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For multi-passionate creators who want to get paid for their knowledge and wisdom. Learn how to build a business that gives you freedom and flexibility to be your most authentic self.
Hey Bo here.
You know, one of the things I've
learned over the years when it comes
to growing your online business
is that this is a game of decades,
not weeks or months or even years.
And I see so many creators out there
who are so impatient, like they can't
stand the fact that they have to.
Create content for a few months before
they make even one sale online, or
to get their first client, you know,
and they're, they think they're a
failure because they've done this for
a year maybe, and they don't have the
results that they, that they want.
It's like people have very unrealistic
expectations, I think, because, you
know, it took me probably seven years,
I think about seven years before I made
six figures in a year for the first time.
You know, I had my first a
hundred thousand dollars year, I.
And before that it was just a lot of trial
and error, a lot of making mistakes, uh,
figuring out what the hell I was doing.
Learning a lot of different skills.
Like there are so many skills that you
need to be a successful entrepreneur.
Entrepreneur, so it's
not gonna happen quickly.
You know, you're not gonna become the
super successful guru or whatever you
want to be, or the the million dollar
business owner or the seven figure
business owner, you're not gonna
become that in a year most likely.
I mean, maybe some people are super gifted
and they can do it, but for 99.9% of
people like this is a game of decades.
Like you have to.
Just see it like that.
Like you're gonna be on this
journey for a long time.
I mean, if you wanna be an entrepreneur,
you're gonna be on this journey
for the rest of your life anyway.
So slow down and be patient, because
when you try to go too fast, what
happens is you make the wrong decisions.
When you try to get there so fast, you
end up making short-term decisions that.
Seem like they're the good thing to
do in the short term, but in the long
run they don't actually help you.
Like I see this all the time,
almost everybody does this.
It's like you pursue the path
that you think is gonna make you
the most money In the short term.
You want to go down the path, you wanna
start the kind of business that's gonna
be the most profitable 90 days from now.
But maybe that's not
even what you want to do.
You're just doing it for the money.
Or maybe that's not really what's going to
set you up for success in the long term.
It's just the short term thing you're
doing because you want the money and
that is the wrong approach to take.
Like you have to think about what do
you want your life to look like three
years, five years, 10 years from now?
And then you have to build your business.
You have to reverse engineer that
goal and, and build your business in
a way that's going to get you to that
long term future as fast as possible.
And if you think that way,
it's like you think much more
carefully about your decisions.
You think like.
Is this decision going
to give me leverage?
Is it going to create
more freedom in my life?
Is it going to open up more space in my
life and give me the the time and energy
that I need to be my creative self?
You know, like you have to be way more
careful about your decisions if you're
thinking long term, because if you don't
make the decisions, the right decisions in
the short term, you're gonna end up making
the long term goal take way, way longer.
So I talk about this sometimes in terms
of like, choosing your business model
because, you know, maybe you think, I, I
see a lot of people, like, they go down
the path of like doing a, a high ticket
business model or starting an agency or
doing something that's like you, you can
get some more cash in the bank faster.
Um, nothing wrong with that.
But they don't ever ask themselves like,
is that even the business I want to run?
Like, is that how I want to do things?
Do I, do I want to do that?
Or am I just doing it because it's
gonna make me the most money in the
next 90 days or whatever, you know?
And I think if you, if you want to
build something in the long term,
you have to start doing it now.
Don't do something else that you don't
really want to do first, just because you
think you have to do it to make money.
It's like, no, just do the
thing you really want to do.
And start it now because it'll make it
so you get to the end destination faster.
It might take years still,
but you'll get there sooner.
And most people actually
never get to to that point.
They never get to the life
that they really want, the
business that they really want.
They never get there
because they're stuck.
Being, like making these short
term decisions and being so
impatient and it sabotages you.
You know, like I, I see it
in my own, on my own journey.
Like there were many times where if I
had just been more patient, I would've
gotten where I wanted to be so much
faster, but I thought I was moving
faster by doing the other things.
But actually it was slowing me down.
