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Welcome to episode two of Inside The League with your host, Lee Godbold! This week, we dive into sales training at Junk Doctors in Raleigh, NC, where Sam Schick drilled down on techniques to improve closing rates. Learn about the importance of sales role play, the latest on the Bold Blitz outreach system, and hear success stories from league members like Brad Scott from Junk Busters. Plus, we welcome new league member Paul Italia from California's Forget About It Junk Removal. Stay tuned for more insights and updates on league performance and KPIs!
00:00 Introduction and Sponsorship
00:38 Sharpening the Blade: Sales Role Play
02:53 Bold Blitz Outreach System: Phase Two
05:12 Welcoming New Players and Scoreboard Updates
09:13 Training Camp Announcement and Application Details
12:28 Conclusion and Next Episode Preview
Creators and Guests
What is Inside the League?
Welcome to Inside the League, the official podcast of the Bold Business League — a mastermind built like a sports league, not a guru show. Here, business isn’t theory — it’s execution, accountability, and results. Every Player gets drafted. Every Player keeps score.
Each episode dives into the mindset, playbooks, and scoreboards of high-performing entrepreneurs who treat business like competition — with teamwork, measurable wins, and relentless follow-through. Hosts and guests pull back the curtain on what it takes to lead in the field, not from the sidelines.
From Draft Day to Bold Blitz, you’ll hear real stories of collaboration, competition, and accountability that drive real business growth. No fluff. No gurus. Just Players sharpening Players.
If you’re ready to stop learning and start playing — step Inside the League.
Members of the league will have access to exclusive content with each episode in the Player's Only - Locker Room Access
002 - Inside the League
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Lee: [00:00:00] Welcome back to Inside The League, episode two, where business is the ultimate sport and the scoreboard never lies. I'm your commissioner, Lee Godbold. Glad to have you here. Alright. This episode is brought to you by Specialty Truck Bodies Builders of the best junk removal trucks on the market. You can check 'em out at junk removal trucks for sale.com.
This week we're talking about sharpening the blade because in business, if you stop practicing, you're gonna start losing ground. This week, Sam Schick was in town at Junk Doctors in Raleigh, North Carolina, working with the junk doctors, crew on sales role play. Junk Doctors is a veteran team. One of the guys who's been with Junk [00:01:00] Doctors probably seven years or more.
There's actually two guys that have been seven years plus with junk doctors. One of them said he really did not expect to learn much at all. From the sales role playing with Sam Schick. Uh, Nick is another team lead who's also on the business development side for junk doctors, and he said, this is the exact stuff that we need to get everybody rowing in the same direction.
Sam drilled down on actually quoting in ranges rather than a specific price, especially on larger jobs or multi load jobs, and really assuming the close. So not asking somebody. Is this okay? Or would you like to start, but instead saying, Hey, would you like me to start in the living room, or would you like us to start in the master bedroom?
Go ahead and assume the close. The next part that he really drilled down is after assuming the close and making that call to action is you gotta be silent. You just [00:02:00] let this noise kind of, uh, you know, they let there be no noise at all because generally the next person that talks in that situation is the one that winds up losing the negotiation.
So you go completely silent. Junk doctors is now going to run weekly role play sessions and then track average job sale a JS as well as onsite close rate to see how these changes. Affect performance. Those are the KPIs they're gonna be looking at. Because guys, remember Michael Jordan, he made thousands of shots more in practice than he ever made in a game.
You don't wanna practice what's very important to your business actually during the game or in front of the customer. You wanna practice it in practice and sales role play is exactly how you do that. The league's Bold Blitz outreach system is moving into phase two. We're moving along very [00:03:00] nicely.
Most players now have their email domains purchased as well as their emails purchased, and they're in the warming up phase. So when you first begin cold email outreach, there is a warming up phase of a couple weeks. That way it ensures email deliverability. Not having a bunch of emails that go to spam and burn your domain where you're unable to use 'em, and they are of no use for any sort of outreach.
Holly and Eric Barda from Veteran Junk Removal in Detroit are really priming their list up to launch right now. We are testing Clay Apollo cold lytics, and then just hiring contractors from Fiverr. Trying to figure out what's the best way to get an initial list and what's the best way to get an ongoing list.
We're initially are aiming to send out 250 emails a day. That'll go to 500 emails a day by the end of the quarter, so you gotta start out with six, 700 initial. [00:04:00] Email addresses, and then we're gonna send up to six emails each, uh, and for a cold outreach commercial campaign. So you're gonna have to consistently be adding people to that list.
So we're gonna start with apartments. Then you're gonna have property management companies, real estate agents, and so on and so forth. There's like 35 different categories of different types of businesses that use junk removal companies. So. Eric and Holly are doing an excellent job getting all that together.
They're gonna be ready, or they're already in the process of purchasing that email list. And the way they put it is they're very excited to add a new lead source to the mix. They've been very dependent on Google, both organic Google Maps. As well as, uh, Google Ads pay per clicks. So they're very excited to be less dependent on one source of leads with their business.
They do understand that cold outreach is very much a numbers game, and it can be long term. So you might send out hundreds or thousands of emails and you might land a couple jobs, and that's all you're really looking for here. But the [00:05:00] nice thing is when it's targeted, when it's good commercial outreach.
