The 19-Year Collaboration Plan: Ai + IP + Patents (with Dan Sullivan & Mike Koenigs)

Most entrepreneurs think the future is “Ai tools.”

That’s only half the game.

The other half is IP - because if you’re creating anything valuable, you either protect it, productize it, or you’ll watch someone else monetize it.

In this episode, Dan Sullivan and I make a 19-year commitment to a “Free Zone” collaboration - and we break down how to build 10x–100x partnerships using Ai + patents + thinking tools, without getting distracted, diluted, or stolen from.

You’ll see how Dan turns concepts into protectable assets (with an insane patent cadence), and how I’m turning conversations into prototypes, tools, and marketing - fast.

If you’re a founder who’s overwhelmed with ideas, half-finished Ai outputs, or “vendors” who don’t actually collaborate… you need to watch this.

In this episode, Dan and I break down:

• The Free Zone collaboration model (and why vendors don’t count)
• How Multiplier + Simplifier partnerships create patentable output
• Dan’s real IP engine: 78 patents issued, 75 pending, and the workflow behind it
• Defensive vs. offensive IP: copyright + trademark + patents
• Why the real bottleneck isn’t your market—it’s distraction, isolation, and personal-life ceilings
• How to turn “what you already do” into a tool, framework, and protected asset
• Why the future belongs to entrepreneurs, not giant corporations

TIMESTAMPS:

00:00 The 19-Year Commitment
01:28 Why This Collaboration Became the Model
03:10 AI + Patents + Free Zone: The Big Bet
04:25 Dan’s Patent Engine (78 issued, 75 pending)
06:23 Staying Simple in an AI World
09:57 Fast Filter Applied to Our Collaboration
15:52 Defensive vs. Offensive IP
18:13 “I Self-Medicated With Thinking Tools” (Dan’s story)
21:33 How Dan Spots Patents Everywhere
27:08 The Real Problem: Isolation + Distractibility
33:28 Mike’s “$10M Opportunities” AI Tool
38:52 “Hero To” Clarity + Real Numbers
45:35 The Hidden Growth Ceiling: Lifestyle + Identity
54:59 The Plan: 10x the Podcast Audience
58:31 “Instant IP” for Every Episode
01:01:44 Why AI Talent Leaves Big Companies
01:05:36 Next Steps: Story → Animation Trailer
01:07:18 Wrap Up: Build Bigger With People You Like

PS – When you’re ready, here’s how I can help: 

1. Join me for the Ai Accelerator Workshop this March 25th - LIVE from Genius Network Headquarters - register here: www.AiAccelerator.com/Live
   
   
2. Want to discover your next big opportunity? Meet me for a Cup of Coffee at my Digital Cafe (this is where we can meet): www.MikeKoenigs.com/1kCoffee
   
   
3. Ready to reinvent yourself, your business, and your brand, and create “Your Next Act”? Watch this.

Creators and Guests

Host

Dan Sullivan of Strategic Coach

Dan Sullivan is founder and president of The Strategic Coach Inc. A visionary, an innovator, and a gifted conceptual thinker, Dan has over 40 years’ experience as a highly regarded speaker, consultant, strategic planner, and coach to entrepreneurial individuals and groups.

Host

Mike Koenigs

Mike Koenigs helps business owners and entrepreneurs get paid for BEING, instead of DOING by becoming Transformational Business Influencers, authorities and thought-leaders to create impact, income and a great lifestyle.

What is Capability Amplifier?

Join the eternally curious, interested, and interesting hosts, Mike Koenigs of the SuperPower Accelerator and Dan Sullivan of Strategic Coach®, to amplify your capabilities, value, status, and authority on the Capability Amplifier podcast. Ever episode focuses on a new mindset, shortcut or deep thinking exercise that will improve your performance and lifespan. Learn more at: https://www.CapabilityAmplifier.com

Dan Sullivan [00:00:00]:
Hi, this is Dan Sullivan and I'm here for the next episode of Capability Amplifier. And I'm with Mike Koenigs. And today we've been going steady, but now we're going. Now we're making, we're making a commitment. We're making a commitment on Capability Amplifier and we're taking it way, way big.

Mike Koenigs [00:00:20]:
Here's what happened. We were at Genius Network event and you said, I've got an idea to make our collaboration even better for the next 19 years, because we've been working together six years that turned a tool that you use called your Fast Filter. You gave it to me today and I saw a better version of my future that I've been dreaming of for a long time, but I couldn't articulate. And the big idea here is we're going to demonstrate and show you how to create 10x or 100x collaborations, what Dan calls the Free Zone style of collaboration. And we're combining intellectual property and IP and AI in a way that we're both going to win in a huge way and we're going to learn from each other. And I think many, many business owners could use this model to protect your ip, amplify its value and AI it at the same time. So I think it's going to be a super fun episode to listen to, to watch you get front row seats. See you inside.

Mike Koenigs [00:01:28]:
Well, Dan Sullivan, we just came back from the Genius Network annual event. You walked up to me and we've been working together for six years. I have a plan for our next 19 years together. And I had to do a triple take and I was like, well, that's intriguing. And then it was the end of the event. We weren't able to talk. So what's your big idea that you have for our collaboration that also could be modeled for anyone who's doing long term Free Zone style collaborations?

Dan Sullivan [00:02:02]:
Yeah. Well, my notion of collaboration is where you have two completely different unique abilities and they're useful to each other. So my, my. You've been in coach for a decade or so and you know, and we've been talking. We met, I remember we met at the Fountain Blue. Evan Pagan had at, you know, a big event and at the Fountain Blue and I met you full sight. I remember.

Mike Koenigs [00:02:34]:
Yep.

Dan Sullivan [00:02:36]:
And then you came into 10 times. You came into the 10 times program and then you did your cancer and I did my cancer. Just to bring, bring some variety to the relationship. Yeah. And, and. But then, you know, we just talked and talked and we would talk and we said, well, why don't we, you know, why don't we turn our normal talking into a podcast? Yeah. Okay. And we've.

Dan Sullivan [00:03:10]:
We've done a lot of podcasts, and it's really good because neither of us rehearses for anything.

Mike Koenigs [00:03:19]:
No.

Dan Sullivan [00:03:20]:
And. And we just make it up as we go along. And I was thinking that AI is here. So it's been especially interesting since November 30 of 22, and we're approaching that. We're almost at the third anniversary of ChatGPT, and I said to myself, you know, I really get along with Mike. We like each other, and we trigger each other's thinking, why don't we turn it into a collaboration where you bring everything that you have in your company that you've created, and I bring everything that I've created in my company, and we put it together in a collaboration and it really works because you're an extreme multiplier and I'm an extreme simplifier. So we would be working on producing patentable output, and everything technological would be your patent, and everything conceptual would be my patent, which we're both doing anyway.

