Joe Oz and Friends

summary

In this engaging conversation, Joe Oz and Keegan Siegfried discuss Keegan's journey in real estate, from his early days working at Nordstrom to becoming a successful team leader with 140 agents across multiple states. They explore the importance of mentorship, the challenges of scaling a business, and the significance of setting standards for success. Keegan shares insights on leadership training, the financial J-curve of business growth, and the importance of mental health and self-care. The conversation also touches on personal anecdotes, including famous encounters and the joys of family life.
takeaways

  • Keegan started his real estate career at 22 after being recruited by a client.
  • Mentorship played a crucial role in Keegan's early success in real estate.
  • The transition from being an agent to a leader requires a shift in mindset.
  • Keegan developed a leadership training program to nurture future leaders.
  • Scaling a business often involves navigating a financial J-curve.
  • Setting minimum standards for agents is essential for accountability.
  • Understanding individual definitions of success helps in coaching agents effectively.
  • Growing pains in real estate include managing diverse agent experiences.
  • Avoiding shiny object syndrome is key to maintaining focus on growth.
  • Mental health and self-care are vital for sustaining success in business.

What is Joe Oz and Friends?

Joe Oz and Friends – Laid-Back, Fun & 100% Real Talk for Business Owners Who Started Small

Every big business starts as a small idea. Joe Oz and Friends is a podcast for the hustlers, risk-takers, and underdogs who built something from the ground up. Join Joe Oz as he sits down with entrepreneurs, real estate pros, and business owners who started small and scaled big—sharing their crazy stories, biggest failures, and the lessons that got them to the top.

Expect real talk, plenty of laughs, and zero corporate vibes. This is business unfiltered, unscripted, and not too serious—because success is messy, and that’s what makes it great.

No fluff. No gurus. Just real conversations with real people who built it from scratch.

Joe Oz (00:01.432)
Keegan, what's happening, dude? It's good to see you. Last time I saw you was in San Diego.

Keegan (00:03.01)
How you doing, man? Good to see you.

Keegan (00:09.452)
Yeah, yeah, that was a good little power hour right there.

Joe Oz (00:13.326)
was good. was like, dude, to be honest, I didn't like know anybody there. And I was like, I didn't even know I was going to that event. I was like, Elias grabbed me from from fast, I would say fast, fast music, fast real estate. And he's like, there's a little thing. I'm on the advisory board, but I didn't know there's a little thing. So I got a little, I got a little resentment popped up and I'm like, and so we went to that thing and I was like, I don't know, my sales manager is awesome. I'm like hanging out with my sales manager and I'm like,

Dude, who are these people, right? And then you walked in and I was like, I know that dude.

Keegan (00:45.518)
I know that guy, yeah. I felt the same way, bro. I felt the same way.

Joe Oz (00:49.07)
I like, I know that dude, but dude man, yeah. Thanks for taking the time to sit here and talk to me. I think you have a really crazy, I don't know, I just really like your story and yo, the first time I met you was in South Carolina, right? Yeah, and we were in a, yeah, we were just doing that, that was a great event,

Keegan (01:03.628)
Yeah, Charleston.

Keegan (01:10.581)
It was.

Joe Oz (01:14.38)
And yeah, dude, I just heard you talk and I was like, damn dude, I was like, that dude's really smart. And there was a lot of really smart people in that room, I think. yeah, dude, let's get started, man. Can you just tell us who you are? Yeah, just give us your bio, man. Tell us who you are as far as career real estate goes right now. Then we'll get into the fun stuff a little bit later. Is that cool?

Keegan (01:23.394)
Yeah.

Keegan (01:35.611)
Yeah, that's good man. Obviously you see the name Keegan Siegfried, Paramount Home Group, HQ's out of Tampa. I've been doing this 13 years now since I was 22, so basically my entire adult life and you know, this is all I know to be honest with you.

Joe Oz (01:52.559)
So how did you get started? at 22, okay, I'm gonna get into real estate. What did that look like, please?

Keegan (01:55.531)
Yeah.

Keegan (01:59.661)
Yeah, honestly, I was working at Nordstrom's, had no direction in life, and I got recruited by one of my clients who, the only reason I took him serious is because he had an Amex black card. And so I knew that was something. And I actually ended up taking another job working at a REIT, a real estate investment trust, close by. Loved it, loved the real estate side of things, hated sitting in a cubicle 75 % of the time.

Joe Oz (02:14.209)
Yeah.

Keegan (02:27.988)
And what's funny in business, and I'm sure you can understand this too, what my role was there was to put things into place to replace myself. And that's exactly what happened. So I was at that REIT for nine months, did those things, replaced myself, got let go. That very first day I got let go, went home, cried for an hour, called up the Amex black guy, and he's like, come on, I got you. Had no idea what I was getting into.

Joe Oz (02:38.957)
Wow.

Keegan (02:57.718)
come to find out, you know, I had a guy who was 45 years in, over a billion dollars in personal production, I was taken under his wing. And it was just me and him for four years.

Joe Oz (03:10.88)
What was his incentive to bring you on or what was it like? Like why should he care about the Nordstrom? Like dude, go get my Ferragamos and bring it back to me. Like why would he care about helping you or bringing you on? Tell me about that. Yeah.

Keegan (03:27.212)
He needed an assistant and I was the driver slash assistant And I think he had gone through a bunch of assistance before he had done some he had trained some big people but you know, I he always tells me now I was his best student and You know, I those the early days man. I took a 10 % split my first year 20 % my second and 30 % my third and fourth and

Joe Oz (03:48.846)
you

Keegan (03:54.092)
I don't think I could offer anybody that today, but I would go back and do it again.

Joe Oz (03:58.498)
Wow, that's really great, man. think, and so how long were you working with that person?

Keegan (04:04.812)
Almost four years. I did 200 transactions with him and you know, was doing 50 a year for the first four years and honestly, I would have stayed with him if he would have took my offer on 50-50 and I cover 50 % of the overhead and he said no.

Joe Oz (04:08.407)
Wow.

Joe Oz (04:22.133)
Wow. So, okay, dude, this is gonna be awesome. All right, so, I'm gonna take a note on that. So like, all right, how often, all right, I wanna talk about that, right? So you were with him for four years, you're crushing, and it came to a point, do you think, and this has nothing to do with that person, right? I wanna have a business conversation, right? So like, cause I'm a business owner, and also I'm a realtor, right?

Keegan (04:23.092)
Yeah.

