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Kin Talk — the nightly show for people whose pets are family. Because they're more than pets — they're Kin.
Join hosts Maya and Dev every night for real conversations about the Kinsle features changing pet care: lost pet alerts, transferable profiles, care teams, and the stories behind them — plus a rotating expert guest who actually knows the science. Twice a week, Kinsle founder LaGarrick Gantt stops by with his Founder's Take.
20–30 minutes a night. Made for pet lovers, by pet lovers. New episodes daily.
It is a Sunday night at a kitchen table, and there is a notebook open next to a cooling cup of tea. Down the left side of the page, in careful handwriting, are names. Biscuit, Pepper, Maple, Moose, a cat named Gravy, a senior beagle named Walter, who snores like a freight train. And at the bottom of the page, underlined twice, one question. What is all of this going to cost me? And that question is where tonight's show lives, because that notebook belongs to somebody who loves a lot of animals, and people who love a lot of animals have learned to ask the cost question early. They have been surprised before, an app that is free until you add the second pet, a safety feature that turns out to live behind a paywall,
a price that only shows itself after your heart is already in it. Welcome to Kin Talk, I am Maya. And I am Dev. Tonight we are doing something simple and a little unusual for this show. We are talking about the price of KinsLe, all of it, out loud in plain language, what is free, what is paid, what each level is actually for.
And joining us is Ruth, who fosters dogs, runs a household with more pets in it than most of us have houseplants, and keeps that notebook. Ruth is a voice character on this show, created from the experience of real foster families and multi pet households. She is not a real person, but the kitchen table math she does is math that thousands of families do for real. Ruth, welcome. Thank you for having me, and I want to start with a sentence I wish somebody had said to me years ago. Free is not the small version, at least it should not be. When I hear free, I have learned to ask free for what exactly? Free to look, free to join, or free to actually keep my animals safe. Tonight I came with my notebook, and I intend to ask those questions out loud.
That is exactly why you're here. So let us answer the first one before we go anywhere else. On KinsLe, your first pet is free, and not a trial of a profile, not a peek at a profile, a real profile, photos, videos, vet records, a wish list, and your pet's history, living in one place under a KinsLe ID that stays with your pet for life. We spent all of last night's episode on that profile, and tonight the headline is simpler, the first one costs nothing. And here is the part I never want to rush past because it is the moral center of tonight's show. The lost pet alert system is free in every profile, every single one. If your pet gets out, the alert reaches the nearby circle of love. Your pet shows on the map,
and anyone who finds your pet can message you directly from the profile, and that direct owner messaging is free in every profile too. Safety was never the upgrade. Read that sentence back to yourself because we are going to return to it all night. Safety was never the upgrade. Can I tell you what that sentence does to a foster household? In my world, animals arrive scared, in the middle of the night, sometimes with nothing but a name that might not even be their real name. The first 48 hours are when a new animal is most likely to bolt. A door opened wrong a fence board nobody knew was loose. If the safety net costs money, you make a choice nobody should have to make, which animal gets to be findable. A system that says every profile carries the
alert free says something about what it thinks a pet is worth. It says the lost one is worth finding before anybody asks what plan he is on. And that is not only about owners. Pet lovers join free too. You do not need a pet of your own to be part of this. A pet lover account costs nothing and pet lovers are the eyes of the circle of love. They watch, they share, they answer alerts. The neighbor who has no dog but walks the same streets every morning. The auntie who adores animals and cannot have one in her building. The college kid missing the family cat back home free is what lets them in. And them being in is what brings somebody's dog home. We built a whole episode on that. Our 11th, the circle of love, and the thesis there was
LG's own. Every account type makes the circle stronger. Tonight you can hear the price tag underneath that thesis, and the price tag is zero. The circle could not be the circle if joining it costs money. A network that brings lost pets home has to be built out of everybody and everybody can adores free. My notebook has a page for that too. I wrote down the names of six people on my street who would join the circle tonight if it costs nothing. And I am being honest, probably would not if it cost even a little. Not because they do not care, because caring has a budget line in real life. And everybody is doing kitchen table math about something. When the caring thing is free, it wins. When it costs, it waits. And a lost dog cannot wait. Now let us walk up the stairs
because KinsLe does have paid levels, and we are not going to be coy about them. The question is never really whether something costs. The question is whether what you pay for is honest, and whether what you should never have to pay for stays free. So, one pet free. What happens at two? At two pets, a household becomes a family. The family level covers two to five pets, and it is $8.99 a month, or $80.99 a year. That is the whole step. Not per pet, not per profile. One family, two to five animals, one price. If your household is biscuit and pepper, or biscuit, pepper, maple, and gravy, the cat, the number is the same. That per pet point matters more than people outside this life understand. In a multi pet house, per pet pricing punishes you
for the exact thing the app claims to celebrate. Every new arrival, every foster who never left, every senior you took in because nobody else would, all of it quietly raises the bill. A family price that covers the family says, we counted your household the way you count it, as a family, not as a row of subscriptions. And there's a trial at the door, so nobody has to take our word for any of this. A personal account starts with a seven day free trial. Seven days to build the profiles, feel the care team tools working, put the pictures in, and decide with your hands instead of with a sales pitch, and hold that seven in your mind. Because later tonight, we're going to meet the 30, and the difference between them is one of my favorite things in the
whole KinsLe story. Before we climb further, let us finish the free floor, because there is one more room in it, and it is the tenderest one. Memorial counts are free. When a pet dies, their profile does not get held hostage to a subscription, and a family does not get a bill for keeping their goodbyes. The memorial stays, the photo stay, the story stays. We devoted our fifth episode to memorial accounts, and I will say here what we said there. Some things should never be rent. A memory is one of them. I have three memorial profiles in my house's history, and I want to be plain about this. The week Walters predecessor, an old hound named Duke died. I could not have told you what any app cost. I was not doing math that week. Nobody is. If keeping Duke's page had depended on me remembering to
pay something through grief, his page might have gone dark at exactly the moment my kids were visiting it every night before bed. Free there is not a pricing decision. It is a kindness decision. Somebody thought about that week in advance and took the price tag off the table before we sat down at it. Let us climb to the top of the family stairs, because Ruth, this is your floor. Family large covers six to 25 pets or range animals, and it is $19.99 a month, or $179.99 a year, six to 25. When I first heard that range, I laughed because somebody finally wrote down the actual shape of a house like mine. We are not a rounding error. We are not a family plan plus a lot of apologies. There is a level with our name on it. Say what a house like yours actually holds.