Mike Koenigs [00:04:24]:
Yep.

Dan Sullivan [00:04:25]:
But why don't we just beat off each other? So that's. That's my talk. And I think we're, you know, we're down the road three years with patents, and we've gotten 78. 78 patents as of this morning. I check the number every morning, and we've got 75 pending, and we do five new ones every month. We submit five new patents with Keegan Caldwell, with Keegan in Boston. And you've been thinking about patents, and you've done patents, but we could show you the process. I could bring to you the process of creating patents, and I can structure them and I can lay them out, and I know how Keegan has firm how they like to see the information presented to them.

Dan Sullivan [00:05:25]:
And at the same time, you could be testing your new AI packaging techniques and marketing techniques on Strategic Coach. Yep.

Mike Koenigs [00:05:35]:
I love that.

Dan Sullivan [00:05:37]:
So you're model by me, and I'll simplify you.

Mike Koenigs [00:05:41]:
And I need that. I desperately need that. Because right now I live in a world where I'm inventing, exposed to so many things so fast, and the speed by which I'm creating and solving problems, sometimes it's faster than my own teams, my own clients or the market can absorb. And I know you said something to me not long ago. You said, okay, you. You've done enough. Now just do that one thing for the next six months. And that.

Mike Koenigs [00:06:14]:
That level of discipline is hard that.

Dan Sullivan [00:06:16]:
Was our last podcast.

Mike Koenigs [00:06:17]:
Yes, that's. Oh, that's what it was. I couldn't remember if it was a conversation that Carliture podcast, they seem.

Dan Sullivan [00:06:23]:
And it was that podcast that really gave me the idea. And I said, you know, we should go deeper with the, you know, what each of us is doing and we should just be combining it as you go along because AI is going to be the world for every entrepreneur from now on. And so why don't we create conceptual tools for staying simple and focused in an AI world?

Mike Koenigs [00:06:51]:
Yes, I freaking love it. And I would love to know. Let's just explore this a little bit. Because something that I've been finding is increasingly easy to do is taking intellectual property or problems and making tools that do a really good job really fast. And so I'm going to give you one idea, an example and I'd love to come up with if we were. Yeah, I like bringing it down to, okay, what's a measurable, successful product or program we could build or create that would have, that would benefit you directly, personally, it would benefit the brand strategic coach, and it would create technological opportunity that would be worth 10 or an order of magnitude greater from a market perspective. So it's going to create.

Dan Sullivan [00:07:52]:
Well, here's the thing. We would be modeling the collaboration all the time. Yes, we're creating. I mean, this is the start of the official collaboration, what we're doing right now.

Mike Koenigs [00:08:03]:
Yes.

Dan Sullivan [00:08:04]:
And my thought is that one of the things, the first sort of intellectual property that you would work on from a technological standpoint and I would work on from a thinking tool standpoint would be our collaboration.

Mike Koenigs [00:08:19]:
Okay, awesome. So let's explore what that looks like. And what you and I do really well is we make stuff up, we make it real, we're good at lighting the fire. And I love to say, let's start with the story. And a story that inspires it might be a 60 second pitch. So our buyers say, hell yeah, I want a piece of this. And then you're great at simplifying and creating the thinking tool that brings someone past the line and can see a better moving future for themselves and also scorecard it. So we got KPIs and wins.

Mike Koenigs [00:09:09]:
And then what I know I could do is build an automated AI that will do it for them, do it with it them, and make it real. So I'm going to just start there. So let's talk about how we can, you know, like, you're really good at writing books and collaborating with authors and making the books real. But this is something that can happen a lot faster. We can build on the fly and meet and say, okay, we've got 90 or 120 minutes or whatever. It's literally set a timer. What's the challenge? What's the opportunity? And, and build something that even builds the thing.

Dan Sullivan [00:09:56]:
Yeah.

Mike Koenigs [00:09:57]:
So play with me here.

Dan Sullivan [00:09:59]:
I thought of. I wrote the Fast Filter, a coach tool, and I outlined the project, our collaboration project with a fast builder. And this is a, this is a tool, this is a patent and to a patent patented tool that we have. But I just put the project together. This is the best result. The, this is the worst. If we do it really well, this is the best result. If we do it really badly, this is the worst result.

Dan Sullivan [00:10:27]:
But from the standpoint of the best result, here are five success criteria as we go along. So my sense is the first content that you would actually turn into AI would be our collaboration project. And we keep telling the story of how we're collaborating each other, but using AI tools to bring it out.

Mike Koenigs [00:10:51]:
Great. So the idea.

Dan Sullivan [00:10:55]:
Just, first of all, 19 years. Yes, 19 years. Because I'm 81 and this gives me a real project for the next 19 years that keeps getting better and better as we go forward. And it comes out in conceptual form, which turns into our patents, and it comes out in technological form, which are your patents.

Mike Koenigs [00:11:17]:
Great. So let's. So we've got the. The collaboration is the first product, so help me.

Dan Sullivan [00:11:27]:
It's a continuous project. So we keep adding to this one central product and then we show other entrepreneurs how they can put their collaborations together. Okay, so this is so this. And you're collaborating with other people. You know, I mean, you're, you're taking on really huge projects with really major players.

Mike Koenigs [00:11:49]:
Yeah.

Dan Sullivan [00:11:50]:
And there's. But you have a tendency, if I might say, to do it once. So we both can make it up, we can both make it real.

Mike Koenigs [00:12:02]:
Yes.

Dan Sullivan [00:12:03]:
But one of the things I'd like to bring to the collaboration, how you can make it recur.

Mike Koenigs [00:12:07]:
Yes.

Dan Sullivan [00:12:08]:
I love that you get paid for the recurrent. You get paid for the recurrence.

Mike Koenigs [00:12:14]:
So do you see this potentially becoming a, A series of tools that have your licensed IP in them that people use to create collaborations with and accelerate what that is? Or is this completely separated where it's just IP and then there's tools? Or imagine, imagine through this. Because when I listen to this, I can't help but think, huh, could build a tool that is a capture tool, for example, and then generates output and also perhaps match Makes with capabilities. I've been noodling that for quite a while, and I've created a version of that recently for a private equity firm that did some pretty. Pretty cool matchmaking. But imagine if I throw this back in your hands of creating productive collaborations that have metrics. There's a tool for that. There's a process for it. But just keep on telling.

Mike Koenigs [00:13:36]:
Talking to me about the. The problem that we'd solve.

