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This bonus episode was recorded at Bar Convent Berlin, where Chris Maffeo held a presentation as a guest of Park Street University.In his presentation, he talks about the MAFFEO DRINKS approach to building brands from the bottom up, explaining the most common mistakes brands make and how to solve them.About the Host: Chris Maffeo About the venue: BCB - Bar Convent BerlinAll rights reserved: Park Street
Show Notes
Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
This bonus episode was recorded at Bar Convent Berlin, where Chris Maffeo held a presentation as a guest of Park Street University.
In his presentation, he talks about the MAFFEO DRINKS approach to building brands from the bottom up, explaining the most common mistakes brands make and how to solve them.
About the Host: Chris Maffeo
About the venue: BCB - Bar Convent Berlin
All rights reserved: Park Street
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at bottomup@maffeodrinks.com
Creators and Guests
What is MAFFEO DRINKS: Built Bottom-up?
The MAFFEO DRINKS Podcast is a leading drinks business podcast delivering actionable insights for drinks leadership.
For founders, directors, distributor MDs, and hospitality leaders navigating the tension between bottom-up reality and top-down expectations.
20+ years building brands across 30+ markets. Each episode features drinks builders: founders, distributors, commercial directors, sharing how the drinks industry actually works. Not the conference version. Honest conversations.
Insights come from sitting at the bar.
Beyond episodes: advisory for leadership teams, subscription with episode deep dives and principles to navigate your own reality.
Beer, wine, spirits, Low and non-alcoholic.
Bottom-up Insights & Episode Deep Dives at https://maffeodrinks.com