,<00:24:14.280> "Hi<00:24:14.549> John,<00:24:14.909> welcome<00:24:15.169> to<00:24:15.240> the
website,"<00:24:15.639> you<00:24:15.659> know,<00:24:15.839> whatever<00:24:16.129> it<00:24:16.189> is.
Don't<00:24:16.769> do<00:24:16.879> that.
That's<00:24:17.199> creepy.
Um,<00:24:18.289> that's,<00:24:18.539> that's<00:24:18.759> not<00:24:18.869> how<00:24:18.989> you<00:24:19.110> wanna
<00:24:19.220>do<00:24:19.320> personalization<00:24:20.089> unless<00:24:20.379> you're,
you<00:24:20.800> know,<00:24:20.879> unless<00:24:21.119> you're<00:24:21.229> Amazon.com
<00:24:21.989>or<00:24:22.059> they're<00:24:22.140> actually<00:24:22.410> logging<00:24:22.680> in.
Um,<00:24:24.259> but,<00:24:24.890> uh,<00:24:25.399> at<00:24:25.570> the<00:24:25.650> same<00:24:25.869> time,<00:24:26.409> if<00:24:26.610> you
<00:24:26.730>don't<00:24:26.949> know<00:24:27.039> who<00:24:27.169> that<00:24:27.379> person<00:24:27.750> is,<00:24:28.059> you
are<00:24:28.659> actually<00:24:29.000> still<00:24:29.350> able<00:24:29.600> to<00:24:29.699> personalize
<00:24:30.469>even,<00:24:31.070> even<00:24:31.330> if<00:24:31.430> they're<00:24:31.570> dark,<00:24:31.960> right?
Even<00:24:32.430> if<00:24:32.560> it's,<00:24:32.829> even<00:24:33.109> if<00:24:33.189> it's<00:24:33.309> a
<00:24:33.369>person<00:24:33.820> that's<00:24:33.990> still<00:24:34.299> anonymous
to<00:24:34.980> you<00:24:35.169> in<00:24:35.270> the<00:24:35.359> CDP,<00:24:36.409> they're<00:24:36.579> not.
You<00:24:37.049> might<00:24:37.199> not<00:24:37.299> have<00:24:37.489> their<00:24:37.589> name<00:24:37.809> and<00:24:37.850> their
<00:24:38.010>email<00:24:38.350> address,<00:24:38.879> but<00:24:39.059> you<00:24:39.180> have<00:24:39.380> a<00:24:39.439> better
chance<00:24:40.090> to<00:24:40.189> be<00:24:40.409> able<00:24:40.629> to<00:24:40.759> convert<00:24:41.309> them<00:24:41.449> into
<00:24:41.649>someone<00:24:42.079> who<00:24:42.280> you<00:24:42.489> know,<00:24:43.439> uh,<00:24:43.739> through<00:24:43.859> having
them<00:24:44.229> submit<00:24:44.559> a<00:24:44.619> form<00:24:45.019> or<00:24:45.079> whatever<00:24:45.820> because
<00:24:46.230>it's<00:24:46.429> still<00:24:47.159> able<00:24:47.509> to,<00:24:47.939> to<00:24:48.100> infer<00:24:49.079> through
these<00:24:49.489> data<00:24:49.780> signals<00:24:50.219> within,<00:24:50.759> within<00:24:51.070> the
<00:24:51.170>CDP,<00:24:52.309> uh,<00:24:52.549> what<00:24:52.759> their<00:24:52.850> interests<00:24:53.280> are.
Um,<00:24:54.070> and<00:24:54.280> so<00:24:55.070> our<00:24:55.260> approach<00:24:55.729> to,<00:24:56.030> to
<00:24:56.169>personalization<00:24:56.969> and<00:24:56.999> experimentation,
uh,<00:24:58.820> DXP<00:24:59.240> itself<00:24:59.649> right<00:24:59.829> now<00:25:00.039> I
<00:25:00.049>believe<00:25:00.399> is,<00:25:00.719> is<00:25:00.939> AB<00:25:01.229> testing.
We're<00:25:01.649> not<00:25:01.769> doing,<00:25:01.969> like,<00:25:02.140> full
<00:25:02.400>multivariate<00:25:03.259> AB,<00:25:03.839> you<00:25:03.939> know,<00:25:04.149> AB-<00:25:04.469> AB-
ABY<00:25:05.359> and<00:25:05.439> all<00:25:05.539> that<00:25:05.739> sort<00:25:05.909> of<00:25:06.009> stuff.
