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What sets this podcast apart? We believe in the power of meaningful marketingโa holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit.
Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you.
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Let's do this.
Hello, and welcome to another episode of the Meaningful Marketing Podcast. I'm your host, Chantal Gerardy, and today I have got Samantha with me. Samantha is an entrepreneur who has grown a Melty eight figure brand by the age of 22 years old. She's a speaker, she's an author of eight books, and she helps people package their offer.
Into a 25 to $100,000 offer or package, um, and helps them build a premium brand. Thank you so much for joining us.
Thank you so much for having me.
It's, it's pouring with rain here on the Gold Coast at the moment, so if we look like drowned rats. That's right. That's why if you're watching on YouTube. So, yeah.
Um, thanks so much for joining us. Uh, we actually connected on social media. Yeah. And I love how social media can connect people. Love that so much. It's so good.
Yeah.
She's actually flown in from Sydney, come all the way to the Gold Coast and now off to the sunny coast. So yeah. So tell us a little bit about your story.
I mean, you must have a really, really inspiring story to share with us.
Yeah, well, um, my story really started at the age of 19, I think I was having an identity crisis at
19.
At 19. Yeah. I was going through a lot of different mental health challenges. I was on the highest doses of mental health medication.
Probably the biggest thing that I was really struggling with was believing that I was different and that there was something wrong with that. And so, um, my dad, he was just like, you know what? We have this property development. Um, let me throw you a phone book, start cold calling, and then let's see what you can do with it.
And what happened was like in a few short years, I had allowed for that thing that made me different to become the leverage to build the multi eight for your brand. Um. And so, yeah, you know, I think that a lot of the time we have a lot of shame over being different, thinking different. Um, and I believe that what that means is that we are an outlier.
You know, we, we, we are different but for a purpose. And so for me, um, that's really how I got started.
Oh, I love that so much. Yeah. As somebody who has come from South Africa to Australia, a new country. Um, and then I was married. Mm. And when I got divorced, I think for me as well, I was like, who am I outside of being a wife and a mother and a South African now Australian.
Yeah. And that was my identity crisis. And it was not at 19. Yes. So how lovely and what an amazing father to like. Throw you literally in the deep end and say cold call. Yes. I think if I had to do that to half my clients and say. Throw them a, well, it wouldn't be a phone book. Now let's throw them a chat G PT list of contacts and said, go and phone.
I think some of them would absolutely tremble. So kudos to you for doing that.
Yeah, thank you. I think we all need somebody like on our path who's gonna help us to say, you know what? Like I'm not gonna allow you to accept the stories that you're telling yourself and somebody who can see inside of us, somebody beyond what.
Everybody else is seeing us as and when you are literally, like I had doctors say to me like all the big dreams and ambitions that you've got, like you need to not believe in that anymore. Like they were preparing me for disappointment, um, and my dad was preparing me for greatness. And so I think that we always need that, that somebody who sees in us something greater than what everybody else sees as possible.
Yeah. Yeah. Oh, that, that, I just love that. That was beautifully said. Yeah. And I think in this day and age as well, we've gotta be careful to attach ourselves to labels.
Mm-hmm.
Um, you know, um, yeah. One of my clients and great friends, Brent, uh, he owns Empower U Okay. Which is like a teenage personal development program.
He's also got a parenting program as well. Um, and he said, you know, so many kids are running around now talking about, oh, I've got anxiety, I've got anxiety, I've got, and they're literally labeling themselves. And that labeling of themselves is becoming an acceptance of self. Mm-hmm. And it's actually.
Preventing them from stepping into that greatness.
That's right. So, yeah, that's
right. Yeah. That's so good. So tell us a little bit then, about your business story. Talk to us a bit about some of the challenges that you would've had. Mm-hmm. Um, navigating this new space of, you know, being thrown a book, doing sales calls, growing a business.
Um, 'cause I know that there'll be a lot of stuff behind there that would've been challenging.
Oh, 100%. Yeah. I think, I think, you know, one of the best things is that once you become immune to. Somebody's saying no to you, and you have something to prove. You know, if everybody else is saying you're only gonna be this, or you're only gonna amount to that, then you use that as ammunition to be able to say, you know what?
