Channel Waves by StructuredWeb

Maximizing Channel Partner Videos Efforts: The top 10 distribution places to invest time and money

Video is clearly one of the most compelling ways to get your message across to you buyers. In our last podcast (link) we discussed how to make channel partners effective in the video landscape, and why getting partners up to speed on video execution is crucial for everyone’s success. In Part II, Robert Cassard, author of Video Growth Hacking, and I discuss where to distribute video and why getting video in the right distribution places really matters. Please take a listen in as Robert and I dig into the pluses and minuses of leveraging video on TikTok to YouTube to partner websites.  And where partner really should be putting their time and efforts to best use.

What is Channel Waves by StructuredWeb?

A podcast for Channel Marketers, Channel Waves is a place where channel leaders share success strategies, best practices and emerging trends, brought to you by StructuredWeb.

Welcome to ChannelWaves, the podcast where channel

leaders share success strategies, best practices and emerging

trends brought to you by StructuredWeb.

Here's your host, Steven Kellam.

Welcome to ChannelWaves, podcast

StructuredWeb's view into everything channel.

I'm your host, Steven Kellam, and joining us today to

talk all things video is Robert Cassard, founder and CEO

of Voodoo Video Marketing and author of Video Growth Hacking

a guide on how everyone, and he means everyone,

can leverage video in their marketing efforts.

Welcome, Robert.

Thank you, Steven.

Always nice to be here.

Hey, thanks for coming back again.

This is our second part and the first part.

A couple of days ago, we sat down, we talked

about what works in video today, why it's so important,

some of the challenges around getting partners engaged.

And we talked a little bit about the future.

The one thing we talked about briefly was the

distribution of marketing and where it's being used.

And I know you have a list of

ten items, listeners and people really like lists,

and so it's a really good list.

And I think we're going to start with Pinterest

at number ten, and I think we're going to

end up at Website at number one. Correct.

I didn't think you were going

to give it away like that.

So, yeah, basically what we're talking about today are

what are the video distribution platforms for business, what's

working, what doesn't, and I thought I might pepper

you with a little bit of information about the

monthly active users on each platform.

I think it's kind of interesting to know what's

happening in that way, what the trends are.

Okay, so coming in at number ten is Pinterest.

A lot of people don't even know what Pinterest is,

but it does have 85 million users in the US.

It's got almost half a billion users globally, but

it's one of the few platforms that actually is

dropping in usership, I guess we could call it.

But I want to mention Pinterest because

it's sort of an unsung hero of

certain businesses now, particularly in consumer products.

Anything that has to do yeah, for me, I was

going to say, for me, it's a consumer piece.

When you say Pinterest, I think recipes and how

to sew something, it is more than that.

And what I've seen, I know a number of marketers who,

if they're wooing a small business audience, particularly if it's okay

to have it skew female and gen z, which frankly, a

lot of buyers in technology are gen z. Right.

They're getting younger and younger.

It can actually be an amazing place to

be because one of the things that's great

about Pinterest is it's less crowded, therefore it's

cheaper, it's easier to dominate a category.

So I mentioned it not because I think it's going

to be the best choice for most of our

B2B users, but it's an interesting one.

There are opportunities there and I've seen companies use

it really effectively, even in B2B applications.

So Pinterest, that's interesting for me to see.

That could be used in a business

perspective, but the point is very valid. Right.

I think less crowded.

Maybe there's an opportunity for something

depending on depending on the product. Right?

Yeah, absolutely. All right.

Coming in at number nine, you have Instagram, which makes

a lot more sense to me in the technology space,

but you tell me so 127 million users in the US.

About a billion globally.

So it's it's a big market.

The the challenge with Instagram, from my perspective, is

that it's such a visual application, if you're going

to do anything on it, your video has to

look great, particularly as a company.

If you're doing a company video and

it's really designed for short attention spans. Right.

It's like a minute or less is pretty

much the sweet spot for video on Instagram.

You've also got another challenge, which on Instagram,

you have to decide whether you're going to

do your video landscape, meaning wide, or if

you're going to do it vertical.

A lot of the audience is looking at vertical.

They're looking at their phones.

