Dru's Notes

I spread one daily marketing block across 8 products and each one lost momentum while I tended to the other seven. With 8 products sharing that block, each one got marketing time once or twice a week.

Show Notes

I spread one daily marketing block across 8 products and each one lost momentum while I tended to the other seven. With 8 products sharing that block, each one got marketing time once or twice a week.

Featuring: Serena Williams

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Chapters:

(00:00) Serena Williams on concentration
(00:08) One marketing block across 8 products
(00:22) The hammer and the cooling metal
(00:33) Starting a fire with a bow drill
(01:05) One pause resets the board
(01:13) Tending a fire versus starting one

Where to find Dru:

Essays: https://druriley.com/
X: https://x.com/DruRly
YouTube: https://www.youtube.com/@dru-notes
Apple Podcasts: https://podcasts.apple.com/podcast/drus-notes/id1888795427
Spotify: https://open.spotify.com/show/3lFHqgKxuvEHmdiEUfYShG

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What is Dru's Notes?

One mental model each day in a few minutes. Habits, business, building products and thinking clearly. From Dru Riley, founder of Trends.vc.

"If you can keep playing tennis when somebody is shooting a gun down the street, that's concentration."
Serena Williams

I spread one daily marketing block across 8 products and each one lost momentum while I tended to the other seven.

With 8 products sharing that block, each one got marketing time once or twice a week. If that.

Hit a piece of metal with a hammer and it gets hot. Move to a second piece and the first one cools while you hammer the other.

Each product sat cold for days before I touched it again.

You cannot start a fire by hand without continuous pressure. Friction only turns into flame if you keep going. With a bow drill, you spin a wooden spindle against a board until the dust at the bottom gets hot enough to glow.

A bushcraft guide warns that one slip of the bow can mean starting again, because the heat you built up is lost.

Starting a fire by hand demands unbroken speed and downward force. First comes wood dust, then heat, then smoke. If you keep driving the bow, the hot dust turns into a glowing ember.

One slip of the cord or one pause resets the board. The heat bleeds into the air and you start from cold wood all over again.

You can tend a fire a few minutes at a time, but starting one takes continuous pressure.

What project deserves your focus until it catches fire?