Um,<00:25:07.179> but<00:25:07.409> being<00:25:07.649> able<00:25:07.879> to,<00:25:08.189> to<00:25:08.259> have<00:25:08.509> a
<00:25:08.570>couple<00:25:08.860> of<00:25:08.929> different<00:25:09.199> variants<00:25:09.789> and
then<00:25:10.129> also<00:25:10.460> being<00:25:10.720> able<00:25:10.879> to<00:25:10.969> do<00:25:11.109> that<00:25:11.339> AB
<00:25:11.710>testing<00:25:12.259> in<00:25:12.499> conjunction<00:25:13.439> with<00:25:14.339> your<00:25:14.559> CDP
segments<00:25:16.039> means<00:25:16.350> you<00:25:16.500> could<00:25:16.649> say,<00:25:16.979> "Okay,
<00:25:17.399>if<00:25:17.579> someone<00:25:17.939> is<00:25:18.109> here<00:25:18.460> from,<00:25:19.469> you<00:25:19.669> know,<00:25:20.030> from
Toronto,<00:25:21.219> here's,<00:25:21.879> uh,<00:25:22.239> you<00:25:22.419> know,<00:25:22.559> here's
<00:25:22.979>the<00:25:23.120> AB<00:25:23.470> test<00:25:23.790> that<00:25:23.950> goes<00:25:24.239> in<00:25:24.499> with<00:25:24.719> that."
Or<00:25:25.159> you<00:25:25.329> could<00:25:25.449> get<00:25:25.629> really<00:25:25.879> specific<00:25:26.439> down
<00:25:26.650>to,<00:25:26.790> like,<00:25:27.000> a<00:25:27.059> specific<00:25:27.579> neighborhood,<00:25:28.139> or<00:25:28.219> you
could<00:25:28.559> say,<00:25:29.389> you<00:25:29.570> know,<00:25:29.829> you<00:25:29.960> could<00:25:30.080> say<00:25:30.229> all
<00:25:30.460>of<00:25:30.590> Canada<00:25:30.979> or<00:25:31.109> you<00:25:31.199> could<00:25:31.350> say<00:25:31.739> Toronto<00:25:32.239> versus
I'm<00:25:33.400> going<00:25:33.590> to<00:25:33.669> St.<00:25:33.889> John's<00:25:34.309> in,<00:25:34.499> uh,<00:25:34.889> in<00:25:35.169> July.
You<00:25:35.699> know,<00:25:35.889> like,<00:25:36.199> I'm<00:25:36.359> gonna<00:25:36.850> be,
<00:25:36.999>like,<00:25:37.120> way<00:25:37.430> up<00:25:37.570> there<00:25:37.949> in<00:25:38.019> the<00:25:38.040> north.
Like-<00:25:38.529> Yeah<00:25:38.809> ... those
<00:25:38.960>sorts<00:25:39.180> of<00:25:39.300> things,<00:25:39.570> you<00:25:39.670> know?
Se-<00:25:39.999> like<00:25:40.169> separating
<00:25:40.589>that<00:25:40.779> sort<00:25:40.960> of<00:25:41.050> stuff<00:25:41.290> out.
Um-<00:25:42.990> It<00:25:43.180> gives<00:25:43.440> you<00:25:43.910> as<00:25:44.370> a,<00:25:44.710> as<00:25:44.940> a<00:25:45.030> content
<00:25:45.580>person,<00:25:45.990> as<00:25:46.110> a<00:25:46.180> strategist,<00:25:46.840> as<00:25:46.950> a<00:25:47.030> marketer,
the<00:25:47.830> ability<00:25:48.310> to,<00:25:48.700> to<00:25:48.860> decide<00:25:49.430> how<00:25:49.680> you<00:25:49.860> want
<00:25:50.110>to<00:25:50.500> do<00:25:50.740> that<00:25:50.950> personalization<00:25:51.600> strategy.
I<00:25:53.070> have<00:25:53.190> a<00:25:53.220> lot<00:25:53.470> of<00:25:53.490> thoughts<00:25:53.660> on
<00:25:53.740>personalization<00:25:54.240> strategy<00:25:54.710> because
I'm,<00:25:55.209> I'm<00:25:55.360> kind<00:25:55.550> of<00:25:55.730> as,<00:25:55.999> as<00:25:56.220> VP<00:25:56.480> of<00:25:56.530> growth
<00:25:56.750>strategy,<00:25:57.160> I'm,<00:25:57.280> I'm<00:25:57.499> implementing
that<00:25:58.230> stuff<00:25:58.499> on<00:25:58.780> our<00:25:58.920> website<00:25:59.369> right<00:25:59.580> now.
Right.
I'm<00:25:59.939> thinking<00:26:00.240> about<00:26:00.490> this<00:26:00.630> in<00:26:00.720> terms<00:26:00.970> of
<00:26:01.090>how<00:26:01.310> we<00:26:01.500> address<00:26:01.830> our<00:26:02.010> own<00:26:02.220> customers.