I'm actually gonna prove you wrong. Um, and so I remember like calling everybody in that, uh, phone book and I got 99% nos. They wouldn't either answer, they wouldn't meet with me. And every single time I got a no, every single time something went against me, I said, you know what, I'm gonna turn this around.
Build something with this. So I think that whatever is there and you see as an obstacle, if you can say, you know what? I'm gonna allow for this to become an opportunity that's gonna be what's fueling you. Um, so it only took one person saying yes to me. And I was like, okay, let me have a meeting with you.
And it was just one of these things, like, for me, sales is all about relationships. It's all about painting a vision of the future. So when I began to understand, you know, why are people saying no? I didn't take it personal, but why are you saying no? I began to see that people hadn't had a vision for the area.
People hadn't had relationships, people hadn't been able to see for this property development, what I saw for it. And so I began to paint a vision of the future of what I wanted to do with it, and I began to build relationships where people were investing in me. And so everything that I teach people, it's all about how can you become a person of influence?
How can you become somebody that is. Has so much conviction that it's your own embodied conviction that they're actually buying from. Um, and it was when I just re like, really sat with that vision, decided that I'm gonna be the person who's gonna do it, and I trusted myself so deeply. It was like that transference then came across in sales and that's when things started turning around.
Oh. So good. So good to hear that. It is. If you don't believe in it, if you don't trust in it, then people are not gonna believe or trust in it either.
Yeah.
Um, so true. So I'm going to bring the age thing into it, right? Because in South Africa, my first job that I ever got was a school teacher. So I was an assistant principal at an all boys private school, and I was 19 years old, right?
Yeah.
And I really struggled because the parents didn't take anything that I was saying seriously when I would say to them, you know, have to call them in to speak about little Johnny and some issues that are going on. It was like, you're not a parent, you're only 19 years old, and it was really, really difficult to sort of get that respect.
Mm. So I would imagine there would've been some sort of some considerations for you or some thoughts or some experiences you would've had. As this 19 to 22-year-old. Mm-hmm. When you're sitting down having meetings with people, selling them into property mm-hmm. Like getting 'em to trust you with a large amount of money.
Mm-hmm. Tell us a bit about that.
Mm-hmm. I think that market research, brand research, you know, it. Was crucial 'cause I just simply went around to all my competitors and I decided that I'm gonna be five to 10 times better than all the competitors. Like they've set the bar as this. I will 100% set the bar as that.
And so I think that naturally, like if you are a person who has done brand research, you've done market research, you are putting the client first, and then they feel that then they're naturally, like within three to six seconds, they will have respect for you regardless if you're a woman, regardless of your age.
Again, it all comes back down to your identity, like your energy, your presence when you walk into a room, how you dress, how you talk, how you command yourself. If you are somebody who is keeping your promises privately, what you do in private shows publicly, as soon as you walk into the room, if you are holding yourself with conviction and certainty, then that is gonna come across.
Number one, first impressions matter. You know, I was 22. I was 19, but I was dressing with a lot of self-respect. Um, I had done the actual steps of not just trying to sell, you know, sunshines and rainbows, like I'd done the brand research, I'd done the market research. I designed a six star client experience, and so there was so much integrity behind everything that I'm doing, and I believe that integrity is the essence of everything.
You know, and, and that was felt we went above and beyond. When our competitors took one day to respond, we took one hour when our competitors went straight for the sale, we gave value. And then after two to three hours of investing time with the client, only if we felt that it was the right next step for them, did we say and ask for the sale.
So whatever people are doing, like set the bar higher. Be a person of, uh, integrity, and then that'll command that respect and never put yourself in a box. You know, rather than saying, being 19 is gonna be the weakness. I said, being 19 is actually gonna be in my advantage. So whatever you think is a weakness about you, your age, your ethnicity, your skillset, I had no business degree and I said, that's gonna be my advantage.