Dan Sullivan [00:13:40]:
What I see is that we apply it to ourselves first. In other words, what. What are Mike and Dan doing? Okay. And where it is. And this is an ongoing series. This is. This is the two biggest rascals you ever saw. So, like that.

Dan Sullivan [00:13:57]:
It's. It's the Little Rascals, the continuing Saturday. Saturday afternoon cereal of the. The two Rascals. And what are they up to next? And, and, and my. My sense is if you go back to the Little Rascals from The, I don't know, 1930s, 40s, guess it was. But I'm sure it was mostly improv, you know, that they. They had a bunch of kids, you know, and they had to keep the kids interested.

Dan Sullivan [00:14:27]:
They had to keep the kids together. And they have new adventures. They have new adventures. And my sense is we don't want to get too, too far ahead of our skis here.

Mike Koenigs [00:14:38]:
Yep.

Dan Sullivan [00:14:38]:
You know, and that we do the next thing that seems really interesting and excited. That's both conceptual and it's also technological.

Mike Koenigs [00:14:48]:
I like that. So let's. Let's just say we've now got a basic framework and an idea. And I would guess that we'll have a tool that you'll build that'll progress this forward. I'll find a way to express it technically through AI and build as close to a working prototype as possible as quickly as possible. And I happen to believe that we lead with the story. So it's got to have a good pitch, it's got to have a good name, and we will probably talk about it. And then we've got to protect it.

Mike Koenigs [00:15:33]:
So do we. You have a tendency, for example, of inventing a tool a week. And I know from the time you have made something and it even is public, you've got a year to file and protect it. Correct.

Dan Sullivan [00:15:52]:
Yeah. Well, what we do is that we've got a lineup, so we have a really good IT team, IP team and strategic coach. So all of the tools are on one sheet of paper because we, in the workshops, we work with paper. And there's an advantage. There's an advantage to that. But When I'm working with my computer artist at Strategic Coach, I've got Peggy as my main tool artist. And sometimes I'll just do a sketch, sketch and I'll say this is how the information is laid out and then I send it in and she sends me back the artwork for the tool and then I fill in all the content and I always use my content so I, you know, that it has to work for me first. Okay.

Dan Sullivan [00:16:48]:
And when I went to Daniel Amen's you know, ADD clinic and right down the, right up the coast for me.

Mike Koenigs [00:17:01]:
Yeah, yeah, I was just going to say Javier School for the Gifted, Newport Beach.

Dan Sullivan [00:17:09]:
And so they were struck by the fact that all my questions to the, all the answers that they asked me, they asked me about 200 questions that I had to answer online. And you know, and I lead an orderly life. You know, I have a, I have tremendous structure. I'm managed every step along the way. I have managers, Gord is my podcast manager and I have five other managers. You know, I have a book manager, I have a, you know, I have the podcast manager, I have new tool manager and everything like that. So I'm the strangest add person because it looks like I'm utterly a fact finder and I have tremendous follow through, but I don't, I just have, I just have project managers and they're all project managers so they're, we're always working on the next new thing. So anyway, long story short, I went through three days of brain scans and testing for memory, testing for attention, testing for response time.

Dan Sullivan [00:18:13]:
And we got to the end of the three days and I had an hour long wrap up conversation with a psychiatrist there and she says, you know, you're really weird. She said, I find it really, really weird because all your answers to our questions indicated that you're not adding, but all of our tests indicated that you have a 10 ring circuits going on inside. And I said, yeah, I've actually self medicated here. I create these thinking tools. So if I get in a situation, it throws me off track, I get bothered by it, I'll say, what will get me focused here? And I create a tool and so I just lay it out and then I put all my content in to see if it actually works for the content of the entrepreneurs that we have in the program. And they get real clear, they get real focused, their energy, their energy jumps up and they say, I said, this is really good. And then Peggy does the final version on it. And then two hours after the artwork is completed, the Copyright has already been launched with the government, both in the US and Canada.

Dan Sullivan [00:19:37]:
And then if it's got a really snappy name to it, we put the trademark in, you know, for the trademark. And these are both filed before it's actually used. So we've got the, there's defensive ip. So copyright and trademarks are defensive. You're protecting yourself against theft. And then we met Keegan Caldwell, who's just the brightest IP lawyer I've ever met in my life. And I said, do you think that we can get this patented? He says, absolutely, you can get it patented. So we started the process and we've.

Dan Sullivan [00:20:12]:
We're in this theme now that every month five tools will go in and then we watch how it goes through their system and everything else, and out pops a patent, you know, on a frequent basis. So, but the other thing is that when I'm working with my clients, I can see the patents that they're talking about. They've got this solution, they've got that solution. And I said, that's a patent. That's a patent. Yeah. We had somebody, we had Jerry Browder on today and I met him, he just jumped up to 10 times. I met him in one of our two hour Zoom sessions.

Mike Koenigs [00:20:49]:
Yep.

Dan Sullivan [00:20:49]:
And, and he, he's got this incredibly great process that really impacts on the medical system. And I said, do you have a lot of processes? I bet you have a lot of processes. He said, yeah, we have about 300 processes. And I said, I think every one of them is a patent. Nay says, really? Yeah. Right. So I introduced Jerry to Keegan Caldwell and since last year they put in 56 applications and they have half of them back already. And so, so now I've been through the process so, so frequently that I can spot a patent right off the bat and I know how to structure it so that the firm.

Dan Sullivan [00:21:33]:
The firm can do it. And then I can see it with your stuff. I mean, your stuff is really great. And all of our patents are protected for machine learning. Yeah, yeah. I mean, because AI had already come on the scene before we started the patent process. So they're automatically putting everything to protect if somebody tries to use your stuff for AI and everything that's already protected. So that's what I see.

Dan Sullivan [00:22:03]:
But meanwhile, I'll be understanding AI. I'll be understanding how you think about AI and you'll be thinking in how things become thinking tools.

Mike Koenigs [00:22:15]:
Yes.

Dan Sullivan [00:22:16]:
There'll be trading capabilities as we go through the. And I think it'll be a great example, you know, for all of our free zone clients to see what we mean by a collaboration. Yeah, but we're creating something that doesn't exist yet.

Mike Koenigs [00:22:33]:
Yes. And I'm. So let's talk a little bit about.

Dan Sullivan [00:22:43]:
This is like our first date. Yeah.

Mike Koenigs [00:22:46]:
Yeah. No, I'm, I'm, I'm. I'm sitting here in an open field saying, okay, my, my programmer, engineer, implementer is thinking about, okay, so we're gonna make the first thing. And I'm paying close attention to my mind, which is jump in. And the quick start takes over. Instead of being strategic and saying, okay, this really deserves to not only be a conceptual framework, but also a platform. So I can imagine a platform of tools and something that creates community and connection, which coach already does. A shared common language and freedom is.