But<00:26:04.140> giving<00:26:04.540> you<00:26:04.640> the<00:26:04.750> flexibility<00:26:05.520> to<00:26:05.650> decide
<00:26:06.330>how<00:26:06.670> best<00:26:06.960> to<00:26:07.029> personalize<00:26:07.679> your<00:26:07.820> content,<00:26:08.340> you
know,<00:26:08.709> could<00:26:08.939> be<00:26:09.299> swapping<00:26:09.810> out<00:26:09.930> images,<00:26:10.449> could
<00:26:10.549>be<00:26:10.679> swapping<00:26:11.049> out<00:26:11.199> full,<00:26:11.879> full<00:26:12.160> components
with<00:26:12.880> different<00:26:13.140> content,<00:26:14.160> could<00:26:14.349> be<00:26:14.509> directing
<00:26:14.919>someone<00:26:15.139> to<00:26:15.240> an<00:26:15.330> entirely<00:26:15.710> different<00:26:15.889> page
based<00:26:16.870> on,<00:26:17.179> you<00:26:17.289> know,<00:26:17.379> based<00:26:17.650> on<00:26:17.770> a<00:26:17.819> segment.
It<00:26:19.160> gives<00:26:19.479> you<00:26:20.129> the,<00:26:20.769> the<00:26:21.049> chance<00:26:21.519> to<00:26:21.650> really
<00:26:22.019>build<00:26:22.310> that<00:26:22.470> into<00:26:22.670> your<00:26:22.820> overarching
marketing<00:26:23.880> strategy<00:26:24.350> in<00:26:24.450> a<00:26:24.510> way<00:26:24.670> that<00:26:24.800> works
<00:26:25.129>for<00:26:25.280> you,<00:26:25.540> rather<00:26:25.850> than<00:26:26.020> saying<00:26:26.299> like,<00:26:26.470> "You
must<00:26:27.069> personalize<00:26:27.690> like<00:26:27.970> this,<00:26:28.369> and<00:26:28.560> we
<00:26:28.760>know<00:26:29.339> exactly<00:26:29.920> what's<00:26:30.130> best."<00:26:30.519> And<00:26:30.609> I<00:26:30.670> think
that<00:26:30.980> flexibility<00:26:31.629> part<00:26:31.909> is<00:26:32.010> what's<00:26:32.240> key
<00:26:32.540>for<00:26:33.190> making<00:26:33.530> sure<00:26:33.670> organizations<00:26:34.280> can<00:26:34.389> stay
nimble<00:26:35.089> in<00:26:35.170> their<00:26:35.300> marketing,<00:26:36.189> um-<00:26:36.609> Mm-hmm
and,<00:26:36.939> and<00:26:37.129> a-<00:26:37.650> adjust<00:26:38.279> to<00:26:38.529> changes
<00:26:39.010>in<00:26:39.140> how<00:26:39.709> customers,<00:26:40.299> how<00:26:40.429> users
are<00:26:40.979> interacting<00:26:41.479> with<00:26:41.589> websites.
Um,<00:26:45.292> it's,<00:26:45.502> it's<00:26:46.162> funny,<00:26:46.512> like<00:26:46.722> I<00:26:46.802> always
<00:26:47.381>am<00:26:47.601> a<00:26:47.692> bit<00:26:47.881> conscious<00:26:48.292> of<00:26:48.452> timing,
but<00:26:49.101> like<00:26:49.312> I've<00:26:49.522> got<00:26:50.331> about<00:26:50.672> 20<00:26:50.932> more
<00:26:51.101>things<00:26:51.361> to<00:26:51.442> ask<00:26:51.762> you<00:26:51.891> in<00:26:52.052> four<00:26:52.292> minutes.
Um,<00:26:54.312> so<00:26:54.611> one<00:26:54.972> thing<00:26:55.182> is<00:26:55.432> we<00:26:55.562> do
<00:26:55.722>need<00:26:55.922> to<00:26:56.022> reconnect,<00:26:56.641> I<00:26:56.772> think,
for<00:26:57.451> a<00:26:57.542> demo<00:26:57.922> day<00:26:58.652> on<00:26:58.821> the<00:26:58.932> content
<00:26:59.361>intelligence<00:26:59.972> at<00:27:00.071> some<00:27:00.212> point<00:27:00.352> in<00:27:00.481> time.
Yeah.
I<00:27:00.822> just<00:27:00.971> think<00:27:01.252> that's<00:27:01.341> so<00:27:01.532> cool.
And<00:27:02.482> my<00:27:02.682> recollection,<00:27:03.351> I<00:27:03.432> think<00:27:03.641> you<00:27:03.782> gave
<00:27:04.081>us<00:27:04.331> the<00:27:04.471> opportunity<00:27:04.901> to<00:27:05.002> play<00:27:05.192> around<00:27:05.442> with
it<00:27:05.732> a<00:27:05.801> little<00:27:06.032> bit<00:27:06.502> a<00:27:06.791> bunch<00:27:07.002> of<00:27:07.111> months<00:27:07.351> ago,
<00:27:08.131>and<00:27:08.282> one<00:27:08.432> of<00:27:08.542> the,<00:27:09.141> the,<00:27:09.512> the<00:27:09.672> tests<00:27:09.972> we<00:27:10.061> were
doing<00:27:10.442> is<00:27:10.581> we<00:27:10.711> had<00:27:10.942> it<00:27:11.371> basically<00:27:12.672> assemble
<00:27:13.231>all<00:27:13.451> of<00:27:13.621> the<00:27:13.752> questions<00:27:14.381> that<00:27:14.611> people<00:27:14.972> would
ask<00:27:15.792> to<00:27:15.902> find<00:27:16.202> the<00:27:16.282> content<00:27:16.741> on<00:27:16.932> our<00:27:17.012> site-<00:27:17.341> Yeah
that<00:27:18.132> really-<00:27:18.551> Yeah<00:27:18.611> ... informed
<00:27:19.222>how<00:27:19.432> to<00:27:19.542> change<00:27:19.952> the<00:27:20.072> content<00:27:21.341> to
factor<00:27:22.111> in<00:27:22.242> for<00:27:22.341> those<00:27:22.552> questions.
