The Win Rate Podcast with Andy Paul

The Win Rate Podcast with Andy Paul Trailer Bonus Episode 32 Season 1

Bridging the Gap: Training Sellers to be Change Agents

Bridging the Gap: Training Sellers to be Change AgentsBridging the Gap: Training Sellers to be Change Agents

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Today Andy has yet another roundtable featuring renowned sales experts Richard Harris, Founder of the Harris Consultant Group, Ian Koniak Founder and CEO of Untap Your Sales Potential, and Niraj Kapur, Managing Director of Everybody Works in Sales. Together they delve into the human element of sales and the critical role of sellers as agents of change. They discuss Harris's book, 'The Seller's Journey', centered on NEAT selling (Need, Economic impact, Access to authority, Timeline) and the principles necessary for successful sales tactics. They stress the importance of applying a personal approach in selling, fostering mutual trust with customers and aiming to help buyers succeed. Recommendations include focusing on individual growth, authenticity and being comfortable with one's sales techniques.

Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!

What is The Win Rate Podcast with Andy Paul?

The world's best conversations about B2B selling happen here. This exciting new podcast from Andy Paul, the creator and host of the Sales Enablement Podcast (with 1200+ episodes and millions of downloads) is focused on the mission of helping increase your win rates by winning a bigger percentage of the deals in your pipeline. In this unique round table format, Andy and his panel of guest experts share the critical sales insights, sales perspectives and selling skills that you can use to elevate your sales effectiveness and create the buying experiences that influence decision-makers to buy from you. Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate!