And She Spoke: Women. Money. Power.

You don’t have to have a huge audience to be successful in your online business. If you can create a high-ticket program that even just 100 people are willing to pay for, then you can potentially generate some good revenue for your business! 
Those high-ticket programs don’t materialize overnight though and in this episode, we’re discussing the four key components of a $1000+ offering that can sustain your business in the long term. 
These four components are: premium content + tangible value, accountability, access and  recognition + status. This episode is based on a very influential thought piece in the creator economy, and after listening to it, you will understand why you don’t need millions (or even thousands) of people in your audience to thrive! 

Here’s a sneak peek of what we discuss:
  •  The benefits of having an expensive offer
  • Debunking the common myth about cheaper offerings
  • The challenges of building an audience online.
  • How to ensure your content has no close substitutes (and why this is important).
  • What it takes to deliver tangible value to your audience.
  • Our thoughts on access, recognition, and status in high-ticket programs.
  • The mindset you need to be able to successfully sell a high-ticket offering. 
JOY: Curate Your style  
HUSTLE: sony ZV-1

Resources:
This podcast is brought to you by the Marvelous online teaching platform.
Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

What is And She Spoke: Women. Money. Power.?

For so many modern, driven women, life is about being more than one thing. We’re multidimensional—and so are our conversations. We carry multiple identities; we can be both mother and artist; both attorney and entrepreneur. Both clinician and CEO. Both humble and proud. Life for women like us is about both. About…all of the above. It’s about the “and”...

00:00.00
heymarvelous
Welcome to the and she spoke podcast today's episode is about gathering 100 true fans note not 1000 true fans. He's Andy new idea we've gone down by an order of magnitude all right.

00:11.31
sandy
We've dropped it. New concept. New idea. It's kind of cool.

00:18.94
heymarvelous
Right? Sandy what? Why are we talking about 102 fans today. What is the reason and um, what can our listeners learn from this this idea switch from a thousand true fans to a hundred true fans.

00:31.96
sandy
Yeah, we've been talking about Kevin Kelly's article for for years I don't remember the date that he wrote it but it's been out there a long time and the concept is like you don't need millions and millions of millions and millions of people in your audience um to make a good living. You simply need a thousand. And if they ah each of them paid you $100 that's a 6 figure business. So and I think like from the mindset side putting making it very finite like a thousand people I just need a thousand people out there who are following me and interested in my work feels very doable feels very realistic and not quite so. Um, you know, ambiguous and like undefined like it's like yeah I can totally do that you came across an article by lee jin um called a hundred two fans that kind of challenged that idea and the math is the same It's just the. The the zeroes are moved from a hundred people paying you a thousand dollars so cool

01:29.60
heymarvelous
Yeah, so exactly so instead of a thousand people paying you one hundred dollars you have a hundred people paying you a thousand dollars so what this article is really arguing for is like sort of the rise or the evolution of the higher ticket online offer and. I mean we've been involved in the high ticket world here for a few years and um, we both play like obviously at that level with one of our programs iluminaries. But I would say it's like the low end of high ticket and then you and I both have invested heavily in like much higher ticket programs over.

02:04.82
sandy
Happily.

02:05.59
heymarvelous
Heavily all the money like come coach with us so that you can learn from our brains who've spent hundreds of thousands of dollars on high ticket programs. Um, but like we've both spent twenty thirty plus thousand dollars on programs multiple times right? like it's this yeah like many times and.

02:18.30
sandy
This year yeah

02:23.97
heymarvelous
And I think that there is something to these offers. Um, and you know this article really kind of teases out why like she is not using the term high ticket really but why high ticket is important as an offering like ah to a segment of your audience and what it does differently than sort of other offers and I also want to.

02:33.84
sandy
Um, yeah.

02:43.44
heymarvelous
Make the argument in this podcast that like to me having an expensive offer really allows you to do your thought leadership to the masses. It allows you to kind of have the space to give away a lot of work for free. Without any expectation of your general audience really paying you much of anything because you have this like ah like elites liver in your audience. That's like essentially bankrolling your business.