I've never sold this before. That's gonna be my advantage because whilst everybody else is, uh, living within the one playbook, I'm like, well, I don't have that playbook. So I'm just caring about what does my heart think is going to be very important for the client. And so, because I didn't have all the playbooks, I put the client first more, and that care naturally came across.
Um, and so sometimes not having what others have is actually your biggest advantage.
Wow. I mean, you can just, if you're watching on YouTube, you'll be able to watch and see, but you can see Samantha's, um, you know, conviction with all of this and the confidence that she has. Um, and that was, that is something I would imagine would have to grow.
That is something that you would have to work on that muscle on an ongoing basis. Oh yes. Just like you go to the gym and you've gotta work a muscle in, in order to develop that strength. It's the same thing, like you'd have to work on, you know, your connection with clients you'd have to work on Yes. The confidence that you bring to a session.
Yeah. You'd have to work on your care factor and being customer centric.
Yeah.
These are all choices that you get to make. Mm-hmm. Like you get to decide the type of person that you wanna be. Yeah. And you get to, to choose for yourself how you're gonna show up.
Yeah, and you know, throughout that whole time I would look in the mirror and I'd be like, you're a disgusting person.
Like I was dealing with so much self shame, so much this disgust. You know, I'd gone through a lot of sex, sexual abuse, trauma, mental illness challenges, but every single day, as long as I just decided what are my bare minimum, what are my non-negotiables, like every single day I did the reps. My confidence grew.
So it doesn't matter where you start, it's just about saying, I'm not gonna believe those thoughts in that I'm having. I'm not gonna, I'm, I'm gonna make better choices for myself. For me, it was like getting up at 5:00 AM going and working out. It was eating healthier, drinking less alcohol, saying, well, I don't have anything really going for me, so, uh, I'm just gonna choose that today and I'm gonna build myself into the person who says this isn't my destiny.
And I think that. When you feel like you only really have yourself rooting for you, um, then you are literally in the greatest spot because you are taking self responsibility. You don't believe somebody's gonna rescue you. You don't, you know, like, 'cause at the end of the day, like that's the mindset that is gonna help you to change your life.
Yeah. Look, I I love that so much. Um, I grew a six figure business on the Gold Coast, knowing no one having no money, having no skills. Mm-hmm. Um, and I always say I am so grateful for the fact that I never had Centrelink when I moved here. Yeah. For the, and I was paying my way into the country because.
There was no one coming to rescue me. There was no one here. Mm-hmm. And it was just up to me to be able to support this family of five. Yeah. And be able to grow a business and do something. And I'm so grateful for that because there was no out. Yeah. Um, I think it's a book and maybe you know what it is where I think it's a true story about somebody that went in.
You guys will have to write it in the comments, but. Somebody went to war and he said he was, they, they were gonna lose the war. They went across on a ship and he went, everyone on the ship didn't believe that they could win because they were so outnumbered. So he burnt the boats so that there was no way that they could go back, which means they had no choice but to actually win.
Wow. Um, yeah, it's a true story, a true story, motivational. We'll have to use chat GBT to figure that out and get context. It's a great story. I've heard that a few times. And like he burnt the boats and they won it because there was no,
yeah.
There was no out, there was no turning back.
Yeah.
So, um, I often will say I'm so grateful that I didn't have Centrelink, because
yeah,
it made it impossible for me to fail.
That's incredible.
Yeah. So that's really good. Thanks so much for sharing that. So. Um, you spoke a bit about some of the personal practices that you have. What other personal practices would you have or, or things that you do that you think help to sustain, um, help to sustain your confidence, but also helped to sustain the fact that you're gonna hear more nos than you do yeses.
Mm-hmm. Which is what you brought up earlier, right? Mm-hmm. And, um, I said this to um, my friend's son the other day 'cause he's starting dating. I said, you've gotta get used to more nos than yeses.
Exactly, yes.
So, you know, yes. You can't let it beat you up. You gotta pick up, you know, you gotta pick yourself up and you gotta keep moving.
That's it.
So what are some of the practices that you would use to build that confidence and to get used to all those nos?
I think, uh, like 30 minutes a day where you are doing like a self-concept, uh, exercise where you are visualizing the version of you who has already created that. And I think that like we always are underestimating ourselves.