Joe Oz (04:51.485)
separating those two in my brain does not come natural for me. It makes me very uncomfortable actually. And I have to surround myself with people that I trust. Like I'm a business partner. have, I'm a therapist. have other people like you that I'll like call and be like, dude, am I thinking about this correctly? Cause it's a lot of the step, what do they say? Like don't step over the dollars to get to the pennies, you know? And a lot of times, fuck, ego gets involved.

Keegan (05:05.44)
Same.

Same, bro.

Joe Oz (05:20.649)
I think for me at least like this might might I'm like dude I have a partner who's like dude this isn't about you dude We're growing a business and he has to like talk to me like that because I didn't understand at a certain point So when that dude was like you came to me like hey, man I think would be really fair as if we just do a 50-50 split and I'm also whatever it costs to generate whatever on my end I'm willing to pay for like a cover half the P &L on that as well. And then at that point that person was like No, and then what made you so for me in my where I met my career is like

Dude, I don't think there's anything more. It's like that book, what is it, like who? There's so many of them, right? It's always a who, it's not a what, right? So those talented people, like my business partner, I met him and I was like, I gotta be in business with this guy. I didn't know what it looked like. And then six months later, an opportunity came up. what do you think the thinking process was, right? Because letting someone like you go is like, we're not here to gloat or have ego around it, but it's like, oh shit, that's somebody that, you're the person that would change that person's world, right?

Keegan (05:57.775)
Yeah.

Keegan (06:19.55)
Yeah.

Joe Oz (06:20.429)
What do you think the thinking was? Like he just couldn't see the big picture?

Keegan (06:23.115)
I think it was greed, right? You know, he had been the ego guy. He had been the guy his whole career and You know for he had never paid anybody more than 30 % but I don't think he ever had anybody do 200 deals in four years and especially at my age either You know, and I don't think I think he thought that I would need somebody like him and interesting fact about all this is I was never allowed on the MLS

Joe Oz (06:26.899)
Yeah. Yeah, yeah, yeah.

Keegan (06:51.273)
that whole time and I was never allowed to actually go in and fill out the contract myself. I had, his wife was the backend person, I had the middleman, all the MLS searches and the contract terms.

Joe Oz (06:56.461)
Wow.

Joe Oz (07:03.735)
Wow. what, okay, so that happens. we're doing your, we're doing your like reverse resume right now. So then what, so what happened after that, dude? You're like, all right, cool. I'm just going to go figure out and do something on my own. What do we go join, join Baroque Ridge or?

Keegan (07:10.207)
Yeah.

Keegan (07:16.328)
Yeah, I went to a hundred percent shop for a couple months, got recruited by a KW and accidentally started a team. Accidentally, I had a couple people start approaching me like, hey, will you train me? Will you train me? And I'm like, I guess, sure. I got good at this. I guess I can show you how. And then I realized as people started approaching me, I'm like, wait a second, like I might have a higher calling here.

Joe Oz (07:26.422)
Mm-hmm.

Joe Oz (07:43.532)
That's cool. then when does it start like, okay, so you're like, crap, I might be onto something here. I might have a higher calling. Isn't it funny, man, when you become a leader, what I didn't realize was is you become a curriculum creator. You become like a, like seriously dude, like creating curriculum constantly, right? Teaching, training, like I'm over here watching Simon Sinek.

Keegan (07:44.904)
Yeah.

Joe Oz (08:10.197)
like trainings to learn how to like speak to an audience, know, things like that. So like we go from there. What, when does it kind of get, tell us fast forward, what's your business look like now and you're in different States, I believe. Right. And you, you sell like, yeah, I don't know. You tell me, man.

Keegan (08:25.324)
Yeah.

Keegan (08:31.154)
Yeah, yeah, today, you know, fast forward, that was 2017. So fast forward eight years. crap, that's crazy to say. Fast forward eight years from there, you know, we're about 140 agents across five markets, two states, Florida and Illinois. So our market up there is Chicago, which we just launched back in May. And thanks, man. Yeah, it was a big undertaking.

Joe Oz (08:53.399)
Congrats.

Keegan (08:57.277)
We're doing our, I'm taking all my market leaders up to Chicago, so I'm doing the leadership retreat with them next week there. What a great city. But yeah, man, and then we've been able to attach a bunch of ancillaries to it with mortgage, insurance, title, working on a couple more that I'm really excited about. So it's been really cool, and I know you know this too, it's kind of like this evolution, way that I look at it from a, pyramid's probably the wrong word, but.

You get really good at leading clients and then you get really good at leading agents. And then the next step is finding, creating, and getting good at leading leaders.

Joe Oz (09:36.095)
Yes, dude, how do you do that? Yo, tell me I'm like hanging on to every word.

Keegan (09:39.017)
Yeah, dude, so it's interesting about a year and a half ago I started this leadership training program what initially was out of retention because I had a couple agents being like know I can run a team too like I think I can do this and it's like okay Well, let me give you actually a peek behind the curtain and let me show you what it's like and so I could genuinely show them like

everything that we deal with, know, from looking at the budgets to the P &Ls to hiring, firing, training, onboarding, know, costs of certain things that just like I wanted them to see that backside that nobody gets. And what ended up happening was it turned into a farm system of leaders. So Orlando, Miami, and Chicago, all those leaders came from this leadership training program that was born a year and a half ago. Yeah, it's been really cool, man.

Joe Oz (10:31.201)
Wow, that's awesome. And then how often do you do that?

Keegan (10:35.291)
Every Monday morning from 8.15 to 9.30, I'll cover anything from, you sometimes I'll do interviews within there. Sometimes I'll, I've even fired a person inside of that room, right? Monday from 8.15 to 9.30.

Joe Oz (10:47.821)
What time in the morning is that?

Joe Oz (10:54.775)
That's cool.

Keegan (10:54.854)
And these are people that have raised their hand and said, hey, I think I might want to run a team one day.

Joe Oz (11:00.557)
That's wild, man. That's really cool. And you're like, all right, this is what it looks like, because it's definitely not. I also believe, I'd love to hear what you think. I don't think, in my experience, leaders aren't born. They're like, mate, like I've been through some, like I've made a lot of mistakes. I've done the wrong thing a lot, you know? And I'm trying to get there, man. But yeah, seeing those things, and then all the things they say, like leaders eat last and all that, like that's so true, man. It's not for everybody and it's not a...

Keegan (11:16.795)
Yeah.

Keegan (11:25.863)
Thanks.

Joe Oz (11:28.813)
I don't mean that like an ego way but it's like dude sometimes it's just like I don't know man yeah you get all this shit you get all this shit and then like you get more of the shit right but like

Keegan (11:33.573)
It's facts, dude. It's facts.