So I'll give you like a
a a practical example.
Let's say you create a, an online course
or a coaching program or something and
you launch it out to the world and.
You only make a few sales, let's say it.
It doesn't go as well as you hoped.
Well, what most people would do there
is be like, oh, well this isn't working.
Like this is, I must be
doing something wrong.
This is not a good idea.
That's not a good business model.
I need to do something else.
You know?
And so they go create a different product
or start a whole different business,
or they quit for a while and then
start something new a few months later.
It's like if you had just.
Taken what you learned from that quote
unquote failed launch, and you just
made some improvements, and then you
repeated it and launched it again, and
then learned from your mistakes and then
launched it again and learned from your
mistakes, and then launched it again.
And if you just kept focusing on small,
steady improvements and refinements
to the thing you're already doing.
You would get where you're
wanted, where you're wanting to
go way, way, way, way faster.
Because what happens is every time you
change your mind, every time you make
these impulsive decisions to do something
else, just because what you're doing right
now isn't working as well as you want to.
Every time you do that, you're
basically starting from zero again.
You lost all that momentum that
you gained, and now you're starting
back at zero, and now you gotta
build it back up from zero.
And I see this all the time.
Almost every entrepreneur does this.
I've done it more times than I
would want to admit, and I've had
to learn my lesson the hard way.
Like just because something isn't working
now doesn't mean you need to change
to a new opportunity or go in a new
direction or try something different.
Usually you just have to keep doing
the the same thing over and over
and over again and keep getting
better and better and better at it.
And when it comes to like
selling a product online, I don't
think people realize this like.
When you sell a a product online,
if you really want to be successful,
you cannot just launch this
product and then leave it at that.
Like you have to be constantly improving
that product, constantly improving
the marketing, improving the sales
copy, the sales page, the marketing
material, the webinar, or whatever it is.
You have to constantly be optimizing
this, and this takes many months, this
takes years to really dial this in.
You know, like any good product will
have gone through many iterations.
It'll have gone through many evolutions.
Like the product that you launch on day
one is going to look completely different
from that product in a couple years.
You know, if you keep focusing on it
and making it better, which you should
do because what most people out there
are doing nowadays, I see it, it's
even more common now, which is kind
of a shame, is people are selling
these like low quality products.
That aren't that good.
And you know, there's nothing wrong
with like having a, an early version
of your product that's not that good.
But the problem is when you just leave it
at that and then you just let it be shitty
and you don't ever improve it, you know?
And I've done that before too, and I'm
not happy, I'm not proud, proud of that.
Um, because in a way I felt like,
you know, I was letting my customers
down because I, I knew the product
wasn't as good as it could have
been, and I knew I needed to make
it better, but at the time, I just
didn't have the patience to do that.
And I had a lot of other challenges
in my life that were, you know,
preventing me from doing that in a way.
But I still, you know, I feel
like moving forward my path is
going to be more about building.
You know, building a product and
then making it great and then
just continuously making it better
and better and better and better.
And I know, like, it kind of
scares me in a, in a way, but I
know that it's gonna take years.
It's gonna take years
for, for me to do that.
Like, I'm going to have to be very
laser focused on this one product.
Um, but eventually, you know, you get
to a point, it gets easier and easier,
you know, like every time you do it.
Every time you do that launch, it gets
easier 'cause you can use some of the
same material that you used in the last
launch, or every time you improve the
product, the product becomes a little
more solid, a little more stable.
It's more systemized, it's
more set in stone and every
improvement you make to it.
You're getting closer to the point
where that product can truly stand
on its own, and it can be an asset
that serves your customers and
serves you and brings in income for
you for many, many years to come.
But you never get to that point if
you're just, you know, launching this
thing and then launching another thing
and doing this and that over here and
that, and you, you're so spread thin
that you can't possibly give anything
enough energy to make it great.
And that's what I want to
encourage people to do is like.
You have to focus on making great things.
Make your content great,
make your products great.
It's not gonna be that
great in the beginning.
