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Own Your Impact equips experts and leaders to transform their expertise into meaningful influence. Host Macy Robison reveals how successful thought leaders use deliberate systems—not luck or volume—to amplify their authentic voice and create lasting impact. Through practical frameworks and strategic guidance, you'll discover how to build a self-reinforcing ecosystem of Core Resonance, structured Content, a Central Platform, strategic Connections, and intentional Commercialization. Whether you're just starting to share your expertise or scaling an existing platform, this podcast delivers the roadmap to turn your ideas into purpose-driven influence that resonates far beyond what you might imagine possible.
Welcome to Own Your Impact, the podcast designed to help you transform your expertise into a platform of purpose and influence. I'm your host, Macy Robinson, and I'm here to help you uncover your authentic voice, create actionable frameworks, and build a scalable platform that turns your ideas into meaningful impact. Welcome to the first episode of Own Your Impact for 2026. Happy New Year. I want to start by telling you about something that happened over the break that helped me see some things I've been missing in my own thought leadership as I've been building it alongside teaching it.
Macy Robison:My son is a freshman in college and he and his friends have been in and out of a couple bands and over the break they decided they wanted to form a new band. They got the friends together, they got the right lineup of people, and they decided the other night to create a launch video together. It was really cool. My son sent it to us yesterday. Very specific point of view, very specific graphic direction.
Macy Robison:The video has some really great sound design that the keyboardist put together. It's really awesome. I'll put it in the show notes if you want to see it. They sent it to me because they were excited about it. And I watched it and my initial response was, man, if they're going to do gigs, they need a website.
Macy Robison:Let me just put one together for them in Squarespace. It doesn't have to be like a huge site. I can just use this video and put like a splash page together. And so I did. It wasn't super fancy, but it was so easy.
Macy Robison:It just worked. And they were so excited. They felt like it reflected what they were trying to do. And when they called me thrilled about what we'd put together between their video and the website, it was awesome because I said, Hey, that was actually really easy. You were so clear about your point of view and the way this band's brand wants to show up in the way you put the video together that I could take it and translate it into something else.
Macy Robison:All of that clarity made it possible. And that is what can happen when you send out a really clear signal with your thought leadership. People can absorb that clear signal and take action. They can move. But when the signal is muddled, it bounces off or it gets lost.
Macy Robison:And that conversation with my son last night made me realize something about my own work. You see, when I first launched my archetype assessment, the people who were taking it were people who already knew me. They had been in calls with me. They had worked with me. They had been clients of mine.
Macy Robison:They'd experienced my voice. They'd worked with me and they'd gotten results. And then people who were listening to the podcast started to take it. But now, while both of those groups of people are still taking the assessment, it's being recommended to people who haven't met me yet. The audience has changed a little bit.
Macy Robison:They don't necessarily have the context of having spent time listening to the podcast or learning alongside me to have that level of trust in my voice. And it's been interesting. My results page, the results that I send out for the assessment never really evolved to match that shift because I didn't realize the extent to which it was happening. If you've taken my thought leadership archetype assessment at macyrabison.com/quiz, you know that when you finish, you immediately get a results page that tells you your primary archetype. And then as you scroll down the page, it gives you some information about what that means.
Macy Robison:Now I built those results about eight or nine months ago. I've updated them once since then to add some podcast episodes in there, some links to the podcast episodes. But I've noticed something starting in, I guess, October, November, some of the conversions, people coming to work with me had slowed down a little bit. When I first, for example, announced the archetype strategy calls, had a whole flood of people sign up right away, which was awesome. It was great to talk to their expanded results, get a chance to walk through that with them.
Macy Robison:But those opportunities to work with people on calls have slowed down a little bit. Part of that is the holiday, but people were still taking the assessments, getting results, and then I wasn't hearing anything from them in terms of signing up for an archetype strategy call. They just weren't reaching out and I couldn't figure out why. But then over the break, my brother-in-law was visiting from out of town and he took the assessment for the first time. And we sat at the kitchen table reading his results out loud together.
Macy Robison:And as I was listening to him read them, as I was reading parts of them to him, I realized what was wrong. My voice was nowhere. My speaking voice. The results were fine. They were good descriptions of the archetype, but they could have been written by anyone.
Macy Robison:There was no video, no actual audio, no moment of me saying, Hey, I'm Macy. I'm your guide here. I created this. Here's what I want you to understand about what you just discovered. I was completely invisible at the exact moment people were more curious about.
Macy Robison:I was invisible. My voice was gone at the moment people were most curious about me. And if they hadn't come to the quiz having heard from me, they just kind of shrugged their shoulders and went, interesting, and moved on. And the reason I couldn't see it until that moment, I needed the contrast. I needed to hear it out loud in my own voice, reading it out loud and read by someone else to realize the way those results sounded was totally different from the way I actually teach when I'm talking to someone.
Macy Robison:So here's what I understand now. The more clearly you embody who you are, the clearer the resonant signal you're sending out. And the clearer the signal you're sending out, the easier people can move toward you. My son's band knows exactly who they are right now. They embodied it in the video.
Macy Robison:And because of that, I could build something from that video without asking a 100 questions. I, on the other hand, had built assessment results that didn't embody exactly who I am. My voice wasn't there. My presence wasn't there. And it wasn't carrying over from past interactions for some of the people who've been taking it.
Macy Robison:So the signal was muddled. It was muddled. It was unclear. And when it's muddled, people don't move. They just tune it out.
Macy Robison:And this isn't about marketing. This isn't about conversion. This is about alignment. When a gap exists between who you are and how you're showing up, even if you don't realize that gap is there, people can feel it. Something feels off.
