Preview: The Authenticity Trap

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the concept of authenticity in branding, particularly in the context of motherhood. They discuss the challenges and realities of motherhood, the disconnect between societal expectations and actual experiences, and the importance of creating authentic imagery in marketing. Guest Tina Cartwright shares her journey of rebranding motherhood and the need for community support, education, and resources for mothers. The conversation highlights the potential for brands to shift their approach to authenticity, moving from aspirational marketing to genuine support for mothers.

⭐️ Full episode drops 5/05/2025, wherever you find your podcasts. ⭐️

Learn more a thttps://www.theopinionparty.com


Opinion Party is the marketing podcast where we interrogate marketing's most deeply held beliefs through the cold cruel lens of data and expert insights.
Everyone is welcome at the Opinion Party, so give it a listen and share yours!

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Opinion Party is brought to you by:
BAV Group, the world’s leading authority on data-driven branding. ™️

Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology and results.

Learn more at https://www.bavgroup.com.


CREDITS:
Hosts: Laura Jones and Jason Gaikowski
Executive Producer: Mark Richardson
Editor: Gabriel Montoya
Spiritual, Menu, and Technical Advisor: Ketzirah Lesser
Research: Aly Ryan

Creators and Guests

Host

Jason Gaikowski

Atypical Thinker. Agent of Change. Sparking Human Centered Growth across Health, Auto, Tech & Finance. Loves bikes and mountains, even when it hurts.

Host

Laura Jones

CEO on a mission to transform data-driven branding one bit at a time. Enthusiastic yogi, girl mom, Girl Scout Leader and change maker.

Guest

Tina Cartwright

Founder of Rebranding Motherhood, CEO of RM. Consulting, and a maternal health advocate.

What is Opinion Party | The Marketing Podcast?

The marketing podcast where we interrogate marketing's most deeply held beliefs through data and expert insights.

Brought to you by BAV Group

Find us at https://www.theopinionparty.com

Opinion Party is brought to you by:
BAV Group, the world’s leading authority on data-driven branding. ™️

Our strategic consulting services transform brand growth into brand = growth. Whether you need to analyze, transform, or grow your brand, our team provide solutions based on 30 years of proven methodology and results.

Learn more at https://www.bavgroup.com.

CREDITS: Season II
Hosts: Laura Jones
Executive Producer: Laura Jones & Ketzirah Lesser
Production: Bronac McNeil Photography & Film

Tina Cartwright: 00:01

I want a really cool ass brand that's super freaking authentic that means fucking something.

Laura Jones: 00:07

Welcome back to Opinion Party. I'm your cohost, Laura Jones.

Jason Gaikowksi: 00:10

And I'm Jason Gaikowski.

Laura Jones: 00:12

And Opinion Party is the podcast where we dispel the most pervasive myths in modern marketing through the cold, cruel lens of data. And welcome to Opinion Party, Tina Cartwright.

Tina Cartwright: 00:23

Hi, everyone. Hi, Happy to be here. Most entrepreneurs that come into this space that don't have the corporate background I have, they're fully dedicated on a product and revenue. Product and revenue. And I was kinda dedicated on, I want a really cool ass brand that's super freaking authentic, that means fucking something, and then I'll build all the revenue and the product and shit later.

Tina Cartwright: 00:47

But I really wanna, like, build it fundamentally with all the critical brand fundamentals that we all know are required, So the influences that are around our children and really around all of us are shaping the narratives. And so to your point, that's why I really felt called and required because I do have two little girls who are gonna be joining into what I hope is a world. Sorry, Jason. That's not a patriarchy. That at minimum prioritizes the needs of not just men, but also women, the equal needs of humanity, really.

Tina Cartwright: 01:21

It's not a gender thing. It's just equal needs of all humanity. And it starts with us creating content that actually shows that world, that provides that imagery. The aspirations that society sells to us are that joining motherhood is gonna be like a little brisk little jog. Like, not even.

Tina Cartwright: 01:41

A brisk walk. You know how you see those people in the mall that are just, like, walking for steps and shit? That's, like, what they sell you that motherhood's gonna be. We are literally Hunger Games. Like, we're trying to fucking survive in that shit.

Tina Cartwright: 01:54

Ain't nobody trying to win back to school, the holidays, motherhood. We are literally trying to survive. And brands should be like, how do you help moms thrive? That is the next challenge we're unlocking. And I am thrilled to officially officially announce with you all that we are launching the village membership that you can really rebrand motherhood for yourself.

Laura Jones: 02:19

I love that, Tina. Sounds like a masterclass for motherhood. Yes.

Jason Gaikowksi: 02:22

I think the authenticity trap can be an authenticity opportunity, right? Where it's not about a false aspirational promise that potentially is a big win for brands and a big win for mothers as well.

Laura Jones: 02:34

I think that's the end of our party here today. Thank you all so much for joining us on Opinion Party. And check us out @www.theopinionparty.com or babgroup.com. Thanks so much. See you next time.

Jason Gaikowksi: 02:47

Thanks for joining us.