Our 2024 DTC Strategy for Neat Apparel (Don't tell anyone!) (#164)

This week, Jim gives an update on the marketing plan for his new apparel brand Neat, and does a deep dive into the strategy and tactics you need to use to launch an e-commerce product.

TOPICS DISCUSSED IN TODAY’S EPISODE

• Jim’s trip to New York
• How to optimize conversion rate     
• Automation flows
• Bundling and Upsell
• Ad spend breakdown
• SEO
• Understanding the seasonality of your brand                    

Resources:

• Neat Website
• Jim Huffman website
• Jim's Twitter
• GrowthHit
• The Growth Marketer's Playbook

Additional episodes you might enjoy:

• Startup Ideas by Paul Graham (#45)
• Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
• How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
• Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
• How We're Validating Startup Ideas (#51)

What is If I Was Starting Today?

What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.