03:10.49
sandy
Right? And it's a that's a very cool way to think about it. Um, and what I think so we have a $6000 offer and we have a $1000 offer and I think the common belief is that oh we'll just do this cheaper offer and it's like only a grand. And you'll be so easy to sell and it's not like you have to spend equal energy to sell $1000 versus a $6000 and right now we're airing our time and effort on selling the 6000 because bang for your bucky. You know all the the the. Energy that we spend to figure out the next sales cycle. Whatever that is we get way more and we have to do the same amount of work to sell $1000 and I don't think that people realize that they think selling cheaper is easier and I would 100% argue that is not true.

04:00.80
heymarvelous
Yeah, and I don't even think it needs to be like compared to a thousand like I think that it's just as hard to sell a hundred dollar offer in many cases as a six thousand or a $10000 offer obviously depends on your audience and the value you're delivering it has to match. But yeah I think that I think that part of.

04:06.17
sandy
Um, no right? Yes, Yes, yeah.

04:19.95
heymarvelous
Reason this is so powerful is because it's getting a little bit harder to build a massive audience like on the internet unless you like a Tiktok audience or something you can do that quite quickly depending on how controversial you are in your in your work and in your visibility. But.

04:24.98
sandy
Let the answer.

04:36.20
heymarvelous
Um, but like generally speaking to build like an audience of fans. It takes time and so it's a much faster path to build a hundred person audience than a thousand person audience and like think that it's getting harder and harder and maybe.

04:46.78
sandy
Yeah.

04:51.85
heymarvelous
More expensive to build an audience on the internet just because it's more crowded and a lot of the social media platforms are paid to play at this point.

05:02.00
sandy
Um, yeah, so do you want to talk about like um in this this author's recipe for selling.

05:06.59
heymarvelous
Yeah, so she yeah so she has a 4 part recipe legion and again we'll link to her article in the show notes because it's really interesting donor growth everything in here but she essentially says there's 4 components to. Ah, like having a thousand plus dollar offer that you need to have in mind and the first one is premium content and community that has no close substitutes. So Sandy what does she mean by that like I think this is helpful to tease out by no close substitutes here is important.

05:39.80
sandy
I Think it's similar to what we are constantly teaching is about being your authentic self and and doing something really unique. You're not just copying what you know the next yoga membership General Yoga membership For example, like there.

05:53.91
heymarvelous
Yeah.

05:57.15
sandy
If you can tap into what is really unique and special about you and what your experiences are you will always have no, you will never have no close substiutte right? like I think you disbeliev in who you are and what your offer is.

06:06.15
heymarvelous
Yeah.

06:14.57
sandy
Is a little bit different. It's not to be massively different. You don't have to invent something completely new. A new industry or something but you just have to really believe in your offer as something highly valuable and that only like your flavor of it is is unique to you.

06:27.93
heymarvelous
Yeah, yeah, so exactly I think the way that I thought about this when I was reading her formula is it's like you're decommodifying your work. You're really like making sure that you're not producing something that's easily interchangeable with something else and whether that's.

06:34.91
sandy
Um, yes, um.

06:43.87
heymarvelous
Being differentiated because of your branding your positioning or the actual thing you're delivering your service your good like it's just in a class of its own. Um, obviously all of us should be doing that anyway with our work right? like that's such an important part of marketing is like your position and separating yourself from the pack. And making sure that your audience knows why they should buy something from you versus a competitor.

07:08.82
sandy
Right? And I just for all the listeners I Just want to emphasize that each of you has the capacity to do this. You may not think of yourself as you might think of yourself as around the Mill or just what everyone else is doing and they challenge you to think about that differently because I believe that each of you can create something. But has no close substitutes.

07:26.24
heymarvelous
Yes, absolutely okay, so the second element or of legions recipe is delivering tangible value and results. So obviously we also very much agree with this right? like the whole idea is that you've made something. So. Like that's transformative like you've made something that matters to people like you're selling something because it leads to a positive outcome that you can easily map to for someone else. Otherwise like what the heck is the point of your business. So like obviously you have to make it clear what the value is but you actually have to deliver the value.

08:05.41
sandy
Yeah, there's two sides to that I think that's exactly right? you have to be able to um, communicate what that is and I think a lot of for a lot of us when we sell something the first time we don't quite get that messaging nailed and so then we think it's doesn't it's not working.

08:18.50
heymarvelous
Yes.

