Working Towards Our Purpose

Today my guest Dave Phelan shares his entrepreneur journey from working in the corporate world, to starting his own startup app, to pivoting to a successful consulting business.  Dave is an entrepreneur who grew up outside Philadelphia and studied business at Susquehanna University. After college, he started working at an engineering firm but always had a desire to start his own business. Together with his college friend Phil, they came up with the idea for an app called Loople. The app aimed to provide users with information about daily specials offered by bars and restaurants. They left their day jobs to focus on building the app, which gained over 50,000 users, but after two years the app didn't achieve their desired monetization goals, so they decided to pivot in a new direction. 

Dave and his partner Phil used what they learned developing their own app to help other small businesses do the same.  Founders Approach combines US-based project managers & talented global developers to bring businesses ideas to life without compromising on quality or value.  Dave also opens up about the difficulties of quitting his job and the extreme highs and lows of entrepreneurship. Join us as we dive deep into Dave's inspiring story and uncover the lessons he learned along the way.   

Topics we cover:
  • Quitting a corporate job to pursue building a startup app
  • Navigating the emotional and financial challenges of starting a business
  • Balancing stresses and inconsistent salaries
  • Excitement and fulfillment in the startup experience
  • Extreme highs and lows, financial struggles, and moments of fulfillment in entrepreneurship  
  • Importance of a supportive co-founder and spouse
  • Relying on referrals and building strong client relationships
  • Choosing a lifestyle business approach with a small team
  • Power of networking and genuine self-promotion
  • The Journey of starting the podcast to support your business

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What is Working Towards Our Purpose?

A podcast that explores what it means to work with purpose by interviewing people who are working for more than just a paycheck.

Are you in corporate America grinding away the weeks as you watch the years fly by? Do you have that voice in your head that’s asking for something more? But you shouldn’t complain, right? You’ve got a good job, good pay, good benefits. There’s people out there that would kill for a job like that. But that little voice just won’t go away.

I’m your host Gino. And as an ex 9-5er I know that feeling all too well. I worked in corporate for 6 years before I finally decided to walk away, choosing to live my life a little differently. And since then, I’ve met some pretty amazing people who do work that positively impacts the people around them, their communities, and the world. This podcast exists to share their stories, and to help inspire you to do the same. Leave that job that you hate and to start working towards your purpose.

Welcome to Working Towards Our Purpose, a podcast that

offers a different perspective on what a job can be. For everyone

out there that's heard that voice in the back of their head asking for something

more, it's time to listen to it. I'm your host, Gino,

and join me as I interview people who have decided to work in their

own purpose. Together, we will learn, become inspired,

and hopefully find our own path towards working in our purpose.

Joining me today on Working Towards Our Purpose is Dave Phelan, who is one of

the founders of Loople Mobile, which is an app that connects customers

to restaurants and bars. He is also the co founder of

Founders Approach, where he helps small businesses build and develop

apps and websites. Dave is also a podcaster, and he hosts the

show Why I Quit, where he interviews people who have quit their nine to

fives. Me and Dave met through a friend, Cody, so shout out to

Cody if he's listening. And Dave, welcome to the podcast. Thanks so much for

having me. I definitely appreciate it and look forward to chatting about a

bunch of yeah. Yeah. So if you first want to start, tell

us a little bit about yourself, like maybe where you grew up and where you

went to school and college. Yeah, absolutely. So I grew up outside the

Philadelphia area, went to college at Susquehanna

University, was studying business. Didn't really have

a particular path. I knew I exactly wanted to go down.

I knew I wanted to be involved in business. And after college,

I got my first job in the corporate world, working for an

engineering firm. I worked on the management side, kind of wore

a bunch of different hats. Learned a lot there. But during that

time, myself and one of my best friends from college were always bouncing

around ideas. We always wanted to start something and didn't really

know what that was going to be. And eventually we had an idea that

stuck, and both of us quit our full time jobs

to take the leap. And that was the initial app that we

built out called Loople. And essentially the concept

know, my co founder at the time, Phil, he was working as a sales rep

for Boston Beer. So Sam Adams, Angry Orchard, he was going into

these bars and restaurants on a daily basis, selling in these specials

to sell his product. And a lot of these bars and restaurants are offering

a daily special, essentially as advertisement to draw in

people. But many times that information that special

is not actually getting to the consumers before they walk in the door. A lot

of times you're downselling them once they get in. And so some bars and restaurants

