Talk Commerce

In this episode of Talk Commerce, Brent Peterson speaks with Hikari Senju, founder and CEO of Omneky, an AI-powered advertising platform. They discuss the transformative role of agentic AI in advertising, the importance of omnichannel strategies, and the distinction between demand generation and demand capture. Hikari emphasizes the need for personalized and novel advertising experiences to enhance consumer engagement and conversion rates. The conversation also touches on effective budgeting across multiple platforms and the future of advertising as influenced by AI.

Takeaways

  • Omneky generates personalized ads at scale using AI.
  • The mission is to democratize growth for businesses of all sizes.
  • Agentic AI transforms advertising into a business sales driver.
  • Omnichannel advertising allows for better results across platforms.
  • Demand generation is a larger market than demand capture.
  • Retargeting can serve both demand generation and demand capture.
  • Ad fatigue significantly decreases conversion rates.
  • Automating media buying reduces costs and learning curves.
  • AI's role in advertising will continue to grow.
  • Omneky offers a free trial for users to explore its capabilities.

Chapters

00:00
Introduction to OmniKey and AI in Advertising
19:36
TC - Outtro All AV version 1.mp4

What is Talk Commerce?

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.

Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.

Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes.

You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com

Brent Peterson (00:01.398)
I'm Isaac Morey, welcome to Talk Commerce. Today we'll be speaking with Hikari Senju, who is the founder and CEO of Omneky. Omneky is a AI powered platform that helps businesses connect with new customers through advertising. And they do that by helping you launch campaigns across all kinds of different platforms like Google, Meta, TikTok, Pinterest, Amazon, et cetera.

and automatically adjusting things like your budget and even your content to fit what's performing. And AI really plays heavily into this whole conversation. And one thing that really stood out to me is just how powerful agentic AI is and is going to be. So if you're an AI enthusiast or you're interested in artificial intelligence and how it's reshaping the world, including marketing, then this episode is going to be right up your alley. Thanks for tuning in.

Without further ado, let's hand it over to Brent and Hikari.