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What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit.
Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you.
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Hello and welcome to another episode of the Meaningful Marketing Podcast. I'm your host, Chantal Gerardy, and today I'm here with Leah from the Menopause Revolution. I'm so excited today to be sharing a little bit about her business, um, which is, which focuses on science and soul-based strategies. When it comes to perimenopause and menopause, she is a nutritionist, a holistic health coach, and now has her own podcast.
Hey, Leah, it's lovely to have you here today.
Oh, thank you, Chantal, for inviting me.
Awesome. Leah, could you tell us a little bit about yours? Story, how did you go down the whole pathway of starting the menopause revolution?
Yeah, sure. Thank
you. Yeah, so my story is that, um, in my early forties, I started not sleeping, disrupted sleep.
I started putting on weight. I was exhausted, like I'd get home from work and just wanna crash on the couch. Don't even look at me partner. My brain was starting to, you know, I wasn't remembering things as quickly. I was losing confidence. And also, um, I had tinnitus really strong. And so a lot was changing, um, at once.
And, um, yeah, I did go to a nutritionist. I went to a, a personal trainer, went to the doctor, went to get my ears tested. All the things that you would, when you are. You, you experiencing changes with your health. And no one actually said that this is all related to perimenopause or even mentioned the word hormone changes.
Um, and the other thing was that, um, I was starting to get real energy crashes, um, and a little bit stressed. Uh, I just wasn't resilient anymore with stress. I was just like emotional outbursts. Yeah. So all those things. So yeah, I realized that there was a gap and so I went and studied nutrition. Um, so my background is environmental science, so I'm a science focused geek.
I wanna see data, I wanna see why I need to change. Um, so I've meshed, um, nutrition lifestyle and also, um, there's a, a lot of, um, scientific testing out there that, um, you can put together and see what's going on with your hormones and blood sugar and stress hormones. And yeah, I've created an eight. Weak program to really, um, niche down on women who are going through these changes.
And they actually want facts. They want to know why they wanna change. Now there's so many confusing health messages out there. They want the evidence. Intermittent fasting. Why do I need that? Why is, why am I still putting on weight? It's not working. I want facts now I, I'm, I'm done with what is truth and what is not.
I want the science. So that's, that's the gap that I filled.
Uh, I love that. Um, but first I'm gonna be a little bit. Vulnerable and just share a little bit about my story when it comes to perimenopause and menopause. Sure. Having been in the health, wellness and fitness industry for 25 years and smashing myself at the gym, um, and having a high capacity with my A DHD, being able to do everything and, and achieve everything.
I noticed sort of in my early forties, I was like, what the heck is going on here? Like. Whatever I've done and has worked in the past before was just not working. And I knew something was wrong and I went to the GPS and I said, I want every single test done. Mm-hmm. And I want all my female female stuff done, you know?
And they were like, oh yeah, like you're in full blown like perimenopause and stuff. And I was like, great. Now I have a diagnosis, but. When, to be honest, when I went there, the GP really didn't wanna do those tests. Mm-hmm. They were not, they were like, there's no real need to do, why do you wanna do this? And I went, I know my body and I know.
How I usually function and something just does not feel right. So I didn't even have like a massive, it wasn't a massive sort of massive symptoms that I was having. I just knew something was off and I was like, maybe it is. And for me, early forties, I was like, perimenopause, like, should I be going through that at that stage?
And I was like, hell yeah. I was going through that. Um, and having a diagnosis makes things so much easier. You know, having the actual data, like you said, going, this is actually what you're going through right now, helps you look at different things. And for me, that meant changing my lifestyle. Mm-hmm. I couldn't do high intensity exercise anymore.
High intensity exercise is the worst. I had to give up my boxing, my, like spinning my, you know, my endurance stuff was killing me as well. I had to incorporate more sort of yoga and Pilates and mindfulness and breath work. And it made such a difference to me. I'll be honest, I hated it in the beginning and I hated having to make those changes and I was kind of a bit resistant.