For the listener, picturing a very large sofa. At the moment, four dogs of my own, two foster dogs, three cats, and a rotating cast of whoever the rescue calls about at nine o'clock at night. On paper, that is a lot. In life, it is just Tuesday, and every one of those animals has the same needs as a one pet house. Records that do not get lost, a care team that knows who feeds whom, and who takes which pill hidden in which piece of cheese, a profile that can move with a foster dog when he gets adopted, which is our transferable profile story from episode two and episode 16, the whole profile traveling with the pet, the ID staying with the pet for life. Family large is the level that lets a house like mine keep all of that in one place at one price without doing
per animal arithmetic at the kitchen table. And I want to underline the range animals in that description because it is easy to glide past. Family large is built for households whose family does not fit the dog and cat picture. Six to 25 pets or range animals, the family with land and animals spread across it is a kinsley family at the same table as the apartment with two cats. That is the brand promise doing actual work. They are more than pets, they are kin, does not come with a species sized asterisk or a head count that embarrasses anybody. Now the other side of the house because families are only half of kinsley, the other half is the businesses who care for our pets when we cannot and they have a level of their own. Business $89.99 a month or $899.99 and $99.00 a year.
And for that, a business gets the app and the web portal. The whole console we spent episodes 9 and 10 inside. The website that fills itself in. The booking, the invoicing, the client records, the whole back office in one place. And the business trial is 30 days free. 30 not 7. A business cannot learn a new operating system in a week between customers. A month is a real month. Real bookings, real invoices, a real broadcast to the client list. By the end of 30 days, a groomer or a daycare owner is not guessing whether the console fits their business. They know because they ran their business on it. Can I ask the question my notebook has starred here? Because this is the page where I got stuck in the good way. What about the client a business brings in? My groomer is the person who told me
about half the good things in my pet life. If she sends me to an app, what do I get? You get the 32. That is the rule. And it is one of the most generous mechanics in kinsley. A client signed up to kinsley by a business gets a 30 day free trial. Not the standard 7 days they would get signing up on their own. 30. We told that whole story in episode 21, the referral program, and the line from that night still holds. A week is a tour. A month is a life. In 30 days, a family does not just look at kinsley. They live in it. A vet visit lands in the records. A sitter week runs on the care team. A profile becomes a habit. That is what a business hands its clients when it shares its referral link. Not a flyer, a month. And notice
what is not in that story. Nobody is paid per head in that telling and no percentage was promised on this show because that is not the confirmed mechanic. The confirmed mechanic is better and simpler. The business shares its link from its own console. The console tracks its conversions and the family it sends gets the generous clock. A recommendation is a piece of your name lent out. KinsLe honors that loan by treating the person your name brought in better than a stranger off the street. That is the whole deal. And it is enough. My groomer has earned that kind of respect from me 100 times over. She is the one who noticed Walter's lump. She is the one who calls me, me personally, if a foster seems off after a groom. If she puts her name on something, I try it properly.