That's interesting.

It's a mobile, dominant platform.

But one thing I've seen companies do well is to

do teaser videos that will then pull a viewer over

to a website to watch the rest of the video.

But I got to say that's a pretty sophisticated maneuver

to try to drag somebody with you from one place

to another and not for the faint of heart.

I think in general, the average

vendors can use it effectively.

I think partners, not so much.

It's going to be a challenge for them. Okay. All right.

How about the next one?

And I find this fascinating, the next one

you had was TikTok, and you had that

at number seven, and it's blowing up in

conversation, but you haven't ranked as number seven.

I mean, if I can, I'd like to lump number seven

and eight as Twitter and TikTok, because to me, there's a

lot of frenzy about both of those platforms right now.

But honestly, neither one has proven to

be particularly effective for B2B.

In my opinion.

One of the problems with both Twitter and TikTok

is that either of those platforms, there's such a

volume of content on them, it's kind of like

throwing your video into a massive river, and the

river is moving really fast.

So the vast majority of videos that get

put up there without any payment, they get

a handful of views, and then it's over. Right.

If you pay, it can be a different story.

So just kind of to set that up in terms

of other things, Twitter seems to thrive on controversy.

There's a ton of snarkiness there.

TikTok is thriving on cleverness and distraction.

So the videos that tend to thrive there and get

a lot of free views, they aren't generally educational, right?

And most B2B content is educational just by nature.

You're trying to educate potential buyers and do it

in this very sort of a calm, trustworthy way.

Hard to build trust on TikTok

because it's such a frenzied.

I'm flicking all the time to see what's next.

I hear all this talk, hey, there

are older viewers on TikTok, right?

That should work.

Are they in a buying mindset, I want

to educate myself mindset when they're there.

That's my question.

Then the last thing that I'm going to be honest I

despise about both Twitter and TikTok is if you don't grab

a viewer in the first 2 seconds, they're out of there.

So that's a very high bar for the average business

communicator to say I'm going to hook someone literally in

2 seconds and I'm going to keep them with me

when there's that temptation to go to the next video.

That's going to be clever, fun, whatever.

So they're tough.

I will say this, I have seen more

I'm going to say personalities in the channel

putting out TikTok and maybe from an awareness

perspective, from maybe an individual branding and that

individual branding carries over into the corporate branding.

Perhaps that's where it's heading.

But it's been interesting for me to see people in

the channel asking do you have a TikTok strategy?

It's always worth asking.

I guess the question is, are you

seeing the statistics from those folks?

What kind of viewership are they getting?

Yeah, and so I've talked to a couple of people

about that and it depends on your perspective, right?

If you can build your brand and be ahead

of the curve, if you're in the next place,

if you're willing to invest in that.

And I think for individuals that are remarkably

comfortable with video I'm a digital adopter.

I am not a digital native and

I've learned to work with video, right?

But for those who it is just second nature

and it's just so easy for them to sit

down and there at an event in somewhere and

it just becomes somewhere else that they're going to

build awareness and create a nice TikTok video.

And I got to say this very frankly, some

people are more clever on video than aren't.

So I guess my recommendation is if you can play

the game and you can do it, yes, do it.

If you can't, agree, maybe don't.

And the other side of that is anything

that you develop for TikTok could potentially be

used, for example, on YouTube as a short.

It has to be a minute or less.

But something that I didn't really think a lot

about when we were compiling this top ten was

that side of it where what about if you're

just going to post things on multiple platforms?

TikTok and YouTube shorts sort of go hand in hand.

And so if you leverage it in both places,

I can see that because then you have this

long term shelf life in YouTube and searchability in

YouTube, which you theoretically have in TikTok, but nobody

is searching when they're on TikTok. They're just not.

They're doing other stuff.

I completely agree.

If you are a person who's really comfortable on

camera and inherently kind of funny or interesting, or

you have a different way of looking at things,

or you're iconoclastic or something like that, then maybe

you got a shot on TikTok.

But I think for the average business to business

person who hasn't spent a lot of time on

a video cam, it's a tough one.

A tough one to stand out and

have it really be worth the time.

All of this is about where are you going

to get the best ROI from your time?