would post on social media. Other people would have it on their website. There was

not really, like, one place where you could find all that information. So we wanted

to build out an application to do that and essentially

built out the first version. Iterated a bunch ended

up growing to over 50,000 users and it was a really

cool experience, a good learning experience. It didn't fully work out the way we wanted

it to from like a monetization perspective, but it also helped us

pivot and kind of lead us into different businesses of where we ended up

today. Interesting. So yeah, how did you first

get into the app building world? Did you

have like a tech background? Did you learn as you went or did your

partner have some sort of experience or how did that process

work? Yeah, great question. So neither of us

had any tech experience whatsoever. Neither of us took

any tech classes. We were more on the

finance and sales business side of it. But we did

a deep dive into teaching ourselves as much as we could about

it and kind of like really understanding the experience. We started off

with wanting to be able to find someone else to build it so we

could focus on growing the business. I think we knew how much time it

was going to take just from an operational and

business development perspective to kind of run and grow and scale a startup

and we wanted to find someone who's going to be the right fit for us.

So we went through the classic looking at every software

development agency near you getting quotes and with

bootstrapping this, we were getting quotes for six figures to build out an MVP. And

we were like, well that's never going to happen. And then tried to find a

CTO, someone who's willing to work for equity. But a lot of times it's really

hard to find someone who is on the same wavelength as you

of wanting to buy in as much to the ideas that you want

to and being willing to work for equity, essentially, like not

pay. Because a lot of times, if there's a developer talented enough, they can

be off making great money elsewhere. And so it's really hard to

find that person. And then we had heard a lot of horror stories about experiences

overseas with people that just got burned and

didn't spend a lot of money but didn't get what they wanted and

people that they didn't necessarily trust. And so we spent a

ton of time and due diligence until we found a team overseas that we were

comfortable with and it was a learning experience for sure. There's a ten

hour time difference, there's a language barrier. We had never project

managed anything before and so I think a lot of YouTube

videos, a lot of books, a lot of just like learning from

failures and we ended up building our own project management process

that allowed us to efficiently manage the team. And we got to a

point where we got our first version out. We were

doing iterations every two weeks with new features and updates based on

talking to our customers and we were continually learning. And then we kind of took

that process of what we learned and then we used that to

replicate that, to build apps and websites for other startups

in eventually what became our next company founders

approach. Interesting. Yeah. I'm very interested

in your story and how you kind of just figured out how to do

it right. And I guess one thing that kind of comes to mind. I remember

reading The Four Hour Work Week, and there's like one chapter or something in there

that says they can even give you a website. I think of go

overseas and get work done there because it's cheaper.

And where did you get the idea to go overseas to try to

get some of the app to be developed? Did it come from that book

specifically? I honestly think that is a great

book, but I think if I had to guess where it came

from, it was Google. I mean, I think we were Googling just

best ways to find developers, and I think it was purely price

point. We were bootstrapping this on our own,

especially for the first version. And we needed to

find something that was affordable, that allowed us to

quit our jobs, but still have runway to be able to see

if we could make this thing work. And so really it boiled down to price

point. The only price point that was going to work was overseas. And then it

just got to a point where, what's the best way to find overseas developers?

And we ended up using a platform called Upwork. It was called something else at

the time they got bought out. They're now called Upwork, but it allows

you I mean, we probably did 30, 40 different

interviews until we finally found the one that was like the right one for us.

And so I think the beauty of the

Internet nowadays is that you can find all the information that you want, but

I think you need to spend a ton of time kind of like curating and

vetting and figuring it out. Because I think

for every developer you find that works,

it's not like it's the same process for each one. We've

also had developers and agencies we've worked with that haven't worked out. And

so I think being willing to be open to opportunities

and try different things, but being ready to know with gut intuition that this might

not be the right option and then when you do find the right option, kind

of double down on that and kind of take it from there.

Yeah, I think that's good advice for sure. So I also want to ask

you, what was the transition like to go from a corporate job that

maybe you had a degree in or you went to school and to quitting and

then kind of doing your own thing? Were there any challenges or struggles that

you immediately faced or was it something that you were so fired up

about figuring out that you just kind of went all in on it?

Yeah, it was really tough. I would say

initially quitting my job was one of the hardest things I've ever had to do.

