The Round Out

Nielsen's The Round Out tells the developing story of the most significant expansion of sports fandom in a generation and what it means for the brands trying to win over a new wave of fans. Hosted by insights experts Brian Fuhrer and Julie DeTraglia, the podcast pairs decades of media measurement expertise with the cultural fluency to make the numbers mean something. Brian and Julie don't just read the data they round it out, putting every figure in the context of the fans, stories, and shifts reshaping American sports. As FIFA's official media intelligence supplier, Nielsen brings unparalleled insight to the 2026 World Cup and beyond, covering the sports, stories, and communities driving fandom's next chapter. Tune in to hear who the new fans are, what they care about, and how brands can earn their loyalty.

What is The Round Out?

Nielsen's The Round Out tells the developing story of the most significant expansion of sports fandom in a generation and what it means for the brands trying to win over a new wave of fans. Hosted by insights experts Brian Fuhrer and Julie DeTraglia, the podcast pairs decades of media measurement expertise with the cultural fluency to make the numbers mean something. Brian and Julie don't just read the data they round it out, putting every figure in the context of the fans, stories, and shifts reshaping American sports. As FIFA's official media intelligence supplier, Nielsen brings unparalleled insight to the 2026 World Cup and beyond, covering the sports, stories, and communities driving fandom's next chapter. Tune in to hear who the new fans are, what they care about, and how brands can earn their loyalty.

Brian Fuhrer: The American sports
landscape is shifting beneath our feet.

Fandom has evolved, leagues and
partners have expanded schedules.

The 2026 FIFA World Cup Tournament will
begin, co-hosted across three countries,

and on American soil for the first time
in 32 years, and expanded to 104 games.

I'm Brian Fuhrer, SVP of Product Strategy
and Thought Leadership at Nielsen.

Julie DeTraglia: And I'm Julie
Detraglia, Nielsen's Head of

Content and Strategic Insights.

Right now, in the US, there are 65
million soccer fans, and with this

home soil advantage, the World Cup
is expected to be a record-breaker.

Brian Fuhrer: I just wanted to
welcome a good friend, and one of the

most knowledgeable, if not the most
knowledgeable, person about sports in

the, in the industry, Mike Movshill.

Mike Mulvihill: I run a group at
Fox called Insights and Analytics.

I kinda think this World Cup has a
chance to reach 150 million viewers.

It's almost like having a
second NFL regular season.

In a Fox NFL regular season,
we'll have 101 games.

The World Cup has 104 matches.

It's all the reach and complexity
of an 18-week NFL season

compressed into just five weeks.

Brian Fuhrer: Welcome, everyone, to
Nielsen's The Roundout, sports from

a media and audience perspective.

Julie DeTraglia: We're here to
take the data and the numbers that

Nielsen sees every day, and round
out the picture with the cultural

context to help it all make sense.

Brian Fuhrer: Find us anytime at
theroundout.com, and we'll see you there