That's why I have TikTok way down there. Okay.

The next one is Facebook.

Personally, I might have put TikTok ahead of

Facebook because Facebook, to me is it fading.

To me, it just seems to be fading.

And maybe that's my personal exposure.

And maybe it's because as a digital adopter, I

grew up with Facebook as actually being something private.

And for me, Facebook was always the intimate

group of friends that I would share with.

I mean how long has Facebook been around.

I have 130 Facebook friends.

I don't think I need any more Facebook friends.


So TikTok has 180 million users in the US.

And Facebook has 242 million.

All right, so basically TikTok has two

thirds the viewership, they're growing faster.

Facebook has plateaued quite a bit in the US.

But it's interesting because what Facebook has

that none of these other platforms have

is years of behavioral and user data. Right?

So I don't really advocate

Facebook as an unpaid platform.

I think you can put a lot of energy into putting a

video onto Facebook and kind of get nothing or very little from

it if you aren't willing to pay to promote it.

Let me add a couple of things.

The number one rule on Facebook is if you're going

to put anything there, it better be a native video.

You need to actually upload the

video to the Facebook video platform.

It needs to rest on Facebook servers.

There's a logical reason for that, which is if I put

an external video link, let's say I have a YouTube video

and I put a link into Facebook to promote that video.

Facebook has no incentive to promote that video because

it's going to take somebody off their platform, right?

So the bottom line is, if you

upload to Facebook directly, it will massively

outperform an external video link.

So that's just something to know.

Don't waste your time on external video links there.

It's typically like ten times greater for

greater click through for native videos.

But here's the thing about Facebook.

If you're willing to pay for exposure, you can

buy really targeted exposure, and it's pretty darn cheap.


Part of what's so magic about is when

you go back into the Facebook advertising platform.

What you see is that you can target

people based on their interests, very specific technology

interests, for example, or people they follow. Hey.

This person follows Dave Michaels.

Oh, guess what, I can target that person.

It's pretty interesting when you

start to think about that.

There are people that you can use

as your advertising drivers and your targeters.

Now, another thing I've seen companies do really

effectively is just to have an ongoing follower

building campaign on Facebook targeted like crazy, right?

And it may grow very slowly.

It might be I'm getting five extra followers a

week or ten followers a week or something.

But imagine after you do that for a

few years, suddenly you've got a few thousand

followers, all of whom are interested in technology

topics like the ones you're promoting.

And it's incredibly inexpensive to

remarket to those people.

So you can create video content and for pennies

on the dollar, buy direct exposure where your videos

are going to show up in their feed.

Now, are people in a buying mood in Facebook?

Surprisingly, yes.

They may not be buying large ticket technology while

they're there, but they now have more often associated

being on Facebook or looking at their feed and

seeing some things that they're really interested in.

A ton of Facebook users have bought

something when they're surfing on Facebook.

You just said surfing. Sorry to interrupt.

You said surfboard.

I bought a surfboard, I bought a stand up

paddleboard and I bought a grill on Facebook.

That's the marketplace.

So that's there you go.

So I did buy something, but you did.

I'm not going to buy networking equipment or servers.

Right, but if that showed up in your

feed and it were positioned the right way,

it's something you might take a look at.

In fact, you might just be surprised, like, wow,

I never thought I'd see networking equipment on Facebook.

What is that?

It's surprising.

Okay, that's interesting.

I would have thought that there's a

pretty big gap between five and six.

We're going to jump into five right now.

I look at six to ten.

Maybe you could pull them together.

I think when you get to number five,

which is LinkedIn, you're taking a pretty big

jump, I think that's safe to say.

And again, Facebook probably worthless if you're

not paying for specific targeted marketing. Right.

But worth quite a bit,

potentially when you are LinkedIn.

Okay, so we got 170 million users in the US.

About 700 million globally.

They are pushing video actively right now.

So it's becoming a hotter and

hotter place for business videos.

Just like Facebook.

They want you to upload directly to their platform.

Again, they don't want to lose

people if they can avoid it.

But if you do have external links on LinkedIn, you'll see

like maybe a two or three times multiplier if you uploaded

it natively in terms of the number of views.

