The 2x2

Hey—I’m Lauren Wambold Patel, and this is The 2x2 Podcast.

If you’re an independent consultant, strategist, or fractional exec who’s serious about building your business—not just picking up gigs—this channel is for you.

I’ve built an eight-figure consulting firm from the ground up. No agency model. No corporate safety net. Just the real work of building something sustainable, scalable, and entirely my own.
Every week, I bring you deep conversations with top independent consultants—people who’ve gone from big firms or executive roles to building successful businesses on their own terms.
We talk about how they:
  • Land clients without chasing
  • Set your rate in line with value 
  • Balance client work with the admin of running your own business
  • And scale from solo to microfirm—without burning out
This isn’t a motivational channel.
This is the actual playbook—built for deep thinkers, expert operators, and people who want more autonomy and more control.
So if you’re ready to move your consulting business up and to the right, hit subscribe and dive in.

What is The 2x2?

If you’re an expert executive considering independent consulting—or already running your own thriving practice—this podcast is for you.

The 2x2 Podcast for Independent Consultants goes beyond the usual business advice. We talk to real-life practitioners—strategists, deep thinkers, and multi-hyphenates who thrive on autonomy, intellectual curiosity, and portfolio careers. Whether you're exploring the leap from corporate, navigating a career transition, or scaling from solo consulting to a microfirm, we dig into how top independents build, grow, and sustain their businesses.

Hosted by Lauren Wambold Patel, a seven-figure consultant who learned the game the hard way, this show brings you candid conversations with independent consultants and fractional executives who are building successful businesses on their own terms. We go deep—breaking down their strategies, pricing models, niche positioning, client acquisition, and how they balance working on their business with running it internally.

This isn’t theory—it’s the real playbook.

Subscribe now to The 2x2 Podcast for Strategists and Indie Consultants and take your expertise up and to the right.

Lauren Wambold Patell:

Hey. I'm Lauren Wambold Patel, and this is the two by two podcast. If you're an independent consultant, strategist, or fractional executive who's serious about building your business, not just picking up gigs, then this podcast is for you. I've spent the last decade building an 8 figure consulting firm from the ground up. No agencies, no corporate safety net, just the real work of building something sustainable, scalable, and entirely my own.

Lauren Wambold Patell:

And now I'm bringing that to you. Every week, we're going to bring you deep conversations with top independent consultants, people who've come from big firms or executive roles and now are who are building their own successful businesses on their own terms. This is the actual playbook. It's built for deep thinkers, strategists, and expert operators who are ready to take more autonomy and control over their careers. So if you're ready to move your consulting business up into the right, hit subscribe and come along with me.