The Few Will Hunt Show

In this episode of The Few Will Hunt Show, Joey and Drew finally answer a question that The Few Will Hunt Community has been asking for a long time: “How do you turn your side hustle into a main gig?” They share their journey from starting a passion project in Drew’s basement to running a successful business from their current HQ. They discuss how the digital age has made this transition easier than ever, with a wealth of accessible resources at our fingertips. They also highlight the importance of having a purpose rooted in serving others. Don’t miss this episode filled with valuable insights and inspiration for aspiring entrepreneurs.

The official podcast of Few Will Hunt, the world’s largest community of hard workers and Made in the USA apparel brand. Family-owned and operated and headquartered in Philadelphia. We’re on a mission to restore the dignity of hard work and help others live The Rules of The Few to strengthen ourselves and strengthen society. No entitlement or excuses are allowed here.

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Creators & Guests

Host
Drew Beech
Drew Beech is an entrepreneur and cofounder of Few Will Hunt. He spent several years in the sales and marketing industry, grossing over several million dollars in sales. But his love for the entrepreneurial journey and desire to escape the rate race started with his personal training business in college. Today, Drew leads the Few Will Hunt community alongside his cousin and cofounder, Joey in their mission to restore the dignity of hard work through the highest-quality American-made apparel.
Host
Joey Bowen
Joey Bowen is co-founder of Few Will Hunt.

What is The Few Will Hunt Show?

The official podcast of Few Will Hunt, the world’s largest community of hard workers and 100% Made in the USA apparel brand. We’re on a mission to restore the dignity of hard work and help others live The Rules of The Few to strengthen ourselves and strengthen society. No entitlement or excuses are allowed here.

Drew Beech:

You gotta believe in yourself more than anybody else does, especially when starting. Yes. Delusional self belief. Yes.

Joey Rosen:

Welcome to the Fuel Hunt Show. What's going on, Eagles? I'm Joey, and this is the Fuel Hunt Show. I'm here with my cousin and cofounder, Drew. How you feeling?

Drew Beech:

Living the dream, baby. Making magic happen every day. That's what I do.

Joey Rosen:

Making magic happen.

Drew Beech:

Here to provide the magic.

Joey Rosen:

I love that. We also have somebody else here, with us, and that is Ernest. So I've fulfilled my promise to introduce him. He's our mascot. He's from the Few Fest 1.

Joey Rosen:

Mhmm. He is sitting stately, might I add, on the table Mhmm. That resides between us. If, you're listening, we appreciate you, but you should also be oh, I'm jeez here.

Drew Beech:

Oh, yeah.

Joey Rosen:

If you're listening, you, we appreciate you, but you should also be watching on YouTube. Then he can see Ernest in all of his glory. Mhmm. The plume, you know, the plume, the talons, the whole nine.

Drew Beech:

Never heard that word before. Plume? Yeah. Plume.

Joey Rosen:

I think that's a accurate way to describe feathers. Right? Plume? Yeah. Yeah.

Joey Rosen:

That's Alright.

Drew Beech:

Well, I'm taking your word for it.

Joey Rosen:

Alright. Today, we are going to talk about turning your side hustle into your main gig, something that we are intimately familiar Mhmm.

Drew Beech:

With. Mhmm.

Joey Rosen:

Something that we've managed to do. A mountain that we've managed to climb, and we continue to climb. And when we get to the top of that mountain Yep. We're gonna look for more mountains. Yes.

Joey Rosen:

Yes. Right? Yes. This, this topic, as I mentioned on, one of our other shows, this topic was inspired by members of our community.

Drew Beech:

Mhmm.

Joey Rosen:

It is a question that we commonly get asked.

Drew Beech:

All the time.

Joey Rosen:

Alright.

Drew Beech:

All the time.

Joey Rosen:

We commonly get asked, how can I turn my side hustle into my main gig when I can only work on it 2 hours a night? Right? How can I turn my passion into my career when I don't even know how to monetize my skills? Like, that that phrase monetize my skills. Like, how do I how do I do that?

