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The point of no return in door to door roofing sales? When you walk up to the door and don't know what you're going to stay. Feeling tongue-tied, nervous, and lacking confidence. Follow this simple framework to be confident every time you walk up to a door.
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“Because your company is only as STRONG as you are.”
Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.
Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:
1) Close even more roofing sales.
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3) Take control of your roofing marketing and lead generation.
4) Improve D2D roofing sales.
5) Build the roofing company of tomorrow.
Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.
It's about right here as we approach
the door that we feel like we are
approaching the point of no return.
You know that feeling,
and it's not that one.
I'm talking about the point of no return.
When we approach the door and
all of a sudden we anticipate
the homeowner answering, our
heart starts going like this.
We get nervous and we don't really know
what we're gonna say, and if we haven't
knocked enough doors, if we don't have
that experience, we begin to freak out.
We get cold feet, we get nervous,
and then we end up fumbling
or stumbling on our words.
We get rejected, and then our
confidence just goes down the drain.
Has it happened to you?
Drop a comment as if it has, cuz I
know it's happened to me and I, I,
I just really wanna get rid of the
ego in this sales world and share
the real things that we go through.
So in this video I'm gonna be sharing
with you a really simple framework to
follow, layering in my slap canvasing
formula, along with the easy opener
and a little mental trick to help you
make those initial conversations at
the door so much easier so you don't
feel like you've reached that point of
no return and there's no bailing out
and you're setting yourself up for.
So let's get to it.
First I wanna say quick
welcome or welcome back.
My name's Adam Benjamin, the rich
strategist in everything that I do here
on my channel and in my All In One sales
system is designed to help you and your
team smash your income goal and give
every customer an amazing experience.
And if you followed along on
YouTube, you probably heard
me talk about this free offer.
Well, guess what?
I have a new one and it's.
Even better.
And it's access to my brand
new free training center.
In fact, all the freebies that
are linked in this description
are gonna bring you there.
You're gonna get that
and a bunch more inside.
You're gonna get access to my pitch,
like a pro roofing sales training
video library, my roof claims crash
course, my recommended reading list
at the top 82 books I've read that
I think are actually worth reading.
And I'd recommend to you, along with a
replay of my 10 closing techniques that
are gonna work for every situation.
So click the link in this video.
Anything that sells says a freebie.
Click on that.
Enter your email and let's get you
inside that free training center
so you can begin to, uh, pitch
like a pro and you'll be joined by
many thousands of folks in there.
And I can't wait to see inside.
All right, let's get to today's video.
So this point and over
return approaching the door.
When we break down the fundamentals,
like in the sales psychology,
oftentimes in order to feel confident,
all we need to know is what we're
going to start saying in sales.
One of the skill sets we develop is
what I call think fast ability, being
able to speak and think at the same.
It's one of the reasons that my
a r o objection Handling formula
works so well, By the way, uh, I
have a whole playlist inside that
free training center on objections.
So pop in there and you
can see me overcome.
Uh, the top objections you're
probably gonna face in roofing sales.
So, The first part of the
framework is just again, what
are we gonna start saying?
Cuz all we need to know is how
we're gonna begin speaking.
And with enough repetition, the
rest is gonna flow really naturally.
So we're gonna combine
here a few elements.
Number one is the slap formula, and if
you need help on that, that's also in
the playlist, inside the pitch, like a
program, sales training video library.
So grab that freebie and in there you're
gonna learn all the whole like click the
pitching playlist, you'll learn all about
the SLAP formula and a bunch of in depth.
And if you want more, you can grab
my, uh, full sales system called
the Roofing Sales Success Formula.
I teach you the works inside there.
All right.
Say hi.
Break the ice, slap, say hi.
Break the ice.
Let 'em know why you're there.
Through justify the
reason you're stopping by.
Ask an open-ended question that makes them
think before they respond, Not yes or no.
They have to think about it, and
then p present to their answer.
So all we need to really worry about
is saying, Hi, I'm breaking the ice
and letting them know why we stop by.
And I'm gonna make that even
easier cuz there's only five
reasons that you're stopping by.
Have you thought about this before?
The five reasons that you're stopping
by, I'm gonna give 'em to you number one.
You're brand new in the neighborhood,
meaning you haven't shown
up, no one knows who you are.
No one recognizes this logo on your
shirt, and you're showing up fighting
the big uphill battle of being cold.
Okay?
So that's the first reason that you're
stopping by, and we wanna just make it
sound as familiar, natural as possible.
Hey, listen, my name's
Adam, the roof strategist.
The reason I'm stopping by talking to
some of the folks here on Lexington Lane.
That's the truth.
I don't ever recommend that
you fibb or lie or talk about
neighbors that don't exist.
Always, always just share the truth
and you can say that I'm speaking
with some of the neighbors here, even
if you've never been up on the roof.
Now, if you have now, you can
share some more specifics.
Reason number two that you're stopping
by is after you sign a customer.
So the minute I'd leave that house with a
deal, I'm knocking the neighbors and I'm
letting them know, Hey, my name's Adam.
The reason I'm stopping by Peggy
just chose us to do her roof.
All right, reason number
three that you're stopping.
The job gets scheduled.
Now, most people don't do this, but
I know in my sales system and I give
you all the stuff to use and tell
you what to do at what stage and
all that part of the whole process.
But we're gonna leave that door hanger
letter at the door, not the glossy
thing, door hanger letter, letting
them know about production coming up.
We're also gonna be sending a direct
mail letter so that way it is so easy
for us on install date when we show up.
Have our approach at the do door, which
is a fourth reason on install day.
And the fifth reason is we're back
in the neighborhood after we've
done roofs in that neighborhood.
So by blending these all together that
slap form, let's say high, break the ice.
Let 'em know why you're stopped by.
Ask an open ended question
and present to their answer.
Mix with the five.
Only five reasons that
you're gonna be there.
Brand new in the neighborhood.
New customer job scheduled.
They install.
Install complete.
You now have a very easy and simple
framework to follow, starting in the
very next sales appointment you run
so you know exactly what to say when
you approach the door and you never
have that experience of facing that
point of no return and getting rejected
and tongue tied and losing the deal.
So there it is, and if you want the
full system for you or your team
layering in all the different sales
touch points, all the marketing material
to self generate leads, check out
the Roofing Sales Success formula.
There's a link in the description
below, and we're happy to
chat with you at 3 0 3 2 2.
Seventy one thirty three.
There's a phone number written down
in there and you can call or text.
And uh, I'm so excited to have you here.
I wanna hear from you.
Drop a comment, let me know if this worked
for you, what kind of struggles you face,
and it might inspire a future video.
So just cuz our time here is
about to wrap up doesn't mean
you are, and my time has to.
So click right here now, all this
freebie and let's get you inside our
new free training center and binging
through that objections or pitching
playlists, you can learn even more.
And if you wanna hang with me here on
YouTube, hop into this playlist to start
learning a bit more about my slab formula
and we'll see you on the next one.