You're gonna have to iterate, and
that's just part of the process.
But like you have to be
in this mindset of, uh.
Constant improvement.
You know, like the, the Japanese
concept of kaizen, which is like
constant, never ending improvement.
You know, like just look at, look at the
iPhone for example, the first version
of the iPhone that, that came out.
I mean, at the time it was
amazing, but if you compare it to.
The phones we have now,
it's like night and day.
You know, like they've, they're
very different products.
All they have done though is they've
just focused every single year on making
little improvements to the iPhone.
Every single year they make a new
iPhone and they just keep making it
better and better and better and better.
And that's how.
These big companies are successful.
You know, like take car companies,
for example, these car companies,
they've been making the same cars
for decades, and every year they
come out with a new model that's
slightly improved over the last one.
There might not be any major differences
in the product, but there's just slight.
Improvements and that's how you
build a highly successful business,
is you make a great product.
And most people don't have
the patience to do that.
And so that's why I just
have to encourage people.
I want, I want to encourage
people to like think longer term.
Stop making impulsive decisions.
Stop jumping from thing to thing to
thing, and just go all in on the one
thing that you really want to do.
You know, like the business
model that you really wanna do.
If eventually you want to have a, a.
Online course business, then why are
you spending your time doing done
for you services and high ticket,
whatever, whatever thing you're
trying, if the thing you really want
is this other thing, you know, like
you have to work towards what you want.
And I, and granted some things are a means
to, like some things are a stepping stone.
I get that.
Like sometimes you have to do something.
That isn't the ideal thing.
It's not optimal in the short term so that
you can get to the thing you really want.
Like, you know, for example, I
want to be an author someday,
like a full-time author.
But I realize like what I'm
doing now is a stepping stone
towards me being able to do that.
You know, like, 'cause I don't wanna
write books just for money, you know?
So I wanna make my business like,
get my business working really,
really well so that I have the money.
And I have the space, and then I
can spend more of my time writing
and, and just write books full time.
You know, so like what you're, what
you're doing is a stepping stone to
the next thing that you wanna do.
And so you have to think long term
because you have to like, you have to
be willing to delay gratification a bit.
You have to be willing to focus on
one thing because you see, like, you
have to be foc focused on one thing.
Even if it's like uncomfortable or you
get bored of it a little bit, like you
have to keep focusing on it because you
have to see that eventually that's going
to get you where you actually want to be.
That's gonna give you the
freedom that you actually want.
And if you were to jump ship and
change your mind and start back
at zero and lose all the momentum.
You would actually be doing yourself
a great disservice because you're just
gonna make it take longer to get to
the thing you actually want, you know?
So, um, this is just a long little
rant, I guess, but, um, I really
think that's like plaguing the
whole online creator community.
It's like people are
thinking social, short term.
They're trying to like, you know, go viral
and blow up their business in, in a day
or a week and make six figures this month.
And, and they're,
they're so impatient and.
It's really, it's, it's not serving them
either because of most, most of these
people that are impatient and they're
trying to get there so fast, they're
not gonna be around in a few years.
They don't have the patience, you
know, like they're gonna quit because
it's too hard, because they're burning
themselves out by trying to go too fast.
So, you know, there's a lot of
wisdom, I think, and just like slow
and steady, slow and steady growth.
You don't have to be in
a hurry to get there.
You just have to be focused, you
know, and also build leverage
into your business so that.
Every time you create something and do
something or improve something, you can
reap the rewards of that for many years.
You know, like every time you improve
your product or make your product
better and easier to sell, that pays
off for you for years and years to come.
That makes you more money
years into the future.
Every time you do something that
you can reuse or you can automate,
or you can leverage in some way,
you're building in more and more
freedom into your life really.
Um, so you have to think
in terms of like systems.
How do you, how do you
sy systemize things?
How do you do something once
so that it's easier to do the
next time you do it, you know?
Um, so I think I'm getting a little
off topic here, but, uh, I hope this
was helpful in, in some way and,
uh, talk to you in the next one.
Lemme know if you have any questions.