And I think more from a perspective of I felt like I was

letting my managers and coworkers down. I mean,

I think I had built such good relationships there that

I just was super nervous about the process of

leaving. And so I think even just getting to the point of quitting, I

think there were two separate times I went into my boss's office to quit that

I actually didn't end up doing it and I go back in another time because

I was just so nervous about it. I

think that to me was definitely the

hardest part. And I think there was so

much unknown as a startup mobile app. We

had no salary, we had no nothing. It's really

a lottery ticket to a degree of like this thing's either going to be worth

zero or it's going to be worth a lot of money and there's really not

much in between it. So you're really taking a risk and taking a gamble. And

so I think there was a lot of excitement in terms of

what could it be? We could build the type of company we wanted to build.

We were able to learn a

ton. You go from working in a corporate

company where you have a very specific defined role and everyone has

their different roles, to a startup where you're doing everything

from legal to accounting to sales to

project management. So you're wearing all these different hats, so you're learning a lot.

So I think that part of it's super exciting and the

excitement of the wins of the startup. You have your first download,

your first positive review to your first sale, and you have these things that

are such like mile markers and they're such highs. And so I think in

entrepreneurship, what I always tell people is it's like the highest of highs and

lowest of lows. You have these moments that are so incredibly fulfilling,

but very quickly it could be the same day or the next day. You have

these lows that are extremely low and so you have

I remember times where I literally had less

than $10 left in my bank account.

I was on food stamps. I was just fighting to survive, just trying

to pay my bills and do all these things just to keep the startup going.

And I think you have these moments where you're like, I wouldn't

be where I'm at today without that, but you kind of have to sacrifice to

get through it. And so I think overall,

I don't think I was super confident that I'm like,

this is going to be worth millions of dollars,

but I also don't think I recognized how hard the path was going

to be. But I think having a co founder

who's extremely supportive having a spouse who is extremely supportive

throughout, it can help weather those extreme highs and lows

to get to a point where you figure out what works and figure

out how you can make a living doing it,

and then you kind of just keep grinding down that path, essentially.

I was going to ask you about that too. The fact of having a co

founder and somebody in business with a partner and how does

that kind of help drive you? Because you kind of have accountability with each

other. Right. Do you think that that has been one of the things that has

helped you keep going? When the times got tough, was the two of you working

together on this one project? Yeah, absolutely. 100%.

I would say if I was at this solo, there's no way I

would still be going at it. I think Phil and

I talk about this all the time. You hold the other person

grounded, accountable. There's moments where

each person is the other person's support. There are some days where

I'm like, this is not worth it, this is brutal.

And he's able to kind of be that soundboard, that voice

of reasoning, and vice versa. And I think

having a person where you can kind of diversify your skill set

and have your lanes, where there are certain things that he takes

on, there are certain things that I take on, and being able to rely on

each other for that and then just like the support system in itself, because it's

super isolating. I mean, I think you can go from

a company where you have hundreds or thousands of coworkers

to being an entrepreneur where you have none overnight.

And a lot of times nowadays you're working remote and so you can be working

from home, you can be by yourself. And so having another person to rely on

is super important. And that's not to say you can't do it alone. I think

there's a lot of people that do it very successfully. But I think if you

are a solo entrepreneur, it's even more important to

rely on your partner, your friends,

your family, because even if you don't have that co founder,

you need to kind of find that support somewhere. And so being

able to look for that and find people like that in your life, I think

is super impactful to be actually able to

continue the path of entrepreneurship.

Yeah, I think that's a really good point, and it's definitely something

I've kind of experienced myself too. I know we had talked about

a little bit in the past, but when I first quit, it was during the

pandemic. I was living alone, so much isolation, and it

kind of got to a point where I was like, all right, something's got to

change because this isn't going to be able to keep going the way it is.

And so yeah, I think it's very important to have whether it's co founder or

people in your networking circle or like

you said, family or friends and things like that. I did want to ask you

about your relationship with Phil and how you found out that you guys would

be good business partners. You said you were friends first. Do you think that that's

a good thing? Because a lot of times you hear people saying don't go into

business with your friends because then you won't be friends anymore. What's your stance

on mean? You know, you

have no idea how you're going to work with someone

until you actually do. But I think we had a lot

of conversations early on about a lot of hard

things like what is expectations around

work, around money, even like equity conversations.