Whereas on Facebook, it's about a ten times multiplier.

LinkedIn is less.

They're not hoarders, put it that way.

They're willing to let people leave their

platform, I think partly because they know

they're going to come back.

It is the business platform, right? It is. Right.

So in terms of LinkedIn and LinkedIn video,

there are a couple of sweet spots.

One of them is a short brand awareness video.

30 seconds ish for your company.

Should probably just have it.

It's a good idea.

In general, the format that seems to do really well

as far as talking about specific products is sort of

a high level explainer, sort of up to two minutes.

Relatively casual and real needs to be authentic.

I think a lot of the videos that

are doing really well on LinkedIn aren't necessarily

the professionally produced, high end commercial style.

People don't want commercials.

But to have a real person from the company

talking about a product that's being launched or something

like that, that can be pretty powerful.

And then the last thing that also tends to work

well on LinkedIn are really long form, like webinar stuff.

Right? Yeah. It's fantastic.

I've done several and you can get thousands of

people and it's actually very interactive on a webinar.


The other thing yes.

So they've added live streaming.

It's a relatively recent thing, but so companies that are

using that creatively are doing things like, hey, we're broadcasting

a company event and we're going to do it live

on LinkedIn and LinkedIn loves them for it. Right.

It's like suddenly LinkedIn goes, you're using our

platform, we're going to reward you for that

road shows, that kind of stuff.

So it's good and getting better is what

I would say about LinkedIn at number five.

And before we get to number four, maybe we

can back it up and talk a little bit.


So when you go to Facebook, I don't think

it's business oriented and if you look at the

average age that the user of Facebook, let's just

say it's skewing north of 40s. Right.

And then you move into that young group like

my kids who are in their twenties, I

mean, they don't even know what Facebook actually is.

Right, right.

Then you move to LinkedIn and it

gets a little bit better because they've

understood if they've graduated from college, that

generation, that it is the business platform.

So I think you're getting better in demographics.

There having a broader spectrum.

No one is going to come away from this podcast thinking, I

got to just be in this one place and I'm done.

What we're really talking about here is giving you some

parameters so that you can come out and say, I

think I ought to be in these three places.

They're likely to be the three most

helpful for me, or something like that.

That's what we're hoping for.

So number four you had as YouTube

alternatives and then we're going to get

to number three would actually be YouTube.

So YouTube alternatives is what we're talking about.

The primary YouTube alternative in terms of

a public platform for video is Vimeo.

They've got about a little north of

40 million users in the US.

So they're about one fifth the size of

YouTube, which has about 260 million in the US.

The thing about Vimeo is that its

main differentiator from YouTube is visual quality.

So if that's really important to you, if having

super high end visuals, 4K plus kind of video

that's important, then Vimeo becomes a really good choice.

From my perspective, I look at Vimeo and say, why

would I want to be there instead of YouTube?

I wouldn't, from my perspective, because

YouTube is so much more searchable.

It's integrated with Google, it's

got all these benefits.

But what Vimeo is, is a great

place to also put your stuff.

Why not post in both places?

Because now you make your content

searchable to a larger total universe.

By the way, Vimeo and YouTube have a lot

of overlap in terms of who watches them anyway,

so you don't get a ton more exposure.

But the one good thing about Vimeo is there's

less competition there, so that can be a benefit.

The other thing, when I say YouTube alternatives, some

companies have an aversion to putting certain videos on

YouTube because they think, oh, these are more private,

these are things that we don't want our competition

to see what we're doing.

You can use unlisted videos on YouTube and

they're ultimately very hard to find if you

don't know where they are, they're not going

to appear in search and all of that.

But that really comes down to then private

video hosting and there are a lot of

companies vying for your private video hosting.

Brightcove and Vineyard and WyzOwl and others.

These are sort of like these corporate video

platforms and what they tout is control.

You get to control how your player

window looks, you get to control what

demographic and analytics you're getting back.

It's your universe that's very

attractive to most corporate marketers.

But ultimately they need to understand that everything

they put on Vidyard or WyzOwl or

any of these other platforms isn't searchable.

So it's not findable anymore.