Yeah. But I trusted experts like yourself. Um. And I did it and it worked and it changed or help, helped support me during that course of my life and I was able to then sell over the rest of it. So I am absolutely in a massive appreciation for the work that you do.
Yeah, thank you. And good on you for really listening to your body.
Like those little messages, it's telling you something and sometimes, you know, it's disappointing and you know, you don't feel validated when you go to your gp. Like I have a lot of. Um, people will come to me and they're saying, yeah, I, my doctor's just ignoring it. I'm asking that for like HRT or what's going on, and I'm being ignored.
So I think yeah, for me as well, like having been again in that, in that space in the gyms and having worked with many women who'd gone through stuff, I had often seen the symptoms and, and I think that awareness possibly supported me with that, you know, the
background.
Yeah. And the other thing as well is what I didn't like was how everybody was being pushed towards HRT.
Mm-hmm. And I was like, we are all so different. And that just seems like something that. Just get shoved on people. So for me, I went down, personally, went down a whole different route and I went, what is the natural way that I can do it? Mm-hmm. And I did it through nutritionist, I did it through natural supple supplements, through lifestyle changes, and I avoided that.
I was like my, my options were right. These were my options. My options were an ablation, which is basically burn my insides out. Right. My other option was remove everything, like take it all out, burn everything. And the other one was like, take pills, which will potentially, you know, lead you to having cancer.
So I was like, um, I don't quite like any of these things. Can I, can I have a different option? Um, so anyway, I'm sure I'm gonna have, um, I'm gonna. I've ed up a few people on the other side of this, but, um, that's just my personal story. Please speak to a health professional. Yeah. So, um, so marketing's not about what you do, that that's the same as everyone else.
It's about what you do that's different. So talk to us a little bit about what you think your niche is and what your point of difference is when it comes to your, your business now and your service offering.
Yeah, so as I mentioned, um, really the science testing. And, um, I use a framework of self-compassion.
That, you know, maybe, maybe the woman's pushed herself like up till now. And you know, she's very body conscious and, um, she's career driven and she's the mother and she's the partner and she's the domestic queen as well, and all the things. Um, so there can be a real process of grieving when you, um, are in a, a, a state of change really, and sometimes you don't know what's going on.
Um, so having that framework of self-compassion, um, and just grieving, uh, grieving, you know, the, the younger version of you and you know, her real drive. Not to say that there's a different way that you can get energy and resources, but that, that, um, that version is now changing and just to. Be okay with that and, um, sit with that and grieve it.
So yeah, there is, um, there is a, a bit of emotional work at the start. Um, and women might be sitting in this for quite a long time before they, they get listened to really. Um, so self-compassion is, um, also there in, um, in the work I do and really listening to the woman, her symptoms and her story. And just to get connected with her so she can connect in what, what is actually, and express what's going on with her body.
'cause she may not have actually had that communication with someone yet. Um. The point of difference. Uh, so I, it's holistic, so I use nutrition, um, nutrition movement. So also looking at midlife movement. You said that you went through some changes as well. So, um, looking at functionality of our body now and how we can really support.
Our body with exercise and movement for the aging process. Not that some people have resistance to that. They actually are aging. But we're all aging. Yes, we're aging. So it'd be good to know what works. Yeah. Um, and there's lots of science out there, there's lots of information out there. That start talking about bone density, let's look at exercise.
Um, that actually strengthens our bones. Let's look at reducing cortisol in our body because we know that it impacts our bone health, our brain health, Alzheimer's, um, I was looking up some statistics. 50% of, um, people that age will actually break a body between now and 65. Yeah. Wow. So things like that, like.
Those are serious injuries that we can start, um, putting some structures in place and, um, yeah, really managing, you know, looking forward what, what's going on with our body. So, um, what did I say? Nutrition movement. Um, also the, the soul work as well. So really looking at relaxation. As I mentioned, adrenal health is really important.