Joey Rosen:

So we wanted to do an episode that walks through how we did it. Mhmm. How we went from your basement to HQ where we're recording right now. And, it's gonna be long. I'm just gonna set expectations.

Joey Rosen:

More than likely, it's gonna be a 2 part episode. So, you know, we're gonna lay it all out there, and Dane will more than likely break it into 2 parts Yeah. For us.

Drew Beech:

Yeah.

Joey Rosen:

Yep. Let's do it. Alright. So, as I mentioned, we're gonna talk, you know, turning side hustle to main gig. For me, that means turning what's in your heart, what you know you're meant to do, what you're being called to do, what's in your heart into a reality by using your hands and your hard work.

Joey Rosen:

That's what it means to me. Some people call it monetizing their skills. Other people call it, you know, quitting their day job. Mhmm. You know, whatever.

Joey Rosen:

But, that's what we're gonna lay out today. How you think that's how most people would describe it?

Drew Beech:

Yeah. I mean, doing something that fulfills them rather than drains them. Right? Because a lot of people spend their whole life their whole lives building someone else's dream and doing things that they don't feel called to do just for a paycheck. They're just trading their time, energy, and money, or time and energy for money.

Joey Rosen:

Yep.

Drew Beech:

And it leads to, and, sadly to say, a a life that is only fulfilled on nights and weekends.

Joey Rosen:

Mhmm. Yeah. There's a, thorough quote, and I may not get it verbatim exact, but he says that most people die and realize that their life was unlived. Mhmm. You know, they die an unlived life.

Drew Beech:

Our boy, Benny Frank, dude.

Joey Rosen:

Mhmm. What

Drew Beech:

what's the Benny Frank quote? Do you know?

Joey Rosen:

Going through the Rolodex in my mind.

Drew Beech:

It's most

Joey Rosen:

Oh, yeah.

Drew Beech:

Miserable diet, 29, but are buried at 79 or something. I don't know

Joey Rosen:

the numbers. 525. Yeah. You know, most people die at 25, but are buried at 75. So very similar to that Thoreau quote.

Joey Rosen:

So you you hit on an important point about fulfillment. Mhmm. And so much of this is about fulfillment. What I think people don't realize is that true fulfillment comes from serving others, we're gonna get into that a little bit. You know me, programmer by trade.

Joey Rosen:

Right? Software architect. I kinda think in frameworks. Right? So it should be no surprise to you that I have a a bunch of s's that I wanna hit during this episode.

Joey Rosen:

I have 5. Maybe I'm gonna sneak in a 6th. I don't, I don't know.

Drew Beech:

We'll see where the the episode takes us.

Joey Rosen:

What's that?

Drew Beech:

We'll see where it takes us.

Joey Rosen:

Yeah. We'll see where it takes us. I mean, we're gonna try to, like I said, it's 2 parts.

Drew Beech:

Yeah.

Joey Rosen:

So we have some freedom here. We can go a little a little long. But definitely 5 s's I wanna hit, maybe a 6th. These s's that we're going to discuss, I really look at as a cycle. So while you're liberating yourself from your day job, while you're turning your side hustle into your main gig, you go through this cycle of s's.

Joey Rosen:

Right? The first one, I think, is the most important one, and that is story. I wanna be real for a minute. It is easier now. Easier than it ever has been before to turn your side hustle into your main gig.

Joey Rosen:

The tools that are available right now, the leverage that's available, it's unprecedented. Right? Mhmm. You have a device, a square or, I'm sorry, a rectangle, a glowing rectangle in your pocket that has most of the tools you need to liberate yourself from your day job.

Drew Beech:

I will say the even to piggyback on that, the opportunity to turn any type of passion Mhmm. Or interest into a business is greater. The the the possibility of doing that is greater now than it ever has been.

Joey Rosen:

Mhmm. So That's kinda what I'm saying.

Drew Beech:

Yeah. My It's easier. Yeah. It's easier now. Saying is that you could do any you could do anything.