It's totally up to them to get those

videos out there and get eyeballs on them.

So there are benefits to them for certain uses,

but I wouldn't say they're the end all because

searchability is really, to my mind, the number one

thing in terms of free eyeballs. Right.

Which then gets you to YouTube.

Exactly. Okay.

All right, so number three is YouTube 210 million active

users in the US every month, not 260.

Like I said before, to me, this is still in

terms of public forums, this is the place to be.

And that's because it's still the most

often searched and the most searchable.

It's the number two search engine

behind Google at this point.

It's going to be interesting to see how AI

starts to affect these search engines by the way,

because Bing just introduced AI into its search engine

and I'm going to be really intrigued to see

if people start getting addicted to that.

Now if they do, Google is going to add it too.

So we kind of know that's coming.

But nonetheless, just back to

this number two search engine.

The other really great thing about having your

videos on YouTube is that now in a

Google search, YouTube videos actually show up in

more than a quarter of Google searches and

they're little thumbnails and everything else.

So that's a great advantage.

Cost you zero, you might as well play it right.

87% of marketers say YouTube is a really effective

channel for them and that's an astronomical number.

And about the only thing that I see as a, I

guess a warning or caveat that I would give to someone

who's thinking about YouTube, putting videos on YouTube is you have

to own any content that you put there and you got

to think about your videos in a little bit different way.

Like on TikTok you can go grab a Rihanna track and

create a TikTok and have Rihanna playing in the background.

You can't do that on YouTube,

your content will be flagged.

YouTube has very sophisticated copyright flagging algorithms and it's up

to them kind of arbitrarily whether you get a strike

for using that thing and they tear it off or

they just say, oh it's okay, you can use it,

it's going to be monetized and so and so is

going to get the money from it.

The bottom line is though, you

need to own your content.

This can be a stumbling block for some

companies that aren't producing a lot of video.

They can have a YouTube channel and maybe just has

one company video on the channel that's okay, but they're

going to need to produce more video in order to

sort of flesh out the channel and make YouTube value

it and start pushing it in their algorithm.

So number two is emails.

Very quickly, my take on that before you jump into

it and you can tell me right, I should actually

listen to you before I tell you my take.

No, I want to know your take.

No, it's kind of cool for me to tell

you my take and then you can tell me

that I'm just, I like that, that's totally fine.

I only open emails for two reasons.

The intent has to be there.

It's got to be so much something that I'm thinking about

that or someone says I made a video for you and

now if the intent is there and someone says I made

a video for you, okay, I'll actually look at that.

I get 300 emails a day and I probably

open one or two on something like that.

Someone says, I made a video

for you, I'll open it true.

So I was even asking myself, like, why

did I put that at number two?

And the core reason is because email still has

a 57 to 1 ROI when it's done well.

So, in other words, for every $1 you

invest in email, if you're coupling it with

video, you should get $57 back.

That is crazy ROI, right.

My own personal experience, okay?

I've literally launched thousands of campaigns for

hundreds of clients, millions of recipients.

I can look at all those statistics and have looked

at them over the last 15 years or so.

It is a rare campaign that when you send

it out, does not generate some leads, right? It's rare.

And with both of my companies, we literally get leads

every single time we send out a new video campaign.

So why wouldn't we do it?

It'd be insane.

The only drawback on email

campaigns is your list, right?

It's your own list.

It needs to be a permission based list.

If you're going to use one of the bulk email

platforms out there, or you're going to get endlessly hassled,

which you should, you deserve to be endlessly hassled.

If you're using junk lists that you're buying,

you need to cultivate your own list.

But if you've got a good list, it's going

to kick butt and do very well for you.

So, a few years back, my company, Voodoo Video

Marketing, used to own our own email platform.

For years, we owned our own platform because we

wanted to measure all the stats and everything else.

And at a certain point, it was getting

harder and harder to get to the inbox.

You needed full time people that were in there

figuring out what the filters were doing and why

is this getting blacklisted and why not that?

And you have to sort of ride

all your customers like they're criminal.

That's not a permission based list.

So we got to a point where we

said, we don't want to do that.

We don't want to be the police anymore.