08:20.66
sandy
Um, but I think we have to keep going multiple passes to get that copywriting and that messaging so that they can see themselves succeeding in your program so that marketing and selling side has to be there and then obviously you actually have to deliver that program once they arrive which again is is something that you evolve.

08:34.16
heymarvelous
Yeah, yeah.

08:39.45
sandy
You know you get better and better at as the more that you do it.

08:40.40
heymarvelous
Yeah, and in the online space like especially like in coaching or any kind of like so service based deliverable work like typically you evolve this over time like you're saying like you start and you're delivering something one on 1 or in person. You get really good at doing something a certain way and then you take it online and you start to do it at scale like in group programs or in an online course or something like that like you aren't just inventing it and all of a sudden you have this like phenomenal group program where.

09:09.95
sandy
Right? right.

09:13.20
heymarvelous
You were delivering these magic results like you had to earn the skills over time to know how to actually create effective results for people. Yeah yeah, and in our program I mean are like just again to bring it back to a grounded real life example like we started.

09:20.18
sandy
Right? Yeah agreed.

09:31.62
heymarvelous
What is now the luminaries as a very inexpensive online membership. What was it like $27 a month sixty seven was that our first price. Yeah, it was just it was like a low a relatively low priced membership. We coded this membership site on gaming software.

09:35.21
sandy
No, it's 67

09:48.64
heymarvelous
But we figured out how to like hack and make form software work for us like it was it was like so different than it is now and we couldn't have charged $6000 for it back in 2017 or yeah.

09:57.77
sandy
We couldn't charge $67 for it because nobody was buying it I remember thinking oh my god everyone for $67 every one of our our back then nomastream clients are going to like why wouldn't they spend $67 for this thing. Nobody bought it I think we had like 3 people buy it like nobody bought it. It was so hard to sell a $67 membership.

10:17.68
heymarvelous
Um, yeah, yeah, and then we got really much better over the years at delivering and showing and improving our results that we could could bring to our our coaching clients right? So I mean the amount of work. That has gone into this program to turn it in into a $6000 program is really gargantuan. It's like many many years of work. It's like six-ish years of of work and evolution of a program right? So I just think that's the other piece to remember is it's not like.

10:35.00
sandy
And so.

10:45.71
sandy
Right.

10:50.87
heymarvelous
You have a high ticket program overnight.

10:51.24
sandy
Right? I would also say that evolution has landed us in a place where I believe we actually over deliver. We have more than $6000 of value in that program and that is what we want like we want people to go holy crap.

11:06.38
heymarvelous
Yes.

11:10.88
sandy
There is so much coaching so much help here so much so many good resources like this is worth way more than what I just paid. That's the over delivery part and I think that's really key in um, ah high ticket programs like this and then ah eventually we're gonna get to the place where we're gonna be like this is a $10000 program and when we can.

11:18.39
heymarvelous
Button.

11:28.70
heymarvelous
Yeah.

11:30.88
sandy
Fully fully fully believe that this we're over delivering at 10 That's when we're going to raise we're going to raise the prices so little future pacing for you there like that's that's how that evolution I think when you raise your price. That's what has to happen.

11:37.88
heymarvelous
Um, yeah.

11:43.15
heymarvelous
Yeah, and the way that you know that a is that you hear it from your clients right? like I think I've seen 2 or 3 people recently like send us messages saying this could easily be a $20000 program like the same. We keep hearing the same thing and we're like yeah we know you know like that's the point.

11:53.31
sandy
Yeah.

12:00.76
heymarvelous
Is like we want this to be so phenomenal that you feel like you're kind of getting a steal like that's when you know you're on the right track? Um, yeah, but it took a long time to get there. So I think that point is very important and I do think.

12:04.60
sandy
Yeah, yeah, yes.

12:15.88
heymarvelous
I don't want to dissuade the new creators those of you who are listening who are like dipping your toes in online business like you don't want to dissuade you from thinking this is going to have to take you six years like we were also building and growing a technology company at the same time. So our learning curve and our growth curve on this business may have been. Slightly impacted by that you know like we weren't fully focused on this work. But I do think you have to have a career or a business where you are already showing and delivering results to people and then it's ah it's a relatively fast leap to get into this sort of like thousand dollar plus offer.