And I think the biggest thing

without a doubt is communication in terms of open

communication. Because I think we've been

extremely lucky to have

been in business for eight years together and we've had a very successful

relationship and we've been able to navigate business and friendship. That doesn't mean that

it's all easy times though. I think something that we've learned

is figuring out how to be open and honest about

having difficult conversations, how to have that conversation,

how to respect the other person's feeling and then also how to separate

friendships with business. I think that's one of the hardest parts. And I think there

are times where we physically say

we're not talking about work outside of work as a friend,

how are you? Or you have these moments where it's like you need

to figure out ways to separate work and business. But also sometimes you just

realize that those things are intertwined and they are

tied together. And so I think being

thoughtful and empathetic of the other person and just having open

conversations can help build a

successful relationship like that. But also I

think you need to know how your personalities and

skill set mesh with someone you're looking to work with as well.

Because I think there are times where there could be

someone that you could have great open communication with

and you have a really great relationship. But

if your personality types or your skill

sets would kind of overlap in terms of the type

of business that you're going to run, sometimes that could be a recipe for

disaster. And so I think before ever jumping in with a

specific person is just like aligning on expectations. I think that's

super huge talking about how you're going to communicate.

And I think there is never really a perfect answer but I

think kind of going with your gut of like if you've talked about it enough

and you think you're both aligned, don't be afraid to make the

jump just because you're friends. But also

sometimes if you have a gut feeling that there are

some things that aren't aligned and you have different working styles

that you don't think you can get over. I think sometimes you just have

to be aware of that too. That all sounds like really good advice

and something that I think about more and more as I find my way

through entrepreneurship and think about doing new projects

with people because I've been pretty much a solo entrepreneur

up until this point and kind of feel a little bit of the limitations of

it. So as someone who's kind of maybe newer into that world, I

think that's I appreciate your words for sure. I do want to kind

of jump into your next venture and maybe talk about

the second sort of transition of you going from loophole to founders

approach. And you do that with Phil as well, your business partner.

You guys stayed partners through that.

So basically we reached a point about two

years in that with Lupal, we just weren't making

enough money to sustain the business. And I think

that the business model was just not there. Like we

hadn't paid ourselves and bills were running out.

And we actually had a potential investor who was interested in

investing in us and he ended up pulling out and decided not to

invest, which we were super bummed about because we had goals of going

nationwide and we wanted to hire people and we had all these things we wanted

to work through. But I think looking back, it turned out to

be a blessing in disguise because I think we were always going to

struggle with the business model. I think that's a lot of times what people in

the consumer app space fight where it's like when you are in

a revenue model that's based on digital advertisements,

you either need a crazy user base or a specific

niche type of advertising customer that you can sell to

and it's very difficult. And we fought that

battle for two years and then eventually we just got

to a point where we couldn't do that anymore. But that investor who

pulled out asked us separately that if we'd be interested in

building an app for him. And it was something that we actually

honestly weren't thrilled about, but we were like, hey, maybe we can

pay rent this month if we do this thing. And so

we did that and then we had another person come to us and we did

another project and then it just started snowballing. And I think we found this

market where there were a lot of startups and small businesses out there that couldn't

afford us development but didn't know where to go overseas. And so we focused

on coming at it with an entrepreneurial mindset

of partnering with these types of clients and almost being like a stand

in CTO of like we will manage every aspect of the

build from turnkey, from design and idea

through getting it live. And we can provide hell of

a lot more affordable prices in the US. And we're going to focus on customer

service and giving you a great experience along the way. And

we've now been doing that full time since 2016

and we've probably built over 200 different

products between apps and websites for different companies. And, yeah,

it's been a really good experience. I think we've been exposed to some amazing companies

who are doing some amazing things and it's something different every

day. And we've built our own overseas team that's been

great as well, of like, we have reliable talent that we can trust and count

on and then we have our team here of project managers, so it's

Phil, myself, and then we also have another partner, Cole. And so it's really

the three of us that kind of work with these clients know, to really

understand what their development needs are and bring them to life. And

so it's been a lot of fun kind of building

that and something we never expected, but it's something we really

enjoy. That's interesting. I imagine

letting that go and moving on to something new must have been something you

had to get over mentally. And how was that process for you?

I guess, like letting go of the old idea. Yeah, I mean,

honestly, that was super difficult. That was another one

of definitely the lower points, professionally,

personally, admitting that this thing that

you've poured blood, sweat and tears into was not going to work. And then

also we had raised a small friends and family round and we had to talk

to our friends and families and investors and talk to them. We were

shutting down and it was just like just some of the worst conversations

and I think that at

that time, I think

we had Grinded for like two years straight.

