Why'd You Think You Could Do That?

🧠 What You’ll Hear in This Episode
In this short solo drop, host Sam Penny flips the script on fear.
We all feel it—whether you're leading a business, standing on the edge of a bold new move, or simply facing a tough personal decision. But waiting for fear to disappear? That’s not how brave people operate.
In this episode, Sam introduces his practical 3-step Fear to Fuel Framework—a tool designed to help you move through fear, not around it.
You’ll learn how to:
  • 🔍 Label the fear – Get specific so it stops running the show.
  • 🔁 Flip the frame – Understand what your fear is really trying to tell you.
  • 🚀 Move anyway – Take a small, brave step (even with your knees shaking).
This isn’t weak motivation—it’s what high-performing leaders use when hesitation starts whispering “not yet.”
⚡ Challenge of the Week
Sam lays down a practical challenge:
 Think of the thing you’ve been avoiding.
 Run it through the Fear to Fuel Framework.
Then take one small, brave step forward—today.
Tag @90dayswithsam and let him know how it goes.
🎧 Coming Up This Thursday
Don’t miss the full interview with Paul Watkins—business leader, adventurer, and a man who has built an extraordinary life by asking himself one simple question:
"Why not me?"

From epic expeditions to bold business decisions, Paul brings a powerful blend of courage and clarity that will leave you asking bigger questions of your own.

🔗 Stay Connected
👤 Follow Sam Penny – @90dayswithsam
💬 Got a story about bravery? Drop Sam a DM or leave a comment.
📩 Join the Brave Digest – Weekly insights for those building bold lives.
Subscribe to the show and share this episode with someone who needs a nudge to act—especially when fear starts whispering “not yet.”

Creators and Guests

Host
Sam Penny
Sam Penny is an adventurer, entrepreneur, and keynote speaker who lives by the mantra “Say YES! to the Impossible.” From swimming the English Channel in winter to building and selling multi-million-dollar companies, Sam thrives on pushing boundaries in both business and life. As host of Why’d You Think You Could Do That?, he sits down with ordinary people who have done extraordinary things, uncovering the mindset, resilience, and bold decisions that made it possible — and showing listeners why their own impossible is closer than they think.

What is Why'd You Think You Could Do That??

They’ve swum oceans, scaled mountains, launched empires, and shattered expectations. But before they did any of it, someone, maybe even themselves, thought: “You can’t do that.”

Hosted by Sam Penny, Why’d You Think You Could Do That? dives into the minds of people who said “screw it” and went for it anyway. From adventurers and elite athletes to wildcard entrepreneurs and creative renegades, each episode unpacks the one question they all have in common:

“Why'd you think you could do that?”

If you’re wired for more, haunted by big ideas, or just sick of playing it safe, this is your show.

Sam Penny (00:00)
Welcome back to the bravery digest on why do you think you could do that podcast? I'm Sam Penny coach for the brave. And today we're not just talking about fear. We're going to turn it into your fuel. Now let's get real. Fear isn't going anywhere. It doesn't matter how much experience you've got, how strong your mindset is or how much you've achieved. Fear still shows up. What separates brave business owners from everyone else? Well,

They don't wait for fear to disappear. They move with it. That's why I created what I call the fear to fuel framework. It's simple, practical, and I use it myself, especially when I'm staring down a tough decision or I feel like that old hesitation starting to kick in. This is how you turn hesitation into motion in three steps. If you can grab a pen and I'll walk you through it.

right now. So the first step is that we label the fear. Ask yourself, what exactly am I afraid of here? Fear thrives on vagueness. The less specific you are, the bigger and fuzzier it feels. So write it down and get specific. Are you afraid of rejection, failure, looking like an idiot, losing money, whatever it is, put it in black and white.

Clarity kills

Now, the second step, flip the frame. Now ask, what does this fear say about what matters to me? Every fear is linked to a value. Fear of rejection, you care about being seen. Fear of failure, you care about high standards. Fear of judgment, you're trying something bold and unfamiliar. It's not weakness.

It means you actually give a damn. Once you see this, you stop beating yourself up for being afraid and you start seeing it as a signal that you're pushing your limits. Now the third step, move anyway. And here's where the magic is. What you do is ask what's one small action I can take right now, even with the fear. Don't wait for confidence.

Don't wait for the fear to vanish, just move. Send the message, make the call, raise your hand. Small steps are still steps. Momentum is what transforms fear into fuel. So here's the challenge for you this week. Think about something that's got you stuck. Run it through the fear to fuel framework. Label the fear, flip the frame, move anyway.

take one brave step today, even a small one, you'll feel the shift instantly. And that's how you build a brave muscle by moving, not waiting. Let me know how you go, send me a story, drop a comment, or just take a second to notice your own progress. Now, before I sign off, let me tee up what's next.

This Thursday, I'm sitting down with Paul Watkins, a guy who's the living, breathing proof that ordinary people can do extraordinary things, both in business and in life. From business leadership to mind-blowing adventures, Paul's story is all about staring fear in the face and saying, why not me? You do not want to miss this one. I'm Sam Penny, coach for the brave. Take the fear with you.

Just don't let it decide where you stop. See you Thursday.