Keegan (11:39.462)
Yeah, and it's hard, Like, you know, what it was eight years ago and when you started, like, things were less expensive, right? And, you know, salaries have gone up, office expenses have gone up, leads have gone up, you know, everything has gone up. And today, if somebody wanted to go out and start a team, that's really hard, really, really hard. they, like, the, you know, the agent success rate is like 85%, you know, attrition in the first two years.

Joe Oz (12:08.566)
Yep.

Keegan (12:09.136)
imagine what it is to run a successful team. It's probably way more than that from a nutrition standpoint. And so I created this model that I could have people come in, show them how to run a team, be there, be their coach, be their mentor, and it's on a P &L model and they have no upfront money. So they get all the upside with none of the risk. And then I get to win with them.

Joe Oz (12:33.002)
Wow. Yeah.

Keegan (12:35.43)
Right? And so like, there's also, there's that vested interest. And it's been really, really fun to watch and grow. we've kind of set a model and we've proven it that we can continue to do this in more markets. Now I just need to find more people that raise their hand and say, I want to do this.

Joe Oz (12:53.322)
Yeah, I think you told this to me before we were talking and I was asking you like the agents are probably the easier part to put together, right? It's the actually that's the leader. You said that to me, I think, and when we were in San Diego, if you have a leader and like, cause we with Zillow, right? Like you're a flex team and a cell, like all that stuff, like they will dangle the carrot and you're like, and it's dude, it sounds fun. Sounds sexy. Sounds fucking cool. Right. But like,

It's not that fucking cool unless you got somebody to run it It's not that cool, dude unless you want to get an L airplane and go to Dallas or whatever What was the tipping point for you guys right like or shit I have so many questions Yeah, what was the tipping point where it's like I have like five six agents and you're like, alright This is kind of like gonna grow and grow and grow and grow

Keegan (13:25.275)
Yeah.

Keegan (13:44.294)
Yeah.

Joe Oz (13:44.781)
and I think you had passed, when I met you, were past that point, I believe. You were kind of getting like, I'm running a business now. And when I met you, you were like, yeah, you just were having, what I noticed about you is you were having very high level business conversations. It was really great. But yeah, what would you say would be the tipping point in you building your real estate business with your team, when it was like, dude, now we're on our way now, the sky's the limit.

Keegan (14:09.876)
Yeah, honestly, being super transparent when I was at the, you know, the big red, we'll call it, you know, it was very market center driven, right? It was great. They showed me the door of building a team.

Joe Oz (14:19.466)
Yeah.

Keegan (14:25.073)
But then at a certain point you get to too big, too powerful for any one market center. And listen, I got friends that are running massive operations at KW, so it's not a knock on them. My specific market center got in my way. They got in my way of growth. I started exploring options and now my current mentor is the one who really opened my eyes to scaling. I didn't know what scale was. Honestly, we were bringing in agents that were coming into the market center.

Joe Oz (14:38.593)
Yeah.

Keegan (14:54.043)
and the market center didn't like it. And then putting dollars and manpower and an effort behind scaling, that's really what was the tipping point. So having somebody show me what that looks like, pointing me in the right direction, having that mentor I could lean on, you know, we all have one, mine's Robert Palmer, I'm sure, you you have somebody different and just like, you I knew what I got in real estate from, you know, I tell people I got a double doctorate in real estate from the guy who trained me and mentored me.

Then I needed somebody who could mentor me on the business side and that's who that is.

Joe Oz (15:29.356)
Dude, I love it, man. Yeah, sometimes you just need that per... Like, it's almost like the four minute mile, right? Like, you just gotta see it happen in front of your fucking face. Or not even! I just need the conf... I need someone to tell me that it can... it's possible, right? Because I won't... I won't think it's possible or whatever, and uh...

That's the cool thing about the rooms that you and I are lucky enough. I don't know, maybe we're lucky, maybe we worked our asses off, maybe we fucking give back to the real estate community. Yeah, maybe we give back to the real estate community a shit ton, right? And we're nice to people. But yeah, I think I like to say lucky because I like to stay in gratitude, right? But like, dude, yeah, the four minute mile thing is real. When I could see somebody do something and I'm like...

Keegan (15:54.469)
Probably both. Both.

Yeah.

Joe Oz (16:08.573)
Whaaaat? You sold 500 houses? Like what the fuck that's happening on Earth, on this planet? Okay, cool dude. You know, let's do it, you know, and then it gets me like fired up. I think also,

Yeah, I worked at Caledonia's too, dude. It was the worst. It was like, it was the worst until like, I just was in conversation with someone, was like the, that's the like, you don't have to say anything, I'll say it. It's like the antithesis of like over-promising and under-delivering, right? And then it was like, I'm like, yo, who, everyone was like telling you, and everything was theory. There's some broker or team leader who'd never done this shit before.

Keegan (16:43.739)
Yep.

Joe Oz (16:47.787)
that was gonna tell me what they heard people were doing or what they thought. Like Expansion was the best one because I went there, Expansion was like a sexy recruiting tool in 2013, 14, 15. And I went and then nobody was fucking doing it. And I'm like, well, who's doing it, man? Like, I wanna do that shit, you know? And yeah, it wasn't a thing. And I'm like, ugh. And then now when you look at it, when you look at like it's no secret, right? Like we're brothers in the cloud-based brokerage world, right?

franchise markets, man, they have more in common with Taco Bell and Pizza Hut than they do with actually selling houses, right, and building businesses in real estate because they don't, there's no, they don't, like, when I realized, like, as an agent, when I capped at Keller Williams, I was fucking useless to that organization after that, right? Like, I had no use to them and they had no, and it happened to at Remax too. I was working at Remax when it was,

Keegan (17:38.35)
Yeah.

Joe Oz (17:46.092)
I'm a little bit older than you, right? 2008, I got my license and I was at Remax and that's when Remax was very landward tenant, right? So like I paid the desk fee and I was on a 95.5 and then... So dude, like they got the money they were gonna get from me. So like if I sold another house or five more houses, it didn't matter to them. And it's funny, I brought my broker at Remax, I read the MREA book and I brought it to him and I was like, dude, I like...

I remember getting it in Barnes and Noble and sitting down just fucking reading it like in Barnes and Noble I couldn't get up like a nerd and then I was like, dude, I need an assistant. And he was like, bro, can't afford, he was like, you can't afford an assistant or something like that, dude. And I was like, wait, what does this guy fucking know? What does this guy know? But that's cool, man. And then what, what,

I wanted to ask you this, I want to go back to the leader thing. So you have all these, so you have these different locations, you have different leaders there.