Drew Beech:

Like, before, maybe you, like, think of, so my brother is Caden, obviously, like, probably going into college soon. And I've always I joked with him as he was applying or picking up colleges. I'm like, don't go to college. You could do make more than doing anything. You can literally become famous or or create a job for yourself doing literally anything you want.

Drew Beech:

And I look at, say, like, Logan Paul. Right?

Joey Rosen:

Mhmm. He's

Drew Beech:

literally just doing he's having fun with life, it seems.

Joey Rosen:

Mhmm.

Drew Beech:

And just doing what fulfills him or brings him joy. Yep. And he turns them into businesses, get garners attention, etcetera. And it just shows you that you don't need to go to school to get a degree in finance to earn enough money to feed your family one day? Like, that's not the only the only opportunity.

Joey Rosen:

Yeah. Not exactly. If you're willing to hunt, if you're willing to go through the cycle of these s's that we're going to talk about over and over again for damn near a decade, you can have anything you want. Yes. You can build whatever you want.

Joey Rosen:

Exactly. Absolutely. Yeah. The the whole like, that could be a whole another episode, the college route. Obviously, you went to college.

Joey Rosen:

I went to college. Like, you know But before perspective is different now.

Drew Beech:

Before, like, a Logan Paul couldn't exit. Like, he couldn't do what he did 20 years ago.

Joey Rosen:

There's What

Drew Beech:

he does 20 years

Joey Rosen:

ago. Technology and things that have accelerated over the years that make all this possible. And that's my point. Like, there are so many tools out there, that glowing rectangle that you have in your pocket, this phone that most people are using to consume Mhmm. You can use to create any life, you know, you want.

Joey Rosen:

The consumption versus the creation ratio is off for you if you are still working a day job and want to liberate yourself from it. I can almost guarantee that that's bad or you just haven't done it long enough yet. Yep. One of those 2 things. So let's let's go through these s's.

Joey Rosen:

Right? As much as I wanna go down the college route, then we're gonna save that for another episode. Yeah. Let's go through the s's. So, I'll go through the 5.

Joey Rosen:

And if I if I hit the 6, it'll be a bonus. Yeah. Alright. 1st s, story. We'll get into that.

Joey Rosen:

2nd, service. 3rd, skills. 4th, sacrifice. 5th, stand out. So these are just markers for us, road markers.

Joey Rosen:

We're gonna go through this cycle. First one, story. It is easier now than it ever has been to create your own life, to turn your passion into the project that pays you. Mhmm. It's easier.

Joey Rosen:

Mhmm. So if it's so easy and the tools are freely available and the knowledge is freely available, question for you, why don't more people do it? So the first s.

Drew Beech:

Are you looking for a specific answer, or are you Yeah. Because it's asking my

Joey Rosen:

because it's first s. No. You can add. You can add.

Drew Beech:

Oh, you're saying because of the story they tell themselves. Yes. I thought you were looking for, me to give my reasoning. I was gonna say

Joey Rosen:

Yeah. I

Drew Beech:

mean, to the few, it might be to the few, it might be the story they tell themselves, but to the like you said, other people Yeah. It's realistically they're just consuming and being and being lazy.

Joey Rosen:

Yeah. Well, I think the 2 are kinda related. Right? Because I think you have to have a certain level of awareness like the few have Mhmm. To realize that it's actually the story.

Joey Rosen:

And that's why you're quote, unquote lazy. In other words, you don't believe in yourself enough to take the steps required to rewrite that story of that limiting belief. So instead of creating, you're consuming. You know what I'm saying? Yeah.

Joey Rosen:

Yeah. So I I really think that that's that's the and that's why, you know, it's the first s for me when I sat down and I thought about this. Like, you have to rewrite your story. The tools are there for you to do this. It is possible.

Joey Rosen:

There are literally thousands upon thousands of examples. We're one of them.

Drew Beech:

Yeah.

Joey Rosen:

You first need to rewrite the story you're telling yourself. Could be some limiting belief you have that you don't deserve it. You're not smart enough, you're not some story someone told you when you were a kid that's still rattling around in your nervous system. Right? You need to release that, heal that.

