For solo professionals who want to make more and work less without hiring.
Hello and welcome to Ditching Hourly. I'm Jonathan Stark. Let's say Alice and Bob run a little web shop. They're both full-stack web developers. It takes Alice three hours to spin up a new web server and build a landing page. It takes Bob three hours to spin up a new web server and build a landing page. But Alice is better at the server stuff. It only takes her one hour to spin up a new web server. And Bob is better at the landing page stuff. It only takes him one hour to build a landing page. So, if Alice and Bob had to spin up two web servers and build two landing pages, they could each do both tasks and it would take a total of six hours. Or, Alice could spin up both web servers and Bob could build both landing pages and it would take a total of four hours. Now, Alice and Bob could specialize internally so that Alice did all the back-end stuff and Bob did all the front-end stuff, but whether this is attractive to them depends on their business model. If they bill for their time, they would be financially incentivized to do things the unspecialized slower way. If they don't bill for their time, they would be financially incentivized to do things the specialized faster way. Which do you think is better? That's it for this week. I'm Jonathan Stark, and I hope you join me again next time for Ditching Hourly. Bye. Hey, Jonathan again. Do you have questions about how to improve your business? Things like value pricing your work instead of billing for your time, or positioning yourself as the go-to person in your space, or maybe productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal. Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes you to get ready for work in the morning. Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call you don't feel like it was worth it, just say the word and I'll refund your purchase in full. To book your one-on-one coaching call, go to JonathanStark.com slash call. C-A-L-L. That URL again is JonathanStark.com slash call. Hope to see you there.