Just<00:27:23.261> like<00:27:23.401> a<00:27:23.472> really<00:27:23.732> great<00:27:24.011> appr-
<00:27:24.391>intelligent-<00:27:25.132> Yeah<00:27:25.222> ... approach<00:27:26.341> to-<00:27:26.901> Yes.
Yeah<00:27:28.382> ... how<00:27:28.402> to<00:27:28.421> craft<00:27:28.702> content.
Yeah.
And<00:27:30.101> that's,<00:27:30.361> I<00:27:30.432> mean,<00:27:30.601> that's,<00:27:30.921> that's
<00:27:31.191>really<00:27:31.472> kind<00:27:31.682> of<00:27:31.801> key<00:27:32.101> to<00:27:32.252> how<00:27:32.761> we're
able<00:27:33.351> to,<00:27:33.801> to<00:27:33.961> tell<00:27:34.211> you<00:27:34.432> what's<00:27:34.752> wrong
<00:27:35.071>with<00:27:35.231> your<00:27:35.331> content<00:27:35.691> across<00:27:36.022> it.
We-<00:27:36.551> Yeah<00:27:36.561> ... we<00:27:37.022> use<00:27:37.302> a<00:27:37.361> model<00:27:37.692> to<00:27:37.841> generate
<00:27:38.911>in<00:27:39.141> most<00:27:39.452> cases,<00:27:39.861> I<00:27:39.902> mean,<00:27:40.031> like<00:27:40.132> we,<00:27:40.441> we<00:27:40.601> have<00:27:40.741> a
fairly<00:27:41.131> small<00:27:41.421> website<00:27:41.871> ourselves<00:27:42.461> at<00:27:42.611> Squizz,
<00:27:42.991>like<00:27:43.121> our<00:27:43.331> corporate<00:27:43.621> website<00:27:43.971> isn't<00:27:44.161> huge.
Um,<00:27:45.391> we'll<00:27:45.702> have<00:27:45.891> a<00:27:45.941> topic<00:27:46.411> with<00:27:46.571> 12<00:27:46.841> pages<00:27:47.222> in
<00:27:47.382>it,<00:27:47.541> and<00:27:48.022> the<00:27:48.282> model<00:27:48.732> that<00:27:48.901> we're,<00:27:49.191> like<00:27:49.352> our,
our,<00:27:50.261> um,<00:27:50.641> our<00:27:50.791> tool<00:27:51.181> will<00:27:51.361> generate,<00:27:51.971> you<00:27:52.141> know,
<00:27:52.922>3,400<00:27:54.001> questions<00:27:54.551> to<00:27:54.651> ask<00:27:55.011> that<00:27:55.202> content-<00:27:55.562> Okay
to<00:27:55.812> see<00:27:55.992> where<00:27:56.272> it<00:27:56.371> gets<00:27:56.562> tripped
<00:27:56.842>up,<00:27:57.352> and<00:27:57.542> that's<00:27:57.672> how<00:27:57.792> we<00:27:57.922> monitor.
Like<00:27:58.581> is<00:27:58.941> the,<00:27:59.151> is<00:27:59.352> the<00:27:59.452> model
<00:27:59.721>getting<00:27:59.941> confused,<00:28:00.501> you<00:28:00.611> know?
Is,<00:28:01.291> is<00:28:01.882> AI<00:28:01.901> search<00:28:02.172> gonna<00:28:02.352> get
<00:28:02.502>confused<00:28:02.911> by<00:28:03.031> this<00:28:03.242> content?
The<00:28:04.042> only<00:28:04.151> way<00:28:04.291> you<00:28:04.371> can<00:28:04.511> really<00:28:04.711> do<00:28:04.882> that,<00:28:05.382> I've
<00:28:05.482>been<00:28:05.621> saying<00:28:05.891> this<00:28:06.011> a<00:28:06.071> lot,<00:28:06.312> like<00:28:06.922> it<00:28:07.092> doesn't
really<00:28:07.762> matter<00:28:08.261> anymore<00:28:08.861> what<00:28:09.291> questions
<00:28:09.852>someone<00:28:10.122> is<00:28:10.261> asking<00:28:10.651> ChatGPT,<00:28:11.851> it<00:28:12.081> matters
h-<00:28:13.191> what<00:28:13.591> questions<00:28:14.291> ChatGPT<00:28:15.111> is<00:28:15.261> asking<00:28:15.691> your
<00:28:15.831>website<00:28:16.341> after<00:28:16.632> that<00:28:16.751> happens<00:28:17.272> because<00:28:17.532> of
how<00:28:17.841> f-<00:28:17.971> query<00:28:18.361> fanout<00:28:18.711> works<00:28:19.011> in<00:28:19.101> that,<00:28:19.301> right?
