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DISRxUPT is a podcast from the Cedarville University Center for Pharmacy Innovation which explores novel advances in the practice of pharmacy. From nanotechnology to unique public health initiatives, DISRxUPT will highlight stories of pharmacists who are changing the paradigm of patient care.
Tune in for new content once a month detailing how the profession of pharmacy continues to change and how the Center for Pharmacy Innovation is playing a key role in this transformation.
Welcome to DISRxUPT, a podcast of the Cedarville University Center for Pharmacy Innovation. Today on the podcast, I'm excited to have Dr. Christina Fontana joining us. She's a licensed pharmacist, author, and transformational coach with a passion for holistic health and wellness. She has over a decade of experience in the pharmacy field, and she's dedicated her career to integrating traditional pharmacy practices with holistic and integrative medicine. She's the founder of The Pharmacist Coach, where she offers a range of services designed to support the physical, emotional, and spiritual well-being of her clients.
Justin Cole:Listeners, welcome back to DISRxUPT. I'm excited to be joining you for another episode here with an exciting guest, Dr. Christina Fontana. We appreciate you coming on the podcast.
Christina Fontana:Thank you so much. What are we disrupting today?
Justin Cole:Well, it could be a lot of things. I'm not sure. But hopefully, the disruption for our listeners is a really positive one where we're having them take a break from the normal things of life and learning a little bit. So that's what my hope is for today. Well, Christina, I'd love to just turn the stage over to you and let you tell our listeners a little bit more about your background and maybe initially what inspired you to pursue a career in pharmacy.
Christina Fontana:So the short answer is my dad. My dad owned a pharmacy in Long Island for thirty two years. He actually had a lot of different businesses. He owned a second pharmacy. He had a sneaker store, and then he was co owner at a bar at some point.
Christina Fontana:But he realized that pharmacy was the thing he was best at and should stick to. So I grew up sweeping floors in the pharmacy and really learning and absorbing so much from him about his how he conducted himself, the way that he thought creatively, and I saw all of that firsthand. And so I think being an entrepreneur, I'm kinda skipping past pharmacy, but that was my early childhood experience was seeing how my dad interacted with patients and how he ran his business. And there were a lot of things I had to unlearn, but I I did glean so much from him. Even something as simple as you know, he always pushed me.
Christina Fontana:He was kinda my first coach. He would say, like, go talk to that customer. Go help that person find a greeting card. And I think that helped me in business because you have to be a go getter. You have to be willing to, quote, unquote, fail.
Christina Fontana:I don't like that word, but to go for it. And so it was in those early pharmacy experiences with my dad that I, number one, grew to know that I love helping people, but, two, that I learned those early skills of discipline, you know, charisma, becoming an entrepreneur that, you know, allowed me to be who I am today.
Justin Cole:Well, that's great. And it seems like you've kept that Long Island accent too. That's, fantastic. And even though you you transitioned away from Long Island, right, where are you now?
Christina Fontana:So I live in Pittsburgh. I've lived here for almost a decade, and I think that grants me the ability to say that I am a Pittsburgher.
Justin Cole:Alright. Yeah. I don't know what the cutoff is, but ten years seems like a significant amount of time. That's for sure.
Christina Fontana:Yeah. Come on. I'm I'm ushered in. There you go.
Justin Cole:So, you know, in talking with you before, I've learned that your journey has been shaped by a lot of personal circumstances things that have happened. And so what are some of those that you think have been pivotal moments in your life that have shaped who you are today?
Christina Fontana:Oh, that would be a very long podcast, but I'll tell you some of the ones that come up immediately are, you know, even me moving here. So I was engaged before to another pharmacist that I moved here thinking my life was going this way. This is what I'm doing. I know what you know, it's that conviction that I knew, you know, when I made that decision. And then things fell apart, and it didn't work out, but god led me in another way to my current life.
Christina Fontana:And so I see things challenges and trials as just rerouting points in my journey. And I know that because and I know we're gonna talk about faith a lot here. God is my CEO. He is my foundation, and I can only do so much myself. I rely very much on my faith as my firm foundation when things are chaotic in my life.