Joey Rosen:

I realize that's a whole another topic, but that work needs to be done

Drew Beech:

Yep.

Joey Rosen:

Because that is what unleashes you Mhmm. To ultimately do what you wanna do.

Drew Beech:

Hey. You gotta believe in yourself more than anybody else does, especially when starting. Yes. Delusional self belief. Yes.

Drew Beech:

Here's here's another thing, though. Right?

Joey Rosen:

When you're rewriting that story, and obviously that story varies for people. You know, it can be very traumatic. Right? It can be a little bit less traumatic where it's, you know I don't know. Let's just say there's varying degrees of it.

Joey Rosen:

Okay? You hit on a word. You said belief. Regardless of the story and how deep the trauma is, sometimes you need to believe in someone else's belief in you before you can believe in yourself, and I think that the few will hunt community is that for a lot of people. Mhmm.

Joey Rosen:

Because we believe in the few. No matter where you're at on your journey, we see not you as you are, but you as you could be and who you should be, and that sometimes helps you rewrite that story more than anything else, that community support. You know?

Drew Beech:

Yeah.

Joey Rosen:

So lean into and speaking to the few, like, lean into the community for that belief if you're having trouble believing yourself that you're capable of it.

Drew Beech:

Yeah. I think what we do best, especially with the content we put out on social, email, SMS, is that we let you know and assure you that the power that you're looking forward to it to achieve what you wanna achieve and become what you wanna become is already inside you.

Joey Rosen:

Mhmm. Yep.

Drew Beech:

And I think that's what we do best for our community. One of the things we do best for our community.

Joey Rosen:

Yeah. I think it's because we see people not as they are. We see them as what they could be, And that's rare nowadays. With attention spans being 3 seconds, everybody sees the book for the cover, not the knowledge that's inside.

Drew Beech:

Exactly. And that's what we did for ourselves. Right? Like, being in in our main gate or our previous full time jobs, a lot of people doubted us and never even thought we were ever gonna become anything. And we had to take that criticism and feedback and channel it

Joey Rosen:

Mhmm.

Drew Beech:

And believe in ourselves almost to a delusional point. Mhmm. Because at the beginning, when we were hanging eagle flags on our office doors, it was weird. Right? But now when that eagle that same eagle flag is flying across in offices all across the country, offices, gyms, boardrooms, whatever, across the the the world or the country.

Drew Beech:

It it doesn't seem that crazy anymore.

Joey Rosen:

Yep. We were you're taking this exactly where I wanted to go. We are we are the founding members of the few. Right? So the limiting beliefs that I had that were slowing me down and trying to convince me that we couldn't do this Mhmm.

Joey Rosen:

I believed in your belief in me Yeah. To rewrite those and vice versa.

Drew Beech:

Yeah.

Joey Rosen:

Right?

Drew Beech:

And that and we could even this could be an entrepreneur pocket, but, like, partner having a partner.

Joey Rosen:

Yes.

Drew Beech:

It almost made it easier. Well, they did make it easier. Like, that's the like, one of the best parts of having you as a partner is it's it made it, like, I knew you always had my back and I always had yours. So, like, where we were we were flying wherever we were flying and on this journey, we're flying together.

Joey Rosen:

Yes. So that's exactly where I'm going with the story. Took us a little bit to get there. We we chopped it up a little bit. But that limiting belief, that story that you're telling yourself that's keeping you from taking the steps and using all the freely available tools to monetize your skills or turn your side hustle into your main gig, that story needs to be rewritten, and the best way to do it is to lean into your people.

Joey Rosen:

Yeah. Find a partner. Find a community. Yeah. And those that are listening and watching the the the show, it just so happens now we have a large community that they can lean into.

Joey Rosen:

And you have to believe in others' belief in you before you can believe in yourself. So that, honestly, the story and this is why it's the, you know, the the first s in these steps or in this cycle. That's what keeps people from doing this. It's not the fact that they don't know how. Dude, the the road map's out there.