Mike Koenigs [00:23:37]:
Is that which we all seek.

Dan Sullivan [00:23:39]:
Right.

Mike Koenigs [00:23:39]:
It's all these things need to lead to more intellectual excitement. And. Again, I like to think through examples because you're good at hearing this and then saying, okay, here's what this means to me. So I'll give you a interesting example. You remember when we did the Yield of Dreams play with Charlie Epstein? He came up to me and he said, I have a problem. I want to do something. And he told the story about how he did theater and he played music. And I said, you need a show.

Mike Koenigs [00:24:15]:
And that turned into this collaboration that turned into the Yielded Dreams show. And it took a couple of years. It was. And he put a substantial amount of money into that. And not too long ago, meaning a week ago, we were talking to. Well, just I'll tell you.

Dan Sullivan [00:24:35]:
And it's a great show. It's a great show.

Mike Koenigs [00:24:37]:
It's fantastic. It's so good and entertaining and it's appropriate for all ages. So I was working with someone else who I. I first met through a 360, but then he's in free zone as well. Karthic session. And he happens, he happens to be a really good vocal performer who's in a band, who's also had an exit in Medtech. And we're brainstorming the other day, and when he was at a 360, I, Peter and a bunch of other people were hanging out at a little bar at the end of the event. And I said, karthik, why don't you sing? And I put some karaoke up on the tv and he did a whole performance for the entire bar.

Mike Koenigs [00:25:16]:
It just lit everyone up. So we were talking to him a few days ago and I said, karthik. And we built a platform for him called the Win is Within it's sort of an integration of all the work he's done and how he's grown as an entrepreneur. I said, this really deserves to be a show. He goes, really? I go, a musical performance show. And it turns out I know Roger Love really well. He's the guy who taught Bradley Cooper how to sing and A Star is Born. He taught Reese Witherspoon and Joaquin Phoenix.

Mike Koenigs [00:25:49]:
Phoenix to sing in the Johnny Cash movie. Many. He's worked with tons and tons of artists. And I said, I, I think I could pitch him on doing basically musical theater, but for business. And he's like, that's a great idea. So anyway, we're having meetings right now and it's back to how do you do something that's utterly unique? Attention grabbing takes advantage of your greatest capabilities, even your latent desires and your unexpressed self and, you know, use these tools to make it up and make it real and make it fun. So I throw that back into your hands because if you think into the future, what would inspire and excite you more than anything right now, Dan, that, you know, would be echoed and reflected inside the community that would provide massive benefit.

Dan Sullivan [00:26:49]:
Yeah. Well, first of all, for Strategic Coach itself, the company that Babs and I have put together. And yesterday, by the way, was our 36th anniversary of our very first workshop.

Mike Koenigs [00:27:03]:
Wow.

Dan Sullivan [00:27:03]:
Okay, so November 13th in 1989.

Mike Koenigs [00:27:07]:
Wow.

Dan Sullivan [00:27:08]:
And I had gone from one on one coaching to doing it in a workshop with, you know, with a whole room full of entrepreneurs. And my first one, November 13, 1989, I had six, I had six people who showed up for the workshop. And I thought I had died and gone to heaven because we were charging them basically 80% of what I would charge for one person times six. And it was 480%. And within a year we were up to 30 in a room. And in 94, five years later, I had a room with 144 in and we had raised our prices. So I'd gone, you know, I'd gone. You do.

Dan Sullivan [00:27:56]:
I mean, I'm not going to do the numbers here, but it was a big number and everything like that. So my sense is, I'll tell you with the problem that I think that what I'm proposing here is solving the problem that this is solving. What is solving is the problem of the isolation and distractibility of really genius entrepreneurs. And the reason is because they can't do everything to make themselves a success. They have one thing that'll make them a success, but then they have to go and get vendors who don't really understand them, and they're not partners and they're not collaborators. They just want a check to do what they do on you. Yeah, yeah. But they don't add anything to the creativity of what you're doing.

Dan Sullivan [00:28:54]:
They're not collaborators. They're not great of collaborators. And you think about everybody who's a real genius, and I think I am. I mean, I think if you gave the 10 boxes of qualifying for a genius, I would check off at least nine of them. Same thing for you. And there's a tendency to get sidetracked, There's a tendency to get distracted, and your life gets complicated. Yeah, okay. Like, I had offers all the time.

Dan Sullivan [00:29:21]:
You know, we can. Yeah. I mean, you have 2,500 strategic coach clients. We can take it to 25,000 over the next year if. If you. If you just allow us to take your unique content and turn it into McDonald's meat patties.

Mike Koenigs [00:29:38]:
Yes.

Dan Sullivan [00:29:39]:
And I don't want to. I don't want to do that. I want to keep learning and creating, but I'm getting rewarded financially, but I'm also getting rewarded creatively. And so I think that there's this problem, and then there's the problem of people are stealing your stuff. You know, they. They do it. And I think that if we have AI and IP as fundamental building blocks of what we're doing, I think it lets us sleep at night. We're not worried.

Mike Koenigs [00:30:10]:
Yeah. So if we have part of this is we've got a mechanism for combining capturing and rapidly protecting the intellectual property, but also monetizing it. So that's one of the byproducts of this collaboration, is we're going to explore.

Dan Sullivan [00:30:32]:
This.

Mike Koenigs [00:30:32]:
This unknown world that's frankly crazy to negotiate. So having this conversation alone is. Is part of the stop. The other one is what I hear and I can see happening is as we're working together. When we're doing the Superpower accelerator, in one of our last episodes, I told you about this experience I had with the private equity guy who had been managed billions of dollars, came and said, I live in a broken world and a broken system. I'm tired of it. I want to disrupt it with combination of blockchain and what we did is we took his ip, his ideas and prototyped and built a software platform in. In a day and less than just a little over a half a day through showed it to one of his super connectors who raised his hand, said, I want part of this.

Mike Koenigs [00:31:36]:
I want to invest in it. And be part of it. He, he pre sold with a, a prototype but also we had made stories, we had a one minute video that told the story and it was really came from a day's worth of conversations from a previous meeting. I, there's something magical about that that's very, very fun to do and it creates alignment. See, you know the process of thinking you can guess ahead what a market wants, building, prototyping and doing something and then having to wait months and months for your teams who aren't invested as collaborators, as you said earlier, That's magical. What you've been doing for a long, long time is you live inside a living laboratory. You build it for you, you get to test it out on paying customers and then patent and protect. So there's magic inside of that.

Mike Koenigs [00:32:34]:
I think everyone needs to learn that free zone collaborative methodology and then if there's mechanisms to get there faster. So I, I, I can show you a little tool if you'd like that I built a couple weeks ago.