These leaders are good at sales, right? They're salespeople, right? How do you find the person that is gonna be in the sales role and lead people when, I mean, quite honestly, they probably could go and sell, I mean, with price points now, they probably could go sell some houses. Maybe life's a little bit easier, maybe they make more money. Like, how do you find that person and what are the qualities of that person that's gonna lead a team like that and open up a new spot for you in a new area?

Keegan (19:13.24)
Yeah, dude, great question. Like I think you and I both know the best salesperson isn't always the best leader. And while all these people have been great salespeople, I want leaders that have pros and cons. And the pros are they care a little too much or the cons are they care a little too much. They love a little too much. They're a little too generous, right? They might work a little too hard. Like I want...

Joe Oz (19:38.196)
Yeah.

Keegan (19:41.56)
Give me those people that have those cons and I can help. Sometimes it's an accountability thing. They're so nice and loving and generous. They might need work on holding people accountable. And that's a learning curve in itself. I remember. It was tough for me in the beginning too. Give me those people versus the people that are the best sales people but in your face or the dictatorship type leader. That's just not.

our culture, like I want those people who love a little too hard.

Joe Oz (20:14.123)
Wow, that's great, man. I always say this, I'll explain to I was just doing this the other day at my business partner and I'm like, oh, this woman, she likes helping other people and cares other people. And I think she's for real, she doesn't just say it, right? Because everyone says it, right? When you're growing, I want to talk to you about growing pains, right? So like in production, right? In production, I think there's a reason why...

Keegan (20:29.015)
Yeah.

Joe Oz (20:42.421)
you we all get put in buckets, right? So like the two to three million dollar agents, like, challenges, they...

probably need to find a listing. probably just working with buyers or something. You know I mean? you know, the eight to 10 million agents, like, they probably need to start hiring an admin or finding leverage, right? Like the $20 million agent, they need their time. They need their time back. They're like about to get a divorce because like their spouse hasn't seen them in like four months and they're going to put them on a milk carton, right? Like missing. So like, can I ask you when you're building a team the way that you have, you said 140 agents, right? Are there like, what are the growing pain? Like, what are the growing pains? Like are there tears?

Keegan (20:53.475)
Okay. Mm-hmm.

Joe Oz (21:18.343)
like that an agent count and like certain pain points I know this is like a crazy high-level conversation right but like is that exist as well and if so what have you seen

Keegan (21:27.819)
Yeah Yeah, I think it absolutely exists we have agents on all different levels we have agents that come to us and they just got their teeth kicked in from 23 and 24 and then they're having their best year ever now There's agents that come to us brand new there's agents that come to us that just sold 10 million like you know I would tell you that I think

What we look for is coachability over anything else. And one of the things that I've talked about a lot with my mentor, and it was really helpful for me to understand each individual, was we call it the IDOS, the Individual Definition of Success. And in the beginning, as a leader, especially as a leader who did a lot of production, you're like, it's so easy. How do you not want it as bad as I do? All you have to do is work hard and try to get better every day.

really understanding that their definition of success is not mine. So if they're hitting their goals, I want them to hit their goals. Whether that be 15 houses or 40 houses, I need them to hit their goals and it's my responsibility to do so. But if the 15 house agent doesn't want to do 25 or 30, now can I show them what that might look like and introduce it to them? Yes, but I'm not going to move them off their needle too much.

We've seen agents before where, and I'm sure you've seen it too, like an agent wants to make, it $100,000 round number. They make it in seven months and their foot is off the gas. You'll see them next year, right? Now, is that the case all the time? No, but their individual definition of success, I'm not gonna move it too much off of them. And sometimes it changes over the years and a lot of times it's who you surround yourself with, but my job is for them to hit their goals as long as they're hitting our minimum standards.

Joe Oz (23:20.906)
What's IDS stand for? Individual?

Keegan (23:23.38)
Individual definition of success. That was something my mentors continued to push into my brain over the last three years and it's something we talk about on a regular basis.

Joe Oz (23:35.432)
Getting that tattooed on me, that's why I wrote it down and asked you. It's gonna be like on my neck, So you just talked about your minimum standards, can you talk about that?

Keegan (23:38.015)
Yeah

Yeah

Keegan (23:44.809)
Yeah, man, I am not too proud to admit that we just implemented legitimate in writing minimum standards like three months ago. For the first time ever in our business, right?

Joe Oz (23:59.199)
Bro, hold on, before you beat yourself up, I had a mentor say, so my team was like, this is not right now, if anybody on my team hears this, my team was like falling apart, like I was like, just like about to walk into oncoming traffic, you know, know how it feels when you're like, dude, it's over, we tried our best, you know, like, and so my mentor was like, Joe Oz, do you have standards? And I was like, yeah, bro, of course I have standards. He's like, okay.

Keegan (24:16.577)
Yeah.

Joe Oz (24:28.106)
He's like, and then he like, he has access to our CRM. He's got access to everything. He's like, he's cool. So Mary can be on your team for six months without closing a transaction. That's one of your standards. And I'm like, he's like, Bob has 400 past two activities in his follow up boss. Is that your standard? And he like destroyed me. And I was like, oh my God. He's like, cause Mary, hasn't sold her house in six months, she's probably not feeding her family. Have you talked to her recently?

Keegan (24:45.278)
Yeah.

Keegan (24:56.416)
Yeah.

Joe Oz (24:57.416)
And I was like, my God, I don't have standards, right? So that was a real eye-opener for me, but go ahead, I cut you off. But yeah, don't put yourself up, dude, I get it.

Keegan (25:05.589)
No, you're good, man. Listen, I'm not too proud to admit it better today than never, The ones we implemented were you are either going to do two deals a month, and in our world that is you are going to get a buyer under contract or sign a listing. Things that happen from effort. And if you don't do that, the following month, you will be making a minimum of 200 outbound dials a week.

Right? So what that boils down to is you are either going to produce or you are going to work towards producing. Right? And we have some agents that get behind, right? They get focused on spending the checks they just made instead of making more. And I just talked to an agent yesterday. He's 600 calls behind. And guess what he's been doing the last couple of days? Banging out calls so he can get turned back onto leads. Right?

Joe Oz (26:02.046)
Yo bro, remember when we were doing 200 a day?

Keegan (26:04.641)
I'd say the exact same thing. That's all I knew. That's how I was brought up, bro. And that's probably why we got to a certain point in our careers to lead us to another point or another opportunity. But yeah, I'm not trying to make the standards to where it's for me, it's really for them. And I think minimum, like I said, you're either going to produce or work towards producing.