12:50.40
sandy
Yeah, yeah.

12:51.47
heymarvelous
Space. Ok all right? So the third element of Lee's um recipe here is accountability. So I know this is one there you and I don't always agree on this so sandy what do you think about.

13:08.13
heymarvelous
Offering accountability as part of like a high ticket offer like what are your thoughts on that.

13:11.17
sandy
I have a bit of a complex relationship with that word and there's sort of two sides and I I see both one is it's something that we hear all the time when people are considering joining luminaries is like will I like will you offer accountability and. You know I think we have to kind of dive deeper to understand what that means to the person but from my conversations it typically means that people want someone to say yeah you got to go do the work right now like that has to be done by Tuesday or whatever like some kind of pressure on them to actually perform and get the work done I get it.

13:31.60
heymarvelous
So.

13:41.30
heymarvelous
The.

13:48.57
sandy
However, the reason I push back on some of the accountability stuff that you want to add or have wanted to add in the past is like we are all adults here and if you can't do the work yourself for you and for your business and for your clients and there's a bigger issue at hand and I also think as. Ah, for women this is it like there's this, always this pushing um like wanting the external validation like Jenny Sandy please tell me what to do and by when. Okay, thanks now we'll go do it and I think that's a problem like we need you need to be able to self motivate motivate and get you the work done and so because. Jenny and Sandy aren't always going to be there to be like hey there's a co-working session on Monday that's when you should write your blog posts like you have to find that within yourself and I think women are full of self-doubt and are always looking for someone to tell them what to do so that is my like bah.

14:42.75
heymarvelous
Um.

14:45.13
sandy
Ah, get it. But I'm also like angry about it.

14:46.13
heymarvelous
I get it I think I got over my anger when I was a graduate student at Yale and I was grading undergraduate papers for courses and like I had to like externally motivate these children. Which were also adults to try to perform at anywhere close to the level that I knew they were capable of and I think that I was shocked as someone who had like come as a first generation college student and like bootstrapped my way into the ivy league and like. I struggled tremendously with like the lack of self-motivation that I saw in these people who were clearly so privileged and talented and like why the hell are you not performing. So I sort of have like wrestled with that and like come to terms with the fact that people really do benefit from having.

15:29.61
sandy
Um.

15:41.58
heymarvelous
Like little carrots dangled in front of them and little sticks like threatened behind them and like like I do think there's part of human nature there. But I agree like it would be great if we could be as intrinsically motivated as possible and what Lee says here is she says high higher priced creators. Don't only offer more or better content. They also motivate and incentivize students to get what they paid for. So I think like yeah, that's annoying to me like that you have to do that. But I also very much accept it and I do see.

16:06.10
sandy
And now.

16:14.58
heymarvelous
Um, the value in like a very busy world where there's lots of competing priorities and a lot of our our clients are women and parents where there's like always going to be something they need to be doing besides their work like if we can incentivize and offer them pathways to see that this work. For themselves and their business is a priority that does help them in achieving their goals in many cases right? So I I just I also see that side too because there's always a hundred things to do on your to do list as a mom for example, so like what can we do to elevate this work that they've said they want to commit to.

16:43.18
sandy
A hair.

16:52.38
heymarvelous
What can we do to help elevate that to the top of that list so that it's not like competing with folding laundry.

16:56.12
sandy
Yeah, and I I just like I agree and I think that the acknowledgement or the awareness is a better word that we should help them realize that they can self-motive that that is a possibility for them that they're not 100% for the rest of their life.

17:09.86
heymarvelous
Yes.

17:13.96
sandy
Having to be in a coaching program where they have to have accountability or they're not going to build their business so that that's also.

17:16.41
heymarvelous
Yes, fair enough fair enough I agree I I agree I think that that is why the mindset work you do with our clients is so important. So yes, okay, all right? So the third or the fourth element and the final element of legions. Theory here is access recognition and status. So I think this is the one that is sort of like um I don't know for some people probably the easiest wrestle with and other people the hardest so that's just this idea though that people are paying for access really to you and that there's like There's also like status associated with being in a high ticket program and like maybe they're called vips or like these other words that we find problematic like I think that there is a human um drive to be associated with that. Like so you know you want to be 1 of the 10 people in so and so's master vip mastermind right? because that thatt connotes that you are at a certain place in your life in business.

