SaleSage Podcast

SaleSage Podcast Trailer Bonus Episode 2 Season 1

Episode 02: Leveraging both big and small data to truly understand customer behavior with Kate Minogue

Episode 02: Leveraging both big and small data to truly understand customer behavior with Kate MinogueEpisode 02: Leveraging both big and small data to truly understand customer behavior with Kate Minogue

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In this episode of the SaleSage Podcast, host Brooks Canavesi sits down with AI and data science expert Kate Minogue. With a background in data-driven roles at companies like Meta and the Bank of Ireland, Kate shares her insights on how AI is revolutionizing sales and marketing, why understanding customer behavior is more crucial than ever, and the misconceptions that surround AI in today’s marketplace. Kate discusses the growing importance of data literacy, problem-solving skills, and customer-centric approaches for sales and marketing professionals navigating an AI-enabled world.

Together, Brooks and Kate explore topics ranging from optimizing customer interactions with AI, AI's impact on productivity in sales, the significance of contextual data, and how to manage the tension between technology's promise and real-world application. Whether you’re an AI enthusiast, a sales professional, or simply curious about the future of technology in business, this episode offers invaluable insights for staying ahead in a competitive landscape.

Episode Show Notes:

Introduction to Kate Minogue
  • Background in AI, data science, marketing, and product operations.
  • Career journey through roles in Meta, Bank of Ireland, and consulting.
Exploring Grok 2 and AI’s Ethical Considerations
  • Discussion on the release of Grok 2 and the implications of uncensored AI.
  • The societal impact of generative AI and the need for regulatory oversight.
Debunking AI Myths
  • Addressing misconceptions about AI being “new” or a “silver bullet.”
  • Distinguishing generative AI from the broader landscape of AI applications.
AI’s Transformative Role in Sales and Marketing
  • How AI enables a personalized approach to sales and marketing.
  • The shift from traditional productivity metrics to AI-driven customer insights.
Specialists vs. Generalists in an AI-Driven Workplace
  • Insights on how generalist skills can thrive alongside specialized AI knowledge.
  • The future value of adaptability, creativity, and critical thinking in an AI landscape.
Customer-Centric Strategies in Sales
  • The importance of aligning sales and marketing efforts with the entire customer journey.
  • Tips for understanding customer behavior without relying solely on big data.
Advice for Young Professionals and Parents
  • Essential skills for the future workforce: data literacy, problem-solving, and influence.
  • Encouraging a non-linear career path and embracing diverse experiences.
Closing Thoughts
  • Kate’s predictions for AI’s role in responsible data use, ethical boundaries, and corporate transparency.
  • Future of AI in verifying data accuracy and supporting customer-driven business models.

Connect with Kate Minogue:
Wrap-Up:
If you enjoyed this episode, please rate and review us! Visit SaleSage.ai to learn how AI can empower your sales team.

Creators & Guests

Host
Brooks Canavesi
CXO @prob_sols - Enabling the Augmented Enterprise / AI / Spatial Computing / Transformation
Guest
Kate Minogue
Marketing Science, Gaming @ Facebook Previously: Data Science @ Bank of Ireland and @ Paddy Power

What is SaleSage Podcast?

Unlocking the Future of Sales & Marketing with AI Visionaries

The SaleSage Podcast dives into the transformative world of artificial intelligence, sales, and marketing, featuring in-depth conversations with industry leaders, AI experts, and innovative entrepreneurs. Hosted by Brooks Canavesi, each episode unpacks how cutting-edge AI technologies and data-driven strategies are reshaping the way we sell, market, and grow businesses.

Join us to discover the personal journeys behind today’s tech pioneers, hear firsthand how AI is impacting sales pipelines, and learn actionable insights you can use to stay competitive in a rapidly evolving market. Whether you’re in sales, marketing, or simply passionate about the potential of AI, SaleSage brings you the tools and perspectives you need to thrive in the age of intelligent automation.

Tune in for:
Real-world stories from top sales and AI professionals
Practical applications of AI in business
Key strategies to future-proof your career and business
Inspiration from leaders who are shaping the future of commerce

Unlock the knowledge, trends, and insights to stay ahead of the curve—one conversation at a time.