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Walker Sands analyzed 828 enterprise B2B companies and found a significant gap in AI visibility. Their new tool, available at nytro-ai.com/audit, measures how often AI models mention a company in relevant queries. This is crucial as more B2B buyers begin their research with AI chatbots, often choosing vendors they hadn't previously considered. The audit provides two scores: one for homepage readability by AI and another for how often a company is cited in AI-generated answers. Mechanical issues, like JavaScript rendering, often prevent AI from accessing key information. The tool's repeated testing highlights the variability in AI responses, emphasizing the need for comprehensive visibility checks.
In other news, the UK government has opted not to implement a "kill switch" for AI systems, despite concerns about AI safety. The Cabinet Office argues that such measures would be ineffective without international cooperation. Critics suggest focusing on global diplomacy to regulate AI development.
Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.
As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead, is where his independent writing and projects live.
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As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead, is where his independent writing and projects live.
Enjoy the show? Leave AI in Marketing a five-star rating. It takes ten seconds and helps more people find the podcast.
Start your VoiceStream free trial today!
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