Dan Sullivan [00:32:57]:
I'd like to see it.

Mike Koenigs [00:32:58]:
Yeah, so this, this might get you rolling because you might go, I know exactly what, what one of these, what we could do because one of them is the collaboration identifier. I think I can take our conversation today and turn it into a tool. But so at our last event, the setup for this is it was John Kissel who's been in coach. He's awesome and he said I'm surrounded with $100,000 problems and million dollar opportunities.

Dan Sullivan [00:33:28]:
10 million dollar opportunities.

Mike Koenigs [00:33:29]:
Yes, exactly. It's all about, yeah, you get to decide where the zero goes. But I built this tool through a series of conversations has helped me identify $100,000 problems in my business that AI could solve. Or I could click and say help me find million dollar larger opportunities in business that AI can help her solve. And then you put in your website so you know, you put in, I'd put in Strategic Coach and Dan Sullivan and for you I'm going to put in $10 million or larger opportunities.

Dan Sullivan [00:34:07]:
Yeah.

Mike Koenigs [00:34:08]:
Because that's going to excite you a lot more than a million. And what it does is it's going to ask you a few questions. So it goes out and researches you. It'll start finding your entire body of work. And this tool also, I've got another one that does super deep research and it'll find all of your competitors and give you a really great scorecard on your website and tell you specifically what copy should be changed and adjusted. So I built that for Michael Rosbruck. And his teams. And these are like we can create an infinite number of these really, really quickly and have a toolkit and we have to find out how do we filter? Because it's.

Mike Koenigs [00:34:54]:
Right now the challenge that we have as founders is we're overwhelmed with half finished content that AI generates. Okay, so let's see what it came up with. So it says, I've already identified 12 potential 10 million dollar opportunities for my research. Your answers help me prioritize. So AI powered expansion, IP productization, Coach multiplication data intelligence, Corporate enterprise, adapting your methodology for corporate entrepreneurs, Industry specific vertical specialization. Your core methodology basically is. Do any of these look interesting to you?

Dan Sullivan [00:35:35]:
Oh sure, sure. Okay, I'll do it.

Mike Koenigs [00:35:37]:
Yeah. All right, so what's the, what's the first one that looks the most interesting?

Dan Sullivan [00:35:43]:
Yeah, I think the, the, I'm just talking about the 50, 50k to 200k entrepreneurial market. What could the numbers, the dollar signs represent there? What? Yeah, 50k work.

Mike Koenigs [00:36:00]:
Okay, yeah, let's see. I want you to give me more details on number one and what that money represents. So is that the revenue of that market or the income or what specifically are we talking about? And give me three specific examples of how this could be true for Dan Sullivan and Strategic Coach.

Dan Sullivan [00:36:31]:
And.

Mike Koenigs [00:36:32]:
All right, so let's go into town. But this would be an opportunity. Dan, again, I'm just going to think out loud for a moment, but one of the things that could be possible inside of the Coach environment is if we took a tool and we AI fight it. And here, I'll slow this down for you.

Dan Sullivan [00:37:00]:
But what we're looking for is individuals who are already at a minimum, they're at 200,000. Yes. And we're looking for, we're looking for 200,000, probably up to 10 million in personal income on a yearly basis.

Mike Koenigs [00:37:14]:
Yep, yep.

Dan Sullivan [00:37:15]:
So that I would say for them to be really attracted. Let's just say it's 200. 200,000 to 2 million.

Mike Koenigs [00:37:24]:
Mm, yep. So we'll just say yeah, because that's just too many people. I totally agree. So we, we just say we're looking for business owners and founders who are in the 200,000 to 2 million dollar income level. This is too small and uninteresting for us. So think a lot bigger and get more detailed for me. Ask clarifying questions if necessary. So it just becomes a resource.

Mike Koenigs [00:38:03]:
And this is, this is a relatively dumb tool compared to a couple of the other ones. But now these days, Dan, we could take either a new tool or an existing one and build the visuals, you know, based upon your designs to output. So they become little companions. I just have to know, like what interests you and what you think would interest the coach members.

Dan Sullivan [00:38:38]:
Yeah, well, the big thing is that I would say that probably just the one that working on right now, this would be a valuable tool to everybody in the strategic coach program.

Mike Koenigs [00:38:51]:
Okay.

Dan Sullivan [00:38:52]:
Okay. So this would be, you know, I mean, I know there's more rooms and rooms in the house and I know there's more dimensions, but for them to get clear who they want to be a hero to. Oh yeah, that's, that's a tool of ours called who do you want to be a hero to? That's happened. We already have that patent. And so the big thing is that. But they're not dealing with real numbers. They have a feel. They, they have sort of an anecdotal feel, you know, but they've never actually analyzed it.

Dan Sullivan [00:39:26]:
Okay. They've never actually analyzed it. They, they, they, they go in the direction where they're being successful.

Mike Koenigs [00:39:34]:
Yeah, yeah.

Dan Sullivan [00:39:35]:
But it's more of a, there's not a real conceptual model that allows them to understand that. So for example, for our starting in the very first workshop, we have two types of people. We have workshops for 200,000 to 500,000 and 500,000 and above. And by far the biggest one over the last 12 months has been the 500,000 and above.

Mike Koenigs [00:40:01]:
Yes.

Dan Sullivan [00:40:02]:
Okay. So the big thing is you establish that this is the type of person and then what we can do is actually look at, do they have any characteristics that are really interesting? Are they growth at that stage or they're basically holding the line at that level. Maybe they got to 200,000 and that was enough. But for is ambitious and growth minded entrepreneurs. Yeah, but to get in the room to, you know, to get in the casino and play at the right tables here, they have to have these chips to begin with.

Mike Koenigs [00:40:42]:
Yep, yep. Right buy in, right mindset, right language patterns. That's why you potty train them first. Yeah.

Dan Sullivan [00:40:49]:
And they're ambitious and we're really screening for ambition. You know, we're screening for, you know, and they're not destination entrepreneurs. They're perpetual growth entrepreneurs that once, once they get to one level of, once they get to one level of revenue, then they say, okay, now where can I go? And then they go to the next level. We have a tool called the largest check. And you know, usually what is the truth?

Mike Koenigs [00:41:21]:
Sorry. Yep, I'm finding a tool for you.

Dan Sullivan [00:41:24]:
Yes, they have a dream for a check and you know let's say the biggest check they ever got from a client was $100,000 and they have a dream check of $1 million. I'd like to know what they do. And then they start reorienting themselves, changing their habits, changing the networks that they're operating in and then understanding what a million dollar check would really require on their part. And what does it say about the check writer does say. And the thing is that people tend to have networks of people who are like them. So once you establish one check writer who's a million dollars, you're immediately introduced to a whole new level of networks of people who are million dollar check writers. Yes. Okay, so that's what I would see there.