Uh, sleep management. Yeah. And all those things and how we can put those elements together. And yeah, I've got a program that addresses all that. And also the other component is why the changes are happening, so the woman actually understands. So the hormone education and why adrenal adrenal health is so important.
Why changing your diet to a higher fiber, higher protein diet, um, more complex carb is really critical. Omega threes all these things, we look at why, and I give you the science around that. So yeah, and the devices to see why you need to change rather than just another message that's going to result in, you know, very, um.
I dunno, what would I say? The results may not produce anything. Yeah. So
it's not cookie cutter, it's not fluffy, it's not generalized. It's personalized. Yeah. So, um, you're not just throwing, you know, throwing axes, trying to hit something, but you're actually pointing towards something. Yeah. You know, pointing towards a bullseye.
So, so many good points in that. Um, I know that one of the things that I did as a personal trainer was always educate the people on the why, because I, I found that if you just said to somebody, take your omega threes. And they don't know the why, like that's actually gonna help you with your, your brain functioning and your bone functioning.
And when you tell them that they're more connected to it when, and, and they're actually more likely to do it. Yeah. Um, so that, I love that. I love giving them the why, because the why actually then allows them, or gives them, gives them the motivation to actually take action and do it. Mm-hmm. And follow through with it.
Um, so absolutely love what you said there. Um, I also love how you spoke about. The aging and the changes and you know, I think a lot of it comes to self-worth. You know, for me, I was very overweight up until my twenties, then I lost weight and I was in a good shape of my life. Um, you know, I was a fitness model, so I was, you know, of triathlete.
Um, you know, I had all these pictures of me and I think the last sort of photo shoot, I was about 40. Actually, there was one recently, which by accident I ended up in a camping magazine. Um, I was there staging it for a marketing client and they ended up using it. So I can say I was still used in a, as a model, um, in a, in a camping magazine.
Uh, it was just my back and I was reaching up, putting a, a. Multi reel up on a, um, on a shelf. But, um, but probably in my forties for a magazine, which was for International Women's Day. And I always look back at those images and I go, oh my God, I look so good. And at the time I remember feeling so fat in those photos, and now I look back and I'm like, oh my God.
But it's, it's really that self, it's is that compassion, self-compassion. It is grieving and sort of letting go of that as well. And, but also gratitude. Yeah. And then also looking at. You know, just celebrating the new stage of my life because if I bring all that misery into the next stage of my life, and if I do nothing, it's gonna affect the quality of my life.
Mm-hmm. Exactly. It's gonna affect the quality of how I experience the next half of my life. You know, I turned 50 in June, so for me, that's half my life because I wanna live to a hundred. People are like, I don't wanna live to a hundred. Yes, I do. And I, I, I wanna do it, but I wanna do it. Well, I don't wanna be breaking bones, I don't wanna be forgetting shit.
Like I wanna do it. Well, so you know what? For me to reassess my life. You know, and I have been through my forties. Yeah. But for me to continue to do that and look at what can I do that's gonna make me better and buying my camper van was part of that, um, and changing some of my things, I'm more than happy to do that because, um, it's gonna be me celebrating this next stage of my life.
Yeah. And not doing it from grief and regret, but doing it from gratitude, happiness, and celebration of how I am now and being comfortable in my new body and skin. 'cause don't even get me started about online dating. I mean, how pe how many people are online dating? At this age space and now having to navigate that.
Um, let's talk about the podcast episode you did while we, um, it's such a great episode. I listened to, um, uh, you tell us the story.
Um, so one, the most recent, um, podcast you're referring to. So I have a podcast called The Menopause Revolution. Um, and, um, inside that, I, I. I guess, you know, being midlife now, I, there's a, there's a new state that I enjoy, which is that energetic state, that kind of vulnerable, um, state.
And I did, um, a workshop with Cynthia on the masculine and feminine and just maintaining that polarity, which is out there. Um, and I was really intrigued and I just really loved how she held the space of really uncomfortable conversations. Um, and a lot of my clients come with changes in libido. Um, and also some of them actually have a higher sex drive.