Christina Fontana:And so I've had a lot of these different experiences like trauma, you know, early childhood trauma that led to eating disorders and anxiety and all of these different physical symptoms, but then also getting kicked out of my house at 24 and being homeless and jobless because I wanted to pursue a residency and my parents wanted me to take over that pharmacy. There's been so many of those, characters in my life that I now see as blessings because I know that God sees a weakness in me, and he's like, oh, let's let's tweak that. Let's let's strengthen that. Even, you know, having my daughter, it took us about a year to get pregnant. And in that, I learned patience.
Christina Fontana:I learned, that I had to do a lot of inner healing work around mothering myself first, and that has led to so many positive outcomes. So I no matter what I'm going through, I see it as, okay. What am I learning here? What is the higher perspective, the lesson that I can not only take to help my life, but then help others as well. And that's really honestly where all of my books come from as well, any all of my content, my books, because I know that I'm not the only one going through these challenges.
Justin Cole:Well, I know a significant thing that motivates you is exactly that, sharing those experiences you've had so that you can help others along whatever part of the journey they find themselves in. So yeah, love that about all the work that you do. So I want to turn back to your career as a pharmacist a little bit. So coming out of graduating with your doctor of pharmacy degree, what were some of those next steps you took? And how did you make that transition toward a more holistic approach to your practice?
Christina Fontana:Honestly, it was healing myself because at that pivotal rock bottom moment of 24 years old, I was about to graduate pharmacy school, take my board exams. I had to find a new place to live, and everything was kind of just a mess, to be honest. That's the easiest word to describe it. I was so just broken down. My family wasn't talking to me.
Christina Fontana:I really felt isolated in that moment, but it was the fertile ground for something new to be birthed into my life. And so I really had to lean on God in those moments. I had a lot of alone time in during that space, And I was led to different mentors, different books, and teachers, and I started to just be interested in more of the, the transformation and life transformation and health transformation. And so I actually went to integrative nutrition during my residency because I'm crazy. And even though I was working fifty hours a week, I was still you know, I I was so passionate about, again, taking my pain and turning it into something where I could help other people.
Christina Fontana:And at that time, I was working at my residency, and I was doing a diabetes program, diabetes education. And so I was taking some of the things I was learning through integrated nutrition and applying it to my diabetes patients. And, honestly, God has led my steps from there. So I've been on this entrepreneurial journey for about thirteen years now, but it really all started with being willing to take those first scary steps. And you had a great question about that.
Christina Fontana:Like, what were those first steps? It was and one of my other clients who I know you're gonna have on the podcast, Tiffany Reuter, she just talked about this. Joshua from the bible, and I had just written this down, he had to step into the water and have that faith even though he didn't have the next steps, and that's what I had to do. I had to choose you know, two roads diverged in a wood, I chose the path less traveled. I could have taken over my dad's pharmacy and very easily led a comfortable life, still been in Long Island, but I chose different because my intuition and my heart knew that I was meant to make a bigger impact.
Christina Fontana:And so I followed that even though the physical evidence wasn't there yet.
Justin Cole:Okay. So you you've gotten to this point in your career after doing residency. You've you've done some additional training. So what inspired you to actually start your business, and what were those initial steps you took to get it off the ground?
Christina Fontana:So getting the LLC that where everybody starts and not knowing what I was doing and trying things out, which I would not recommend. I resisted help for a long time. I think as as type a go getter high achievers, we think, oh, like, I got through pharmacy school. I can figure this thing out by myself, and boy was I wrong. I had gone to different retreats like Tony Robbins and personal development seminars, but I had never learned how to run a business.
Christina Fontana:Yes. I had seen my dad. Yes. I had done a residency and learned a lot about owning a pharmacy, but owning a an online coaching business and building a personal brand are two very different things. So even though I had the discipline and the hard work and the determination and the mission from God on my heart, I needed practical coaching to know how to grow that brand and how to get clients and how to serve those clients and and create the ripple effect that I now see through writing books, hosting retreats, and being used as a a big vessel that I know, you know, God has an important mission on my life, that that took time.
Christina Fontana:That took practical investing in myself through coaches and mentors and programs.
Justin Cole:Well, I don't find it ironic that as the pharmacist coach, that was something that was so important to you. Having others mentor and build into you and even coach at times. And so you're almost, simply taking what they invested in you and passing it forward to many other people. Right?
