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The go-to podcast for service providers, coaches, and entrepreneurs who want to use astrology to grow a successful, sustainable, and soul-aligned business. Each week, you'll learn how to bring the magic of your birth chart—especially your Midheaven—into your business strategy, offers, and visibility.
Subscribe for weekly episodes on business astrology, chart interpretation, and aligned growth strategies.
Hello, hi, and welcome or welcome back to the Strategic Magic podcast. I'm your host Blu, and I'm a business astrology consultant here to help you use astrology so that you can start, grow, and scale your online business.
I have talked about the business foundations previously on the podcast, but I wanna dive deeper specifically into your offers and your offer suite.
So in this episode, we're gonna be breaking down what is actually required to create a scalable offer suite and how you can use your Midheaven to create it.
All right y'all. Let's talk about offer suites, because I see a lot of wild things online and quite frankly, a lot of overcomplication when it comes to what is actually required to create a successful and sustainable offer suite.
So I've talked about this previously on the podcast, but as a little refresher, this is how I would approach creating a successful and sustainable offer suite:
so essentially it comes down to having your signature offer at the core of your offer suite. This is the primary offer, the primary way that your clients are gonna be working with you, and then perhaps a secondary offer.
But quite frankly, most online service providers don't need this overwhelming or bursting at the seams offer suite to be successful and sustainable. In fact, most online service providers can really get away with having one really good signature offer and then perhaps extending secondary offers into pieces of their methodology or their process.
So when it comes to opening that up and expanding that even further into a scalable offer suite, it really comes down to considering what is your process? Your methodology? What is your unique brilliance, which is really at the center of that, and how both of these things work together to create a really seamless and easeful and easier process of getting to the solution that your clients are looking for. That is what creates a successful offer suite.
When you are able to take your client from where they are currently to where they want to be, then that is what creates success. So when it comes to creating a scalable offer suite or offers that are able to evolve along with your clients. You really want to consider your own experience as an online service provider: getting really, really good at carving out what that process actually looks like based on your unique brilliance and your own specific experiences, your methodology, what your process is. And then most importantly, pairing that with your astrology.
So how does your Midheaven play into all this? So, your 2nd house is going to be the primary wealth house that you are working with in your birth chart to create and develop your offer suite and specifically your signature offer. Because the 2nd house is the house of values, and this really speaks to the easiest way for you to monetize your work.
But, we can't neglect the impact of the Midheaven, which is your vocation. This is the placement that really speaks to the culmination point of your business and career. Really looking at what it is you're going to be known for, especially if your Midheaven falls in the 10th house. It's building your public reputation, what you will be known for in the public eye, and also is something that you can't neglect the impact of, because it is going to point towards what your people are gonna really be drawn to you for and how you're going to best be able to stand out in the sea of competition that you may find yourself feeling like you're swimming against.
So when you're creating a scalable offer suite, you wanna use your Midheaven as a guide to how to make this process so much easier. And honestly, this is medicine that is much needed, especially right now because there are so many online service providers who feel like they're fading into the background.
And it's not a matter of you not knowing what you're doing, not having enough experience, not having a problem that is unique enough, or that is qualifying enough to charge the amount that you wanna charge. It... it doesn't have anything to do with any of that. Quite simply, you're just not infusing your own personality and personal experience into the process enough, so we need to see more of that.
The Midheaven can be a really fantastic guide to guiding you back to yourself, because there's so much nuance within the Midheaven and even the house that your Midheaven falls into; your Midheaven ruler, that can help guide you to the specific way that you are meant to teach and lead and create an experience around this topic of authority. And that's how you create said authority.
So it's not a matter of do you have enough knowledge? Do you have enough experience? But rather, are you bringing enough of your unique brilliance into the space? And quite frankly, if you're listening to this, and if the question of how to create a scalable offer suite has come to mind, this is the solution for you.
So what you need to do is really consider how your Midheaven points to your vocation, first and foremost. The specific thing that you are most drawn to doing, that you are the most passionate about. At its core, business starts off with that very small thought; that small but powerful acknowledgement that there's something that you are really, really good at. Something that you feel like you could do for hours.
Perhaps it stems from childhood. Maybe it's something that is recently discovered. It doesn't even matter. The point is this is something that you would be doing if you didn't get paid a single dollar for.
So where can there be room for that passion to be utilized around creating a solution that is useful and needed and necessary for your people, extending that into your own experiences? So what are other solutions that you have perhaps tried or experienced yourself that just didn't work for whatever reason? What were the reasons why these things didn't work? What did they lack? What were they falling short from? What were the gaps that were being highlighted, based on this thing? How can you infuse that into your solution, as well as bringing in space alongside that passion?
And then that brings in your unique brilliance, which is the specific way that you are doing these things. So it's your specific approach: your thought process, your youness that is helping to shape this process and what it actually looks like.
This is what helps you to stand out from other folks who have similar or even the same placements as you. This is why you can have business owners that have the same Midheaven and express it in totally different ways.
It's not just about what the astrology is saying. The astrology is really a guide to bring you back to yourself.
So how can you bring more of your youness into the process and make your business an extension of you? How can you build your authority around what makes you different from everyone else that is in the game?
That's really how you create a sustainable and successful offer suite that can also scale and grow alongside you and your business.
So if you wanna dive even deeper into this process, I wanna encourage you to join me inside of the Midheaven Method. This is my signature program where I guide you through the process of how to create or refine your online service business by putting your Midheaven at the center of this process.
I'm so excited for this program and really hope that you join.
All of the information for the Midheaven Method can be found in the show notes, so definitely make sure that you check that out.
I can't wait to see you inside of the Midheaven Method, and in the next episode. Bye!