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What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit.
Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you.
If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back!
Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way.
Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online.
Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management.
Are you ready to transform your online marketing, build a business that you enjoy, and leave a lasting impression?
Tune in to the Meaningful Marketing Podcast and unlock the secret sauce to marketing success.
This podcast is brought to you by Podpro Australia. Oh my gosh. There's so many social media platforms. Which one should you be on? Listen to this episode and I will show you.
Social media, Google, email marketing systems, website traffic, and the endless content creation that comes with marketing. It's overwhelming, right? Say goodbye to endless stress and hello to clarity with the Meaningful Marketing Podcast. In this podcast, I will share with you fast and free practical methods to help you manage, monetize, and market your business, all infused with a healthy dose of motivation.
Let's do this.
Hey, this is Chantal Gerardy from the Meaningful Marketing Podcast. And today I would like to help you choose the right social media platform for your business. And this is in Australia in 2024. Selecting the right social media platform is essential for maximizing your business's reach and impact online.
There are so many platforms available. Each with its own unique audience, engagement styles and content preferences. Understanding which ones are most effective for your business can make all the difference in achieving your marketing goals. Whether you're a B2B or B2C company, targeting the right channels is crucial for connecting with your ideal customers and driving conversions.
Today, I'm going to break it down for you according to the most popular social media platforms used by Australians in 2024. I'm going to highlight their user demographics, the engagement levels, content strategies, and business suitability. To help you make the best choice for your online marketing. As always, I recommend you spend 80 percent of your time on your income producing platforms and the rest on brand awareness on the other channels.
Always respect the platform you are on and always respect the audience that is there. So coming in, And number one is YouTube, and I'm going to share with you today ten of them. So number one is YouTube, the leader in video content. There are over 17 million monthly active users in Australia. Daily engagement is high with videos watched daily, with an average session of around 40 minutes.
The audience is a broad age range, particularly strong between the ages of 18 and 49 years old, and it is popular across urban and regional areas. The best content for reach and visibility are how to videos, tutorials, vlogs, product reviews, live streaming, both long form and short form, including using shorts.
YouTube supports hashtags in video descriptions and titles, which helps users find content related to specific topics. Use three to five relevant hashtags to enhance your video SEO. This can work both for B2B and B2C businesses. This is great for education, entertainment, fitness industries, tech businesses, personal brands, and consumer goods.
Why is YouTube right for your business? Well, it's easy to optimize using SEO. Use high quality production and a consistent posting schedule to build a loyal audience. It is ideal for businesses looking to educate, entertain, or build brand awareness. Coming in at number two is Facebook, the social media giant.
There are over 16 million monthly active users in Australia. That's approximately 62 percent of the population. Facebook is checked multiple times a day. I think a latest stat said around eight times a day. It has high engagement on a mobile. It has a broad age range, but is predominantly between the ages of 25 and 54 years old, slightly more women, and it is widely used across urban and regional areas.
The best content for reach and visibility is videos, live streams and short videos, community driven posts, user generated content, storytelling, infographics, polls and interactive content. For Facebook, hashtags aren't used widely. They can still increase reach, but use them sparingly and strategically, particularly in groups or community posts.
This works for both the B2B and B2C space but is primarily B2C. This works well for local businesses, retail stores, community focused brands and organisations. across a broad, diverse audience. Why it's right for your business? Well, you could leverage Facebook groups and marketplace for community building and direct sales.
It is perfect for businesses looking to engage with a broad audience and to drive local traffic. Coming at number three is WhatsApp. And many of you may not think that WhatsApp is a good Would be considered a social media platform. It is great for direct communication for customer engagement, and there are approximately 12 million users in Australia.
The engagement is extremely high with frequent daily check ins often used for personal communication and customer service. It has a broad global audience, including all age groups, and it is popular in urban areas. It is great for direct messaging, group chats, customer service, updates, and community engagement.
On WhatsApp, hashtags are not typically used, as it's more of a direct communication channel. It is primarily used for B2C, but can be used for B2B. It's good for retail businesses, small businesses, service based businesses, and organizations seeking direct communication and customers. Why it's right for your business.
Well, you could use WhatsApp business for automated responses, product catalogs, and customer engagement. It is effective for personal and direct marketing strategies in Australia. Now for myself personally, I get a bit annoyed, uh, being joined into a messenger thread or into a WhatsApp thread, because there's always somebody who just has something to say about.
Everything and the next minute you can't actually get the most important information there. So I do like WhatsApp for direct communication, but I do like it where it's used to broadcast announcements and actually not allow people to comment back, but rather to private message you should they wish to respond.
Coming at number four is Instagram instagram is great for visual storytelling and is great as an e commerce hub. There are over 13 million monthly active users. It is checked multiple times a day and it has high engagement on stories and reels.
It is predominantly used between 18 and 34 year old woman and it has a strong presence in the metropolitan areas. The best content for reach and visibility is short videos in the form of reels. Carousels, visually appealing photos, stories, behind the scene content and influencer partnerships.
On Instagram, hashtags are crucial for discoverability using a mix of popular, niche and branded hashtags up to 30 per post. And this can help you to attract the right audience. So recommend hashtag research and also following strategic hashtags. It's primarily used for B2C. It works really well in fashion, beauty, travel, food, lifestyle brands, and personal brands.