Macy Robison:They can't quite put their finger on it, but they don't move forward. And when you can account for and close that gap or bridge that gap, when people see and hear something that actually matches who you are, everything gets easier. It gets easier for the right people to move. Not everyone is going to move, but let's give ourselves the best possible chance to send out a clear signal and let people make their own decisions. So I rebuilt the assessment results, all 10 of them from scratch.
Macy Robison:Now when you get your results, the first thing right under the pronouncement of your primary archetype is a video from me specifically for your archetype. It's not generic. It's me talking directly about the tension you probably feel with this archetype. If you're a transformational guide, I'm naming the feeling that this work is so personal, it sometimes feels wrong to turn it into a business or it's just really hard to turn it into a business. Or if you're a resident orator, I'm talking about why you've been told to write and it feels exhausting.
Macy Robison:But just winging it doesn't work either. And if you're a strategic advisor, you're talking about why you're wired for real time problem solving, but you might not trust yourself to step into that yet. But now it's my voice there. Me, my face on camera, right at the top before you scroll down and read all the other words. And then there's a second video further down that explains the section where you're looking at six different archetypes and the effect that they have, not just the one.
Macy Robison:A little bit about why the blend matters, why two people with the same primary archetype can need completely different strategies as they're building out their thought leadership business. That's the gap I wasn't making visible. That's the gap that I wasn't bridging before. And now it's more clear. Here's the other funny thing that happened when I when we're talking about the signal you're sending out and how people are responding.
Macy Robison:While I was rebuilding these results, I was looking at the data. I was looking to see examples of different people and pulling some things in. And I wanted to do it in order of how many people were in each specific archetype so I could prioritize getting those done first as people were taking the test as I was updating it at the same time. So as I was looking at the data and how many people had each archetype as their primary result, the number one, the highest number of results that I've received, transformational guide. And then the second one, resident orator.
Macy Robison:And then the third was strategic advisor and then experienced facilitator. And then I looked at my own archetype blend. Those top three are my top three, almost tied. And then experienced facilitator is also in my top five. So the people who are finding me, whether they know me already or this has been recommended to them or they're just finding it, are tuned to the frequency that I send out.
Macy Robison:I'm not trying to attract everyone. I'm sending a signal through this podcast, through how I teach, when I go guest podcast on other people's podcasts, when I am teaching inside of different people's communities, through the words I use, people who resonate with that signal are the ones who move toward me. And that's what I teach. And when it's, and the thing that was like kind of this weird moment was to realize it's working even when I didn't fully realize it or plan for it because I'm doing my best to send out a clear signal and trying to hone that in every single day. So my question for you is this, are you sending out a clear signal?
Macy Robison:Does what people see and hear from you match the way you're wired? Does it match your essence? Does it match your lived wisdom and your experience? Does it match your expression and your archetype in the way you express ideas and guide transformation? So as you think about that, here's one thing I would love for you to do.
Macy Robison:If you've taken the archetype assessment before and you're on my email list, want I you to check your email. Right as I publish this episode, I'm going to send out an email that has a link to your results. I'm going to send that to everyone who has taken it, who's still on my list so you can get that direct link to your updated results. Look at the video at the top, see if the tension that I name feels true for you, and then scroll down and look at your blend, look at the top six archetypes, see how they cluster. And if you find yourself thinking, okay, but what does my specific combination and the signal I'm sending out mean for my business?
Macy Robison:That is exactly what we dig into on one of these archetype strategy calls. Those calls are an investment of $500 and that investment applies toward any future work we do together. You'll get an expanded analysis of your unique archetype blend, personalized with raw scores, will map it to your specific situation and you'll leave with a plan to get yourself moving in the right direction. You can book one of these at macyrobison.com/call. And if you're hearing this and you're on my email list, but you didn't get the email with your results link, just let me know.
Macy Robison:Just reach out at my website, macyrobbison.com. And if you haven't taken the assessment yet and you want to, I'll put a link in the show notes so that you can take that. It's just macyrobison.com/call. And when you take it, you'll get your results and you'll be part of this community where I share deeper work and talk about the resonant signals that we're sending out as thought leaders each week. Here's what I want you to take from this as we start the new year.
Macy Robison:Contrast helps you see. If something in your business isn't working the way you want it to and you can't figure out why, you probably need to figure out where that contrast is. Maybe you need to hear it differently or see it through someone else's eyes or experience it in a new way. And once you see it, the question then becomes, where is there a gap between who you are, how you're wired, and how you're actually showing up? Because the clearer you embody who you are, the clearer your signal.
Macy Robison:And the clearer your signal, the easier people can move toward you. And really, that's what I'm here to help you figure out for yourself and for the people that you're meant to serve. And I'm so excited about all the things that we're going to build together this year. So thank you for being here. Go look at your results, and we'll be here next week.
Macy Robison:Thank you for joining me on Own Your Impact. Remember, there are people out there right now who need exactly what you know, exactly how you'll say it. Your voice matters. Your expertise matters. And most importantly, the transformation you can help others create matters.
Macy Robison:If today's episode resonated with you, I'd love for you to become part of our growing community of thought leaders who are committed to creating meaningful impact. Subscribe to the podcast, leave a review, and share this episode with someone you know who is ready to amplify their voice. And if you're ready to dive deeper, visit macyrobison.com for additional resources, frameworks, tools to help you build your thought leadership platform with intention and purpose. And remember, your ideas don't need more luck. Your ideas don't need more volume.
Macy Robison:Your ideas need a system. And I'm here every week to help you build it. I'm Macy Robison, and this is Own Your Impact.