And a month is trying it properly. A week I would have poked at it on a Sunday and forgotten it by Friday. Whoever set that rule understands how trust actually travels. It travels person to person at the speed of a real recommendation. Let us do the honest round now. The page where the notebook pushes back. Ruth, give us the hard questions. The ones a listener is asking in their kitchen right now. All right, hard question one. If the first pet is free and the alerts are free and memorials are free, is the free version a poster instead of a house? Am I going to hit a wall the first time I try to do something real? It is the right suspicion. Because the industry trained it into all of us. Here is the plain answer. The free profile is a real profile. Photos, videos,
records, wishlist, history, the ID for life, the QR ID, the alert, the circle, direct messaging from anyone who finds your pet. The paid levels are not the difference between fake and real. They are the difference between one pet and many and between a family and a business. You pay for breath. You never pay for safety and you never pay to be findable. That line is the whole pricing philosophy in one sentence. Hard question two. 25 pets at family large. What about the household past 25 and do not give me a sales answer? Then here is the honest one. Family large is written for six to 25 pets or range animals and that is the level as it stands. A household beyond that is a conversation, not a trapdoor and tonight's show is not going to invent a tear that has not been
announced. What we can say is what is true for every level we have named. The first pet is free. The alerts are free in every profile and nobody's lost animal is ever priced by headcount. The safety floor does not move whatever the household size. Hard question three. And it is the foster question. Animals pass through my house. A foster dog arrives in March and goes to his forever family in June. Does my count punish me for loving temporary animals? That question is exactly why transferable profiles matters to the money conversation. A foster dog's profile is his own. When he is adopted, the profile transfers with him. Photos, records, wish list, history. A warm handoff note about his routines and his favorite toy and his kinsley ID stays with him for life
with a permanent audit trail of the move. His story does not stay stuck in your account as a line item and his new family does not start from a blank page. He carries his book with him into his new home, onto their level, whatever it is. And his new family's first pet, remember, is free. And notice how the whole system keeps braiding together, which is the rule of the show. The profile from last night carries the alert from our first episode. The alert is answered by the circle from episode 11. The circle is free because free is what makes it big enough to work. The transfer from episode two hands the book to the next family. The care team from episode three keeps the duties straight in houses like roofs while the animals are there. Price here is not a separate
topic from care. It is the shape care takes when a household has to afford it every month on purpose. I want to close my notebook with the page I actually wrote tonight while we have been talking. I added up what my house would pay if we were a family large house for a year. $179.99 for the year, not per animal. I sat with that number. In my notebook right above it is what I paid last winter for one emergency vet visit for one cat. And friends, the cat's number is bigger. I am not saying an app replaces a vet. I am saying that when I line up the honest numbers, keeping every animal's story, records, duties, and safety net in one place costs less across a whole year than one bad night at the emergency clinic. That is kitchen table math I can
defend. And for the one pet family listening, your kitchen table math is shorter. Zero. Your first pet is free, the alert is free, and the circle is free to join whether you have a pet or not. For the two to five pet family, $8.99 a month, or $8.99 a year, with seven days free to be sure. And for the business that cares for everybody else's kin, $8.99 a month, or $8.99 a year, 30 days free, app and portal together. And whoever a business sends gets the 30 day welcome to. K-I-N-S-L-E. Say it with us. K-I-N-S-L-E. Ruth, before we close the notebook, one more page. The page you would hand the family across the street, who just brought home their very first puppy, and who was quietly wondering whether any of this is for people like them. I would hand them the page with the shortest math on it. Zero
to begin. Build the puppy's profile while he is small enough to fit in a laundry basket. Put in the photo where his ears are still too big for his head. Add the veterinarian's name before you ever need it in a hurry. And then do the thing nobody thinks of on a happy day. Scan his QR code in your own kitchen with your own phone so you have seen what a finder will see. A stranger will meet that page before they ever meet you. Make sure it introduces him properly. And I would add the line underneath that page. For the day the puppy is not a puppy anymore. The profile you build in the laundry basket days is the same profile that answers when he is nine years old and slower on the stairs. Same ID, same story, still being written.
Nobody charges you again for growing old together. The book just gets longer. And every chapter rides on the one you started for free. And to the family one street over from them, the one with the notebook like mine, I would say this. Count your animals with love first and with money second. But do count with money out loud on paper where you can see it. A plan you can see is a plan you can keep. What I could never keep was the old way. A shoe box of paper records, a phone full of screenshots, and a prayer that the right piece of paper would surface on the worst night. Paper does not answer at midnight. A profile does. That is the page then. Start free, start small, start on an ordinary day while the ears are still too big for the head. Everything else in
KinsLe, every level we name tonight is just room for the story to grow into. Before we say good night, a word about our Sunday tradition. On Wednesdays and Sundays, this spot belongs to our founder, Lageric Gantt, LG for the founders take. In his own voice, LG could not make it tonight. Back soon and his chair will be warm for him on Wednesday. We never fake that segment and we never will. When you hear LG on this show, it is LG. So let us land tonight at Ruth's kitchen table. Somewhere tonight, there's a notebook like hers with names down the left side and a cost question underlined at the bottom. Here's the answer we hope travels. Your first pet is free. The alert that brings a lost one home is free in every profile. The circle that answers it is
free to join. A memory is free to keep. And when your family grows or your business does, the next step is one plane number set out loud with nothing hiding behind it.
Episode is the math that says they can and get one great pet answer in your inbox every Saturday. Free from the KinsLe answers newsletter. The subscribe link is in tonight's episode description. Ruth, thank you for bringing the notebook. Thank you for answering it line by line. Free for safety, plane numbers for everything else. A foster can work with that, a family can plan around that, and Walter, who is asleep under my table and snoring through this entire recording, approves. I am dev. I am Maya. This is Kin Talk. They are more than pets. They are kin. Good night. Close the notebook and go scratch somebody behind the ears.