So the highest vision that you see of yourself right now, like there's one that is one to 10 times bigger than that. So I believe like spend 30 minutes a day, connect into that self-concept, that identity, visualize it, feel it. Begin to understand what does he or she look like? How do they talk? How do they walk, how do they dress?
And begin to anchor that into your reality. In the early days, I even just like went and bought clothes. Like there weren't a lot, like, they weren't very expensive, but just dressing in better ways. Um, like working from cafes, restaurants, getting in the environments and getting in proximity to people that are similar to that identity is naturally gonna help you to like start to feel that way.
Like. If you wanna increase your sales, go start working from a luxury cafe. When you're in that energy of opulence, like you'll naturally feel, uh, that lift and it, it translates in how you are holding yourself, your confidence, and then how you're speaking to others as well.
Yeah. Oh, I love that. Um, and I think.
It all starts with self-awareness, right? Mm-hmm. It's all about self-awareness, about Yeah. Where you're at right now. Yeah. How you got here. Mm-hmm. But then taking responsibility for how you got here. Yeah. And then what do you need next?
Yes.
Yeah,
that's right. You know, like if we're having a bad day and somebody's just said no to us all in sales, we might like, we might wanna do our hair and we are feeling in a funk.
And so once we are feeling that way, we're gonna then start taking actions in that way. So it all starts with your state, your energy at the beginning of the day, um, and. Like, I love lifting weights. For me, as soon as I start lifting weights, like I feel like a warrior. So having different habits that activate those different archetypes as well.
Yeah, I love that so much. So let's talk a bit about, um, offers and coming up with offers. So, um, you know, you help people to package offers that are between 25,000 and a hundred thousand.
Yeah.
Um. And what I know is that, you know, when you create an offer, you've gotta be able to believe in that offer. Um, it has to be desirable, offer meaning desirable for you because you love to do it and it makes you money, but desirable for someone else because it achieves a goal.
Mm-hmm.
So when you're talking about putting together packages that are sort of in that sort of parameter en larger numbers mm-hmm. Um, what are some considerations or thoughts that you've gotta have?
I think the number one consideration is your values. So what are your top values in life and how does this offer become the vehicle of you manifesting that?
Because that's where that intrinsic motivation is gonna come from. So it's like, well, this offer is the vehicle of me helping a million people. 'cause I need more money. I've been charging time for money, I've been undercharging, and that is affecting my number one value of impact. And so if you sit with the dissatisfaction of that.
That's gonna help you to go, I need to get over myself. I need to release imposter syndrome. I need to get over my fear of being seen, and it's going to give you this empowerment to say, okay, I am gonna have to. Charge at $25,000 and I wanna, you know, maybe I don't wanna burn out along the way 'cause I've got a value of health.
Maybe I wanna have one to two family holidays per year. So you're like, okay, I wanna make it scalable. So I believe in identify your top five values, design the scalable offer around that, and reverse engineer with that vision in mind because there's gonna be fears, insecurities, limiting beliefs, but the only thing that's gonna help you to keep.
Overcoming those, is that vision that's linked to your values?
Yeah. Oh, that's excellent. It's so good. Yeah. Um, I think that for me, because I came here and it was like a need to actually make money to be able to support the family and, you know, get us into the country.
Yeah.
Um, there was a whole bunch of desperation initially around it.
Mm-hmm. And then it had to be an awareness around, okay, I'm not actually selling, I'm serving because you have, I had to remove that. Yeah. Initial desperation, that feeling of desperation or that need of money mm-hmm. To then transition to a space of I do need the money, but also I'm worthy of that money.
Mm-hmm. But I also promised to deliver like yes, because of my integrity. Yeah. I'll deliver on what it is that I'm promising.
Mm-hmm.
So that. It, it, it was a win-win for the client. And that's really what this meaningful marketing podcast is about, is meaningful for you. It's meaningful for the client, it's meaningful for your pocket as well.
Yeah. And you can make more impact.
