Unlock Success: FatRank's Cutting-Edge Lead Generation Service

The episode breaks down how FatRank’s performance-led lead generation model operates, with the business only earning when clients successfully convert high-quality enquiries into real revenue. James Dooley explains that FatRank works with clients selectively, as guaranteed ROI depends on delivering profitable, niche-specific leads rather than chasing high volumes with low intent. Dan Grant adds that upfront investment accelerates rankings, because early capital allows for more content production, stronger backlink acquisition, and faster technical development, shortening the path to consistent lead flow. Elliot Preston points out that clients who commit £1,000 upfront tend to scale the quickest, as every pound is reinvested into SEO over a six to twelve month period, building authority and improving conversion rates. James also clarifies that the upfront payment functions as a credit, meaning clients do not pay again until that balance is fully recovered through completed jobs. The discussion positions FatRank as a genuinely risk-free lead generation partner, with the team absorbing the financial burden of ranking sites, driving qualified traffic, and delivering exclusive leads that directly drive profitability.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley:
Hi so it's James Dooley here from FatRank and I'm joined today with Dan Grant and Elliot Preston. The lead generation service that we're offering has three different models. We are very selective with the businesses we choose to work with because we do it on a guaranteed return on investment model. Unlike most agencies where customers choose the lead generation company, we have to be selective with the companies we work with because our customers need to convert the leads we generate. We ask a lot of questions about where you make profit and how we can generate more of those profitable leads. It is not a volume game. It is about lead quality.

We have three models. The first model is that you do not pay anything upfront. We build the website for you and send the leads through. You add a finder’s fee on for us and pay us a cut of profits. That is why it is guaranteed return on investment.

The second model is that you pay £500 upfront. We build the website. It is the same as model one except every penny of the £500 goes into the site. We double it so £1,000 goes into the build. You also get fast tracked because there is a queue. If you want this done quicker we recommend the £500 option.

The third model is paying £1,000 upfront. Again we double it. We put £2,000 into building and strengthening the site. You go to the top of the queue. Instead of waiting weeks or a month we build the site straight away with more content and more backlinks so you generate leads faster. All leads are generated through organic SEO. If you pay the £500 or the £1,000 it sits as a credit. You do not pay anything more until you make that amount back. After that you pay a cut of your profits. You might add 10 percent, 20 percent or 25 percent. The more you pay the more we reinvest into the sites to grow the partnership.

Dan have I missed anything?

Dan Grant:
That is spot on. What you said about focusing on quality over quantity is important. We do not want to generate leads just for the sake of it. If clients pay the £500 or the £1,000 upfront, we reinvest every penny. Ranking websites costs money. We need to invest in content, backlinks and everything else required for ranking. Having that upfront investment allows us to get there quicker. That is why we look for intent from our clients. If they invest early they reap the rewards faster.

James Dooley:
Elliot anything you want to add?

Elliot Preston:
Just going back to what Dan said. We reinvest every penny. The more clients spend the more leads they get. We reinvest for at least six months to a year.

James Dooley:
It is interesting with you Elliot because you have had clients in resin flooring, roofing, cladding, windows, gym equipment and more. You have met the business owners. You have been the most successful at getting business owners to spend more upfront and they have become our best clients. Explain why those who spend more upfront get more leads and get them faster. If you were a client now what would you choose? Nothing, £500 or £1,000?

Elliot Preston:
I would 100 percent pay at least £1,000. Not just because I have clients who started on £1,000 a month and now pay a few thousand. It shows that the more you put in the more we invest. You grow it for us and we grow it for you.

Dan Grant:
We understand that companies are hesitant to spend money on something they are not sure about. But the testimonials and relationships we have built prove that clients who spend more earlier get results quicker. We see this pattern across every industry.

Elliot Preston:
It is risk free because you pay the amount and you get it back through jobs and leads. Then you choose whether to pay more which most clients do.

James Dooley:
The big part is that the £1,000 sits as a balance. Once you start winning jobs we deduct against your credit. When you have claimed it back we are level again and then you build from there. People need to see us as an investment not an expense. Challenge us. Ask for testimonials. Look at the links in the description. These are real companies. Google them. Check the meet the team page. Ring them. These are real businesses that grew from two vans to ten vans or even twenty. They grew because they reinvested and understood that the more they put in upfront the more they got back. Many testimonials say they wish they had put more in sooner.

This sounds too good to be true at first because it feels like no risk. Business always carries risk. But we take the risk because we know what we are doing. If it is an evergreen service like roofing, cladding or carpet cleaning people will always search for it. If you are watching this you have been accepted based on your industry and location. We know we can generate leads. That is why we say we take all the risk. If you put £1,000 upfront and get zero leads in 12 months we refund you. But ranking a site could cost us £15,000, £20,000, £30,000 or even £50,000. We put that in. Building the website costs maybe £50. The engine behind it costs the real money. Content, optimisation, backlinks, trust signals and conversion focus.

It is not a volume game. We want perfect leads that convert into the highest profits because we only get paid against your profits. Not per lead. Not per click. Not SEO retainers. We take the risk. We have to rank the site. We have to get the clicks. We have to generate the leads. You only pay on conversion so we need the best quality leads.

The lifeblood of any business is a consistent flow of quality enquiries that turn into profit. These are exclusive leads. We need this to work for you so you get the return before we take anything.

Anything else to add?

Dan Grant:
That covers it all.

Elliot Preston:
Yeah that is good.

James Dooley:
On the email reply tell us your niche and your exact products. Not just roofing. Is it surveys, repairs, replacements, flat roofs, green roofs, church roofs? What products make you the most profit? Those are the ones we target. We look forward to your response. Hopefully you take the £1,000 option which fast tracks you. £500 is fine as well. If you say you do not want to put anything upfront it does come across like you want it for free. Nothing in life is free. We reinvest everything back into the sites. We want commitment because we are spending £10,000 to £30,000 on the site. We look forward to your response and hopefully a long term partnership.