You<00:28:19.851> can<00:28:19.922> ask<00:28:20.071> one<00:28:20.261> question,<00:28:20.651> but
<00:28:20.751>it's<00:28:20.922> broken<00:28:21.342> up<00:28:21.552> into<00:28:21.692> 40,<00:28:21.982> 50,<00:28:22.522> 60
questions<00:28:23.772> you<00:28:23.891> never<00:28:24.231> even<00:28:24.492> see.
Um,<00:28:25.911> and<00:28:26.101> so<00:28:26.202> you<00:28:26.331> have<00:28:26.492> to<00:28:26.572> figure<00:28:26.801> out<00:28:26.851> how
<00:28:27.051>to<00:28:27.141> make<00:28:27.312> sure<00:28:27.502> your<00:28:27.681> content<00:28:28.171> answers<00:28:28.671> all<00:28:28.891> of
those<00:28:29.172> questions<00:28:29.721> to<00:28:29.841> give<00:28:29.972> you-<00:28:29.992> Yeah<00:28:30.062> ... the
<00:28:30.162>best<00:28:30.371> chance<00:28:30.581> of<00:28:30.671> showing<00:28:30.952> up<00:28:31.072> in<00:28:31.151> an<00:28:31.272> answer.
And<00:28:32.081> so<00:28:32.171> that's<00:28:32.382> kind<00:28:32.532> of<00:28:32.591> the<00:28:32.692> approach
<00:28:33.011>we've<00:28:33.161> taken<00:28:33.581> is<00:28:34.151> if<00:28:34.361> we<00:28:34.522> can,<00:28:34.882> if<00:28:34.941> we<00:28:35.121> can
categorize<00:28:35.831> the<00:28:35.921> content<00:28:36.291> across<00:28:36.571> your
<00:28:36.691>site,<00:28:37.081> understand<00:28:38.101> and<00:28:38.272> infer<00:28:38.611> some
context<00:28:39.361> around<00:28:39.691> it,<00:28:40.111> we<00:28:40.272> can<00:28:40.371> then<00:28:40.591> generate
<00:28:41.531>thousands<00:28:42.031> and<00:28:42.121> thousands<00:28:42.522> of<00:28:42.601> questions
per<00:28:43.511> topic<00:28:44.411> to<00:28:44.562> just<00:28:45.001> try<00:28:45.382> to<00:28:45.502> fill<00:28:45.861> all<00:28:46.041> of
<00:28:46.141>those<00:28:46.361> gaps<00:28:46.721> as<00:28:46.882> best<00:28:47.152> as<00:28:47.281> possible,<00:28:47.781> right?
Right.
Um,<00:28:48.971> and<00:28:49.151> then<00:28:49.562> as<00:28:49.812> things
<00:28:50.082>change,<00:28:50.411> that'll<00:28:50.681> update.
But<00:28:51.192> it's,<00:28:51.382> it's<00:28:51.602> pretty<00:28:51.842> interesting
<00:28:52.221>to<00:28:52.301> walk<00:28:52.542> through<00:28:52.672> and<00:28:52.731> be<00:28:52.741> like,
"Wow,<00:28:53.221> this<00:28:53.251> is<00:28:53.712> 3,400<00:28:54.322> questions"
<00:28:54.892>and<00:28:55.031> like<00:28:55.322> read<00:28:55.632> through<00:28:56.032> all<00:28:56.052> of<00:28:56.072> them.
Yeah.
Cool,<00:28:57.542> right?
Yeah.
I<00:28:58.651> think<00:28:58.836> it's<00:28:59.022> really<00:28:59.152> cool.
Um,<00:28:59.891> yeah,<00:29:00.102> I<00:29:00.212> can't<00:29:00.412> wait<00:29:00.641> to,<00:29:00.951> to,
<00:29:01.322>to<00:29:01.452> get<00:29:01.671> folks<00:29:01.932> the<00:29:02.052> opportunity
to<00:29:02.682> see<00:29:02.842> what<00:29:02.962> you're<00:29:03.052> doing.
Uh,<00:29:03.831> maybe<00:29:04.161> on<00:29:04.382> that<00:29:04.622> point,<00:29:05.441> um,<00:29:06.331> how
<00:29:06.542>do<00:29:06.682> people<00:29:07.111> find<00:29:07.481> out<00:29:07.682> about<00:29:08.062> you?
Yeah.
How<00:29:09.352> do<00:29:09.462> they<00:29:10.292> get<00:29:10.542> their
<00:29:10.722>hands<00:29:11.121> on<00:29:11.242> the<00:29:11.401> product?