I love that. And there's like with the offers I teach as well, we go win-win, win. 'cause the third one is, you know, obviously it's 25,000 or a hundred thousand dollars, so there's it's high profit as well. And so. I encourage my clients, like, let's figure out a purpose that we can link the profit to, like, uh, rescuing girls from child sex trafficking or giving, um, water or those that are hungry at the moment in Africa.
And so make sure that there is that purpose that is, um, beyond themselves as well linked to it.
Yeah. That's awesome. Yeah. A couple years ago I was like. Made lots of money. I was really happy with everything. I was in a place where I just felt absolutely amazing.
Mm-hmm.
And, but there was just something missing.
I was just not happy at all.
Mm-hmm.
And I realized that. In building everything. I'd stopped doing all my charitable contribution.
Yeah.
And I'd stopped donating time, I'd stopped donating, um, to charities. Um, I, and, and it just happened for a couple of years and I realized that was the thing that was missing.
Yeah. And when I bought that back in again. Um, it honestly just transformed anything
that's so
great. And the challenge that I gave myself was, could I continue to sustain the businesses that I have and continue to scale and grow?
Mm-hmm.
But still donate my time. And my money and resources to other organizations and people.
Yeah.
And every single time I did that, I was away from the business and I was doing that. And my businesses still continue to grow and thrive, but more importantly, I felt so fulfilled and happy. Um, yeah. In my life.
That's so good.
That's it. It's definitely if, if you're feeling miserable, look at your contribution.
Yes. Because contribution's a huge part of that.
Yeah. That's so good.
Awesome. So would you talk, talk us through some of the processes of coming up with a good offer that is in that higher sort of amount.
Mm-hmm.
Like how would you come up with an offer?
I think like, at the end of the day, it's all about creating a category of one position and brand.
So this is about looking at your story, your expertise, and looking at what's unique and different about your expertise or story that kind of no one else can replicate. That, you know, for me, like my background, mental health, sexual abuse, trauma, um, my background is in merging spirituality strategy, um, self-expression.
'cause I've, I've learned so many different modalities. So I was trying to figure out what's the story, what around who I am that I can own that almost no one else can own. Um, so that, that's what a category of one is. So you don't wanna just be known as a health coach or a business coach. Like for me, I'm known as the illuminator and.
I have a very unique path. You know, most multi eight figure brands took seven to 15 years. For me, it just took a few years. And so what I'm the embodiment of is, uh, illuminating who you can become. With conviction, speed and emotional intelligence in timelines that other people believe are impossible. And that's what I uncovered through my story.
Um, so I'm not a business coach, but if I called myself a business coach, then people would be like, oh, you know, you just, you're like, you're competing on price. But because I'm the illuminator, I've created a category of one, there's no other illuminator. Nobody else can create the outcomes that I can. And so.
That's what, yeah, that's what you wanna fi figure out. And probably right now you're like, well, that's not me. I don't have something like that. But you do, you just need to write out your whole story, you know, and, and be very micro niche. Like is this a niche in being a mom or being a single mom? And then maybe like, it's either in your vocation or it's in your story, or.
South Africans, you know, if you're an A DHD, it's like, well, I'm the A DHD content coach who helps you to save 30 hours a week and create $30,000 per month. Like you've just, there it is there. Yeah. You just kind of gotta dig for it.
I, I always say like, when you're inside the jar, you can't read the label.
And this is why it's so important to get a coach. Yes. And all. Yes. All people that are like doing exceptionally well in life all have coaches. Oh yeah. Like everybody has a coach for, I have a coach for everything. Right. Yeah. Um, and it's important because you want to surround yourself with people who've been there, done that, um, and can help you get there quicker.
Yes. So I know for me it's still like, I mean, I've got the meaningful marketing thing and for me it's always about soul satisfying. Like I, I keep the soul inside your marketing. Wow. Um, because I've got the holistic background and I'm into breath work and
mm-hmm.
I said to myself, I wanted to grow a six figure business, um, without wearing high heels and makeup, you know, which is what I did because, um, and do it in my active wear.
That's what I wanted to do, you know? Yeah. I drive a camper van now, you know, and it's like, it's a choice. I don't live in it. I it's a choice. Yeah. I, I have a house.