18:13.26
sandy
Yeah, have I have.

18:22.12
sandy
Yes I This is the one I I feel very neutral about it I get that. But as we design programs or even as I join programs like that is not.. That's not the motivating factor that I think about access I for sure I get and the high ticket typically does have more access um to the person. The the leaders of that. Um the recognition I don't and the status I.

18:40.18
heymarvelous
Um.

18:44.28
heymarvelous
Um, yeah.

18:52.63
sandy
I'm not going to give like stars stars to our clients for you know more participation or whatever like no.

18:57.46
heymarvelous
Yeah, yeah, yeah I think I also find this a little problematic and I think some people are more motivated by this stuff than others right? So I I think it's also knowing your audience here knowing what motivates your people your client base your student base and then.

19:05.81
sandy
So yeah.

19:15.57
heymarvelous
Creating structure structures that like really fit that group of people. Well so I I mean it's very clear to me that there are people that are motivated by access and status and all of these things right? So like if that's your audience then it behooves you to create some sort of structure around that in your programs because you're going to have those people want to join your programs.

19:22.81
sandy
In half.

19:32.92
sandy
Right? so.

19:34.96
heymarvelous
At a higher rate if you have those elements. So I think anyway, so this I think that this article is really helpful Sandy because it helps to kind of differentiate like being a creator who's trying to build a fan base with being like this kind of creator who's trying to build this kind of fan base and I do think that if you want to. Offer high ticket and you want to sort of like make that kind of money from a single sale. You have to be thinking of these things.

19:55.80
sandy
Yeah, yes, yes and I just want to say from a mindset perspective some of our clients or some of some of the listeners. Are probably not at a place I'm sure there's some that are like oh my god I could never sell a thousand dollar program right? and it's just because like you haven't you don't have the belief yet and that is the work that is exactly what we do in the luminaries you have to believe in that price so you cannot go out there and ask for it because no one's going to buy because they're going to sense that you don't believe in it.

20:13.80
heymarvelous
Oh. And.

20:28.75
sandy
Right? So sometimes we have clients I know we have one client now who's um in a launch and she's selling a $600 six hundred something dollars course which is amazing and that's a decent price and she's never done that before and when she talks about it I can see how much she is like committed and excited and totally believes the value. So. I think I just want to make sure that people aren't like okay I'm going to increase my prices to a thousand. There is a lot of work to do before you get to that price point if you totally are not 1000% behind the the offer you've created and that price and that you are completely over delivering for what they're getting.

21:04.29
heymarvelous
Yeah I agree with that? Yeah, you really have to know that the value you're delivering is there and you like yeah yeah, yeah.

21:10.48
sandy
Know it in every cell of your being I know it? yeah.

21:17.11
heymarvelous
So that when someone says no, this isn't for me. It's like yeah, it's not it like it's not a judgment or if someone says this is too expensive like you don't have a second thought because you're like well they're not. They're not the right fit then if they don't see that value. M.

21:21.37
sandy
Right? Yeah and you know that the neck there's people waiting in the wings out there who are going to say yes like it's okay to accept the no, that's too much money or whatever and believe and know that there's other people. That are going to come in that are like thousand dollars yes please thank you very much you know? yep.

21:39.97
heymarvelous
Um, yeah, yeah, all right? So again. We will link this article in the show notes. Um I also found if you are looking for something to do. The comments on this article are are like there's like hundreds and hundreds of comments on this on this article and they're worth going through Kevin Kelly's original article also has like ah an obscene number of comments I think it's like let me just check 640 comments and she's got like more than 400 so she's really you know this is like this is a very um, compelling critique of Kevin Kelly's original article and I think it's pain homage to it as well. So it's worth It's worth if this is something that's interesting to you building up an audience in a fan base. Of course you should join our program visible.

22:22.79
sandy
It's.

22:28.36
heymarvelous
And she dot co slash visible. But but like have a have a go at looking at these articles and and checking out the comments there too because this is a big kind of major thought piece in the creator economy. All right, all right.

22:41.41
sandy
Okay, join hassle.