Christina Fontana:Right. Absolutely. I've been so although I have a lot of trials and as I'm sure everybody does, everybody has different challenges and trials, I feel so incredibly blessed by how God has worked in my life that I wanna help other people. I want to know, it this title of the book, expand my brilliance to impact as many people as possible. So I that's really the mission of my entire business is to create that domino effect of healing that really starts within our own hearts, that starts within the transformation, which is returning back to who we really are, which is love. And that's what all great spiritual teachings come back to, us returning to love. So that's what the crux of my business is.
Justin Cole:Great. So I'm curious. You've already maybe alluded to this a bit, but what are some of those other big lessons you feel you've learned as an entrepreneur in the health care industry?
Christina Fontana:The first thing coming to my mind is I'm not in control. So many times we want to be in control and we want to figure everything out and overthink and because we're used to that. When we have a prescription, when we have an order, when we have a patient in front of us, we think of all of the possible scenarios. Is there a drug interaction? Are they allergic?
Christina Fontana:What are the allergies? Patient weight. Like, we're always questioning. But entrepreneurship is a totally different ballgame because you can do all the right things and follow the blueprint, but you could not get the result. So it's not two plus two is four.
Christina Fontana:It's like one plus two can be a different answer. So it it requires a little bit more creativity and almost like experimenting. So all of you pharmacists out there, you can think of it like compounding or baking or or cooking. You know, different ingredients are going to lead to different results and the the level of spiciness that you're gonna get in that final product. So I try to help pharmacists make this journey fun rather than daunting and full of uncertainty and overthinking and all of those things.
Christina Fontana:Like, we're experimenting. We're trying things out, and that's honestly a lot of what I've done. I have had to come up with my own style, my own signature programs, and I try to really extract the the gems from my clients, whoever I'm working with, like, what are their gifts, what are their strengths that I can pull out of them, and then create tangible offers, a program, speaking, signature talks, whatever their brilliance is, I I extract that out of them through coaching to help them grow a sustainable business.
Justin Cole:Well, I think you've just described a really important aspect of entrepreneurship. A lot of people think of both innovation and entrepreneurship as a stepwise approach in the straight line that if you just follow where all the steps are going to take you that you'll end up with a business that's viable and meaningful and making money hopefully at the end of it all too, right? But it's really more like a spiral, right? There may be times where you go in one direction, and then everything crashes down. And so you pivot and go another direction.
Justin Cole:And you have to always constantly be trying things and going back and self evaluating and taking new paths. So it's not for the faint of heart, clearly, right? But at the same time, it can be so worth it at the end of it all, when you see the impact that you can have with what you've created. And so I guess I want our listeners to just lean into what you've said and realize that it can be a winding road. And that's okay.
Christina Fontana:Oh, and you can expect that. But guess what is certain? Your faith. And so that is what leads me through every twist and turn. Like you said, it's having that firm foundation.
Christina Fontana:And when nothing is certain, anything is possible. So I want you I want the listeners to hear that. When you when you step into uncertainty, you actually step into possibility. So rather than seeing it as this, you know, anxiety provoking journey, what if it was an adventure? What was it what if it was an experience where you maybe tripped and scraped your knee?
Christina Fontana:Like, my daughter's 14 months right now. She falls. I'm like, hon, get back up. It's okay. And I'm teaching her. It you know, it it's okay to trip.
Christina Fontana:You know, I actually I'll I'll call myself out. This is actually kinda funny. So I you know, as as women, we we're like, I'll let hair and makeup and all that for my book signing. My hair you should you should have seen it in the pictures. By the time that it was the end of the event, my hair was a mess. And I'm like, you know what? I don't really care. It doesn't have to be perfect because it's my energy. It's my impact.
Christina Fontana:So I know, especially with pharmacists, we're perfectionists, and it's like, oh, I can't possibly post that video or the picture. It doesn't have to be perfect. And that's what, you know, I I let go of my ego, and I'm like, I don't care because what I have to say, what my mission is, me standing in front of you know, coming on this podcast, I don't need to say all the right words. It's how my energy comes across, how my passion comes across. So it's that passion verse perfection. And my life is not always perfect, and if they think that's important to highlight.
Justin Cole:Those are some great reminders for sure. So, Christina, I'd love to turn a bit more practical and let our listeners hear a little bit more about your day to day as the pharmacist coach. What are those services that you're providing? And how do you go about doing all these things?
