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We’re kicking off a brand-new season of the CIM Marketing podcast with an exclusive interview with one of the UK's best-known marketers, Pete Markey. He has been CMO at Boots, Aviva, and TSB and is now CMO and Chief Communications Officer at the University of Nottingham.
In the episode, Pete talks about some of his favourite campaigns, his new role in higher education, and his current side-venture with celebrity names. If you want to hear more about Pete’s journey to where he is now, and hear practical advice from a top CMO, keep an eye out on Thursday for the full conversation.
Full episode coming soon. Check out the CIM Content hub now for all things marketing in the meantime.
In the episode, Pete talks about some of his favourite campaigns, his new role in higher education, and his current side-venture with celebrity names. If you want to hear more about Pete’s journey to where he is now, and hear practical advice from a top CMO, keep an eye out on Thursday for the full conversation.
Full episode coming soon. Check out the CIM Content hub now for all things marketing in the meantime.
Creators and Guests
What is CIM Marketing Podcast?
The official podcast of The Chartered Institute of Marketing.
We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.
Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.
This podcast is your essential resource for staying ahead of the curve.
Every job I've done, pretty much I didn't know the sector before I came into it. Right. One of things I'm hugely passionate about is often I feel as marketers we get pigeonholed, you know, and you can only apply for certain jobs if you've got deep experience in that sector. I fundamentally disagree with that. I think if you're a good marketer and you've got the skill set, you can apply that to any sector.
Pete Markey:And in fact, you can probably bring something different and unique to it too. I know part of the reason I was chosen for the job at the University of Nottingham was I was bringing and I am bringing something outside in, which is sector like education, I think, benefits from. But I was the wild card in boots. I was the guy that never done retail before. This 100 plus year old retailer hiring a guy from a bank.
Pete Markey:It's quite radical at the time. And then, you know, even when I was in my post office days, I'd not done most of what post office does. Aviva is the only outlier I had done insurance before, but was doing quite a different mix of insurance. So I love learning new sectors, but I guess I've got this sort of bit between my teeth of wanting to prove that you can do really good marketing in any type of industry, regardless of whether you know it or not. If you can apply the craft of marketing well, you can see success even if you knew nothing before you walked in the door.