Joe Oz (26:30.068)
Well, yeah, like.

the lagging indicator isn't there, then we gotta work on the leading indicators, right? That just makes perfect sense, right? And so, and then also they kinda weed themselves out, because they're like, I don't wanna fucking make calls. Like, you know what I mean? I don't wanna make the calls, and then it's like, because dude, when you get to the size you are, with the amount of agents you have, dude, there's carrying, dude, there's like putting pressure, putting pressure, see, people talk about putting pressure on systems, but what they don't talk about is, yo, people, your leadership.

Keegan (26:51.956)
Yeah, 100%.

Joe Oz (27:00.138)
is part of your systems. So those people put pressure on your most important people. And so we gotta, what do they say, coach them up or coach them out. like understanding those people, and that's back to IDS, right? The Individual Definition of Success, right? And it's like, if you're not, you're hitting your goal, cool. I'm not here to make you do the thing I want you to do, right? But if you're not, if you're not even hitting your goal, dude, you gotta bounce out. And that's the thing is like, dude, I turned around.

Keegan (27:09.182)
Yeah, 100%.

Keegan (27:25.119)
Yeah.

Joe Oz (27:27.454)
Bro, I went from like five agents to 50 at Oz Group in like year one of having flex and like Zillow, didn't know what they were doing. They're like, like, like, you're the man. And it's like, and I'm like, I kind of am, you know? And then like, talking about not having standards, dude, I had like six months later, I was like letting terrorists on the airplane, like no TSA, no, like, you have grenades? Get on, dude, you know, please sit in an exit row if you can.

Keegan (27:51.935)
Yeah.

Joe Oz (27:57.226)
And it was like, have you ever seen that? Do you ever see gremlins too? When they like take over the building and like, they're like swinging from the ceiling fan. They're like, that's what Oz group was like, dude. It was like, and yeah, I think I brought on 50 and off boarded like 35. And it was just like the most painful shit I had gone through. And that's another reason why the standards are so important. And now we have them, but like.

Keegan (28:03.986)
Uh-uh.

Joe Oz (28:22.899)
Fuck, I don't even know how I got there. But yeah, I like, like let everybody, I was collecting licenses, man. And I wasn't looking at the shit that really mattered, I guess is what I'm trying to say.

Keegan (28:28.308)
Yeah.

Keegan (28:31.921)
It does put pressure on it. Like number one, there's holding costs, right? Email addresses cost money. Seats in whatever systems you have cost money. But it's the things that cost, like you said, the time. Like my leaders, you know that feeling when you finally, like there's always those few small percentage point agents that just take up a lot of time and a lot of frustration because you're constantly trying to go after them for.

Why are you not making these calls? Why are you not doing this? You're so below minimum and that is time the leadership is spent and that's not fair to the other agents. That's always the thought process. What is in the best interest of the collective? Is it for us to have a bunch of underperformers or should we be spending our time with the people who are actually at least meeting themselves halfway?

Joe Oz (29:25.449)
Dude, that's awesome. One thing that was crazy to me is like I had a coach that drew up like thirds or whatever. Boom, boom, boom. He's like, where are you spending all your time? They're like, here. And I'm like, fuck, you're right. And then he's like, and by the way, when you're down here, these people are going here. They're like leaving. They're like, Joe's too busy for me. And I'm like, shit, they're right. What's the biggest, I have questions over here, but I'm going kind of off of them a little bit. what, what, what?

What are the growing pains that you've seen? What was the hardest part of scaling to where you've been, man? think you're, let me just say this, man, where you're at, dude, I don't know, dude, there's not a lot of teams doing, you know what I mean? I'm sure you're top 20 in the country, right? There's not a lot of teams doing the amount of units that you guys are doing. What's, okay, coach me, right? I'm coming for you, by the way. I'm gonna get you, but like, uh.

Keegan (30:15.912)
Yeah.

Joe Oz (30:17.593)
On the way there, what are the roadblocks that the teams that are doing 100 deals, 200 deals, those teams that are like 50 deals, the ones that are coming up, what are the roadblocks or what, a good leader's like, you've been there, what's there that we haven't seen or that we should be expecting?

Keegan (30:30.067)
Yeah? Yeah. I think it's that financial J-curve, if I'm being honest. You're not starting a business with no money, right? And then you start making money. And I will tell you, in November of 23, I was on the ledge, so to speak, where I'm like, wait a second, for the first time in my business career since I was 22,

I was watching my bank account go down a little bit instead of going massively up. And I remember being on the phone with my mentor and I'm like, bro, are you sure this is going to work? I'm doing everything you say and I'll never forget this. And he said, if everyone was profitable through scaling, everyone would do it. But this is where most people quit. And I hung on. I hung on. four months later, 2024 was an amazing year. 2025 is another amazing year.

Joe Oz (31:00.487)
Yeah.

Keegan (31:25.342)
2025 is gonna be my best year. It's already my best year ever and we're only eight and a half months through, Like it is getting to a point where now we can put some serious things behind not just one market at a time, but now like what other ancillaries are we gonna attach to this, right? You know, there's probably an acquisitions company coming soon. There's probably a property management company coming soon, right?

That's like, these are the fun things that happen. But yeah, that J curve, know, because they call it the messy middle, right? You can be super profitable being small, lean and mean, you're not gonna have a ton of overhead. But then you get to this point where you're at, you know, 30, 40, 50 agents, and you have to scale, and you have to start spending some money, you have to go invest into office space and systems and start understanding what that feels like, and you're...

you're not gonna profit the same way as you would if you had 100 agents, but guess what, right? You don't have to scale your operations. It's not like you have to double your expenses as you double your agent count, right? There comes that certain point. And I think that was the biggest thing. Understanding that J-curve, I was not necessarily mentally prepared for it, but I had mentor to back me up mentally, right?

Joe Oz (32:46.857)
That's good. Dude, thanks for being so honest, man, and vulnerable. This is cool. By the I super looking forward to this, man. I was looking forward to this conversation big time. So the J-curve, right? It's basically like, pretend I'm a five-year-old, right? Or fifth grader. So it's like, have money. Everything's cool. I got reserves. I got whatever. And then it's like, all right, fuck. Now don't have money. Then you come back, and then you start making money, right? That's the J-curve that you're talking about.

Keegan (32:49.734)
Yeah.

Keegan (32:55.355)
Likewise.