Dan Sullivan [00:42:16]:
But this is infinitely interesting. Okay, infinitely interesting to our, to our entrepreneurs and strategic coach.

Mike Koenigs [00:42:26]:
Good. So let's pretend you know, one of the filters that you have is an ambition filter and there's an ambition multiplier. I could see there being a quiz, a test, something that'd be simple and applicable. We could give it away as a lead generator that would lead to indoctrinating a potential customer and distribute it and share it. Okay, so it'd be a shareable resource. Maybe there'd be.

Dan Sullivan [00:43:05]:
You could also create an AI tool for them.

Mike Koenigs [00:43:08]:
That's what I'm saying. It'd be an AI tool that would be. We could give it away. We could build a tool, it'll have your ip, but it could also get customers. So it would can be a customer getting tool. And all I'm doing is I'm playing hot or cold with you right now. So I could see like, yeah, go for it.

Dan Sullivan [00:43:34]:
Here's the thing. They virtually every tool that I created formalized, named, packaged and got the copyright, got the trademark and got the now getting the patents is the kind of stuff that they do anyway, but badly.

Mike Koenigs [00:43:53]:
Yes.

Dan Sullivan [00:43:57]:
They'Re forced to do this type of thinking, but it's sort of under duress, you know, and, and the other thing is that they have to sell themselves on it because they're going to say, well, if it took this much work to get $100,000 check, it's going to take 10 times more effort to get a million dollar check. Actually it's going to be ten times easier.

Mike Koenigs [00:44:19]:
Yeah.

Dan Sullivan [00:44:22]:
There'S a psychological basis. And what happens to my company if all of a sudden we're getting million dollar checks rather than $100,000 checks?

Mike Koenigs [00:44:33]:
Great. So now what we want to do in this free zone collaboration is we've got to create some metrics for tools that we're going to invest in and think about them in terms of the result we want them to bring. So we know we want to. I'm just going to repeat what I just heard because this will, this will help. So maybe we have the equivalent of our own 4x4 and we come up with what this thing needs to do and needs to be. So we determine if it's worth doing and the value we want it to bring to a coach member or someone who matches the profile, the ideal customer profile. So it's engaging, solves a problem they're doing badly, helps them add a zero to their income or revenue. What would be some other other things? Again, I'm just guessing out loud here, but.

Dan Sullivan [00:45:35]:
Well, what's it due to their lifestyle if they start having 10 cents more money? And I would say that the obstacles to entrepreneurial growth for the most part aren't in their company and they're not in their marketplace. It's in their personal life.

Mike Koenigs [00:45:53]:
Yeah.

Dan Sullivan [00:45:58]:
I give you, give you an idea. I recommend that people don't drive. I, I recommend that they be driven. Okay. That you have a driver. You have a driver. I haven't had, I haven't driven in 20 years. You know, in Toronto or Chicago.

Dan Sullivan [00:46:19]:
I haven't driven in 20 years. And because I don't like to. I just don't like to. Yeah. Okay. And so a lot of our entrepreneurs don't come from big cities. They come from small towns. And everybody drives in small towns, you know, but they drive from one small town to another.

Dan Sullivan [00:46:40]:
It's an hour, it's an hour there, it's an hour back. It's two hours of their time that they're driving. I said, well, why don't you get a driver? And they said, do you know what that would do to our image in our small town? That I had a driver? Oh, no. Oh, no. You don't have a driver in our small town. Or you get a housekeeper. You know, you have two or three kids, your wife is a parent, takes them to school, picks them up, packs lunches or whatever the routine is. And you get a housekeeper in and they don't clean house anymore.

Dan Sullivan [00:47:14]:
They don't. And do you know what that does to the image of us? And their wife doesn't do that. Anyway, this is her identity. This is her identity. I mean, this is who she is, is the housework. Cooking is the housework, Laundry is the, that's part of her image. So for everything that seems to be a straightforward marketplace problem to solution, there's A whole world of psychology that's around a decision to suddenly grow. Plus they come from a family where maybe they're the person who's the money maker in the family and their siblings aren't.

Dan Sullivan [00:47:56]:
Yeah, yeah, yeah. So, you know, so these are all part of our strategic coach. You know, I have 10 envy obstacles that I've just identified. Where other people's envy keeps you from growing or your concern about other people's envy keeps you from growing.

Mike Koenigs [00:48:16]:
Okay, so that's, that's an identifiable.

Dan Sullivan [00:48:22]:
But here's the thing. They can't explore all these psychological areas until they get real numbers. What I could. With just what you did. Well, how many of them million dollar checks are within 60 miles of where I live?

Mike Koenigs [00:48:40]:
Oh, yeah, Yeah, yeah. We could feed in ideal customer profiles and find.

Dan Sullivan [00:48:51]:
You know, I grew up.

Mike Koenigs [00:48:51]:
Yep.

Dan Sullivan [00:48:52]:
I grew up in a town of 1500 people in Ohio. How many million dollar checks. How many people in that town can write million dollar checks? Zero. Yeah. No, I mean like write a million dollar check. I mean, spend a billion dollars over 10 years. Yeah, you can do that. But I'm talking about a million dollar check.

Mike Koenigs [00:49:12]:
Mm. Yeah.

Dan Sullivan [00:49:15]:
I don't have that much in atm. In the atm, but I can write you a check for a million dollars. Yeah.

Mike Koenigs [00:49:23]:
Understood. We came from very similar towns.

Dan Sullivan [00:49:28]:
We did. We're both.

Mike Koenigs [00:49:29]:
Yeah. Well, as we've been talking, as I've been listening, let me show you a little tool. Dan, I made another one. Okay. This is. It's an ambition amplifier. So it would be help me identify my true ambition level and what might be limiting it. So this is, you know, it's a chat bot, a dialog, but I can totally see measuring tools, metric tools, scorecarding.

Mike Koenigs [00:50:07]:
Let's see.

Dan Sullivan [00:50:07]:
So.

Mike Koenigs [00:50:10]:
And again, this came from our. Our podcast interview. I basically turned our podcast interview into an app while we were chatting here and as I'm listening. So looking backward from today, three years ago, it's the biggest capability you've developed, you're most proud of. When you think about your biggest current goal or ambition, what feeling comes up? They told you that you'll definitely achieve your biggest goal within the next year. The past month, has anyone led you to make a comment? Even subtle, it made you feel you should slow down, be more realistic or be grateful for what you have. And right now, are you measuring your progress by. And then identified the gap in the gain? So, and I could just talk into this and.