What's<00:29:12.522> that<00:29:12.732> experience-<00:29:13.701> Yeah<00:29:13.721> ... from
<00:29:13.822>curiosity<00:29:14.742> to<00:29:15.001> onboard<00:29:15.541> look<00:29:15.742> like?
Yeah,<00:29:16.754> for<00:29:16.894> sure.
Um,<00:29:17.374> head<00:29:17.399> to<00:29:17.424> squizz.net<00:29:18.553> and<00:29:18.774> there's,<00:29:19.164> uh,
<00:29:19.464>you'll,<00:29:19.744> you'll<00:29:19.934> see<00:29:20.124> a<00:29:20.184> link,<00:29:20.754> you<00:29:20.863> know,
front<00:29:21.214> and<00:29:21.303> center<00:29:21.563> to<00:29:21.684> content<00:29:21.994> intelligence.
We<00:29:22.853> can<00:29:23.283> run<00:29:23.793> kind<00:29:23.924> of<00:29:24.033> a<00:29:24.093> minimal,<00:29:25.234> uh,
<00:29:25.494>AI<00:29:25.724> visibility<00:29:26.234> report<00:29:26.624> for<00:29:26.744> anyone
for<00:29:27.224> free<00:29:27.524> and,<00:29:27.754> and<00:29:27.934> show<00:29:28.134> you<00:29:28.313> kind<00:29:28.524> of,
<00:29:28.674>like,<00:29:29.073> where<00:29:29.343> you<00:29:29.494> stand<00:29:29.823> right<00:29:29.974> now.
We'll<00:29:30.313> even,<00:29:30.704> we'll<00:29:30.843> even<00:29:31.053> set<00:29:31.244> it<00:29:31.274> up
<00:29:31.444>against<00:29:31.704> a<00:29:31.764> few<00:29:31.914> competitors<00:29:32.474> if<00:29:32.563> you<00:29:32.644> wanna
see<00:29:32.994> how<00:29:33.103> your<00:29:33.244> competitors<00:29:33.684> are<00:29:33.734> doing.
Mm-hmm.
And<00:29:34.484> it's,<00:29:34.703> it's<00:29:34.974> not,<00:29:35.353> uh,<00:29:35.433> it's<00:29:35.713> more
<00:29:35.843>of<00:29:35.914> a<00:29:35.974> snapshot<00:29:36.623> of,<00:29:36.974> of<00:29:37.194> how<00:29:37.734> we<00:29:37.934> approach
this<00:29:38.484> sort<00:29:38.694> of<00:29:38.783> thing<00:29:39.053> versus,<00:29:39.414> like,
<00:29:39.563>what<00:29:39.744> you<00:29:39.853> get<00:29:40.083> with<00:29:40.214> the<00:29:40.293> full<00:29:40.474> product.
But<00:29:41.073> then<00:29:41.203> we<00:29:41.343> can<00:29:41.484> go<00:29:41.624> through<00:29:41.803> a<00:29:41.883> demo<00:29:42.254> and,
<00:29:42.414>like,<00:29:42.734> dig<00:29:43.053> in<00:29:43.183> and<00:29:43.313> show<00:29:43.494> you<00:29:43.624> what<00:29:43.853> that
looks<00:29:44.254> like<00:29:44.474> on<00:29:45.063> Squizz's<00:29:45.494> website<00:29:46.083> and,<00:29:46.803> uh,
<00:29:47.173>you<00:29:47.313> know,<00:29:47.434> what<00:29:47.633> we're<00:29:47.783> actually<00:29:48.083> seeing.
And,<00:29:48.994> uh,<00:29:49.264> the<00:29:49.384> other<00:29:49.503> thing<00:29:49.663> is<00:29:49.793> if,<00:29:50.034> uh,
<00:29:50.204>if<00:29:50.354> you<00:29:50.444> wanna<00:29:50.574> check<00:29:50.803> out<00:29:50.944> the<00:29:51.034> Squizz
YouTube,<00:29:51.604> we've<00:29:51.804> got<00:29:51.953> a<00:29:52.003> couple<00:29:52.264> of<00:29:52.343> videos
<00:29:52.813>up<00:29:52.984> with<00:29:53.163> some<00:29:53.333> mini<00:29:53.573> demos<00:29:54.053> where<00:29:54.273> I<00:29:54.404> walk
through<00:29:54.944> how<00:29:55.164> we've<00:29:55.373> actually<00:29:55.703> applied
<00:29:56.213>those<00:29:56.413> changes<00:29:56.843> to<00:29:56.953> our<00:29:57.093> own<00:29:57.213> website.
Okay.
That's<00:29:59.284> a<00:29:59.354> great<00:29:59.704> idea.
So<00:30:00.264> anyone<00:30:00.583> who's<00:30:00.784> watching,<00:30:01.354> uh,<00:30:02.133> this
<00:30:02.293>show<00:30:02.613> now,<00:30:03.224> uh,<00:30:03.463> or<00:30:04.123> mostly<00:30:04.683> in<00:30:04.803> the<00:30:04.893> future,
h-<00:30:06.263> we,<00:30:06.453> we<00:30:06.593> can<00:30:06.703> do<00:30:06.833> some<00:30:07.004> cross-linking.
