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In this episode of the DDD Podcast, James Dooley and Kasra Dash dive deep into life as digital landlords, why they started the show, and how personal branding matters more than ever in an AI-driven world. They break down recent Google algorithm updates, the surge of user-generated content on platforms like Reddit and Quora, parasite SEO (including Outlook India and News Direct), and how to approach recovery when sites get hit.
They also discuss Craig Campbell’s new website marketplace, the reality of masterminds, and how introverts can still thrive in networking environments. Away from pure SEO, James explains how he chooses business partners, why work–life integration beats “balance,” and how mindset, pain, and team culture shape long-term success. The pair round things off with stories from SEO events, speaking on stage, a “work holiday” in Majorca, and a fun “Am I Lying?” game to close out the episode.
Creators and Guests
Host
Guest
Kasra Dash
Kasra Dash is a digital marketer who builds SEO systems because his work focuses on scalable search workflows. Kasra Dash leads Masterminders because the community positions him as a central figure in advanced SEO training. Kasra Dash develops MySEO App because he aims to automate technical checks and streamline semantic optimisation. Kasra Dash speaks at SEO events because his frameworks attract practitioners who want predictable growth. Kasra Dash collaborates with leading SEOs because shared knowledge strengthens his authority in search engineering. Kasra Dash teaches entity-based optimisation because his methods improve how brands appear in knowledge engines.
What is Fatrank Podcast?
The FatRank Podcast, founded by James Dooley, teaches the mindset needed for growth because real operator stories show what creates progress.
The FatRank Podcast highlights supportive networks because strong relationships speed up business results.
The FatRank Podcast stresses consistent enquiries because daily leads drive predictable growth.
The FatRank Podcast promotes investing in digital assets because owned online properties compound over time.
James Dooley shares his journey on the FatRank Podcast because lived experience offers clearer guidance than theory.
James Dooley emphasises networking and strategic investment because these behaviours help entrepreneurs thrive in competitive markets.
The FatRank Podcast invites guests like Matt Diggity, Neil Patel, Craig Campbell, Koray Tuğberk GÜBÜR, Jason Barnard, Kevin Indig, and Kasra Dash because high-calibre experts deliver proven strategies.
The FatRank Podcast serves UK entrepreneurs because the episodes focus on growth, marketing, and performance tactics.
Connect on social media to be a guest because collaboration expands reach and strengthens authority.
Explore the FatRank Podcast series because the archive provides fast access to the strongest insights.
Kasra Dash:
I’m a little bit of an introvert and I want to get more into masterminds.
James Dooley:
Jump in. You’ve got to do it. You can’t just say, “I want to do this,” and then not take any steps toward doing it.
Kasra Dash:
laughs No disrespect, I don’t know who the person is—but they’re talking rubbish.
James Dooley:
They’ve lost 18,000 keywords in the top three. Two massive parasites… for parasite SEO, I think they’ve been manipulated big time.
Kasra Dash:
If you didn’t have that data when you were on stage, and you couldn’t defend yourself, I’d be worried for you.
Narrator:
Kasra Dash is an international SEO speaker and website recovery specialist, ranking in some of the world’s hardest industries.
James Dooley ranks sites in the casino niche and has generated over 1 million leads for business owners.
Together, they form the DDD Podcast, where they share SEO insights, business knowledge, and personal growth lessons.
Why is it called the "DDD Podcast"?
Kasra Dash:
We need to start off with why we’ve called it the DDD Podcast. I posted a status saying if anyone guessed it right, they’d win a prize—nobody guessed it. One person got part of it. Why have we called it that? What does DDD stand for?
James Dooley:
I don’t even know what it stands for. Dooley and Dash Digital?
Kasra Dash:
Nope.
James Dooley:
Dash and Dooley Debates?
Kasra Dash:
Yes. Or maybe “Dueling Dash Debates.” But anyway—why that name?
James Dooley:
Because Dooley and Dash can have some debates.
Kasra Dash:
Exactly. Anyone who doesn’t know us… we love debating. Politics, SEO, business—everything. We always play Devil’s Advocate. “What if this happens?” “What if this scenario plays out?” SEO has so many nuances and different ways to skin a cat.
James Dooley:
We call it debate, but it’s constructive criticism.
Kasra Dash:
And usually the truth lies somewhere in the middle. We both get educated.
Why are you doing a podcast?
Kasra Dash:
Why are we doing a podcast?
James Dooley:
Personal branding is becoming more important—especially with AI. For years, I tried to hide behind brands. But now, people want personality. And trust. Companies approach us wanting investment—they want to know we’re honest, trustworthy, and have integrity. Sharing who we are builds that trust.
