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Shira Yevin, founder of Gritty in Pink, shares her journey as an entrepreneur, musician, and activist. In this latest She Leads Podcast episode, Shira discusses her mission to achieve gender equality in the music industry and the creation of an online marketplace - INPINK - which connects women working in all aspects of the music business with industry pros who are committed to hiring a diverse talent pool of women.
Shira's tenacity, boldness, and belief in her cause have led to significant accomplishments, including investment from Live Nation in her company, Gritty in Pink, as well as the support of influential figures like Melissa Etheridge who is now a strategic advisor.
In her conversation with Adrienne, Shira emphasizes the importance of being bold, asking for what you want, and not taking no for an answer. This exciting conversation spans several topics including networking, confidence, and asking for what you want. Adrienne & Shira delve into the challenges faced by women in the business world and the importance of being bold and relentless. Shira shares personal stories and insights that will inspire and encourage listeners to step out of their comfort zones and advocate for themselves.
Adrienne and Shira’s challenge to listeners of The She Leads Podcast - Go out and ask for something you want — even if it feels out of reach!
Show notes
👧 Shira has been a performer since she was three years old: she loves to lead and she was always happy on the stage. 05:22
👩🎤 Shiragirl is her all-girl punk rock band: they are in the studio, recording a new album. 06:51
🦄 Shira’s band crashed the Vans Warped Tour in a pink RV to open the stage for women-led bands: crusades for carving a space for women in music and other industries. 08:36
👩💼 Girls in the Hood, beverage business, launching startups, fundraising: Shira loves marketing, sales, and branding. 09:49
🎤 Gritty in Pink community pivoted during COVID: fundraising, Instagram events, webinars, support for musicians, and jamming. 10:43
💼 Creating a marketplace for women: InPink is a place to find and hire female professionals with specialized talents.12:41
⚠️ Ask and you shall receive: Shira is bold & relentless, and she advises women not to take no for an answer. 16:20
🌺 Shira’s friend challenged and supported her: women tend to give up too soon. 26:17
💪 Today’s challenge is to flex your confidence-muscle: ask for something you want. 30:14
💲 NY Tech Week - Shira is the host of event Investor Roundtables: Women Who Wire. 33:12
Show notes
👧 Shira has been a performer since she was three years old: she loves to lead and she was always happy on the stage. 05:22
👩🎤 Shiragirl is her all-girl punk rock band: they are in the studio, recording a new album. 06:51
🦄 Shira’s band crashed the Vans Warped Tour in a pink RV to open the stage for women-led bands: crusades for carving a space for women in music and other industries. 08:36
👩💼 Girls in the Hood, beverage business, launching startups, fundraising: Shira loves marketing, sales, and branding. 09:49
🎤 Gritty in Pink community pivoted during COVID: fundraising, Instagram events, webinars, support for musicians, and jamming. 10:43
💼 Creating a marketplace for women: InPink is a place to find and hire female professionals with specialized talents.12:41
⚠️ Ask and you shall receive: Shira is bold & relentless, and she advises women not to take no for an answer. 16:20
🌺 Shira’s friend challenged and supported her: women tend to give up too soon. 26:17
💪 Today’s challenge is to flex your confidence-muscle: ask for something you want. 30:14
💲 NY Tech Week - Shira is the host of event Investor Roundtables: Women Who Wire. 33:12
Links:
Gritty in Pink: www.grittyinpink.co
INPINK: www.inpink.com
Get Your Tickets to She Leads LIVE 2024 | NYC: https://www.eventbrite.com/e/she-leads-live-2024-conference-for-women-entrepreneurs-and-leaders-nyc-tickets-804287103377?aff=oddtdtcreator
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Creators & Guests
What is The She Leads Podcast: Real Conversations with Women Entrepreneurs?
The She Leads Podcast, hosted by Adrienne Garland, is the podcast for women leaders and women entrepreneurs who are sick of sugar coating what they say and how they say it. Each week, Adrienne explores entrepreneurial stories, businesses, and challenges that women entrepreneurs face with a wide range of guests who are open to sharing their authentic stories in a refreshing and real way. For far too long, women have been sugar coating our voices, thoughts, and opinions, but that stops here and now! The She Leads Podcast, formerly Sugar Coated, is the place where women leaders can express their brilliance without sugar-coating anything. This podcast offers a platform for super-practical, actionable advice for women to overcome challenges and to make a significant impact on our families, our communities, and our world. Adrienne Garland, CEO of She Leads Media - entrepreneur, media producer, and adjunct professor rejects the notion that women must be deferential to those currently in power and pull back our opinions. Join Adrienne as she dives into raw conversations with brilliant women leaders and entrepreneurs - sans Sugar Coating!