We'll<00:30:07.754> put<00:30:07.924> the<00:30:08.063> S-<00:30:08.173> the<00:30:08.283> Squizz<00:30:08.764> link
<00:30:09.004>below<00:30:09.474> on,<00:30:09.933> on<00:30:10.073> this<00:30:10.293> video<00:30:10.623> in<00:30:10.733> the
YouTube<00:30:11.143> channel<00:30:11.453> as<00:30:11.583> well,<00:30:12.313> 'cause<00:30:12.434> I
<00:30:12.444>think<00:30:12.623> that's<00:30:12.843> a<00:30:12.924> really<00:30:13.184> cool<00:30:13.433> approach.
Um,<00:30:15.454> w-<00:30:16.373> we're<00:30:16.744> just<00:30:17.004> a<00:30:17.063> little<00:30:17.293> bit
<00:30:17.523>over<00:30:17.773> time<00:30:18.093> right<00:30:18.244> now,<00:30:18.424> but<00:30:18.644> is<00:30:18.793> there
anything<00:30:19.333> else<00:30:19.543> that<00:30:19.703> you<00:30:19.793> wanna
<00:30:20.003>share<00:30:20.283> as<00:30:20.424> far<00:30:20.644> as<00:30:20.764> your<00:30:20.903> roadmap<00:30:21.523> goes?
Anything<00:30:22.144> else<00:30:22.374> that<00:30:22.413> you'd<00:30:22.593> like<00:30:22.744> to<00:30:22.864> leave
<00:30:23.074>with<00:30:23.204> folks<00:30:23.523> maybe<00:30:23.773> as<00:30:23.933> a<00:30:24.004> teaser<00:30:24.394> to<00:30:24.534> check
in,<00:30:24.933> uh,<00:30:25.254> on<00:30:25.404> the<00:30:25.473> next<00:30:25.723> show<00:30:26.004> perhaps,
<00:30:26.843>um,<00:30:27.284> in<00:30:27.424> our,<00:30:27.683> in<00:30:27.843> our<00:30:27.994> last<00:30:28.264> minutes<00:30:28.593> here?
Yeah.
We've<00:30:29.833> got<00:30:29.964> a<00:30:30.004> lot<00:30:30.164> of<00:30:30.263> exciting<00:30:30.693> things,
<00:30:31.193>uh,<00:30:31.473> happening<00:30:31.943> here<00:30:32.303> and,<00:30:32.903> you<00:30:33.043> know,
a<00:30:33.203> lot<00:30:33.413> of,<00:30:33.723> uh,<00:30:33.883> a<00:30:33.994> lot<00:30:34.174> of<00:30:34.223> cool<00:30:34.433> case
<00:30:34.663>studies<00:30:35.074> that,<00:30:35.324> that<00:30:35.494> have<00:30:35.574> been
published<00:30:36.204> on,<00:30:36.604> on<00:30:36.734> our<00:30:36.833> website<00:30:37.223> recently.
We're<00:30:37.873> working<00:30:38.163> with<00:30:38.333> some<00:30:38.933> great<00:30:39.163> universities
<00:30:39.733>and<00:30:39.873> some,<00:30:40.223> some<00:30:40.443> government<00:30:40.763> agencies<00:30:41.333> and
some<00:30:41.723> professional<00:30:42.133> services,<00:30:42.793> uh,<00:30:43.023> groups
<00:30:43.373>that<00:30:43.503> are<00:30:43.563> coming<00:30:43.813> online,<00:30:44.144> both<00:30:44.364> with
content<00:30:44.744> intelligence,<00:30:45.274> but<00:30:45.424> also<00:30:45.704> across
<00:30:46.583>our<00:30:46.773> full<00:30:47.034> DXP<00:30:47.684> and<00:30:47.793> using<00:30:48.053> our<00:30:48.183> search<00:30:48.483> and
our<00:30:48.653> conversational<00:30:49.303> search<00:30:49.563> products.
So,<00:30:50.573> um,<00:30:50.953> I<00:30:51.083> would<00:30:51.214> say<00:30:51.334> just<00:30:51.483> stay<00:30:51.653> tuned.
Like,<00:30:52.113> there's<00:30:52.293> a<00:30:52.354> lot<00:30:52.554> of<00:30:52.693> really,<00:30:53.543> uh,<00:30:54.633> cool
<00:30:55.034>new<00:30:55.294> applications<00:30:56.053> of<00:30:56.443> AI<00:30:56.643> within<00:30:56.953> content
s-<00:30:57.693> content<00:30:58.003> structures<00:30:58.503> and<00:30:58.633> strategy<00:30:59.153> and
<00:30:59.263>approaches<00:30:59.723> to<00:30:59.843> websites<00:31:00.323> that<00:31:00.413> I<00:31:00.534> think,
uh,<00:31:01.613> will<00:31:02.034> excite<00:31:02.653> a<00:31:02.744> lot<00:31:02.954> of<00:31:03.034> people.