Joey Rosen:

You can buy a book.

Drew Beech:

Oh, yeah.

Joey Rosen:

You can download a course.

Drew Beech:

I said I mean, this goes back to the college conversation, but I've learned the most I know about business and life through books than I ever did at college.

Joey Rosen:

Yeah. And what's a book what's a book cost in our days?

Drew Beech:

12 book. Book. Bucks. I'd say 20 max.

Joey Rosen:

Yep. We read a few books when we first started. Mhmm. You know, we read, Bedros's book, Man Up. We were at Ryan Daniel Moran's book.

Joey Rosen:

Obviously, some of the, you know, OG personal development books like 12 Pillars, like

Drew Beech:

Yeah. A book I mean, for bit if anyone's starting a business, the E Myth.

Joey Rosen:

I don't know who wrote that. But you know

Drew Beech:

the book? Yep. The E Myth? You heard of that one?

Joey Rosen:

No. I think that that book reco for anyone that's listened

Drew Beech:

to this and started your business.

Joey Rosen:

Yeah. Got you. Got you. So, yeah, first step, story. You gotta rewrite it.

Joey Rosen:

And the easiest way to rewrite it is to believe in the people that have your back. Believe in their belief in you to start believing in yourself. So once you're over that hurdle, which is arguably one of one of the hardest, arguably, then rubber starts rubber starts hitting, hitting the road. 2nd second, I I hesitate to call them steps Yep. Because it's more of a cycle.

Joey Rosen:

Right? Like, once you rewrite the story and you get rubber hits the road and you're starting to get some traction with turning that side hustle into that main gig, there's gonna be haters. There's gonna be doubters. There's gonna be people that criticize you. Right?

Joey Rosen:

That's a constant. So you're always going to be pulled. They're trying to pull you backwards, and they're trying to pull you backwards into that story.

Drew Beech:

I don't know if we talked about this on the podcast yet, but Bader has a, I'm pretty sure it might even be his original fear, like, theory or story he came up with, the crab theory.

Joey Rosen:

Crabs in a bucket. I don't

Drew Beech:

know if I talked about this in the podcast, but it was one thing that definitely stuck with me from when I was a fan before I was a friend of Bader's. But he talks about he was on him and Diana were on an Alaska a fishing trip in Alaska or a cruise in Alaska, I think it might have been.

Joey Rosen:

Yeah. Cruise.

Drew Beech:

And there was a a fisherman that they passed by, and they said, oh, it's crazy. Whenever a, crab goes to climb out, he gets pulled back in. And he said it made him think about how that applies to life that whenever a crab goes to climb out of that bucket, the other crabs pull him back down.

Joey Rosen:

Mhmm.

Drew Beech:

So he oh, that was it. He he he was like, oh, aren't you scared that the crabs

Joey Rosen:

are gonna

Drew Beech:

climb out

Joey Rosen:

of the bucket? Have a lid.

Drew Beech:

And he said he said, no. I'm I'm not scared of the crabs are gonna climb out of the bucket because I know the other crabs will always drag them back down.

Joey Rosen:

Yep. Yep. So that's the thing. Like, I I hesitate to call these steps because they're once you pass through the gate, it's not like you never see it again. Yeah.

Joey Rosen:

As you continue this process The everyone will pull you backwards.

Drew Beech:

Oh, the crowds are still there.

Joey Rosen:

Yeah. Yeah. Everybody will pull you backwards, and they will make you revisit the story. You know? When we started, you know, I'm when we started, if you will, hon, like, I remember, like, one of the stories that I would tell myself, and I still tell myself to this day, and I think this is, like, this is how hard workers think.

Joey Rosen:

I I would always tell myself I wasn't working hard enough when clearly I was. Like, I would do so much and then still think I wasn't doing enough.

Drew Beech:

I think that's just a hard workers or one of the It's the mentality of I I still feel that way.

Joey Rosen:

Yep. Yep.