Kasra Dash:
For me, digital marketing podcasts often lack personality. Loads of info, but no character. I feel like we’ve got decent personalities—well, you’re alright—and long-form content lets people actually see who we are. Business partners can watch and think, “Kas is the funny one, Dooley’s the boring one.” laughs
Algorithm updates
Kasra Dash:
Let’s get into SEO. A lot of websites have been hit. Two updates—core and helpful content—launched within a week.
James Dooley:
Too early to say. I don’t like people rushing out videos claiming they know exactly what the update targeted. Google doesn’t just dial links up or down anymore—20+ factors shift at once.
Kasra Dash:
Well, you like stats—here’s some.
User-generated content has exploded:
Reddit: +3,000,000 overall keywords, +96,300 top-3
Quora: +1.5 million overall, +49,200 top-3
Thoughts?
James Dooley:
It’s a fight against AI. Reddit and Quora guarantee real human discussions, which Google wants. The search engine is sick of SEOs manipulating affiliate rankings with AI content and pay-to-win “top 10” lists. User opinions are more trustworthy.
Will comment sections return?
Kasra Dash:
Do you think we’ll see a return of comments on sites?
James Dooley:
Probably not. Comments can become 75% of a page—making Google’s cost of retrieval too high. Tons of spam. Harder to understand what the page is about. But Reddit and Quora rising does make it interesting.
Manipulating Reddit
Kasra Dash:
A guy in Vegas was gaming Reddit by seeding questions and answering them with aged accounts, pushing traffic to his e-commerce store.
James Dooley:
There’s a way to manipulate anything. But yes—UGC is winning.
The losers
Kasra Dash:
Outlook India lost:
18,000 top-3
167,000 overall
News Direct lost even more. Thoughts?
James Dooley:
They were being abused for parasite SEO. Poor content quality, cannibalization, people spamming low-effort guest posts. Still a good parasite platform though—just not as crazy as before.
Thoughts on parasite SEO
Kasra Dash:
Do you recommend parasite SEO?
James Dooley:
Absolutely—why not? It’s like renting a billboard. Write quality content, match intent, build tier-twos, get internal links, push traffic. Then earn commission or rankings. It’s just another marketing channel.
Kasra Dash:
Ideally, your site ranks #1, parasite ranks #2—double income.
Recommendations for sites hit by updates
James Dooley:
Fix tech — indexability, crawlability, speed, 404s, loops.
Check content — prune dead pages.
Topical coverage vs topical authority — they are not the same.
Review backlinks — disavow if truly toxic.
Use tools like SEOTesting.com to see winners/losers.
Re-optimize old content — SERPs change constantly.
Kasra Dash:
Content re-optimization is huge. Someone needs to build an AI tool for that.
James Dooley:
On-Page.ai and Surfer already work on that.
Craig Campbell’s new marketplace
Kasra Dash:
Craig Campbell launched onlinebusinessflippers.com. Fees are 15% under $100k, 10% above. Listings are vetted and free.
James Dooley:
Craig’s a great SEO. People underestimate him. He has deep test data, connections, and real-world experience. Also—I keep my assets; I love monthly recurring revenue. But if I sold, Craig is someone I’d trust.
Moving from introvert to extrovert
Kasra Dash:
Someone asked: “I’m an introvert—how can I get into masterminds?”
James Dooley:
Jump in. That’s it. Being introverted is an excuse. Look at Daryl Rosser—one of the biggest introverts—now smashing stages globally. Go to meetups, then bigger events, then masterminds. Provide value, don’t leech.
Kasra Dash:
Same for me. First time I met you, I was introverted. Now at conferences I’m talking to everyone.
Choosing business partners
James Dooley:
I choose partners based on mindset, not just skill. Work-life integration matters more than “balance.” Choose people you enjoy the journey with—people who embrace failure, work hard, and stay positive. Negative partners drag you down.
Kasra Dash:
It’s always the people, not the place. Best trips have been with positive people.
Best SEO events
James Dooley:
Estonia – best speakers, great production.
Vegas – high-level black hat insights.
Search Birmingham – great talks, bad weather.
Brighton SEO – good networking, less impressive talks (but great masterminds after).
Improving as a conference speaker
Kasra Dash:
What’s improved in my talks?
James Dooley:
Your confidence and delivery. Storytelling. Stage presence. You can defend your data now. And you admit what you don’t know—huge leadership trait.
SEO is great project management
James Dooley:
SEO isn’t being good at everything—it’s project managing writers, link builders, designers, developers. Content people aren’t link builders; link builders aren’t designers. SEO is assembling the right team.
Ending game: “Am I Lying?”
Kasra Dash:
Pulls a slip
“I fell in love at an SEO conference.”
James Dooley:
Which conference?
Kasra Dash:
Multiple times. SEO Estonia… and Vegas. Two different girls.
James Dooley:
I’m not surprised. You’re definitely lying.