And<00:31:04.073> yeah,<00:31:04.303> the<00:31:04.413> goal<00:31:04.623> is<00:31:04.723> just<00:31:04.903> to,
<00:31:05.523>just<00:31:05.793> to<00:31:05.863> make<00:31:06.083> all<00:31:06.284> this<00:31:06.474> a<00:31:06.523> little<00:31:06.733> bit
more<00:31:07.113> easier<00:31:07.613> for,<00:31:08.063> for<00:31:08.224> everyone<00:31:08.623> that,
<00:31:08.873>that<00:31:09.073> has<00:31:09.303> to<00:31:09.383> deal<00:31:09.604> with<00:31:09.824> mountains<00:31:10.284> and
mountains<00:31:10.703> of<00:31:10.813> content<00:31:11.224> on<00:31:11.323> their<00:31:11.443> websites.
Well,<00:31:12.994> that's<00:31:13.264> awesome.
We're,<00:31:13.913> we're<00:31:14.063> just<00:31:14.343> past<00:31:14.693> time<00:31:15.003> here.
Uh,<00:31:15.643> Joel,<00:31:15.933> thanks<00:31:16.213> a<00:31:16.263> lot<00:31:16.473> for<00:31:16.604> making
<00:31:16.904>time<00:31:17.253> in<00:31:17.393> your<00:31:17.563> day<00:31:17.823> to<00:31:18.133> join<00:31:18.503> me<00:31:18.713> here.
Definitely.
Thanks<00:31:20.523> everyone<00:31:20.633> watching
<00:31:21.013>now<00:31:21.303> or<00:31:21.513> in<00:31:21.663> the<00:31:21.763> future.
I'm<00:31:22.973> Chris.
I'm<00:31:23.494> the<00:31:23.703> CEO<00:31:24.253> and<00:31:24.323> founder<00:31:24.714> of<00:31:25.434> Dotfusion.
We're<00:31:25.943> Squizz<00:31:26.413> partner.
We<00:31:27.383> implement,<00:31:27.923> migrate,<00:31:28.794> modernize<00:31:29.383> large
<00:31:29.693>scale<00:31:31.404> websites,<00:31:31.444> and,<00:31:31.623> uh,<00:31:31.893> delve<00:31:32.214> into<00:31:32.464> a<00:31:32.524> lot
of<00:31:32.994> more<00:31:33.264> modern<00:31:33.783> content<00:31:34.273> operation<00:31:34.934> systems.
Uh,<00:31:36.313> always<00:31:36.643> a<00:31:36.693> pleasure<00:31:37.083> to,<00:31:37.583> uh,<00:31:38.203> to<00:31:38.354> host<00:31:38.744> and
<00:31:38.863>ask<00:31:39.623> questions<00:31:40.373> and,<00:31:40.783> uh,<00:31:40.934> hopefully<00:31:41.414> we're
leaving<00:31:41.923> with<00:31:42.053> some<00:31:42.214> great<00:31:42.414> information.
I<00:31:43.424> really<00:31:43.813> recommend<00:31:44.733> reaching<00:31:45.063> out<00:31:45.173> to
<00:31:45.264>Joel,<00:31:46.093> um,<00:31:46.744> s-<00:31:46.904> folks<00:31:47.204> at<00:31:47.324> Squizz,<00:31:48.604> have<00:31:48.834> some
conversations<00:31:49.794> direct<00:31:50.104> about<00:31:50.344> the<00:31:50.423> product.
It's<00:31:51.464> pretty<00:31:51.754> awesome.
And,<00:31:52.883> uh,<00:31:53.053> we<00:31:53.173> can't<00:31:53.373> recommend<00:31:53.773> that<00:31:53.923> enough.
So<00:31:54.753> we'll<00:31:54.883> leave<00:31:55.083> all<00:31:55.233> of<00:31:55.313> that<00:31:55.473> contact
<00:31:55.913>information<00:31:56.464> down<00:31:56.674> below<00:31:56.953> afterwards.
And,<00:31:58.443> uh,<00:31:58.753> Joel,<00:31:59.083> I'm<00:31:59.233> just<00:31:59.373> gonna
<00:31:59.553>press<00:31:59.773> some<00:31:59.934> buttons<00:32:00.314> here.
Sounds<00:32:01.463> good.
Uh,<00:32:01.543> stay<00:32:01.783> with<00:32:01.833> me<00:32:02.044> for<00:32:02.204> a<00:32:02.263> moment.
Thank<00:32:03.074> you<00:32:03.224> everyone.
Have<00:32:03.813> a<00:32:03.863> wonderful<00:32:04.324> day,<00:32:04.994> and<00:32:05.254> we'll<00:32:05.373> see<00:32:05.544> you
<00:32:05.684>for,<00:32:05.973> uh,<00:32:06.193> episode<00:32:06.733> 47<00:32:07.464> in<00:32:07.564> the<00:32:07.663> near<00:32:07.883> future.