Drew Beech:

And Brianna, my sister and operations manager, as she grows, she even has the Revel, the same revelation that we've had throughout our journeys. But she called me the other day and she was like, true. I, I sat there, and I thought that I I I just need to work harder. And I was, like, I guess she's already someone that has done so much for us and does great every day. But I was like, well, welcome to my to my wife, sis.

Joey Rosen:

Welcome. Yeah. Welcome.

Drew Beech:

That's what it's like.

Joey Rosen:

That was one of the that was one of the one of the beliefs that, you know, I told myself. I told myself that I didn't speak well enough. I wasn't good on camera. I told myself I had no experience designing apparel. Like, you know, there were experience arguments.

Joey Rosen:

There were everything. Like, so many stories I told myself that if I didn't if I didn't have your belief in me, I would have never been able to believe in myself.

Drew Beech:

And there's that's so funny you say that because another thing that's come around for me lately, and I say I always have these, like, epiphanies. Right? Like, things that just I've heard before, but they come around later in life. I'm like, oh, like, that's what that fucking meant. Yeah.

Drew Beech:

I

Joey Rosen:

Yeah. You got money in the bucket for a consequence of habit So our partner.

Drew Beech:

Nonprofit. The the phrase I was thinking of, I thought to myself, no one out there is any smarter than you. Better maybe some some people, like, there's some people, right, like Steve Jobs or, I don't know, maybe, like, people like that that are definitely smarter than me. But they don't have some intrinsic knowledge or or or magic powers that you don't have, they're just out there doing shit.

Joey Rosen:

Yes.

Drew Beech:

Like, all the like, not all. Maybe I'll say all, but a lot of, like, successful people out there in what you wanna be successful in, you could be just as successful. Oh,

Joey Rosen:

it's great. Dude, what is this? It's like a club, dude. You're throwing dollars around. I I will not pick that up because that Oh, there you go.

Joey Rosen:

Alright. Alright. Yes. That's a very good point. I will get into that too, like, because there's an s around that.

Joey Rosen:

So first s in the cycle, story. You gotta get rid of your head trash, man. That's what it comes down to. You're never gonna be able to turn your, side gig in your main hustle. You're never gonna be able to liberate yourself from your day job to do what fulfills you if you got this head trash floating around.

Joey Rosen:

So you gotta find your people. Fortunately, like I said, if you're listening to this, you're watching this, you have the few. Find your people, lean into their belief that they have in you, you'll start believing in yourself. So that's first s. 2nd s, which is something that near and dear to our heart, service.

Joey Rosen:

K? I firmly believe that a key component to doing this is making sure that you have a strong purpose rooted in the service to others. And that's a it's probably, like, a mouthful, like, a big way to say it. But, like, think of it this way. Right?

Joey Rosen:

There's a there's a a famous quote. I'm not sure, who said it, so forgive me. But the quote goes something like this. We should be ashamed to die until we have left our mark on society. We have made a contribution to society or our community.

Joey Rosen:

We should literally be ashamed to die if we have not done that. And it was always something that I held in my heart because at the end of the day, what you're about to do I know I'm speaking to the few. I know you're you're focused on you. How am I going to turn this thing that I love to do into this thing that pays me?

Drew Beech:

Mhmm.

Joey Rosen:

But it's not about you, you know. And it goes back to what you were saying, like, about fulfillment, which truly fulfilling is serving others. Making sure that they're stronger and smarter than when you found them. And that's what we do here. And we do it through content, and we do it through a power, and we do it through all this other stuff.

Joey Rosen:

But at the end of the day, that's what we do.

Drew Beech:

It's interesting that you say that because one thing that when I look in I'm talking with our customer service reps and any people that work for us, the peep the person that cares more about the other person is who wins. And even like so let me rephrase that. Like, in an argument in business, if you truly care about the other person, how you're making them feel, so when it it relates to business, right, like Mhmm. The person that's consuming your content or buying your product, if you truly care about what your product is doing to their life or or changing them as a person, that's when you'll really start to have impact. And then that comes full circle back to you and actually allows you to create more freedom, be more fulfilled.