We were tired, we were poor, and I think we got to a point

where we just needed to

get financially secure. And so I think

sometimes people start businesses because there's an idea that they're passionate

about and this is what they're going to do. But we were at a time

where we had very little options and we didn't want to

go back to a nine to five. And so we were like,

let's see if we can make this work. And so I think we came at

it from a more desperate, for lack of a better

word, perspective, but we knew we had skills and we knew we could

build it because we'd done it before. So I think we were pretty

confident in what we could offer and then just to see if it

would work. And I think I would say as we

were able to start gaining more clients and started getting

positive feedback and started getting new clients, we were able to see like, we were

on the right track here. And I think it made it easier

to focus on the fact that even though the

original idea didn't work, we could kind of take what we learned

and we can still run a business without having to go back to

a nine to five. And I think that at the end of the day was

super intriguing to us. And so I think that was kind of like the turning

point of like, okay, now that we have some validation here, how do

we scale this thing to be able to do this sustainably long

term? Right? So you could see

the past heartaches contribute to something

new in the future and therefore it wasn't like a waste of time, it was

like, well you learned a lot and now you're using what you learned to this

new thing. That's really cool. So in going along with

that, how did you find new clients once you figured out you could do it

for the first one? What was your marketing approach? Or was it

word of mouth or how did you go about acquiring your new clients?

Yeah, I think something that we're pretty proud of

to this day is that we haven't spent any money

on marketing. I think we

started in the beginning so focused on just kind of

our network of people, and from those initial

clients, we were getting referrals to do more work,

and then we just built these super strong relationships. And so I think we

were able to find clients of just it was everything

from referrals from past clients to

us reaching out to our network, just telling them what we're

doing now, and people being like, oh, I know this person who's looking for

that, and it just kind of snowballed on itself. And so

I think at the end of the day, that's not a fully sustainable

model that can only take you so far. But it's kept us

busy and I think that's something that we talk to people about a

lot. Is there's a real power in your network? And don't

be afraid to talk about what you do because

you never know who needs the services that you provide.

And I think I don't like social

media. I haven't had any social media in the past five

years. I deleted everything out, I hadn't had anything. The only thing I have

left is a LinkedIn, which arguably is social media.

But I don't like posting on LinkedIn. I don't like

kind of like self promoting, but I think

it's been super powerful in terms of even

just starting a podcast talking about what we do with our company.

We've gotten tons of clients just from

friends, family and second 3rd connections being like, oh

that's awesome, I didn't know you did that. You should talk to this person, they're

looking for this. And so I think there's a good way to do

it and a bad way to do it. But I think I always tell people

a lot of times people are a little hesitant to post about what they

do, but I think it's a really good thing to

not only tell people what you do, but remind them. And I think if you

do it in a genuine and authentic way, I think people are willing to go

out of their way to help you. Don't be afraid to. You have an

agency of services, business, even a startup idea. It doesn't even need

to be clients. You can ask friends and family for five star reviews

on your product and that small thing can help

boost you up the list in Google. And now all of a sudden, you're getting

double the clicks that you were. And so I think a lot of people are

willing to help, support, and there's a lot of different ways to do it. And

so I think you can get creative on different ways to ask for help and

not to be afraid to do. I I

agree with that. And I have this one friend who

he does a lot of different things and he has a lot of friends who

do cool creative sorts of things. His name is Josh and he's

really good about lifting up others. And I think that there's also a really good,

I don't know, call it karma or whatever, but when you're always supporting other

people and then you now have something to have others

support, everybody kind of shows up and supports

you in that way because you have been there in the past. So I think

that that's something to think about as you're starting your own

things. It's like, well, you've been there for other people, so now it's kind of

time to ask for the help, right? I know that's something that I've always

struggled with is asking for help, but I think that that's something

that you can do more often.

So let's talk about your podcast. I want to get into your podcast

and how you started it and why you started it. I know you're

almost like 50 episodes in now, which is significant for a

podcaster. So talk to us about how you started that and what was the idea

in starting it? It was an idea I

had in my head for a while, like probably going back

to 2018, I really got

into listening to podcasts and I think that

was a huge learning experience for me. And especially on the

entrepreneur side, there's so many great podcast

resources out there, especially for people looking for some inspiration. And

sometimes, as we talked about earlier, it can be isolating. There's some ways

you can really resonate with people's stories. And so I got super

hooked on some of the original guy raz. How I built

this, where they focus on original founder stories, but they focus on a

perspective of talking about the early days and the hard things.

