Subscribe
Share
Share
Embed
IF YOU NEED MORE CUSTOMERS, YOU NEED THIS BOOK!
Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast --- without a complicated funnel, a large team, or tons of moving parts.
This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients. If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn: WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative) WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals WHAT to say to your referrals to get them to book immediately HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started. Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.
“Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” TONY ROBBINS
“Amplify, amplify, amplify! That’s Mike in a nutshell. He’s a passionate creative genius that can help any entrepreneur reinvent and turn their vision into reality quickly by combining business, technology, marketing, media, and platform. He inspires and motivates me in every episode of our Capability Amplifier podcast." DAN SULLIVAN, founder and CEO Strategic Coach
“Mike can make you a lot of money. Mike is a ninja with marketing strategies. He has so much insight and has overcome impossible odds that he can share with any audience.” JOE POLISH
“Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE
“Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives." JJ VIRGIN
“Mike Koenigs is the “Doc” Brown of marketing and technology. One question or one problem scenario unlocks his brain and 20 to 30 ingenious ideas pour out of it. One idea grew my database from 30,000 to 800,000 in 14 months. Another one contributed to a product launch that generated a million dollars in three days. Most recently another contributed to a marketing process that is now generating $250,000 a week. Mike Koenigs is a brilliant marketing muse who can make you money!” DARREN HARDY, Founding Publisher/Editor SUCCESS magazine and Mentor to CEOs and High-Performance Achievers.
Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast --- without a complicated funnel, a large team, or tons of moving parts.
This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients. If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn: WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative) WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals WHAT to say to your referrals to get them to book immediately HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started. Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.
“Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.” TONY ROBBINS
“Amplify, amplify, amplify! That’s Mike in a nutshell. He’s a passionate creative genius that can help any entrepreneur reinvent and turn their vision into reality quickly by combining business, technology, marketing, media, and platform. He inspires and motivates me in every episode of our Capability Amplifier podcast." DAN SULLIVAN, founder and CEO Strategic Coach
“Mike can make you a lot of money. Mike is a ninja with marketing strategies. He has so much insight and has overcome impossible odds that he can share with any audience.” JOE POLISH
“Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice." DAVE ASPREY, founder BULLETPROOF COFFEE
“Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives." JJ VIRGIN
“Mike Koenigs is the “Doc” Brown of marketing and technology. One question or one problem scenario unlocks his brain and 20 to 30 ingenious ideas pour out of it. One idea grew my database from 30,000 to 800,000 in 14 months. Another one contributed to a product launch that generated a million dollars in three days. Most recently another contributed to a marketing process that is now generating $250,000 a week. Mike Koenigs is a brilliant marketing muse who can make you money!” DARREN HARDY, Founding Publisher/Editor SUCCESS magazine and Mentor to CEOs and High-Performance Achievers.
Creators and Guests
Host
Mike Koenigs
Mike Koenigs is an entrepreneurial dynamo who doesn’t just play the game—he rewrites the rules. He’s built and sold four businesses, two to publicly-traded companies, racking up over $100 million in revenue and serving 54,000 customers across 121 countries. As a 19-time #1 best-selling author, he churns out hits faster than most people can read them. After beating stage 3A colorectal cancer, he penned Cancerpreneur, turning a personal battle into a beacon of inspiration. Beyond his own ventures, Koenigs excels at building brands, reinventing founders and entrepreneurs, and guiding them to their next big act through his work at Superpower Accelerator. Check him out on his website, LinkedIn, Facebook, or podcasts like Capability Amplifier and The Big Leap. He’s the go-to advisor for heavyweights like Tony Robbins, who raves, “Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with.” Peter Diamandis calls him the “Arsonist of the Mind.” Oh, and he’s raised $2.6 million for humanitarian causes, proving he’s as generous as he is driven. Mike’s story? It’s resilience, humor, and relentless hustle rolled into one.
What is Referral Party: The Ultimate Guide to Growing Your Business With Zero Funnels, Zero Ads, and Zero Costs?
IF YOU NEED MORE CUSTOMERS, YOU NEED THIS BOOK!
Serial entrepreneur, business expert, and best-selling author Mike Koenigs shows you the only marketing system you need to fill your pipeline with qualified leads. Generate six- and even seven-figures in revenue, fast — without a complicated funnel, a large team, or tons of moving parts.
This "secret" system is the Referral Party process, and it has generated literally millions of dollars for Mike and his clients.
If you're looking for a simple way to generate more leads and book more sales, jump into this step-by-step guide and learn:
WHY marketing has gotten way too complicated and costly (and how Referral Parties provide an optimal alternative)
WHO to partner with to ensure you both end up with valuable (and qualified), "right-fit" referrals
WHAT to say to your referrals to get them to book immediately
HOW to brief your referral partner so they intuitively know who in their network is the perfect lead for you
MUST-HAVE TECHNOLOGY to keep the process (and dollars) flowing
You'll get word-for-word scripts, swipe-and-change templates, and tons of case studies and examples to get you started.