Drew Beech:

Yep. And live a a great potentially great life.

Joey Rosen:

Yeah. Well, I mean, think where you you were the road you were going down because, like, an example with were

Drew Beech:

you there?

Joey Rosen:

Even with with Brianna d. Brianna, d. Yeah. Because runs customer service. That's how she rolls.

Joey Rosen:

That's how she operates.

Drew Beech:

Yep.

Joey Rosen:

Like, she's bringing more care and concern. Mhmm. That that's that's, like, her her job Mhmm. To bring more care and concern and service to the situation. Right?

Drew Beech:

Yeah. Thank connect. Wow. That's what I mean. The word is giving away all the secrets.

Drew Beech:

I I that website we have already on this shit. All this podcast is giving away.

Joey Rosen:

One thing the the other day that it just hit me, you're talking about epiphanies and revelations. Like, secrets are reserved for the seekers, man.

Drew Beech:

Yeah.

Joey Rosen:

That came to me the other day. Yeah. You've gotta be out there doing it, man. Yeah. You've gotta be seeking the solutions to the problems in your life and your business.

Joey Rosen:

And then what happens is you uncover the, quote, unquote, secrets.

Drew Beech:

Yep.

Joey Rosen:

You know what I mean? Yeah. You gotta be out there. You can't download somebody else's secrets because your secrets are unique to you or your business. Sure.

Drew Beech:

And I thought I thought you were saying something else, but there's a lot of people on the Internet and social media giving away free game nowadays. Like, they're literally telling you

Joey Rosen:

how to

Drew Beech:

how to create a game.

Joey Rosen:

It goes back to the first s story. Dude, all it's never been easier. All the tools are there. You can download a course. You can watch it in 6 hours.

Joey Rosen:

You can read a book and sometimes less than that. These books are short.

Drew Beech:

Yep.

Joey Rosen:

They give you the road map no matter what you're trying to do. You're trying to grow your following through, entertainment account. You're trying to start an apparel company. You're whatever it is. You know what I mean?

Drew Beech:

And realistically, the amount of people that will actually take what you're giving and actually apply it.

Joey Rosen:

Yep.

Drew Beech:

Or is it the same as

Joey Rosen:

far as the small? So the reason like, the only reason that I can the only way that I can explain that

Drew Beech:

Yeah.

Joey Rosen:

80 20, because that's what it is. Yep. Prayer principle holds true.

Drew Beech:

Yep.

Joey Rosen:

The only reason I can explain that is the story that they're telling themselves. Yep. And the fact that they don't believe in themselves, which is everybody's got that problem. Yeah. But they have people that believe in them, and that's what they need to lean into to rewrite that story.

Joey Rosen:

You know?

Drew Beech:

I agree.

Joey Rosen:

And, yes, there's other there's other things, you know, depending on how deep that limiting belief

Drew Beech:

is. Exactly.

Joey Rosen:

You know, there's other steps to heal, but one of the one of the steps that I know will be the most impactful for the few is that is that belief. You know what I mean? So, 2nd asked service. Look. The way I look at it is your what you want to be your main gig, that thing that you wanna do that is not the day job that you're doing now, you need to have an honest look at it.

Joey Rosen:

You have to pot kinda break it down in in 3 ways. Right? You have to say, alright. Look. You know, personally, this is what I'm going to get out of this.

Joey Rosen:

Right? Professionally or financially, this is what I'm gonna get out of this. Yep. But the third thing is the most important thing, and that is what social contribution does this have? Like, how does this serve others and leave them better than you found them?

Joey Rosen:

You know, you need to break it down. And if that third piece is missing from this ultimate goal you have, that's a problem. Yep. That's a problem Because it's gonna get super hard. Super hard.

Drew Beech:

Oh, yeah.

Joey Rosen:

And your personal goal and your professional goal that's nestled inside, it ain't gonna be enough.

Drew Beech:

Yeah. You got a strong

Joey Rosen:

gonna be enough.

Drew Beech:

A strong

Joey Rosen:

enough. Fulfilling. It's not gonna be fulfilling enough. Yeah. It's not strong enough.

