Demand Geniuses: Revenue-Driven B2B Marketing

In this minisode, host Tom Rudnai talks with Jamie Pagan about what it really takes to turn chaos into a content machine that never sleeps. Starting from a complete reset – no processes, no structure, no roadmap – Nathan walks us through how he rebuilt his team from the ground up. From setting the first OKRs (and learning hard lessons about overreach) to designing detailed Asana workflows and playbooks, he shows how structure became the key to scale.

Tune into this episode, as we explore:
(00:00) Overambitious Q3 goals impact progress
(06:09) Scalable content production model
(08:43) Efficient multi-channel content production
(11:51) Balancing structure with creativity

Listen to the full episode here: https://open.spotify.com/episode/2UFvyvffdrhliCzSoDFrBg?si=8e28ea30caac434b

What is Demand Geniuses: Revenue-Driven B2B Marketing?

Demand-Geniuses is the podcast for revenue-focused B2B Marketers. We bring you the latest insights and expert tips, interviewing geniuses of the B2B Marketing world to bring you actionable advice that you can implement to accelerate growth and progress you career. The role of Marketing in B2B go-to-market strategy has changed drastically. It's more important to revenue generation than ever as buyer engagement becomes more digital. We equip you with the information you need to thrive in this new, revenue-critical role.