They went through, the failures they went through, and what that led to, where it's

like, I don't particularly like or find

valuable when they're telling stories or doing interviews

that they're just talking about. All the good things. I think telling the story about

the journey of how they get there makes it more realistic and you can

resonate with like, oh, you can pick up on things that's helpful

of how they got to this point. And I think something

that I found was that the majority of

rhetoric on social media about

quitting was very much so, like, quit your job and

start this Amazon FBA, and here's how you can make a million dollars in six

months. And it was just this rhetoric

that was very get rich quick. It seemed like very

cringey. And there wasn't a whole lot out there

with people telling real stories about

quitting their job of what was the first year like, what

was it like without a paycheck? What was it like without health insurance?

When did you first feel financially stable with running your

business? What was it like just talking to your boss to quit? And so

I hadn't found any content based around that. And so

that was kind of like the initial idea and then

basically had always wanted to do that, but

just didn't have the time, didn't focus in on it. COVID

Hit and Phil Cole and I were chatting

and we were talking about, hey, what are some different side ideas we can try?

And that one came up and neither of us had any

experience editing, posting, hosting, doing

anything with the podcast. I've never done any interviews and so I think we were

excited about a new learning experience. So kind of dove in to understand

even what microphone to use, how do you set up interviews, how do you record,

how do you edit, how do you post? And I think it was like a

really good learning experience. And then also just got to talk to

some amazing people, just met some incredible people who had some

incredible stories and just wanted to tell them. And so, yeah, I think

we're 47 episodes in now and it's been a

really good experience. I think it's helped me grow

my network. I think we've gotten projects

out of it. We've made amazing connections from people who are just like, good people

to talk to. And I've learned a ton that I think we can

use for things down the road. So, yeah, it's been a fun experience.

Yeah, definitely. I think that's one of the maybe hidden

values of a podcast that sometimes people don't see right off the

bat. The first thing to think about is downloads and like, oh,

I could sell ads now because I have so many downloads. But I think the

connections part of it is like the biggest piece because you don't have to have

a lot of listeners in order to make connections with your guest or even

just a few listeners here and there who reach out to you and tell you

that it was impactful. I think especially when you're

podcasting and talking about your business. It's such a natural

way, like you're saying it's not cringey. It's the opposite of that.

It's like a natural way to tell people what you do and to just

talk about the things that you can do. So that way you kind of naturally

get a flow of people to come towards you who know who you are because

they've been listening to you. And that's something that I think is

like a secondary benefit that you don't really think of when you first start a

podcast. So I'm glad you were able to articulate it in that way.

So can you define success for

me? Because I know that a lot of people have a different version of success.

And as you shared some of your story with us, there was

a time when you were looking to get your idea going, and then you hit

a wall and you need money, right? Money is always a part of

it. Can you define today, I guess, what success means for

you? Yeah, I think that is such a

good I think, you know, to preface it, I think it's going to

be very different for each person. And I think that that

benchmark constantly changes. And I think

something that Phil Cole and I talk about all the time is that we live

in a society where that benchmark is

continually it's always pushing forward, and sometimes

it can be super tough because it's hard to celebrate wins

when you're always thinking what's next? And so even if you're

like, oh, you set a goal for you want to have X number of sales

in a specific year. You raise your expenses to hit that. And so

you're like, you need to hit the next thing the next year. And sometimes it's

like you don't stop and look back and think about like,

wow, we've done some amazing things. But I think

at the end of the day, the way I try to think about it is

I try to think about the priorities I have

for my life in general and then how work integrates with that. And I

think you have money of how much money do you need to make

to live the life that you want to live. You have

time in terms of how do you want to spend your time, how much

time do you want to spend at work versus

off from work versus traveling? And you have

lifestyle. What type of lifestyle do you want to live in terms

of? There are some jobs that are super stressful. There are ones that

aren't stressful. And so I think they float right, and I think they

change where there could be some

years or months or weeks where money is the most important

thing, and there could be other times where time off and travel is

the most important thing. And so I think when I look at

founders approach and businesses that I have something that

is most important is flexibility

and control of schedule to be able to control those priorities.

And so what I find as a definition of success

is, do I have control over my life?