Joey Rosen:

Why? Yeah. You know? So second s in the process, in the cycle, service. Right?

Joey Rosen:

And, again, like, this is a cycle. Just like the crabs in the bucket will try to pull you back to the story that you told yourself that prevented you from starting this transition from side hustle to main gig.

Drew Beech:

Service

Joey Rosen:

and how you can serve others will also evolve along the way. You will come back. You'll start out one way and say, hey. Look. You know, I serve people by brightening their day and making them laugh through my skits that I do.

Joey Rosen:

You know? That's how I serve them. You get further down the road, you find other ways to serve. You know? You find other ways to serve your people.

Joey Rosen:

So service, big s. If you don't have some element of service to others, my suggestion is just stop. And, like, maybe some people won't agree with it, but that's my suggestion. Yeah. You know?

Joey Rosen:

Because that's what's that's what's gonna ultimately ensure that you don't die a life unlived. You know?

Drew Beech:

I agree.

Joey Rosen:

Alright. Let's rock, let's rock into the the 3rd well, you know what? Before we get there. Do I wanna talk about this now, or should I should I save it? From from day 1, has been a community.

Joey Rosen:

Mhmm. From day 1, we've always put our community members first.

Drew Beech:

Always.

Joey Rosen:

Right? Have we did we always have the words to describe the contribution that we wanted to have to society? Like, we knew what we wanted to do, but we didn't really have the words to describe it. Right?

Drew Beech:

No. I think it also from that perspective, it's kind of evolved. Right? Yes. Just as our the what we foresaw our community being has evolved.

Drew Beech:

We thought when we realistically, when we started Fuent, we thought we were gonna be just entrepreneurs and and salesmen. Right? Like, people like like just in our walk of life, but, realistically, we were we were so limited. Right? We were we weren't seeing the view for where they are in every walk of life.

Joey Rosen:

Mhmm.

Drew Beech:

So no. But one thing that does ring true for me that I think we I I adapted early on about our community was changing the world one hard worker at a time.

Joey Rosen:

Mhmm.

Drew Beech:

And that was one thing that we adapted early on and and still

Joey Rosen:

hung around.

Drew Beech:

And still stay still stay to this day.

Joey Rosen:

We didn't like, what the point I'm trying to make is, like, we knew we knew that we needed to change society. Mhmm. We knew that we needed to serve hard workers like us that felt alone, and and we knew we needed to bring them in a community to make them feel strong, supported, believed in, all that good stuff. But, like, right out the gate, we didn't know that our big our our big mission or the way that we would serve society is was by restoring the dignity of hard work.

Drew Beech:

Yeah.

Joey Rosen:

Like, we didn't come up with that on day 1. Like, we didn't have the words for it.

Drew Beech:

Yeah.

Joey Rosen:

So I just wanted to call out that, like, you know, the way that you serve will evolve over time. It's kinda like your purpose. Right? Like, it's not fixed. Like, everybody puts all this pressure on themselves.

Joey Rosen:

Like, what's my purpose in life? I need to find, like, this one thing. It's like, dude, it could be multiple things. It evolves. Yeah.

Joey Rosen:

You know what I mean?

Drew Beech:

Might be different when you're 40 from when you're 20.

Joey Rosen:

Yeah. Absolutely. Absolutely. Yeah. Yeah.

Joey Rosen:

Yep. Let's talk about the, the 3rd s, and this is an s maybe we can we can talk about a little bit here. Right? Tell some stories. Right?

Joey Rosen:

Because we haven't really done that just yet. Tell some tell some stories. Sloan's here. Sloan's happy. Sloan's happy to be here.

Joey Rosen:

Yeah. That's fine. Brianna's daughter.

Drew Beech:

You're like a like a baby crab

Joey Rosen:

baby crab. That is not a that is not a sound effect from Dane to keep everybody on their toes. It is an actual baby. Let's talk about the 3rd s in the cycle. And, this one is, is a hard pill to swallow, I think, for a lot of people.