And we shopped around and we decided that Constant

Contact was sort of the best practices for business

purposes in terms of just bulky mailing, right?

It was good for us.

It worked for what we want to do.

And so what we've done over the past few years

is to take our clients and move them and have

them become managed accounts under Voodoo's Constant Contact account.

My dog is here saying hello.

And they get certain benefits.

Like, one of them is you get

rid of the Constant Contact branding, right?

So that that's a key thing because a

lot of people hate seeing Constant Contact all

over their emails, which I don't blame them.

But the bottom line is that Constant Contact and

many of the other platforms that are out there,

all they do is make sure that emails are

going to be whitelisted to the inbox.

They make sure that the statistics that

you get in terms of clicks.

And if you're going to remarket and move

somebody from one list to another and that

type of thing, that it all works perfectly.

So my attitude is let's leverage those

platforms that know what they're doing and

know how to get to the inbox.

If you can get to the inbox and you've

got a good list, eVideo is golden. Number one.

All right, I already spoiled at

the beginning of the podcast.

That's okay, it's a website.

It's your own website.

So I say this, I truly am a broken record

because I say every single entity, any company that has

a website must have a video on their home page.

And part of that is because the the Forrester research

statistic which says you are 53 times more likely to

appear on page one of a Google search.

If you have a video on your home page, you

know, a 53 times multiplier, how possibly could someone think

well, I'm just going to ignore that and not put

a video on my home page because it's too expensive

or it's too much of a hassle or I don't

know what to say, or whatever your excuse is.

You got to get past it.

And I can tell you all the reasons why.

Well, let's unpack that a little bit.

What kind of video, right, is that?

If I'm a partner, is that my CEO

talking about my company and my brand?

Or is it a video that you could use

from your vendor that is talking about their product?

And we talk about that all.

One of our tactics on our

platform is content syndication, right.

And how can you take not only images, but you can

take video from your vendors and put that on your website?

Sure. Yeah.

What we're talking about on your home page, it does

need to be a video that you own because it

needs to go on your YouTube channel, which again, we

said you have to own it for it to be

able to exist there with no copyright issue and then

it's embedded in your home page of your website.

So the reason why it's important to have it on

YouTube instead of another platform is because Google, part of

the reason you get this massive SEO boost from having

a video on your website is that they can see,

oh, it's on YouTube, which is their platform. Right.

Alphabet owns Google and YouTube.

And now the Google algorithm is going

to sort of incentivize people to have

their company video on their YouTube channel.

So it's kind of all one little happy family.

So in terms of that, it's got to

be let's talk about partners for a minute.

Our audience may be vendors, but they need

to understand how can you work with partners

to make them take advantage of video.

So my company, Voodoo, we work with a

lot of vendors and channel partners to get

company videos on the partner home pages.

And what we seek to do is to get

the vendor to approve some MDF to subsidize the

production of that homepage video for the partner.

So how can the vendor justify that?

The answer is because you're going

to do this problem solution video.

You're going to look at the company, the

partner company, and you're going to say, what

are the problems that we solve?

You elucidate the problem first and then you come

and you show how the partner solves it.

And then guess what?

The vendor's solution is part of

how they solve that problem, right?

So the vendor gets a little feature,

a mention, maybe their images of their

product are scattered into the video.

The idea is that it's a package.

We put enough vendor information and content in that video

so that it does qualify for MDF, but not so

much that it turns the viewers off and makes them

say, oh, this is just a commercial, it's a delicate,

you're walking a tightrope on that one.

But that's what we recommend to those companies.

Well, I think there's so many interesting

things we could talk about that right.

And what a partner sells, they sell their

brand versus the vendors brand and the MSPs

and a lot of different partners.

I think that's interesting on the MDF.

The other thing is, a lot of partners have 14 vendors.

So which vendor is on the homepage for that? Right?

It could be their primary vendor.

But those are all the questions you

kind of got to pull together.

Once again, a lot of partners would say, hey,

I don't sell this hardware or this SaaS solution.

I sell risk mitigation and business continuity.

Now, I think a smart vendor can come and

say, hey, we help you do all that, right.