Mike Koenigs [00:50:49]:
Yeah, so there I go.

Dan Sullivan [00:50:53]:
Here's something that I'm spotting right away.

Mike Koenigs [00:50:55]:
Yes.

Dan Sullivan [00:50:55]:
I don't know that I don't know the answers to these questions. Okay. And so I never start with what they don't have. I already start with what they do have. Okay, so, for example, you were in this morning for our Free Zone, our zoom call this morning.

Mike Koenigs [00:51:14]:
Yes.

Dan Sullivan [00:51:14]:
And I, you know, the name of the tool was Always Getting Smarter. Okay. Always Getting Smarter. And I know I can say this openly on a zoom call. And the reason is because the. It was created two weeks ago and the copyright and trademark have already been filed. Okay. Okay.

Dan Sullivan [00:51:37]:
And I know a lot of people say in the world of AI, there's not going to be any intellectual property. You know, everything. Everybody's going to share everything, meaning that they're going to steal things. And I said, yeah, but if you take the largest corporations in the world, 80% of their valuation is based on copyrights, trademarks, and patents. So what you're saying the world is going to see as a step forward that we, first of all wipe out the valuation of 80% of all the large corporations in the world? Is that what you're saying? Do you think that these people who run big corporations have lawyers? Do you think they have lawyers that protect them? You know, do you think they're going to let you steal what they did? Do you think you're a politician and you're going to make a decision that takes 80% of the valuation of a large corporation away and you're also asking for a campaign contribution? I think we're going to. I don't think so. The whole point is property is property. And property just gets more and more powerful as you.

Dan Sullivan [00:52:48]:
As you go by. A lot of entrepreneurs don't create because they feel if they create and show it in public, it's going to be stolen because they haven't protected. Yeah. And you're protected because you do your presentation so fast they don't remember what their name is after them. Yeah.

Mike Koenigs [00:53:09]:
Yeah. Well, that is the. I'm not taking the time to, you know what I know for a fact. It'll be like I'll forget a hundred of the things I've designed, developed that have already created impact for someone else. You know, I'll have. So I'm not proud of what I'm about to say, but it's the truth. I'll have someone walk up to me a year from now saying, you shared one thing on stage. I ran with that.

Mike Koenigs [00:53:40]:
I built a $10 million company from that one thing you shared and showed, or a tool I gave away, and I'll be Like, God, I don't even remember making it. So I know that what I'm looking forward to is.

Dan Sullivan [00:53:54]:
It'S okay before you're 60, but it's not. It's not good after you're 60.

Mike Koenigs [00:53:59]:
I got about five months. Five months? If that. Yeah. April 27th. So it's. We're pretty close. And I've been promising that I'd have a massive, major mind shift in terms of how I was approaching this. So this is a.

Mike Koenigs [00:54:17]:
This fits good. Yeah, no, it's.

Dan Sullivan [00:54:19]:
This fits in with the personal life plan.

Mike Koenigs [00:54:22]:
Yeah. So. So let's talk about. Other than this was our first step. What's our next best step? Will, do you. Do you want to give me a seed and say, here's a thing I'm thinking about now? We already know we can do an.

Dan Sullivan [00:54:41]:
Ambitious My Past filter and I'll turn it into a story and I'll send you this story.

Mike Koenigs [00:54:46]:
Great. So then what I'll do is I'll make a marketing story that's an animated commercial.

Dan Sullivan [00:54:54]:
Yeah.

Mike Koenigs [00:54:54]:
Promoting this. So we get total alignment. It'll be something appropriate for you to get you excited about.

Dan Sullivan [00:54:59]:
Well, the first is we'll. We'll expand our capability amplifier audience by a factor of 10.

Mike Koenigs [00:55:06]:
Yeah. Yes. This is super, super good. And then. So we'll make. I like. I like thinking of everything as a show. Right.

Mike Koenigs [00:55:15]:
And we both have that in common. It's like, at the end of the day, we've got to be in the entertainment business first to be given permission to do what we love to do.

Dan Sullivan [00:55:23]:
Shakespeare said. I think Shakespeare's of, like, stage.

Mike Koenigs [00:55:27]:
It is. It is. And then from there, I'll prototype something that solves a problem that you and I both have that we can experiment on. Check writers and then determine based upon some kind of metrics, you know, if it deserves to see the next light of day.

Dan Sullivan [00:55:49]:
Yeah.

Mike Koenigs [00:55:50]:
So some of these just might be properties. Intellectual or, you know, let's call it patentable properties. Some of them could be productized. And one thing I've learned is if it's furry enough along, I'm smart enough to get the hell out of that way. But I do have a group of AI coders on my team now who can. We've been able to take an idea that's functional into something that's releasable in weeks, not months. And that's exciting. And I think if we lead it with showbiz first.

Mike Koenigs [00:56:32]:
Which reminds me of an interesting thing I just. I watched last, listened to this yesterday on my ride home. From la, and by the way, yesterday at Rosbrook Studio, it's in. It's right across the street from Warner Brothers. And I stayed at Universal Studios. So I had. I was thinking while I was up there, you know, when I was a little boy in Minnesota, my dream was to someday work in Hollywood. And in my 20s, I had that opportunity.

Mike Koenigs [00:57:00]:
I did some work for Sony and 20th Century Fox, and it was the most exciting thing ever. But deep inside, I'd be like, ah, there's a part of my performance world that never got fulfilled quite the way I imagined it. I thought, you know what? My instrument is my laptop, my compositions are the performances I get to do that are hours and days in length. How lucky am I? But there was an interview with Lionel Richie, who's been performing for 50 years, and Joe Rogan, and it is quite good because he just wrote a book about his crazy history. And he talked about the idea that in the music business, the greatest producers are the ones who didn't want to listen to a tape but said, hum your song for me and I'll tell you if it's a hit. And I was like, God dang, that is powerful stuff. So can. If we can make our audience hum and sing along with us, Dan, then we know we did it, right?

Dan Sullivan [00:58:13]:
Yeah. Yeah. All right. Well, I think, you know, it's going to. It's going to go show by show, and then we'll do one show, and we'll probably not look at our homework, but we'll remember. Remember our thinking. Yeah. Yeah.

Dan Sullivan [00:58:31]:
All right. Thank you. But one thing I think we should do is that every time we produce one of these podcasts, we should put it into instant ip.

Mike Koenigs [00:58:42]:
Okay. Oh, that's a great idea.

Dan Sullivan [00:58:45]:
Okay, it goes into blockchain.

Mike Koenigs [00:58:48]:
I'll do it. I'll do it today. Or unless you want to do it in your account. So how.