Is that is a source that can bring you jobs every month, maybe every week. It's just good, consistent work. Very excited to announce a brand new player in the mix. We would like to welcome Paul Italia from, forget about it, junk removal out of California. Paul just joined the minor league. He's running right about that 500 K run rate.
It's pretty impressive 'cause he has only been in business for less than a year. I think he's on about month 10 right now. So he's had great growth. It is no paid ads. It's all been the good old organic stuff that we're really focused in on in the league right now. And the fact he hasn't done paid ads means he's got a lot of potential on the table there.
Uh, but keep growing the way he's been growing so far, which is just organic outreach, gorilla tactics, doing all the great stuff that, uh, [00:06:00] a hungry business owner when they first get started needs to do. So welcome Paul. He told us, he said, Hey, I love what you guys are building and I'm ready to get this thing to the next level.
This is a competitive guy. He's very competitive. Those of you guys that know Paul, he's got very strong branding and I expect he's gonna be an awesome fit for the league. And you can check him out at, forget about it. Junk removal.com.
So as we review the league scoreboard, we are perfecting the league scoreboard. Right now we're getting everybody used to submitting over their KPIs, and this week we will be putting out some training for all league players to make sure that everybody is computing the KPIs the same and everybody is reporting them over the same.
We're. Are tweaking the scoreboard to make it just a little clearer what goes where, just to make sure it's easy for everybody getting their information in and that we have really accurate data. So average revenue for the week of October 6th through 12th for league [00:07:00] players, the ones that were able to submit information over was $21,468 each week.
On the public facing version of inside the League, we're gonna be able to go over averages for different KPIs. Including revenue like we just talked about. And what's gonna be really neat is if you're in the junk removal business is you're going to be able to see what the trends are. So we all kind of will say, Hey, we were down this week, or We were up this week.
Is it something that we've done? Is this an issue on our marketing or is it something we've done right that's allowed us to have this really good week? Or is this an overall trend all the way throughout the industry? Well, inside the league is gonna be the only place you're gonna be able to go to and figure that out.
So you're gonna be able to track week by week what is the junk removal industry doing. And that should be a major, major plus, and at least make you guys feel a little better if you have a slow week or maybe keep you grounded if you have a really busy week. [00:08:00] Big shout out to Brad Scott from Junk Busters.
He is our player out of Memphis, Tennessee. He just hit a personal best week. He had the most revenue he's ever hit in about his two years in business. One of the jobs was a very large job where he tore down the shed, smashed up a boat, and he hauled it all away using a skid steer or loose loading his truck up using a skid steer.
His crew was truly rolling. It was a great week for him. So congrats to Brad on that awesome week. He did have another big job lined up for next week, however. In the way it typically goes, or not typically goes, but can go in business. He's excited about this big job. He's got everything lined up and all of a sudden in the 11th hour, he gets a phone call that the particular person that owned this house wound up selling it to a house flipper.
Well, the house flipper's gonna take it as is, so he did miss out on, uh, that particular job, but he's still excited about the great week that he had. That's the game though. We [00:09:00] all know that you've got your ups and you've got your downs. Brad's gonna keep his head down and keep on grinding and, uh, and try and, uh, beat this, uh, the week he had this week, uh, here real soon.
I wanna remind everybody the next training camp is scheduled for January 12th through January 14th, 2026. It will be back in Raleigh. If you're ready to compete, collaborate, and be held accountable, apply. To join. We'll have a link in the description. You can go to bold business league.com. [00:10:00] [00:11:00] Remember guys, you need to be at a $500,000 run rate.
So that doesn't mean you have to be at 500,000 last year or this year or the last 12 months. That just means over the last couple of months. You need to average, uh, roughly 40,000, just over $40,000 a month. So if you're right in that neighborhood, feel free to apply. If you are at the million dollar run rate, then you're eligible for the major leagues.
Again, feel free to apply and what apply means is we're gonna get on a conversation, you're gonna have [00:12:00] some questions that are answered. We're gonna kind of talk about everything and just kind of make sure it's a good fit for both sides. We wanna make sure the players we have are willing to give as much as they get.
They have a lot to offer and they're gonna compete, collaborate, and hold each other accountable. The entire value in the group is the group itself, so we must make sure we have the right players. If you're interested in joining, we'd love to talk to you again. Just held a head over to bold business league.com to apply.
We have a quick episode today that's actually gonna be a wrap for episode two of Inside the League. We will have a guest or two on next week's episode, and we should have more scores to go over from the scoreboard because everything's going to be in a great position and everybody's gonna know exactly what KPIs to submit.
So I expect us to have a lot more information to cover. Next week on inside the league and we will have a player that will be coming on to discuss some really neat stuff. So make [00:13:00] sure you tune in next week. Remember, this episode is brought to you by Specialty Truck Bodies. If you guys are in the market for a junk removal truck, head over to junk removal trucks for sale.com.
They can get you a brand new truck in just a matter of a handful of weeks, and you'll be well positioned to take advantage of some tax breaks at the end of the year and for a busy season that will be coming around. Just the corner again, guys. I'm Lee Bol with the Bold Business League Commissioner of the Bold Business League.
Thanks for tuning into the second episode of Inside the League, and we'll see you next week.