And founders approach allows us to do that. Now in terms of like,

we have money that we're bringing in and we have the

ability to work from wherever we want, and we control our schedule when we're going

to work. Now, on the flip side of that, we don't have a

consistent salary. We have a lot of stresses. You have all

the stresses of running your own business. And so I think anytime you look at

anything in terms of success, the grass is always greener on the other side. Right,

but it's like kind of understanding what your priorities are to

be able to figure out how to best align what

you're doing on a daily basis to those priorities.

Yeah, no, I appreciate that answer, and I think being realistic

about what your expectations are, too. I think you mentioned

earlier, I think there still is a lot of get rich quick schemes

online. I think I just saw one about Airbnb the other day about how you

don't even need to own the property to make a ton of money.

Yeah, I think the realistic part of it is

definitely something to think about and know that things are going to take

time to grow and that sort of thing. What's one thing that you'd say

that you're struggling with as a business owner and maybe an area

that you could maybe get some help in with your

business? Where it's at now? Yeah, that's a great question.

I think part of that kind of ties into

my previous answer before is we're spending a lot of

time trying to figure out

what do we want founders approach to be in

one year, three years, five years, ten years. Right. And I

think sometimes it's difficult to

when you're thinking about something in both like a short term and a long term

perspective of what do you want something to be? Because I think things

change in terms of your needs, your lifestyle,

all of these things. And so I think what we're constantly

trying to figure out with founders approach is like, how do we build a

business that we want to work at today, but also set

ourselves up long term that this is.

So, you know, something we talked about a lot is

that there's really three full time project

managers here in the US. It's me, Phil, and Cole. We're

a super small team. We purposely decided not to scale and not to

hire because we decided that we're going to be a lifestyle

business in terms of, like, pick and choose the projects that we want to work

on. And we're very intentional about that. We want to focus on that. But I

think that also does create some stresses in terms

of everything falls on us in terms of

client management to running everything and we need to do that

from there. And so I think sometimes what gets hard is

there are stresses in terms of the

types of projects that we work on, of like, is this a good fit,

are we working on the right types of projects, are we

delivering the quality that we expect and all of these things? And so I

think being able to manage a business that we

are delivering quality for our clients, but that at the same time

we are building it sustainable to want to

be able to run it long term, if that makes sense. Yeah,

definitely longevity and making sure you're also thinking

about the future. So yeah, no, I think that was a great answer.

So last question here, as we're kind of running to the end of our

time, what's one thing that you're excited about for the future or something

that you're ready to get into? It seems like through

talking the last 45 minutes that you always have this hunger, I guess, for

learning. And that seems to be something that has driven

you, but what's something that you're excited about for the future? Yeah,

that's a great question. And I just recently met up

with Phil and Cole in person. We were all in separate places and we work

remote, but we try to get together every three months or so to make sure

we get some in person interactions. And part of that is kind

of discussing like, hey, what's next, what do we want to

work on, what do we want this company to look like? And I think

we're excited to keep delivering mobile and

web projects for our clients that we're doing right now. I think that's kind of

like our bread and butter. And I think we really enjoy working with startups and

small businesses and kind of like helping bring ideas to life. And then

I think in addition to that, being able to try

different ideas and see if there's something that we get super

passionate about that we can also grow in tandem with that. And

so part of that is we're going to continue with the Why Equip

podcast. Pre COVID. We had started a company called

Goworking that was remote trips for entrepreneurs

where we had done three trips pre COVID. Where we had a group of twelve

entrepreneurs. We would travel to a different city, we'd work together in those

places and then kind of explore around in the afternoons and night. And it was

like a great way to meet new people and network with like minded

individuals. Eventually we want to bring that back and I think we're

always tinkering and experimenting with what types of ideas are

we passionate about, how does it fit into founders approach and how does it fit

into the business. And I think we're excited just to keep

experimenting and I think I'm just excited to see

kind of where it. Goes, that sounds really interesting. I really like that

idea. Traveling with entrepreneurs and going somewhere

new to learn and to play at night and

get to meet some new people. I think that's a cool idea. So you'll have

to keep me posted on that if you ever bring that back. Thank you

for joining us today and thank you for being so transparent

about the struggles that also are part of your

journey. I think sometimes it's easy to only talk about the good things,

so I appreciate you talking to us about the struggles as well

and looking forward to what you have in store for the

future. And thank you so much. Thank you. I really

appreciate you having me on and I appreciate your show and what you're doing and

I'm excited to check out more of your episodes too. I love the concept of

what you're doing and yeah, thanks for thinking of me. Yeah, of course. Thank you

so much. Thanks for tuning in and listening to

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