Christina Fontana:Yeah. So I have a team because I can't do it all myself. And I have such an incredible team of people that support me that, you know, I have an assistant that helps with client, you know, scheduling and payments and all of that. She helped me with actually the book signing last weekend, this past weekend. Her name's Priscilla. She's worked with me for six years. And I also have a a social media person that's, you know, scheduling all my content out. And so it's working with the people on the team. I also have support coaches that support me in my different groups. I also have programs. I have a membership. I do retreats, workshops, live events, and I almost create what's called it's a sales cycle. So I know in my mind, okay. Fall time is usually when I do a retreat. In the summer, I'm gonna launch a VIP experience.
Christina Fontana:So I kind of have in my mind, what are these what is the big vision? The big vision is, you know, spreading the domino effect of healing, you know, helping women to shine in in who they are, expanding their brilliance. Then practically, what does that look like? It's sales cycles. It's delegating to different team members, and then I create monthly and weekly needle movers.
Christina Fontana:So these are things I'm doing every single week to keep my business going. So whether it's launching a new offer or following up with sales conversations or whatever those practical things are, and this is how you create a sustainable business. But at the crux of it is how am I managing my energy? And most people don't think that way. They're thinking, what is the strategy?
Christina Fontana:What do I have to do? But your energy, if you don't have energy, if you're burnt out, God can't use you. So it's looking at that as well. And I talk a lot about energy leaks, like people pleasing perfectionism. That's a whole different conversation, but that can lead into, you know, leaking energy essentially, which also creates profit drains in your business and can impact your bottom line.
Christina Fontana:So it's kind of that, both energetic and strategic pieces that I work on with my clients.
Justin Cole:I love the concept of of needle movers. So I want to ask you a question about that. How do you decide what those things are? Is this looking at, evaluating feedback from your clients to say what's going to make the biggest impact? Is it how easily they're implementable? What are some of those things you think through as you're trying to determine your needle movers?
Christina Fontana:So you have to look at what's working. Is there a program that when you launch it, you know people are coming in? That would be something I would look at. I would see what are the things that are high return on energy tasks that only I can do and then delegating everything else. Like, I'm not gonna go mess with Canva images.
Christina Fontana:I'm not going to schedule out my social media content. I'm going to show up and get speaking engagements. I'm going to come on podcast because no one can no one else can do this. So I'm here with Justin Cole, and my team is working behind the scenes. So kind of seeing, and also with team members, this might be helpful for the entrepreneurs out there, playing to their strengths, knowing who's good at what because that is going to help you be more efficient too.
Christina Fontana:I'm not going to give certain tasks to someone if I know, number one, that they don't enjoy it or two, that they're that's not a strength. So all of these things that I'm talking about grease the wheel to be able to move your business forward. So we're talking about needle movers. Look at what's working. Look at what is is the biggest bang for your buck.
Christina Fontana:If are you doing a master class that you know is going to convert into clients. You know, retreats for me are highly lucrative and highly enjoyable. So that's something that I do every year. So I would look at things like that that would help to, call in that consistent clients and cash flow.
Justin Cole:That's great. I think there are a lot of insights that we can glean from that. So I know that not only do you offer a number of services that anyone can take part of, but you work with your clients to figure out what their needs are. So maybe can you give us some examples of how you tailor those services to meet the unique needs of the clients that you're working with?
Christina Fontana:Oh, absolutely. So everybody has a different, they have different things that different patterns. I guess I'll start with that because that's those are some of the energy drains that I talked about. So if you have a leaky bucket and you're pouring this water into this leaky bucket, you're not going to get results. So in order for people to hold higher levels of clients and cash flow, that we need to plug those energy drains.
Christina Fontana:And so I'm looking at I'm very intuitive, and I've been doing this for thirteen years. So I can look at someone. Like, I just had a call with somebody today. We shifted her patterns in twenty minutes. She was holding on to guilt, as her kind of predominant energy that was running through her business.
Christina Fontana:She has self worth challenges that were coming up for her. And so I helped her. I took her through a practice to help her release that so that she can instead of being pushed by guilt and and having that lead her business, what I said, what if you could be inspired by love and service? Two very different energies to be working from. And so when you regulate your nervous system, that's something I talk about a lot.