Keegan (33:11.6)
Yeah, and I'll be honest, our revenue has always gone up year over year. During the J-curve, our revenue was going up. But I was spending more money for probably a six-month period of time where I'm like, whoa, the expenses are getting out of hand. Now, some of it, looking back, I could have probably been like, I could have avoided that, I could have avoided that, but those are learning lessons, right? That's data collection. And I've always been good about making sure that we're not

running on fumes or anything like that. I've been really smart with things like that, but thankfully I had plenty of reserves to be able to go through that scale, right? And I think a lot of times most people don't even get to that point because they're spending as much money as they're making even through this and they act like it's never gonna stop. And scaling sounds cool, but then when they go to do it, they're like, shit. if you're asking the advice that I'm giving for those

those teams that are at, you know, five, 10, 20, know, whatever it is, just be prepared for that J-curve.

Joe Oz (34:17.83)
Wow, is some stuff that you were spending, is there stuff that you were spending money on and you're like, dude, we do not need this, right? Also, right now with technology and all, every time you go to a conference, it's like death by a thousand paper cuts. What's some stuff that if you're growing, some stuff that you could probably avoid putting it on your P &L if you can, that's not necessary.

Keegan (34:33.35)
Yeah.

Keegan (34:42.424)
You know, I think staff is always a good thing. I think having the right staff is the most important part, right? Like we've looking back, like I can probably say I kept that person too long. They weren't the right fit. I made a decision for the wrong reasons, right? You know, I hired somebody more like myself than just because I got along with them. You know what I mean? Like I think making the wrong hires.

that don't move the needle forward were a big thing. And then the systems, the shiny object syndrome that we all experience, during our audits, I think even as recently as three months ago, I'm going through, is this cool or is this moving us forward? I think you have to start asking yourself those questions. And bro, I'm gonna be honest, our overhead is probably $200,000 a month on the real estate side.

Joe Oz (35:29.672)
Well, yeah.

Joe Oz (35:38.312)
Yeah.

Keegan (35:40.963)
Nothing to scoff at. I don't have the most overhead. That's not something to brag about, but that is the cost of our operation on a monthly basis. Now, obviously, the flip side of it is you spend money to make a lot more money, but that is the reality of the situation.

Joe Oz (35:58.355)
Thanks man, that's awesome. I love it man.

Keegan (36:00.88)
Ha

Joe Oz (36:08.552)
Dude, while I'm pausing, is there any questions that I should have asked that I haven't asked yet?

Keegan (36:12.453)
I don't know man, I wish you and I got to spend more time together, because every time we do, I feel like it just feels pretty natural, you know?

Joe Oz (36:19.79)
dude, I'm like, I'm gonna get an apartment in, where are you? Are you in Orlando? Are you in Miami? Yeah.

Keegan (36:24.281)
I'm in Tampa, but the good news is my little sister lives out in Santa Monica, so I'm going be out there in a couple months.

Joe Oz (36:29.106)
That's right. Dude, yeah, you were there last year for Thanksgiving, Yeah, 100%. She's in, where is she? Santa Barbara? Newport? Santa Monica, easy. Bro, we're gonna have fun. We're gonna go surfing. Dude.

Keegan (36:33.71)
Yeah.

Keegan (36:40.621)
In a moniker. Yep. Yep.

Keegan (36:49.371)
I don't know about that, I don't know if that's my flavor.

Joe Oz (36:52.018)
Dude, we did a, the agent advisory board did an event in Newport and everyone came out and my buddy owns Newport Beach Surf School. So like I set up like, like the day before it started, I set up everybody up with like surf lessons, like Able, like, and dude, everybody stood up, dude. Everybody stood up, we had fun, it was great. But that'll be good, man. Let me,

Keegan (37:05.293)
Okay.

Keegan (37:11.151)
That's dope.

Joe Oz (37:20.166)
Let me ask you about your personal life, dude. What does your family look like, man? Kids? Cousins?

Keegan (37:22.393)
Yeah.

Yeah, got a, yep, I got a three year old daughter. I got a fiance that I've been with for, you know, seven years now. So she's been, you know, by my side watching, you know, on the come up, beautiful baby girl that we have together. We are pregnant with our baby boy. Yeah, buddy. So, yeah, F yeah is right. So.

Joe Oz (37:41.862)
Whoa, congrats. F, F, yeah. So three year old and one coming, right? Dude, that's so awesome, man. That's rad. What does your daughter like to do?

Keegan (37:51.225)
What one in the chamber, baby?

Yeah.

She's a huge Ravens fan. I don't know where she gets it from.

Joe Oz (38:01.361)
That's so funny. Tough, tough losses last week. damn.

Keegan (38:06.779)
Dude, I don't know if you saw the, you know, I paid some money to Kyle Whistle's charity. We'll put it that way.

Joe Oz (38:14.624)
I didn't see it. You guys are like betting on the side. That's funny.

Keegan (38:18.019)
Yeah, I'm not a betting guy, but he made it fun. He made it a charity thing and it was cool. yeah, that one was painful. know, she loves just to be outside, man. You know, we spent six days a couple of weeks ago in Breckenridge and you know, that was she likes to be in the mountains. She likes to hike. She likes to, you know, go swimming like she we we keep her pretty active, man. She's she's like my little best friend. Yeah.

Joe Oz (38:34.958)
Wow.

Joe Oz (38:41.063)
At three, she's like cruising around. Dude, those are the, I have a nine-year-old and a four-year-old. That like three, four, five phase, pretty sick, dude. Like, that's when they're your buddy for sure. my, dude, by the way, my nine-year-old, this is like, I'm wearing his like gaming headset. He'll come home, these will be like in my office, they'll be like, what, that's my gaming headset.

Keegan (38:52.184)
Yeah.

Keegan (38:56.547)
Yeah.

Keegan (39:01.966)
Yeah.

Joe Oz (39:08.999)
And I'll be like, shut up nerd, do your chores. But yeah, he kind of wants to do his own thing, but my four year old is like, dude, just wants, he wants to do whatever the fuck I want to do, right? Like, he's like, dad, can we go? Yeah, it's the best, man. It's cool. What do you like to do for fun?

Keegan (39:28.974)
Man, I'm a big foodie, right? I'm not a splurger, that's not my thing. I'm big believer in living below your means and obviously as you climb, the means get nice, but I'm always living below my means. One thing I do like to do is I like to try good food. I got the Michelin app on my phone, we'll put it that way. Yeah.

Joe Oz (39:52.301)
Nice, nice. What's the I come to your town, what's the Michelin spot that you think is like the best?

Keegan (40:02.979)
There's only a couple, like we're not LA, bro. Lilac is decent. There's a couple Asian spots that are pretty good. If you're talking Michelin restaurants, but Tampa's really on the come up with food for sure. Definitely.