22:45.46
heymarvelous
Let's go through the joy I'm so excited for you to talk about our joy here Sandy because you kind of got me like a little bit obsessed with this idea and it's new to me. So let's go ahead and dive in.

22:55.20
sandy
Sorry oh my god so if you have spent any time on social media right now you will know that um everybody is talking about getting their colors done. Um, you know, figuring out your sort of palate that really makes you your skin shine and your eyes bright and you just sort of glow. Um, and I when in back in the 80 s this was a huge thing. It was like your season like 1 of the 4 seasons and my mom wouldn't let me do it.

23:10.60
heymarvelous
Um.

23:28.64
sandy
As a kid and she just thought it was the most ridiculous waste of money because like you and sort of totally intuitively know what's what colors look good on you but my friend did it and she looked always looked amazing and um anyway now it's 2023 and it's all happening again. So and Jenny's like we need to go start out, you probably don't even know this part. We're going to start a Youtube channel Sandy like we have a Youtube channel but we're like in a post videos on there of us chatting about whatever and I'm like oh god I need to figure out lighting and camera and colors and makeup like I need to look professional for I got to step it up. So that prompted me to sort of dive into this world and I've been absolutely obsessed and so I ended up um, hiring somebody out of um, what is it called curated style I think out of the Uk to do my colors and when I got it back and it was like £60 and then when they gave me this like 43 page document I'm a soft summer I'm like no I'm not I'm absolutely 100% not like no like I just no and so I hired somebody here in person because I wanted them to actually see like physically do it and it's the exact same result. So apparently yes I am a soft summer. So. Anyway, so I'm going back to all those are the colors that I wore my whole life which is my mom was exactly right? So it's like grays and blues and very muted like um like Sarah Jessica Parker what she wait wears gray all the time and they always talk about how good she looks in gray and so it is that color palette gray.

24:58.80
sandy
Muted cool. Yeah, but no, not the total opposite because you are winter and so we both have blue like the cool tones. But you are bright colors. But what this is totally in the side but like we found photo shoots and we've worn the same like lip color.

24:58.99
heymarvelous
So the opposite of me.

25:08.18
heymarvelous
Um, like yeah, both cool, but.

25:18.24
sandy
And I was always like we're so opposite in like our coloring like how does that but I look at the pictures and that color looks both good on both of us and it's because we both have cool tones so we could wear the same makeup colors but not the same like clothing colors. Yes.

25:18.33
heymarvelous
Mm.

25:30.43
heymarvelous
Um, yeah, yeah, but the the colors I think will like look good together because they're just different versions of the same color right? like different versions of pink and different versions of blue. Yes, and yeah, which is yes.

25:37.73
sandy
Yes, like yes, yeah I'm muted and you're bright I'm muted I'm gray grayge.

25:45.40
heymarvelous
Yes, yeah, well, that's so interesting to me because we both like look the opposite of our brand colors. So that's horrifying So we're going to have to deal with that at some point but these are like not important problems. We we have.

25:50.58
sandy
Yes.

25:58.40
sandy
Well, we're not wearing our brand colors against our face.

26:04.25
heymarvelous
We have in some pictures. We definitely have worn some like very autumn colors like like rust and mustard and all of those things where I can wear Neon Yellow So that's fine. But yeah anyway, no I think it's so interesting because like.

26:10.36
sandy
Um, we have to get rid of all the oranges all the yellows. Yeah.

26:21.10
heymarvelous
I started seeing all these videos popping up on Youtube and on Instagram and obviously it's because we are in the same filter bubble because we share accounts right? Like we have shared accounts. Ah that are connected to all of our personal accounts I think and so I see the same frickin things. You probably see all the things that I watch and so I was like what the hell is this like before you ever talked about it.

26:27.90
sandy
So with it.

26:35.44
sandy
And then.

26:40.87
heymarvelous
I started like seeing these videos coming on my feeds and I was like what is this who are these people that are like putting like fabric swatches in front of their faces in front of a mirror and talking like I got I went down a rabbit hole and then you told me like the next day that you were into this and I was like oh that's why I'm seeing all these things. But it's super interesting to me and like mine I I have not done to had it done but I watched a bunch of stuff you sent me and I think it's pretty obvious with that. It's a bright winter and like so that's like Katie Perry and Megan Fox

26:59.55
sandy
Ah.

