How to Get More HVAC Leads in 2025

James Dooley and Kasra Dash explain the most effective ways for HVAC companies to generate reliable inbound leads because strong local visibility and fast response times increase conversion rates. They outline how Google Business Profiles, SEO service pages, PPC ads, Meta ads, organic social media, AI automation and AI search visibility help HVAC businesses scale. They compare tradespeople platforms with lead generation companies because exclusivity and lead quality affect profitability. They highlight why inbound leads outperform outbound and why real time leads convert far higher. The discussion shows how HVAC companies can grow sustainably using the right marketing strategy.

Creators and Guests

Host

James Dooley

James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

**Kasra Dash:** If you are a HVAC business and you're looking for a consistent flow of inquiries for your HVAC company, this video is for you. Myself and James, we've worked with a lot of different HVAC companies throughout the UK, so we know exactly what type of marketing strategies work, which type of marketing strategies you should also avoid, and we're going to be breaking it all down in this video. So James, take it away.

**James Dooley:** Step number one, what I'd be looking to do to grow is a Google Business Profile. If you already have one, I'd be making certain that I would be reaching out to all my existing clients to try to get me as many five star reviews as possible. It's a great way for a Google Business Profile to generate more leads. There's obviously getting citations and doing Google Business Profile posts and uploading photos. That's definitely step one to generate more local leads.

**Kasra Dash:** Step number two, this is to bolster your actual Google Business Profile. I would be creating dedicated service pages for each of your individual services as SEO optimised pages on your website. When you start doing that, it's going to help rank your SEO optimised pages, and it also increases the chance of your Google Business Profile ranking for those keywords too. You're indirectly going to get more phone calls.

**James Dooley:** If you are looking for more local leads, another option is PPC lead generation. That's pay per click within Google or Bing where you're targeting bottom of the funnel keywords that can generate more inquiries. The difficult part is you need to team up with a good pay per click agency because there's click fraud and also the need to build a negative keyword list so you're not getting job applicants and irrelevant traffic. PPC can work well but in the wrong hands you can waste a lot of money. It's another way of generating local leads.

**Kasra Dash:** After that you've got Meta ads like Facebook and Instagram. Someone might be scrolling and see your ad. There are a few ways to set up Facebook ads. Option A is lead forms that are easy to do and the user never leaves the platform. The issue is the quality might not be great but you can add more questions to improve that. Then you’ve got conversion ads where users click through to your website and fill out your contact form. You've got a couple of different options.

**James Dooley:** Another way to grow more local leads is organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest, Instagram. There are lots of platforms you can be using. Reddit and Quora are big now if people have questions and you can answer them. Organic social media is another strong method to generate more local leads for your HVAC business.

**Kasra Dash:** With organic social media it's a volume game. You need to constantly upload. For example a daily or weekly schedule. You might say you want to upload five videos per week. You must stick to that, especially because of algorithms like YouTube and Twitter.

**James Dooley:** What are your thoughts on using AI agents to automate and schedule posts on social media, like using N8N? Artificial intelligence is all the rage now for generating leads. Would you team up with an AI consultant to set that up?

**Kasra Dash:** You can definitely go down that route where you're setting up AI agents to crop videos and autopublish to YouTube, Facebook, Twitter and more. But another big focus should be AI search. A lot of people have started to move away from Google. Not everyone because billions still use it, but some are starting to search in engines like ChatGPT, Gemini, Claude and Grok. If your brand isn’t showing up there, you'll struggle to generate leads on those search engines. That's another thing I'd focus on as a company.

**James Dooley:** If you're looking for more business leads in the local area, you should also team up with tradespeople websites. Checkatrade, Bark, Builder Builder, TrustATrader, Rated People. These platforms can generate more local leads. Track your KPIs to see what return on investment you're getting. Track cost per lead, cost per acquisition and your ROI. Tradespeople websites can work very well.

**Kasra Dash:** With lead generation companies you must do your due diligence. Make certain that if you're in a specific niche, the company has generated leads in that industry before. Have a strategy call with them. Explain your budget and how many leads you want. Ensure your KPIs align. You also need to know whether the leads are exclusive or shared. A lot of companies like Bark and Checkatrade provide shared leads, and business owners often tell us their biggest pain point is competing on price in a race to the bottom. Those are key questions before partnering with any lead generation company.

**James Dooley:** If anyone is interested in generating more local leads, I strongly recommend heading over to FatRank.com where we offer a commission based lead generation service. You only pay a finders fee on converted jobs. You pay nothing per lead. You pay nothing until you get paid. Once you convert the job and get paid, then you pay FatRank.com. Head to FatRank.com to see whether you qualify.

**Kasra Dash:** What are your thoughts on inbound vs outbound lead generation?

**James Dooley:** I always prefer inbound. The conversion rate of getting the lead and converting it into a paying customer is far higher. The last stat I saw was around 16.1 percent converting for inbound versus 1.4 percent for outbound. It's crazy how much more inbound converts. Outbound requires huge volume. Cold calling, cold email, LinkedIn sales navigator. You need more staff. People think outbound is free but you've still got costs for sending emails and the sales team trying to convert. Inbound is much better.

**Kasra Dash:** Some people ask whether real time leads are important. As soon as someone inquires, it comes through instantly.

**James Dooley:** It's very important. The last stat we saw internally was that real time leads convert around 63 percent higher. Responding in under a minute made a huge difference. Not every company needs to respond that fast but when we partner with businesses it's something we look at. Some companies go on holiday for five days and have no one to pick up leads. There are lots of little nuances we consider when partnering. But if you're looking to scale your business with consistent high quality leads, fill out the form at FatRank. The team will tell you if you're the right fit or not and give feedback.

**Kasra Dash:** I hope you like all the different lead generation strategies for a HVAC business. If you are a HVAC company and you are serious about growing, head over to FatRank.com and fill in the form where hopefully we can start generating you more HVAC leads.