Use this guide to shortcut the steps most businesses are going through to find their perfect clients with Referral Parties.
Chapter 2. A Brief History of Marketing.
Think back to the way people, say your parents or grandparents, used to find out about new products and services before internet marketing came on the scene, when the internet became a household thing in the 90s. It wasn't long before companies realized they could take marketing online. Pop-up ads, spam, and follow-you-around-the-internet dynamic ads were born, damn marketers ruin everything.
Despite how desperately designers and data scientists try, the most effective marketing means by far has always been and will likely always be word of mouth for both business-to-business, B2B, and business-to-consumer, B2C companies. It doesn't matter if you're shilling a multi-million dollar software system or an $8.99 squeaky toy for your pet hamster. Hearing it recommended by a personal connection makes you much more likely to give it a whirl. In fact, people are 90% more likely to buy something when it's recommended by a friend. And word-of-mouth impressions are 500% more effective at generating sales than a paid ad. We buy what our friends buy. We shop where our friends shop. We eat, dress, live, and act like our friends do. Why? It comes down to trust.
Contrast these two scenarios. Scenario number one. You go out to your mailbox at the end of your driveway and grab a handful of brightly colored circulars and pamphlets. Junk mail. One is a promotion for a new high-end steak joint that just opened in town. Alongside the mouth-watering photo of a perfectly prepared filet mignon is the slogan, The Best Steak You'll Ever Eat. You think, huh, that looks good. We will have to try that sometime. And into the recycling bin it goes. Maybe sometime in the not-too-distant future, you need a restaurant for a fancy dinner, and this one comes to mind, so you decide to give it a go. Maybe you're driving around one night, you and your spouse are hungry, and you remember that ad. Or maybe not.
Scenario number two, you go out to your mailbox at the end of your driveway to get the mail and spy your neighbor doing the same thing. Hey Jerry, what's new? You greet him. Hey, we just had dinner at this incredible steakhouse. The food, I swear it was the best steak I've ever eaten. you gotta try it that sounds great our anniversary is at the end of the month and I've been looking for a new place that last place you told us about last year became our favorite restaurant in town we go there every month you get the name of the restaurant and before you make it back to the house to throw away your junk mail you've made a reservation why do you trust Jerry and not the ad in your mailbox because Jerry has good taste the last time he told you to try something out it was great you're likely to trust his advice
We know Amazon has an ulterior motive when it shows us a $659 toilet seat warmer in the recommended for you section of their homepage. They don't really know us or care about us, beyond how much we spend on Prime Day.
We know Kim Kardashian, or any other member of their viper pit of rotten animals, or I mean family, isn't telling us about a fabulous new truffle oil out of the goodness of her heart. She couldn't give a flying fig if we buy the oil and don't like it. She'll get paid either way.
The point is, when someone is paid to tell us something, we are mostly smart enough to know that we're not going to get their unvarnished opinion. We're being sold to, and we know it. The barriers go up, our BS meter kicks in, and we become cynical and suspicious. When Shaquille O'Neal is promoting Burger King, there's a chance he really likes it. But mostly he's getting paid to say he does.
When Jerry pushes us to try a new place, though, we know he's doing it because he thinks we'll like it. Not only does he not get anything if we take his advice, if we end up not liking it, it could damage his reputation. Plus, we'll tell him how rotten his judgment is. His interrelational stock with us goes up if his recommendation pans out and drops like a rock if we end up having the worst dinner of our lives. Unlike Kim K., Amazon, and Shaq, he personally is better off if we like his recommendation, and worse off if we don't.
That's where trust is born. Corporate marketers have tapped into this fact, told you they ruin everything. Sites like Yelp, TripAdvisor, the Audience Score on Rotten Tomatoes, and Rate My Professors are dedicated to unpaid reviews from people just like you and me. After all, are you going to trust a PR hack or your Aunt Sylvia when she says the bacon-wrapped scallops at the Newport Country Club were overdone?
Even Amazon saw the beauty and power of allowing customers to share their opinions good and bad. Amazon customer reviews emerged in 1995, and many retail pundits thought the company had gone cuckoo. How could it be good to publish complaints about the products they were selling on their site, but consumers loved them? And now a product without reviews is seen with suspicion by shoppers. And let's face it, every one of those sites is low on my trust score because you can buy reviews from China for every one of them. Many, if not most of them, are fake nowadays.
As I began to see the monster that had become marketing for my clients, these thoughts percolated in the back of my mind. I wondered why we'd gotten away from word-of-mouth marketing and how that could be incorporated into modern business. There had to be a reason we were focused on these labyrinthine funnels. Or was there? Maybe there was a way to apply the most effective marketing strategy to the digital age to eliminate the pain that my clients were experiencing. Maybe referral marketing would be the solution.