'cause you know, sometimes a testosterone goes up and you're going through all these changes. So sometimes you might have a short, short-lived, um, high libido and, um. Yeah. Also, I guess the role of, um, the role of the woman is changing, like midlife. Um, the children are getting older, um, and maybe the roles and maybe some of the, um, I guess the people pleasing or the nurturing type of, um, uh, things she might do.
In the past, she doesn't have the energy for anymore with the decline in estrogen. Um, so yeah, I really, um, brought Cynthia on just to open that space of sharing in partnership this change that she's going through and things like, you know, sex. Um, it can come as another thing to do on her, like very busy list already so it can come as force, which really doesn't.
Um, in the ma uh, in the feminine energy, it, it's, it doesn't open her. It doesn't, she's not ready to receive if she's got this big. To-do list. So, um, and one is them like to please her man, possibly. Um, so yeah, just opening up that conversation as well as other conversations we are having, um, that aren't being had.
And that's really what my podcast is about, um, is to bring people who are, um, having those conversations and just to open up the space for this, this new. New me that's coming through and, and what can we do? How can we work together as a team and still enjoy a great sex life? Um, a great relationship, um, yeah.
Midlife and, um, you know, and be comfortable in it. Yeah. Be comfortable with
their change.
Yeah. And how can the man support her or, you know, the female partners support them in their, in their evolution. Really. Yeah. Um, and it's nothing to be shamed about. It's nothing to, um. You know, be, be quiet about. It's just like, how do you have that, um, conversation and not feel awkward, not feel like, um, you know.
That there's anything wrong, just, you know, just do it with, um, and just express what's going on.
Yeah. I mean, it is what it is, right? It's just the reality of it. Yeah. So, I mean, your podcast is great and obviously, um, people go ahead and have and check it out. Um, let's just talk about it from a business perspective, like how you using the podcast, you know, in your business, what your overall ideas on that podcast are.
You've already mentioned, you know, getting good guests on there. But maybe you can go a little bit more into the podcast, how you came up with it, why you came up with it, and then some of the practical, practical ways to get a podcast started that you've, that you've had to go through.
Yeah. Yeah. So, um, as I mentioned, um, menopause, like the conversation about perimenopause was coming through as very medical, very clinical.
She's in relationship, she's got a career, she's got, um, children that are aging. Maybe she doesn't wanna do all the things that she's done before. Um, and there's an expectation that's there, right? Um, so it's having those conversations with the changes that she's going through and giving her support how to do that, and resources and a team.
And I started the podcast really. Um, uh, as a team collaboration, like I really wanted a partnership model in my business. Um, and I just wanted to work with these amazing leaders that are out to, um, impact the world. Like I want them in my tribes, so how can we, um, impact women, um, with all the resources that we do have.
So yeah, I started that, um, just to open up the different conversations. Um, and the other thing in terms of a marketing strategy, um, like it's a value add. It's also creating partnerships. It's creating, uh, relationships and it's building trust with my audience and building a community and an audience at the same time as I grow my business.
So, um. I guess what's in the background is, you know, really adding value to the woman out there, to the customer. That they know that I'm going to go, um, you know, the full, full way with them. I'm, I'm got them, I'm supporting them, they've got these resources. So, um, yeah, it's one of my values of con uh, like just contributing.
Mm. Um, and I guess, yeah, there's just the value in having lots of content and lots of variety. Of course. Um, and expo exposure and also supporting others, um, and teams. So, yeah, that's, yeah. Thank you. That's awesome. Yeah. The practical. Would you like me to go in the practical? Yeah,
so if you could, yeah, I think a lot of people, you know, there's that and I love that because that is, you know, purposely a business owner.