That's
your brand, you know? And that's it. It's like. I can still, you can I You can have marketing without the hustle.
Yeah.
You can still have marketing with soul
and without abandoning who you really are.
Like Yeah. You know, like that's so unique. Like that would just be so, like it would pull in all the right people, all of those small, little parts of your brand. So you don't need to be something. You know what, I think a lot of the time we see something trending. And we believe we need to be that. But no, we, every time we do that, we also dilute our brand and our expression as well.
So,
yeah.
Yeah.
Well, we're not transitioned 'cause our owned health, wellness and fitness centers and we're not transitioned from that into marketing. People are like, you can't do marketing. And of course I got imposter syndrome and, and, um. Yeah. And then somebody said to me, you only need to know more than the person that you're talking to, and they've gotta be prepared to pay you for that information.
And I went, that's brilliant. Like, that's, that's exactly what it is. And I'm like, well, everybody's asking me because I grew my business
Yeah.
Doing marketing. Um, and I grew my business that way. And a six figure business with no ads, no financial support, not knowing what I was doing. Mm. How could I help them do that, you know?
Um, as soon as I let go of that imposter syndrome and went, yeah, that's great. Like actually people want me to help them with that.
Yeah.
Then I went, I'm actually, I'm not selling, I'm serving, you know, and it would be wrong for me not to do that.
Yeah.
Um, and then when I got into marketing, I was like, I don't wanna wear high heels and wear makeup and like, I don't wanna do that.
Yeah. Like, I'll do it occasionally, but I don't wanna, you know, that's just something I don't want to do.
Yeah. Like,
um, and I went, well, I don't have to, I don't have to. I can go to a meeting and the clients that I have like. They'll be in their active way. I, I had a meeting once with one of my clients who came up with their sales and marketing team from Port Macquarie.
Mm. Um, and we got out the standup paddleboards on a Monday morning and we did a meeting on Pan on Paddleboards up Tall Creek. And that's what we did. Like,
yeah, that's great. Yeah. And
business was done.
Yeah. So, and it's memorable, like that's, that's a brand experience in itself. Oh yeah. I love that.
Yeah.
It's awesome. So. If you were gonna, uh, if we were gonna end this call and you were like, okay, there's somebody out right now and they are really not feeling confident in, in their offer, they're not feeling confident in their offer, they're not feeling confident in their self, they really struggling to communicate their offer.
Maybe they don't believe in it. Um, and I believe if they don't believe in it, they're gonna struggle to sell it.
Mm-hmm.
Um, what, what would be some of the sort of advice that you would give that person right now?
I think the biggest shift in belief would be that even people that have built like multi eight figures or even nine figures, they still have those same thoughts.
Yes. And so it's not the thoughts that we have that differentiate us and the outcomes, it's what we do beyond those thoughts. And so I think that the best thing would be actually to get yourself in proximity to somebody who's created a different result so that you know the actions to take. Because at the moment that would be the thing.
The reason you don't have confidence is 'cause you're not taking the action of somebody who. You know who's at a different level, you'll have the same thoughts, but you just need to take a different level of action. And so that may look like starting a podcast, writing a book, actually raising all your prices.
'cause sometimes people aren't buying 'cause you're underselling yourself. You know, a lot of the time where I've had an income dip. I would raise my prices and I'm like, well, everybody wants to buy from me now because price is associated with value and likelihood of them achieving the outcome. And so just get yourself in proximity to somebody who's created those outcomes.
Like listen to their podcast, uh, read their books, do a free strategy call, and then change your environment because the more that you hang around those people. Then you will just be able to take new action and then get new results. Like a lot of people that come to my events within 24 to 72 hours, like they're selling 25,000 to a hundred thousand dollars of offers.
Nothing changed in their strategy. It wasn't a funnel, it wasn't a website, it wasn't any of those things. It was literally just this change in this I, this conviction inside of themselves. They're like, whoa, I'll just reach out to all these people and I'll put a bold offer forward. Yeah. Funnily enough, all those people said yes because they could feel the confidence in them asking for it.