Why it's right for your business? We'll focus on reels for higher visibility, leverage Instagram shopping features for e commerce and connect with local influencers to reach Australian audiences or a global audience. Number five is LinkedIn, the professional network for B2B connections. There are over 13 million registered users in Australia, but it is only checked a few times a week and engagement does spark during the weekdays.
The audiences are professionals, they are B2B decision makers, recruiters, job seekers, and it is strong in the 30 to 49 year old age range. The best content for reach and visibility is thought leadership articles, industry news, case studies, personal stories and video content on LinkedIn.
Hashtags help to categorize content and improve searchability. Focus on three to five professional or industry specific hashtags to reach a targeted audience.
It works well for B2B companies, professional services, consulting companies, recruitment agencies, and corporate brands. Why it's right for your business? You can build authority with long form content, engage in local industry specific groups, use LinkedIn Live for webinars and product launches targeting other professionals.
Number six is Google My Business, which is absolutely essential for local visibility. It is widely used by local businesses and consumers searching for services. Their daily engagement is high. It is frequently checked by local searchers and mobile users. The audience are local customers, predominantly 18 to 65 years of age, and they're using Google to search and navigate.
The best content for reach and visibility is high quality images, regular updates, customer reviews, Q& A, product listings and Google posts. It's primarily for B2C with some B2B. It works well for local businesses, service based businesses, restaurants, retail, hospitality, healthcare and professionals. anyone in the local area.
Why it's right for your business? Ensure all your business information is accurate. Encourage customer reviews and use Google posts to share offers, news and events for local visibility. Many people completely disregard Google My Business as a social media platform. In fact, I believe it's one of the easiest ones to manage and it gets one of the best results.
Number seven is TikTok. And this is the hub for short form trend based content. There are over 7. 5 million monthly active users in Australia. The daily engagement is extremely high, where users spend an average of 52 minutes per day scrolling. The audience is predominantly Gen Z, which is under 25 years old, and it is slowly starting to grow among the 25 to 34 year olds.
The best content for reach and visibility is short form, trend based videos, challenges, user generated content, educational content, and storytelling. On TikTok, hashtags are key for participating in trends and challenges. Mixing trending hashtags with niche ones will help to maximize your visibility.
There's a keen focus on B2C businesses on TikTok. Businesses such as fashion, beauty, entertainment, education, consumer products, food and beverage. Why it's right for your business? Well,
participate in trends that are relevant to your community and connect and collaborate with local influencers. Number 8 is Twitter. Twitter is great for real time engagement and updates. There are around 6 million monthly active users. It has a high daily engagement and many users check it multiple times a day for news and updates.
It's predominantly used By 25 to 49 year olds, mostly men, popular among the urban professionals and tech savvy users. The best content is short, concise updates, news, trending topics, GIFs, polls and real time engagement. On Twitter, hashtags are used to join trending conversations or events. It's best to use one to two relevant hashtags per tweet to boost engagement without cluttering the message.
It is used in both the B2B and B2C space for news agencies, tech companies, startups, political organizations, and for customer service. Why it's right for your business? Use Twitter threads for storytelling. Engage in trending topics that are relevant to your users and leverage Twitter spaces for live audio content.
Number nine, Pinterest. Pinterest is great for inspiration and planning for e commerce. There are over four million monthly active users. The daily engagement is moderate. And it's often used for inspiration and planning. It's predominantly for women aged 18 to 45 years old. And it has a strong presence in the home decor, fashion, food, and DIY space.
The best content is high quality images, infographics, how to guides, DIY tips and product collections. Pinterest uses hashtags for keyword discovery, particularly in pins. Using two to five hashtags that describe the content can improve search results. It's primarily used in the B2C space for e commerce businesses, fashion, beauty, interior design, food and beverage, travel, DIY.
Why it's right for your business? Focus on visually appealing pins. you And use Pinterest SEO to increase discoverability among your users. Last but not least is number 10, Snapchat, which is great for engaging a younger audience. There are around 4. 5 million monthly active users on Snapchat. The daily engagement is high and it's checked multiple times a day.
It's predominantly used by Gen Z, under 24 year olds, and has a strong presence among younger users in urban areas. The best content is short, casual videos, behind the scene content, influencer partnerships, and augmented reality, AR content. For Snapchat, hashtags aren't supported, but users can participate in trending themes or use keywords in spotlight submissions.
It's primarily used in the B2C space and is great for the fashion, beauty, entertainment, tech, food and beverage industries. Why it's right for your business? You can leverage the AR filters and lenses, use Snapchat Spotlight to reach a younger Australian audience, and collaborate with local influencers to boost engagement.
Choosing the right social media platform for your business is absolutely crucial in maximizing your online presence and connecting with your targeted, with your target audience. By focusing on the platforms where your audience is most active and engaging. By focusing on the platforms where your audience is most active and by engaging with content that resonates, you can drive higher engagement, boost brand awareness, and achieve your business marketing goals.
Hashtags are powerful tool for expanding your reach and visibility on social media, but their effectiveness and usage varies per platform. So once again, make sure you respect the platform and you respect your audience. This is Chantal Gerardy from the Meaningful Marketing Podcast. If you've enjoyed today's episode.
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