That's your mission, your why, um, and you're doing something you love impacting other people. And then creating all that content as well that you can repurpose and use. So I love all of that and podcasting. Such a great way to do it. That's why we do all of these as well. Um, especially for people who don't wanna work with you and they're not in a position to work with you, you know, they have these free resources, they can access, access them at any time, which is great.
Um, let's talk about then the practical elements, because you've got things like, you know, podcasting, like working from home or not from home. Like, I use a studio because I, I love the idea of. Coming once a month and hiring out the studio, and I know that it's all done for me. So shameless shout out to Pod Pro Australia and Adam Bell.
Um, but yeah, so, but you know, there's other things like intros and outros and coming up with the, the thumbnails and the colors and the, and then, you know, the process of getting the guests and, you know, sharing everything. Do you wanna go a little bit into that from your perspective of how that's been as a business owner navigating this new space?
Yeah. Yeah, sure. Uh, so what I did was, um, I built a game around it. So I built a structure. So by um, the end of this month, I would have produced eight podcasts 'cause it was a new thing to build into my routine, into my week. Building my business clients, doing all the things. So this, this, this new thing. So I was like, right, I need a structure and I'm going to set a target, set, a K, PI.
'cause I don't think if you, if you're not measuring thing, that's my science background. Um, how can you measure your performance and, um. Yeah, so I worked back. Um, and then in terms of the practicality, I was like, right, I could do this myself as one option, or I could go and pay for a studio like you do. Um, and I'm like, well, what's gonna get me there quicker?
It is an investment, but I'm starting my business and I need to invest in myself first and my marketing and it, I want something that looks clean, I want it look professional. And um, yeah, it's just gonna move. Quicker, really. Um, so I don't have to do all the, the tech stuff like that, the audio stuff. So, yeah.
Um, that's from the practical sense. And then with speakers, like really putting yourself out into a network. So I went to a symposium, um, on menopause and I just loved that. Um, the organizer had chosen, uh. Small business women who had, um, a business around menopause. So, you know, there was things there, nutrition, there was Omega-3 supplements, you can name it.
Yeah. All it was there. So I knew that there was an alignment there already and a high level of integrity and professionalism in what I saw at that conference and how it was held. That space. Um. So, yeah, like a lot of my guests have come from that or, uh, from, um, clients that have referred guests, um, to me, which is always good.
And also, um, who I've used myself. So for Cynthia, for example, done her workshop. Um, and yeah, so that's really, um, how I get my guests. Um, I haven't really had to reach out. Much yet. I think there will come a time,
oh, you will get that time,
but now I'll just go to another conference and I'll go to, um, yeah, and everyone likes to share what's going on, um, and, and how they add value.
Right. Um, in terms of the process I have, so I have five questions. My podcasts are around. They're under half an hour. 'cause I want something quick, the woman can digest. Um, and I have a structure, five questions and I change 'em a little bit depending on the content of the speaker. And it gives a really strong framework.
Um, so the guests don't go off or I don't go off, um, in another tangent because I want, um, the, the listener to get value fast, um, and know that we're there for them. Um, so I do have a structure. I, um, have a, just a pre, um, meeting. So I send them, it's very practical, send them off. We get on a call, we get connected, um, so that they're, um, present to what we're gonna speak about and then how I'll introduce them.
So as a team. So they might be an expert in, in movement. Expert in spirituality and that sort of thing. So yeah, that's kinda like the practical things. Is there anything else that I've missed? Yeah, yeah.
No, I think that's it. I think that's awesome. Yeah. And that gives everyone like a really good I an idea of how to actually frame that or the work that goes into creating a podcast.
Yeah. So I think that's really valuable. Um, so thank you so much for sharing with all of that. I think, you know, one of the great things that you said there earlier was that you knew that you had to invest in yourself, like, and you knew that you had to invest in the. In the podcast and invest in yourself and you go to conferences and that, and I think that that's great.
I think it's a great attribute to have is that when you are struggling with something in an area, you always go to people that are better than you in that area. Um, so I'll probably throw Leah under the bus now and say that Leah is actually one of my clients. So if you have stayed and listened to the end, but what I loved about Leah was, is that when she reached out to me, like I didn't expect people to make a decision on the call straight away.