Joe Oz (40:17.831)
Dude, that's awesome. So I live in San Juan Capistrano, so we're like south Orange County, like an hour north of where you and I were in San Diego. Excuse me.

Keegan (40:21.996)
Okay.

Keegan (40:27.309)
Okay.

You're good.

Joe Oz (40:32.103)
In my town, they just open up like a barbecue spot. It's called a heritage barbecue. It's very much, you know when like a barbecue spot opens and it's like sucks, it's like dry, it's not very good. Especially if you've ever been to Texas, you know? Oh, okay, totally. So like, everyone's like, dude, there's a barbecue spot. I'm like, yeah, right. You know, I'm like, cool, you know? And dude, they opened up, they're like, you can smell it throughout town. It's like legit, like...

Keegan (40:41.783)
Yeah, 100%. I'm from Kansas City, bro. I know barbecue.

Joe Oz (40:59.259)
They got a Michelin star, man. They're legit, it's been good. And I'm a local, dude, there's a line around the block, but I know that on the website, you can do takeout and just grab it at the window. So there'll be a line, and I'll just be picking my kids up, because my son's elementary school's two blocks away, and I'll just be like, yo, ribs, boom. And I'll just roll up and just grab the bag. People are like, what?

Keegan (41:01.784)
Yeah.

Keegan (41:06.807)
Yeah.

Joe Oz (41:25.671)
And I'm like, that's you get for being a local, man. Like, you ever wait in line at the local coffee shop and then like, some dude just picks it up with his app, you're like, oh dude, I'm so dumb right now. Or like in the airport at Starbucks, you're like, I'm so dumb right now. I'm like, I gotta do this, man. What, okay, I'm gonna get personal. How do you take care of yourself, dude? Because I know that you gotta put yourself first, man. Like, is there any...

Keegan (41:35.569)
Yeah, the airports are the worst bro airports are the worst with that

Joe Oz (41:54.367)
spirituality, any morning routines, exercise, like what are you doing to take care of like you?

Keegan (42:00.48)
Yeah, it's been a while since I've been to the gym specifically other than like travel with my fiance. She got me in like running on treadmills and stuff like that. It was cool. I liked it. We did some group workouts when I was at the boardroom mastermind last week, which was really cool. Felt good. I stay active because I got a three year old, bro. I'm constantly on my hands and knees and you know playing horsey. you know, she's not riding on my back and rolling around wrestling. So

Joe Oz (42:15.185)
Nice.

Joe Oz (42:25.808)
Yep.

Keegan (42:29.528)
I'm not a, I don't eat very bad either. Spiritually, bro, you mentioned therapy. Unless I'm traveling, which feels like a lot lately, but unless I'm traveling, I am at therapy in person every Wednesday at 8 a.m. For like the last five years. Yeah, and I just, see it as this, it's this third party, unbiased, professional opinion that you can kind of unload some shit off of and.

Joe Oz (42:43.771)
Nice. Amazing.

Keegan (42:57.72)
Sometimes I go, I'm like, man, I don't really have much to unload on you. But then some other times I'm like, man, I'm really dealing with this. And I just, you know, it's different than talking to your boys or talking to your friends or your mom or your dad, because everybody's got this bias. Like I strongly believe in that unbiased third party opinion.

Joe Oz (43:14.757)
I love that man. just put out a, I send out like a newsletter or whatever and I write, I like, I batch them. I'll write like four, four at a time, but they're like quick and simple and like from the heart, like real. Like I have like a no AI rule and all this. And the one today was about like, it was a picture of my kids going to school and I like take them to school. And I was like, I think the topic was I refuse to miss these moments. and then I talked about time blocking, right? But not, not like the way people usually talk about it. I talked about like,

Keegan (43:25.868)
Yeah.

Keegan (43:39.626)
Mm-hmm.

Joe Oz (43:45.115)
should I say this? guess prioritizing the things that fill up... it's like the oxygen mask thing, like prioritizing the things that fill up your cup, right? Because if you are doing well, you're gonna show up as the best version of yourself for the people that depend on you and the people that you love, right? And I... in the message, I kind of like...

Keegan (43:53.334)
Yep.

Keegan (44:01.89)
Yeah.

Joe Oz (44:05.476)
I ranked it, right? So for me, it's like spirituality God, right? Like that is number one. The number two is mental health, right? Which is kind of the same thing, right? And then the next one would be like physical health. Like you just said, dude, I'm 46, bro. like, gotta, thanks dude. gotta stretch. I gotta drink water, bro. I gotta foam roll it out. Like I gotta do all that shit. I gotta sleep, you know? And then the next was family. And then the next.

Keegan (44:10.209)
Yep.

Keegan (44:15.852)
Yeah.

Keegan (44:21.815)
That's awesome. Looking good, bro.

Joe Oz (44:35.2)
is job money career, right? And if I put any of that shit, like if job money career goes before that stuff, there's just this like, it just breaks dude, like it just breaks. But if I do all the other shit, it's the oxygen mask thing for me man. So I think that is amazing and that's super huge. And I also think like, dude we don't, yeah we don't talk to each other, we don't get, like even like now, like you're of, you're vulnerable about your business.

Keegan (45:03.383)
Yeah.

Joe Oz (45:04.422)
Which like most fucking business people are, but in a lot of times in real estate, it's like, know, dude, like, I don't want to call people liars, but nobody knows their numbers. They don't necessarily know if they're telling the truth. Like, you know, we also live in a world where people don't know what their tax returns said the year prior, right? And so, but if it's like, it's like, hey dude, this is the challenges and like you speak like a, the thing I like about you is you speak like a, fuck man, you speak like a business owner.

Keegan (45:13.11)
Yeah.

Keegan (45:19.605)
Yep.

Joe Oz (45:29.412)
and I had a mentor once who would ask me business questions when I met him. And he was like, dude, don't, is this the same guy with like, you have standards? He's like, Joe, are you a business owner? I'm like, yeah. He's like, cool, man, well, what were your cost of sales last month? And I'm like, what? And like, and he had this thing where he was like, okay, if you wanna be, if you wanna say you're a business owner, you have to be able to talk like one, right? And he's like, if you go to a barbecue and you wanna have a, he's like, he asked me, he's like, what's your goal? And I'm like,

Keegan (45:30.198)
Yeah.

Keegan (45:50.944)
Yep.

Joe Oz (45:56.327)
This guy, when he would talk to me, I would just be like, fuck, I don't know the answer. You ever have those ones where you're like, I don't know the answer? And he's like, and it was like, do you wanna be, do you wanna?

Keegan (46:00.662)
Course! Course!

