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Welcome to Live More, Earn More - the podcast for freedom-seekers, soul-led entrepreneurs, and ambitious creatives who are done with the hustle and ready for alignment.
Hosted by Lucy Griffiths, bestselling author of Make Money While You Sleep, this show is your go-to space for building a business that lights you up and supports your life (not the other way around).
Each week, you'll hear inspiring stories, practical strategies to grow passive income, magnetic marketing tips, and conversations that blend business brilliance with mindset magic, feminine energy, and a whole lot of woo. If you're a solopreneur or dreaming up your next big thing - this is your permission slip to do it on your terms.
✨ Abundance. Alignment. Action.
It’s time to live more and earn more - with ease.
You don't need a hundred thousand
followers to make consistent sales.
I'm living proof that you can take
a small engaged audience and sell to
them again and again consistently.
Through using passive income and
talking to people at heart level
where they are and nurture them
so they want to buy from you.
Selling doesn't have to be hard.
You don't have to grow a massive audience
in order to succeed in the online world.
But what you do need to do.
Is Sell with Heart.
This video is gonna share how you can
captivate a small, engaged audience
to buy from you again and again.
We've all been sold
this idea that you need.
A million followers in order to
get the sales that you dream of.
And while big numbers are great, in many
cases, very often, big numbers don't
necessarily convert into somebody who
is engaged and wants to buy from you.
I remember working with
an influencer who had.
Over, she had over a million followers
and on Instagram she had over a
over a hundred thousand followers.
And we were working on a project
together and it didn't sell.
And I assumed that because she had
a big, big numbers, people were
automatically going to buy from her.
And while they might
have liked her content.
They weren't engaged and
active enough to buy from her.
Whereas working with somebody else who
only had 500 followers on Instagram,
they suddenly, when they were launching
their product, they had a really
engaged, excited, enthused audience
and who wanted to buy from her.
And so she made thousands and it
really was an eye-opener to me.
That numbers don't always count.
Yes, in many, many cases that getting
eyeballs, it does help convert because
the more that people see your content,
the more it helps to convert, but.
It's not the only metric.
And so if you are a smaller creator
who is thinking, how am I gonna make
money, then you want to double down
on your audience now, rather than
trying to be too vague too, too.
Too many things going on, being really
focused on your audience, who they are,
what they need, and what they want.
And so if you can consistently talk about
the kind of issues that your audience
has and show up and where they feel like
they are seen and heard, and have someone
who reflects back to them the issues
and the problems that they're having.
Then they are more likely to buy from you.
If you can clearly identify the problem
and the solution that they need in
order to get over the problem, solve the
problem, then they are gonna buy from you.
Because you think about it, if you are
talking about a problem and, and you,
you hear, oh yeah, I've got that problem.
And then you hear about a clearly
identified solution, it's a
no-brainer to buy from that person
because they think, oh wow, okay.
Yeah, that's the solution.
I, I need that help.
And so suddenly your tiny baby
audience, if it is targeted,
if it's really specific, can be
more focused and deliver more.
So don't worry about the
vanity metrics of numbers.
Really focus on are you solving a problem,
a problem that people need a solution to?
And the more that you can focus
on solving the problem, the more
people will want to buy from you.
So if you want help with creating passive
income for your business, then I have the
make money while you Sleep membership,
which we can walk you through this
process in a really easy, simple way.
And we have weekly coaching
to help and support you.
And the thing is that you don't
have to do everything you don't
need 15 funnels and five quizzes.
And you don't need to
overcomplicate everything.
Keep it simple.
Start with one.
Just get one that's really good
and really strong and right.
And if you can focus on
one, go all in on one.
And then.
You'll know, okay, once that's working,
then you can move to the next thing.
But focus on one and get that
right in a way that is aligned
with you and your business and
solving a problem for your audience.
So it might be that you were looking
at doing something like a quiz where.
They, you are identifying the problem and
then seeing like, oh, here's this problem.
Are you having this problem?
Here's some solutions.
And the quiz is walking them through
some of those solutions so when
they get to the, here's the answer,
they're like putty in your hands.
They want to buy from you, and
it makes things so much easier.
So I'm gonna share a way that can really
simply help you to build an ecosystem
that works for your business, that
enables you to sell much more effectively.
I'm gonna share a link below to my
easy launch system, and if you like
this video, if you are ready to
create passive income, I have loads
of content on my YouTube channel and
I'd love for you to stick around and
subscribe, share it with your friends.
Let me know what kind of content
you want to know more about, and
I hope to see you again soon.
Thanks so much for watching.
Bye bye.
Bye.
And if you like this podcast, I
am new to the world of podcasting
and so we're a small but mighty
little, a little channel that is gr.
If you like this podcast.
My podcast is fairly new, but I have,
I'm gonna be a podcast packed with a
punch, metaphorically, not actually.
And I would love you to stick around.
Please subscribe.
And you know, it lets me know the
kind of content that you want to hear.
Hm.
So the good news is.
The good news is you don't
need a huge audience.
You need systems clarity and
a community that trusts you.
It's how I built my business with
simple systems so that I could
do the school run and still build
something that worked for my life.
So take that first step today.
Set up a freebie, write one nurture
email, or map out your mini funnel.
Whatever it is that's gonna work for
you, you deserve to rest and receive
and make money while you sleep.
If you like this podcast, I
would love you to stick around.
Thank you so much for listening
to Live More, earn More.
I hope today's episode has given you a
little spark and it's a reminder it's
possible to build a business that supports
your life and not one that takes over it.
If you love what you heard,
please take a moment to follow or.
Give me a little reviews, tell
me what you thought of the show.
It really helps people find
me in this podcasting world.
I'm new to it and I'm looking to grow
and I need your support to do that.
And if you are ready to go deeper,
then head over to lucygriffiths.com
where you'll find some meditations and
workshops and my make money while you
sleep membership designed to help you
earn with flow, ease, and alignment.
Remember, you don't need
to do more to earn more.
Just need to do it your way.
See you next time.
Much love, Lucy.