Brand Growth Heroes

Hear how Marisa and Teddy learned from their big-green-explosion-mistake, whilst preparing for their first-ever show - the London Coffee Festival!

If you'd like the chance to be featured on Brand Growth Bloopers, please send us a WhatsApp on +447418605547 and tell us the following:
  • Your name & email address
  • Your brand website and instagram handle
  • A quick outline of your brand growth blooper, for example 'manufacturing disaster, wrong ingredients' etc
  • If you are chosen to feature on the show you'll have the opportunity to share your brand with our audience including what you make, who you’re for, and your website, instagram and LinkedIn handles.
  • Every brand that is featured on the Brand Growth Blooper bonus episodes will go into a draw with the chance to win a place on the next Brand Growth Accelerator programme (formally The Growth Strategy Programme) in October 2023.
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Creators & Guests

Editor
Gyp
Head of Production & Sound

What is Brand Growth Heroes?

Brand Growth Heroes ranks in the top 1.5% of ALL podcasts globally. With +25 years' experience working for brand giants and as coach to over 400 challenger brand founders, Fiona Fitz asks the questions you need the answers to from the founders of wildly successful consumer goods brands driving transformational growth.

  Hey, brand Growth Heroes. This is Marisa from Perfect Ted. We are the brand behind Positive Energy powered by Matcha Green Tea. We sell our ready-to-drink matcha energy drinks in three flavors, and the best organic, ceremonial-grade matcha that you can.

We're stoked at our success today, but there have been plenty of screw-ups along the way.

Here's one of our many brand growth bloopers, and it goes a little bit like this:

I convinced Teddy and Levi that we needed a way bigger stand than we initially got. So we were spending a lot of money on this, on this event,

We'd had the ingredients delivered at our manufacturer, and we get a call two weeks before London Coffee Festival where the product was meant to be....

...I'm sorry, Teddy. There's been a fire at our trial facility. We're not gonna be able to do the trial production. And the trial production was just a small batch that we knew that the recipe would work and we'd sell those or give those away. You know, we had one option, which was if you didn't want the ingredients to go out of date and waste order, more ingredients, go for a full production run and just hope it works.

The idiots that we were, we decided to pull the trigger. We ordered more ingredients. We went into production and Marissa and I were there at the manufacturer sitting there waiting for them to come in with a sample for us to try. And you just see the owner of the factory come in. He was wearing a white t-shirt and I think light-colored trousers at the time.

He was green and he said, I'm really, really sorry. We can't CAN the product. I thought I was gonna cry. Yeah, we panicked, but fortunately, there was an incredible man there named James, who we actually have hired as our operations manager now, which is so funny. It comes so full circle. But he offered a really, really compelling solution.

Basically what had happened is matcha is really tough and greedy to work with, and so one of the benefits of that struggle early on is that we've developed a proprietary process. This means yes, it's really hard to work with, but now we've got a barrier to entry because we have the experience of how to overcome it.

And so we obviously had to hire the guy that knows the solution!

You can find perfect Ted in amazing retailers like Planet Organic, Tesco, Holland, and Barrett, or pick up a perfect Ted Match latte at places like Joe and the Juice, Blank Street, Copy.

Follow us on Instagram and TikTok at Perfect Ted Energy and checks us out on LinkedIn: Teddy & Levi Levenfiche and Marisa Poster.

Thanks Brand Growth Heroes!