Christina Fontana:When we're in these different states and we're cycling in these patterns, we cannot think creatively. We can't we can't think strategically in our business. So I'm always thinking about, you know, how can I get this person that I'm working with back into that level of safety where they're connected, they're engaged, they feel confident, and then they can take action? So it's about aligning your energy first, then taking strategic action. Because that way, you're gonna be way more powerful, way more effective, and that's going to affect your productivity, your bottom line, and your overall piece, to be honest.
Christina Fontana:So that's why I am always talking about those two components, the energy and the strategy. Because if you're taking action from kind of this wishy washy, doubtful place, what kind of results are you going to get on the other side?
Justin Cole:Yeah. Those are good insights. So are you able to share a couple of success stories about your clients and what they're achieving these days?
Christina Fontana:Oh my goodness. I'm so proud of Tiffany Ruder, which I know like, I'm mess mentioning her a lot today. She's my rock star client. She just got on TV, and I'm so excited for her. Big TV debut over in Houston. And, so I sent her flowers. She got flowers all the way from Pittsburgh from Amazon. So she was doing really well.
Christina Fontana:I have so many different clients. I have someone else, Tara Davis. I don't know if you've connected with her yet, but she's another rock star. She is leading the way in gut health, and she's going to be helping the, down in Charleston implement functional medicine into the military. So really big project she's working on.
Christina Fontana:There's so many others. I mean, I could Melissa Turner. I mean, there's so many different people you're gonna have on this podcast. So Yes. I'm so proud of them.
Justin Cole:That's great. It has been great to connect with all of them, actually, just off of the podcast. We've actually had Melissa on. If you want to go back just a couple episodes, you can listen to her story. It's fantastic. So yeah, it's always a really encouraging thing to see the successes of those that you're invested in. I know that that's, again, your heartbeat and what you're trying to do.
Christina Fontana:100%.
Justin Cole:I'd love to turn and go back to a little bit more about faith and see if we could hear a bit more of your story about how that's influenced your career and the way that you approach your business today.
Christina Fontana:I'm being drawn to talk about the concept of control, because I feel like control is a very different energy than faith. And when we're gripping onto control, there's only so much that we can do on our own. So in order for us to truly expand and be effective and and reach more people, I feel like having that support of of our faith is everything. And I I personally believe that I would not have anything without God. Like, all of the glory goes to God for the successes in my business because he's planted these desires in my heart.
Christina Fontana:He's given me the gifts. He's shown me the path when everything was uncertain for me. And so that for me is everything. I can't do my business without God.
Justin Cole:Yeah. And I think, listeners, you're probably familiar with this listening to our podcast. It's no secret here at Cedarville that faith is important to everything that we do. And it's not just a token there. There's a reason for it, right? We are not just random chances in the universe that happen to have an opportunity to just kind of walk through it without purpose. God has intentionally designed each of us in our days, and he wants us to use those for his glory, as you said, but also for the good of And that's what should drive everything that we do, even in our pharmacy profession. And we will find more meaning and more hope in that if we can understand that our primary purpose isn't to be a health care provider. It's just the venue through which we get to do the most important things. And so thanks for reminding us of those things. It's very, very true.
Justin Cole:So I'd love to turn and let you give some advice to some of our listeners that maybe are doubting an idea that they have or it may be small, it may be big. How would you direct them? What advice would you give to, let's pharmacists who are considering, a similar path of entrepreneurship?
Christina Fontana:Your desires would not be placed in your heart if they were not meant for you. The fear is gonna be loud. That fear in the beginning is gonna it it's gonna try to dissuade you. It's gonna tell you you're crazy. You should just be satisfied with the status quo.
Christina Fontana:But then there's gonna be this tiny peaceful voice beneath all the chaos, beneath the fear, what your parents are saying, what everybody else is saying outside of you, that is God's voice. It's your intuition. It's that quiet whisper that is telling you you're meant for more, and I want you to follow that. Even if the path is uncertain, even if you don't know the exact steps, even if you don't know how, that's where all the magic happens. That's where the adventure happens.
Christina Fontana:So take the leap and just take the first step.
Justin Cole:I have to ask you another question because you've mentioned it and I love this analogy of adventure. So often, I think I'm prone to believe that failure is defining, and that it can be frustrating. But you've already commented that failure probably isn't a great term to use to begin with, but also that there's always value in the ups and downs that we face. And we can change our mindset to think of it as an adventure. So tell me a little bit more about that. You've used that word a couple of times.