Yeah.
So, um, that would be my advice. Yeah.
Yeah. Awesome. And they took the action, you know, so I That's
right. Yeah.
We can gather evidence to support that. We are not getting it right. It's terrible. My offer won't sell and we can keep gathering all that evidence. Right? Yeah. To show it doesn't work. That person said, no one person said no, so now it's not working.
Mm-hmm. Like we can gather all that evidence to support that, but I think it's really important that we gather evidence on an ongoing basis. Mm-hmm. To support that what you do is valuable, you know? Yeah. For me, in the early days, especially when I was doing sales calls, I would go and I'd read testimonials.
Of what people had said. So before I jumped on the call, I'd go, these people have valued what I've done. So I would like squash that little monkey that's going in the background. I squash that monkey and I'd bring all the other evidence to the surface. Mm-hmm. Of all the things that I had done and all the people that I are grateful for what it is I have achieved.
Mm-hmm. And then gather evidence as well and look at like, well, she had a poor story and a poor background, but look at what she's doing so if she can do it, I can do it too. Mm-hmm. You know, and just gathering that evidence and bringing that to the forefront.
Yeah. And if you don't feel that you have enough evidence, like just visualizing and connecting, what if I've, who, how would I have, who would me that's impacted a thousand people on stage with that level of confidence?
How would I then show up in this sales conversation and then, because it doesn't need to be here and now that evidence, it can also just be visualized. Um, and then just visualizing it and bringing it into this current moment too.
Yeah. Excellent. Uh, one of the things I used to do was I used to put on a Superman Kate, like in my head, I'd go right.
So that when I, and I do now, I'm sure you do it when you go on stage as well for speaking. Like you've gotta get yourself into state when you go on stage. Yeah. So I ground, but I also do a whole bunch of visualization and stuff, you know? That's
so
cool to see the people that I'm actually not see them naked, see the people, you know, being trans.
Formed and that the words that all come out my mouth are write and relevant for those people right now. And I would see it and feel it. Yeah. As if it was happening. Mm-hmm. So that then I'd embody it when I, you know, get onto the sales calls or get onto it. So now I've got imaginary, I've got a cape, imaginary cape, and I'm like, right, it's time to put on that cape.
Now
I thought you were the I when, when you first said that, I thought you meant a real one. And I was like, imagining
I. It's an imaginary cape. I'm like swish. So yeah. So that's great. That's great. We've given so many great tips for everyone today, so thank you so much. So you've got some secret podcasts, two secret podcasts.
Uh, that you've got that you're able to give to our audience today, to our listeners? Yeah. Um, could you tell us a bit about that?
Absolutely. So, um, yeah, I've got Turning Point podcasts, so it's essentially brainwashing you into believing today can be a turning point. And you listen to these every day, they're five to seven minutes long, they brainwash you into, uh, really having the conviction of everything we've spoken about today.
And then I've got my podcast brand beyond you. Which helps you to see yourself as a premium brand and start to price yourself as a premium, um, in, in premium offers as well. So there are about, I think there's 30 to 40 minutes all up of just total brainwashing audios that you listen to every single morning.
Oh, it's so good. And now for the audience out there that are taking that literally, I'm gonna say brain retraining.
Um, because some people freak out. Oh
yeah. I, yeah,
I get you. Girl.
Illuminate. Yeah, like they're more like Yeah. It's like disco for your mind.
Yeah. It's so good. Uh, it's been an absolute pleasure, um, having you to hear here today, so thank you so much for coming.
Yeah. Thank you for having me.
So thanks so much, uh, to our listeners.
Um, you can grab, um, all the resources from the comments below. If you haven't already. Please make sure that you subscribe, uh, rate or leave us a comment if you'd like to send me a private message on Facebook under Chantal Gerardy
, um, with some suggestions of content that you'd like to see me produce.
More than happy to do that for you. Um, thanks so much for watching and see you again soon. Thanks for listening in. Meaningful Marketing is all about you making your marketing meaningful. If you've enjoyed today's episode, please hit that subscribe button, but subscribing means that you won't miss out on future episodes.
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