Joe Oz (46:05.538)
He basically said if you wanna be a business owner, you gotta be able to talk like one. And if you want to talk like, and if you want to learn how to talk like one, you'll become one. And then that's when, he's like, if you go to a barbecue and you meet another business owner, like this right now, like I've earned the right to have a business conversation with you, because I've done the work to actually know how to run a business and learn my numbers and things like that. And it's cool to be able to have a conversation with you because you do have those high business owner conversations. Which I think.

Keegan (46:31.083)
I enjoy it, bro. I enjoy it like and I know you enjoy it too like you ever get to this certain point where you're You're out with a couple people or you're at the barbecue or your whatever and it's like, okay, I can talk about sports

Because I love it. But as soon as the conversation changes and it's not about sports or family, there's business. And if I can't hold that conversation, I'm getting bored, I'm getting frustrated. I want to have some substance. I want to be able to move forward. And that wasn't always the case. In my younger years, I just wanted to go out and have fun. But now it's like, I want that substance. I want the conversations to feel like I'm moving forward.

Joe Oz (47:10.182)
Wow, that's awesome. Yeah, dude, 100%, man. And like, wanna, yeah, I wanna be able to, it's also just like meeting people where they are, right, is really important. Let me, I'm gonna, dude, I can't believe 50 minutes just flew by. I'm gonna get an apartment by you. We're gonna hang out. We're gonna go to like, Dave and Buster's, like totally. We'll move in together. We'll raise our children together. What is a?

Keegan (47:28.34)
Yeah.

Keegan (47:35.914)
Got the extra room, bro. I got you.

Joe Oz (47:40.201)
you didn't know this question. I don't think you know this question was coming. What famous person have you met?

Joe Oz (47:49.734)
I'm out talking about Jeremy Wilson.

Keegan (47:51.606)
That's my boy, bro. I enjoy talking to him.

Joe Oz (47:56.133)
He's another one, dude. He's a really great talk guy. But yeah, what famous person have you met?

Keegan (47:59.125)
So when I was seven years old, I met Jim Harbaugh. Jim Harbaugh. When he was the quarterback for the Ravens. I lived in Baltimore until I was nine, so my mom took me to a bring your kid to work day, so I met Jim Harbaugh. And what's cool about that is meeting him the year after the Ravens won their last Super Bowl, the Ravens played in Tampa in the preseason. Well, that day when I was seven, I got a hat signed.

Joe Oz (48:04.026)
Here we go.

Keegan (48:29.128)
Fast forward to when I was 22, whenever they won the last Super Bowl, I got that same hat signed by John Harbaugh, his brother, when they were both with the Ravens at way different times. So I got to meet both of them. Yeah.

Joe Oz (48:36.922)
Wow. Wow.

Joe Oz (48:41.766)
Wow. That's awesome. Bro, that's cool, man. What a... Shit, I forgot that you... Did I ever tell you I went to go be a team leader in Baltimore for like 90 days? Like I spent 90 days in Canton? Yeah, in Canton. So I ate a shit ton of crab cakes, went to some fucking Orioles games, and I bounced because it wasn't for me. That time was not for me.

Keegan (48:54.769)
Really?

Keegan (49:01.594)
Yeah, yeah. No, I will visit there once a year for Raven's game, we we make sure we see the water. We'll put it that way.

Joe Oz (49:12.998)
That's a good way to put it. was like, was, you know, it's a cool fucking town. Like the history and all that shit. But I remember like, was like, dude, this isn't for me. And then there was a joke about like, and by the way, I'm not a, I love basketball. I'm not a football guy, not a huge sports guy. I'm a big basketball guy. But when I would talk to people on Baltimore, I'm like, dude, I think I'm not gonna work here. I think I'm gonna leave. And they're like, and they brought up the.

Keegan (49:21.811)
Yeah.

Joe Oz (49:40.39)
Help me out was it the Colts like did they like leave in the middle of the fucking night or something like isn't like a story where they're like Yo, they just bounced and didn't tell anyone They're like That's crazy. That's a real story right like but I was like I kind of I'm gonna do same thing. Oh I'm not gonna be we moved we moved there

Keegan (49:42.495)
Yeah, yeah, yeah they did. Yeah. Yeah, they got the trucks at midnight on camera leaving.

Keegan (49:58.568)
Yeah. Yeah.

Joe Oz (50:04.677)
Yeah, quick story, we moved there. I rented my house out in Jersey, we moved, and I had, my son was probably like two at the time, and I came in and like, it just wasn't the opportunity. The opportunity was presented to me, it wasn't really what it...

It could have been my fault, maybe I didn't hear him right, you know, or whatever, but we were living in Canton and then like our car got broken into, like the first day we were there and then, bro, our dog just died, we just put our dog down and we were like shoving everything in the car, like dog died, well we put the dog down, she had cancer, she was a little French bulldog, and, bro.

Keegan (50:24.832)
man.

Joe Oz (50:38.031)
fucking like remains and the paw print were like in the glove box. like took that shit, dude. They took like fucking everything. And then like a week later, a kid got like shot on her block. My wife was like, she's from Orange County. I'm from the Jersey Shore. She's like, we're out of here. We're moving on to our next destination. We're not staying here for, and we were under contracted by a house. Like we were buying like a row home or whatever. Cause you're going to hang out for a couple of years and build this market center up. And you know, at the time I thought 5 % ownership at a market center was a

Keegan (50:44.737)
What?

Keegan (50:53.449)
Yeah.

Keegan (51:00.434)
Yeah. Yeah.

Joe Oz (51:07.075)
Big deal, you know, I thought I was crushing it, dude. And my wife was like, we gotta, can we leave? And I was like, yeah, we can leave. And that's how we just went straight to California. dude, it was rad talking to you. Are you gonna be at Unlock in Las Vegas? Sick, all right, I'm gonna ping you. Thanks for doing this, this was awesome. The more I learn about you, the more I learn about me, right? And that helps me, right? And so,

Keegan (51:08.392)
my gosh.

Keegan (51:19.667)
I love it.

Keegan (51:24.756)
I'll be there, I'll see you.

Keegan (51:29.233)
Yeah.

Keegan (51:33.723)
Yep, absolutely.

Joe Oz (51:36.045)
I'm gonna ping you outside of this. Let's do like a dinner or coffee or something in Las Vegas.

Keegan (51:41.418)
Yeah, that sounds good, man.

Joe Oz (51:43.664)
Cool dude. Alright, I'm gonna end this thing now. I'll see you later. Bye.

Keegan (51:45.835)
Alright bro, I'll talk soon. Later. Bye.