27:05.77
sandy
Yeah, yeah.

27:13.98
heymarvelous
And I was like oh my gosh those ladies wear so much makeup. They're like so dramatic and their colors are so bright that they you know that they wear and I was like that's really new for me. So I'm just trying well I know but like I wear like very neutral makeup which is like not what you're supposed to.

27:23.30
sandy
But you don't have to wear a lot of makeup That's not the point.

27:33.97
heymarvelous
Do as a bright winter. It's like throw all of your like Light Brown eye shadow and like that barely dusted things like throw it away because it looks bad on you give it? Yeah maybe I'll give it to you because I'm supposed to have like dramatic.

27:44.80
sandy
Or give it to Sandy the muted one over here.

27:52.66
sandy
No no I disagree with that. You don't have to do that like that's like I think it's more important the color of that you wear especially because we're on video so much but I don't think you need to be ridiculous and unnatural in your makeup that doesn't make you feel comfortable like you could probably put on a bright lip but you don't have to have.

27:53.80
heymarvelous
Bright Blue eyeshadow and purple.

28:00.44
heymarvelous
Yeah, yeah, yes.

28:12.10
heymarvelous
all right? all right I'm going to go I'm going to find somebody here in Arizona to like teach me yeah and do it and then I'm just going to see I'm just going to see because I'm also not going to spend like 3 hours a day doing that. So but maybe once in a while it would be fun anyway.

28:12.72
sandy
Neon Green eye shadow. Do it drape you.

28:24.66
sandy
Yeah.

28:30.11
heymarvelous
That's our that's the joy. Thank you for sharing it. Sandy and god knows how much money I'm going to spend down this rabbit hole. So thank you for that? Also okay, all right and then our hustle is oh our cameras. So in light of this.

28:34.24
sandy
Yeah I know it's so bad.

28:43.40
sandy
The camera.

28:49.70
heymarvelous
Youtube new hobby that we are taking on and we're also using these cameras for other things but we are both into the sony z v 1 point in shoot like fantastic mirror I think it's mirrorless camera like it's so good. It's like the vlogging camera. And um, and like the picture quality is amazing and it also has like all this like stabilization and it has like great It's great and different lighting which like my iphone is terrible in low light and this camera is so much better I've been playing with it quite a bit so I just um, it's not. Inexpensive but it's also not like a multi thousand dollar camera I think it was like $700 or something. Yeah, so it's um, just anyway if you start to notice.

29:29.48
sandy
Yeah for me in Canada was 900 to under a thousand.

29:40.16
heymarvelous
Ah, saw in video anywhere and it looks really good. That's the camera that we're probably using.

29:44.80
sandy
What's astounding to me is so we're rerecording some of the content the curriculum for the luminaries program. So I've been doing some of that and I'm using this new camera and I don't know what it does like there's no filter but it there is somehow like it does something.

29:54.64
heymarvelous
There is yeah no, no, no Sony has a built-in filter in it. Yeah, it's really good. Yeah, that was one of the reasons I wanted to get it is like it has like this special face filter like built into it.

29:58.99
sandy
Holy crap like if I only looked that way. Oh my God like I have no under eye circle like I don't know what it does but I look amazing on this camera plus I'm wearing the right colors. But.

30:14.10
heymarvelous
Um, yeah, yeah.

30:18.27
sandy
It's just I don't know I've just it's really good. It's really really noticeable the difference for two girls are so used to our webcams. Yeah no, it's definitely anyone who's doing any video. Um.

30:21.99
heymarvelous
Yeah, no, it's hard to want to even like it's hard to even look right now at my screen with this with the webcam because I just want to use the other camera.

30:37.39
sandy
On Youtube or on like like we are for like you're creating content I think it's just I think it's money well spent for sure.

30:41.98
heymarvelous
Yeah, yes, it's awesome. Okay, all right and we will of course link to that in the show notes we'll be sure to include our affiliate link for that if you want to buy any expensive video cameras or other equipment. Please use our affiliate link and we'll thank you forever. Great way to support the podcast all right folks. That's it for today we will see you next time. Thanks Andy bye.

31:01.73
sandy
Okay, bye.