Justin Cole:So we create meaning out of the experiences that we have. And so if you create the meaning that, oh, I failed, that must mean that I'm not worthy or I'm a failure, guess what your reality is gonna be? If you change the meaning, you change how you show up. You change your identity. You change your trajectory.
Christina Fontana:So you can choose the meaning for the events that have happened in your life. And that's actually what I work on with my clients is empowering them to reassign the meaning. You get to decide how you define yourself. Your trauma could be your rock bottom, and that's how you define yourself, or it could be, you know, and you're saying, oh my god. This is the end of my journey.
Christina Fontana:Or what if that rock bottom was the fertile ground for a brand new beginning? Right? So there's always two ways to look at something or multiple ways to look at something. Choose the empowering one because that's what's gonna get you out of bed even if you don't feel like it and taking that next step. Choose that, and and surround yourself with people that also support you and see your greatness and and see the potential in you and see your gifts and your your positive qualities.
Christina Fontana:So surround yourself by people that wanna nourish you, that wanna water you with positivity.
Justin Cole:I think those are good words. Appreciate that. So I'd love to know, looking ahead, what are some of the goals for the future of your business and your personal career? I'm sure that goal setting is a part of what you do. You've already described it quite a bit. But do you have any particular ones that you're working on, things that are coming up soon?
Christina Fontana:So I applied to 30 TED Talks, and I am getting this TED Talk. It's just a matter of when. So I got through two of them to, like, the next round. The way that I kind of hold the vision for that is every day, my daughter goes to sleep around 08:00, so I kinda go to bed with her. I wake up at five, and I'm down in the basement.
Christina Fontana:And I am mentally rehearsing already having being on the stage, standing on the red circle. If you look on my background on my computer, it's the TED stage. I am immersing myself in the fact that it's already done. And so that's how I have that certainty, confidence, and conviction that it's a done deal. It's just a matter of when, and I'm not stopping until I get it.
Christina Fontana:I've gotten a lot of rejection emails, but that doesn't mean anything. I'm going to keep going. I'd love a big one.
Justin Cole:That's great. I'd love to know what are some of those ideas you've pitched if you can share them for TED Talks.
Christina Fontana:So you the pharmacists here are gonna love it. So it's the prescription for thriving after trauma, and it's a four step framework that I've developed after working with thousands of people over the last thirteen years. I found people that go through trauma have very similar identities, emotions, experiences. They carry shame and guilt, victimhood. There's a lot of harsh judgment that comes from that.
Christina Fontana:And so my four step process is evidence based, looking at self compassion by Dr. Kristin Neff's work, releasing shame and guilt, and then rewiring your identity not as a victim, but as someone who's a powerful creator. So those are the things that I'm gonna be talking about.
Justin Cole:Oh, great. Thanks for sharing that. Are there any other things that that you're working on right now or you're hoping to accomplish that you're able to talk about?
Christina Fontana:I well, once that happens, I feel like that's gonna open up a world of possibilities. I I wanna reach my goal is to reach millions of people. I don't know how. I don't know the exact steps, but I know that God placed me here for a very specific purpose. And I wanna impact as many people as I can.
Christina Fontana:I wanna show my daughter what's possible. And so that's what drives me every single day to push past any of my own, you know, forms of resistance that come up.
Justin Cole:Oh, that's great. So I wanna end by giving you the opportunity to tell our listeners where they can go to learn more about all the work you do.
Christina Fontana:Sure. So pharmacistcoach.com. That's my website. Follow me on Instagram at the pharmacist coach. I have a monetize your magic free Facebook group that there's, you know, over 3,100 people in there.
Christina Fontana:I've grown that group over the past six years. I'm on YouTube. The only place I'm not on is Twitter and TikTok. So anywhere else you can find me.
Justin Cole:You've got it pretty well covered already. So, yeah, great work. Well, Christina, it's been great to talk to you. Thanks for sharing a little bit about your journey and the things that you're working on. May all of those things come to fruition, including the TED Talk.
Christina Fontana:From your lips to God's ears. I need prayers.
Justin Cole:Absolutely. Yep. Alright. Thank you so much, Christina. Take care.
Justin Cole:You have been listening to DISRxUPT, a podcast from the Cedarville University Center for Pharmacy Innovation. If you enjoyed listening today, please subscribe and share this podcast with others. Thanks for listening.