Dan Sullivan [00:58:52]:
As soon as, you know, as soon as Gord is finished with any edits or anything like that, great.

Mike Koenigs [00:59:01]:
Let'S do it. That's a super idea. So we'll use the platforms, and I like that a lot.

Dan Sullivan [00:59:10]:
Well, first of all, it demonstrates a point of view. It demonstrates an essential principle. If you want to be creative and be confident about your creativity, make sure you protect your creativity. Yeah, great.

Mike Koenigs [00:59:27]:
And I think we should also think about how to amplify Capability Amplifier with this new messaging and this methodology and say, okay, this is. Yeah, so if I. If I had a wish or a seed I wish to plant is how can we make every episode more exciting? And more stickable and more functionally useful. And that might mean if there's a bit of IP that can be generated as a result of a show that could be generated, you know, it'd be. Is there a tool in every episode?

Dan Sullivan [01:00:09]:
Yeah, yeah, well, we'll see that. But I think because we want it to come into existence, it will come into existence. That's my three roles. Everything's made up, nobody's in charge, and life's not fair.

Mike Koenigs [01:00:28]:
Yep. Got to use that one yesterday. Had dinner with Zach last night. I remind him of it all the time and he's getting. He's coming along. It's great. So, well, let's wrap up this episode.

Dan Sullivan [01:00:43]:
I mean, we started this quite abruptly because I dropped a line in Phoenix last week and then I put a fast filter together just to lay out the structure, and then you read it at the beginning. So we got into this quite clearly. But it's an example of how I think a lot of what we're doing together, the two of us, is a great way to approach the future. That more and more the technology of the world is going to be artificial intelligence. The other thing is going to be entrepreneurial. That if really a little incident that happened, I just spotted in the paper, the head of AI for Meta just quit because he wants to do a startup. And my sense is. If you think you're going to use AI to create General Motors, you're mistaken.

Mike Koenigs [01:01:44]:
Yes.

Dan Sullivan [01:01:46]:
Because everybody who's bright and can see their future sees a bigger opportunity for them having their own corporation than working for your corporation.

Mike Koenigs [01:01:58]:
Absolutely. Yeah. That is. Yeah, that is the frame. A phrase that I use all the time is AI can be used to collapse the speed of trust, but the ones who are already winning are the ones who already have it. And yeah, this is. This is a longer, deeper conversation for sure.

Dan Sullivan [01:02:25]:
So for you, if you're smart enough that somebody wants to have you as an employee, you're probably smart enough not to want to have an employer.

Mike Koenigs [01:02:35]:
Yeah, that's. Or different. Different motivations.

Dan Sullivan [01:02:42]:
Yeah.

Mike Koenigs [01:02:42]:
Yeah. Okay, so let's do. Let's wrap this up. How would you like to wrap it up with our next. Next step. Next step plan? And if you are giving a prescription to a founder who got excited by this and saying, all right, this is the best way ever to create an amazing free zone collaboration, which is to create a 10x future in a conversation that's inspiring, motivating, and you walk away seeing that. That future clearly and. And simply.

Dan Sullivan [01:03:22]:
Yeah. I think the big interest for me is that my feeling is with every jump in AI that a certain kind of collaborative intelligence becomes more possible between two humans using their own brains, not AI. Okay. And I think that there's a possibility of an entirely kind of creative collaboration relationship going into the future where your money is your money, your company is your company, your property is your property, but you keep creating more revenue, you keep creating more intellectual property that is individually owned for one partner or another partner. And then maybe as we go along, there will be joint. A joint ip. Yeah.

Mike Koenigs [01:04:18]:
I'm going to be super curious about how that. The combination.

Dan Sullivan [01:04:21]:
Sure. I'm not sure.

Mike Koenigs [01:04:23]:
No, I. Yeah, that's exciting. I like the idea of, you know, where are the multipliers there in multiplying the value of the ip, segmenting, licensing, et cetera. And we may. I'm super curious about how to think about that in a super expansive way. And these. These are questions that have to be answered. They're going to be answered either on the battlefield or collaboratively anyway.

Mike Koenigs [01:04:52]:
So me, we.

Dan Sullivan [01:04:54]:
Ling also, our podcast is going to attract really bright people who say, have you ever thought about this? Have you ever thought about that? And they're going to start feeding us ideas from their specialty.

Mike Koenigs [01:05:05]:
I like it a lot. Well, I think what you've inspired me to do is I've got two AI events coming up. The next ones. This could be one of the core topics that gets discussed there or shared, and that can be an amplifier for that. So we've got enough time to have a framework and some tools made so we can test it out.

Dan Sullivan [01:05:33]:
Story.

Mike Koenigs [01:05:34]:
Okay.

Dan Sullivan [01:05:36]:
I'll write up my fast filter as a story and send it to you.

Mike Koenigs [01:05:39]:
I love it. I love it.

Dan Sullivan [01:05:40]:
And I'll have it by Monday.

Mike Koenigs [01:05:42]:
Great. And I'll make. Make it. I'll make it real as an animation, and we'll have characters in it. So it will. It will be like a little mini movie trailer.

Dan Sullivan [01:05:52]:
Yep.

Mike Koenigs [01:05:53]:
Yeah. All right. I'm super excited. Now we're in the entertainment business even.

Dan Sullivan [01:05:58]:
More now your boyhood bonding can come through. That's right. That's right. You. You dropped a line there and you said that, you know, there's something in me that really wants to be a performer and. But, you know, you're not hanging out in Hollywood. You've been to Hollywood, but you're not hanging up. I have to tell you, there's millions of people in Hollywood.

Mike Koenigs [01:06:25]:
Yeah.

Dan Sullivan [01:06:26]:
Whose job is to perform, and they're not. They're not performing.

Mike Koenigs [01:06:30]:
Yeah. Yeah, that's true. I know. I drove by some of that. Well, this has been in a space.

Dan Sullivan [01:06:39]:
For a lot of space for rent in Hollywood.

Mike Koenigs [01:06:42]:
Yes, there is. Oh, my God, A lot of blank. A lot of blank office space. So. Well, let's keep on making more. Cool stuff.

Dan Sullivan [01:06:51]:
Yep.

Mike Koenigs [01:06:51]:
Another great episode. All right, well, I'll wrap it up really fast, which is this is capability Amplifier. We just made a 19 year commitment here, and you get to go along for the ride. Learn with us, make with us, and hopefully this will inspire you to build and create things with your ideas and with people you genuinely like creating with that are 10 times or 100 times bigger than you ever imagined.

Dan Sullivan [01:07:17]:
I think it's great.

Mike Koenigs [01:07:18]:
Awesome. Me, too. See you in the next episode. Bye. Bye.