I think you can work together to solve that problem.


And why would you not?

If you could end up with a 57 to 1, 53

x multiplier 53 x multiplier sorry, 57 to 53, I don't

think anybody's going to really argue it's 50 plus, right?


So in general, what we see is that often the MDF approval

will be for 50% of the cost of that company video.

Now, that's not going to be 50% of the national

average cost of a company video, because if you start

looking at national averages and you say, what does it

cost a company to do a fully professional national quality

video custom built from scratch on their homepage?

The answer is 16 grand.

Most partners are not going to

pay 16 grand for a video.

And we know that.

We've seen it a million times.

What we tried to do, voodoo spent a lot

of time trying to kind of crack this code.

And what we ended up realizing was that

we could create a template for a company

video that was relatively universal to most resellers

depending on their particular silo or niche.

But let's say voice and data that's a good example.

We have a voice and data template, and when a

company comes to us, a partner company comes to us

and says, we want a company video, we figure out

how we're going to customize that template.

There are like twelve different

ways that we'll customize it.

It feels like a completely original video.

They own it as an original video so

they can put it on their YouTube channel.

If a vendor is willing to come in

and pay 50% or multiple vendors to combine

together to pay 75, 80, 90, maybe 100.

We've had a lot of cases where partners

get their videos completely funded by MDF.

You just need to be creative about it.

And this is not cookie cutter stuff.

There's going to be negotiation that goes

into getting this stuff to happen.

But we find vendors are generally the enlightened.

Vendors know if we can drive more people to that

partner's website and they'll see us in the context of

that partner, it can only be good for us.

And in general, it's probably going to be a

lot better than the meet and greet that they

may have sponsored or something like that.

I mean, I shouldn't probably say

that those are great too.

Belly to belly is great, but this is really key.

Having that homepage video is so important.

And I tell partners, even if you don't have

MDF, you better darn well, do this video.

So what we spent a lot of time doing was

figuring out how low can we get the price?

And we've cracked it to the point where depending

on the amount of customization required, the video is

going to be somewhere between 3000 and $5,000.

That's a lot less.

It's less than a third the cost of just going

to a videographer and saying, set me up, you know,

plus, in terms of work, can't even measure the difference.

If you go to get a custom video made and

you're going literally from scratch with your scripts and everything

else, that's usually a two to three month process.

We got it down to ten days.

So that's how we do what we do.

And vendors love that too.

We can fit it within this quarter for MDF, right?

Oh my God.

Yeah, I'm sure they do.

I'm sure everyone would.

I mean, that's once again a third of

the price and then once again 50 plus. Yeah.

Here's the thing.

When you're under five K, that video is going

to pay for itself really quickly in terms of

the new additional traffic that that site is getting.

It's a very worthwhile investment.

And the cool thing too, it sits there on

the site for years in most cases, right?

I mean, a typical shelf life is

five to seven years on these videos.

So it's just sitting there improving

your SEO every single month.

If you think about it, anybody who found

the site, who wouldn't have if the video

wasn't there, that's just all gravy.

Every single lead that comes through the site is gravy.

So it's pretty cool, pretty easy.

All right, Robert, thank you for

taking some time with us today. Pleasure.

Thank you for giving us these ten great ideas.

Once again, what's the best way

for people to reach you?

They can go a little bit deeper.

Oh, and don't forget, you can plug your book as well.

Hey, my pleasure.

So I have a website

That's probably the best place to go.

They can find out about the book.

It's called VideoGrowthHacking for Channel Chiefs.

So it has a Channel Chief focus, but it's

appropriate to anybody who's trying to figure out how

to use video marketing in a structured, strategic way.

And I'm happy to share a free ebook copy of that.

They don't need to go and buy it, so all

they need to do is reach out to me.

I like to give people on your show, your

show only I like to give people my personal

email address, which is

So reach out to me by email or just go to my

site, VideoGrowthHacker, and you can reach me there as well.

Just tell me what you're interested in and we'll talk.

That goes for things like templated

videos for your home page too.

Hey, Robert, once again, thanks for

joining us for the second time.

Always fun. Hey, thanks for listening, everyone.

Have a great day.