Um, because we gotta work together and we gotta a vibe. Like we gotta vibe, we gotta spend time together and I wanna make sure that like, it's gonna be a good win-win for each of us. You know? And what I loved about it was that, you know, she went and she stalked me. She went and stalked me. She even called one of my clients and had a chat with her as well.
Um, so she did her due diligence, um, in, you know, in making that decision to go ahead and work with me. Um, so I might ask you what that experience has been like for you and I hope it's been good, 'cause also thrown me under the bus.
No, um, it's been a great experience. I mean, um, Chantal, I actually, um, I know you through, um, someone else, so, or, or actually two women on the Gold Coast, um, which have a high caliber of integrity in my point of view.
Um, and I love them. And, um. So that I'm always looking for alignment, um, clients and who I work with. Um, and then the other thing was, um, I like that you direct, you're straight shooter and I didn't wanna beat around, so I have invested in group coaching twice and I need that individualized support. And I wish I'd found you sooner because, um, you.
You look at where they are at the readiness, and I, I do that myself. Like, like, I could give you all this training and bamboozle you and as a new starter, like it's a lot to learn and to get going and, and, you know. There's things that I can do by myself, but then there's things that I get stopped and you go into the detail and you're going to be there on Zoom and you're gonna like get to the end and figure it out together.
Um, and you hold me there. 'cause sometimes I'm like, oh, it's okay. I'll go do it myself. And you're like, no, let's complete it. And I love completion. Completion. Completion in business is, um, great. Not perfection, but completion. Yeah. Um, so you can actually move on to the next task or 10. Um, so yeah, Chantal's just, um, she's good energy.
Um, and she's just that individualized approach, which, um, unfortunately sometimes gets lost in business. Um, the cookie cutter model, and that's not me, and that's not Chantal and. We're a good match.
I do love that. And that's why I'm, I'm more than happy to have those, you know, continue the conversation and the sales process.
Um, because we wanna qualify and disqualify people that we can work with as well. And you'll be the same, you know, you wanna work with those heart centered people as well. Mm-hmm. Um, and who are outcome based, process driven, outcome base, and have heart. Yes. So it's a good match. Match. So could you please tell our audience, um, how can they connect with you?
Hmm. Yeah. So as I said, um, I've got the menopause revolution, so that's on Apple podcast and also on YouTube and, um, through my website. So the menopause revolution.com au. Um, that's how you can connect with me. Um, yeah, and we can just, um, like I've got a number of free resources there. So, you know, Chantal mentioned, um, like.
What the blood work you need to, um, request from your doctor. So I've got free resources around that. Um, and also if your doctor's really not listening to you, how to actually, I've got some scripts there on how you can approach that conversation with your doctor if you're not being heard around your symptoms.
Um, symptom checklist. Um, yeah. A number of free resources and yeah, you can jump on a call and, um, yeah. That's great. I think we can meet. Great.
Yeah, I think it's great. It's great to get support and be held. Um, you know, in that space as you transition into a new space. Yeah. It's so lovely having support to do that, whether or not it's yourself, you know, experiencing perimenopause and menopause or whether or not it's in your business or your marketing, it's just nice to not have to do it on your own, right?
Mm-hmm. Yeah. So
good. Well, thank you so much for joining us today, and I know our audience has got lots of value. Uh, you have been listening to another episode of The Meaningful Marketing Podcast. I am your host, Chantall gi. From Online business marketing, you can subscribe on the website online business marketing.com au if you'd like these episodes delivered to your inbox.
Um, and if you haven't already, please make sure that you rate us or leave a comment below. Thanks so much. Thanks for listening in. Meaningful Marketing is all about you making your marketing meaningful. If you've enjoyed today's episode, please hit that subscribe button. But subscribing means that you won't miss out on future episodes.
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