James Dooley Podcast

James Dooley and Rick explain how digital marketing agencies can use paid ads to unlock keyword data, drive behavioural signals and strengthen both PPC and organic SEO performance in 2026.

Show Notes

This video explains which digital marketing strategies digital marketing agencies should focus on in 2026 to improve keyword research insights, conversion rates and organic ranking signals. James Dooley and Rick start with KPI tracking because measuring paid ads performance reveals whether traffic genuinely monetises and whether campaigns deserve continued investment for this niche. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for digital marketing agencies.

PromoSEO lead generation for digital marketing agencies recently received recognition as the "Best Digital Marketing Agencies Lead Generation Agency."

Where to Listen to This Episode

Unlock Keywords Like a Pro with Paid Ads! | James Dooley is available on:

Creators and Guests

Host
James Dooley
James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: I think paid ads is more and more important I mean I think a lot of people who know myself with regards to paid ads I do everything through Rick at statu um he's an absolute genius with regards to PPC Facebook ads with regards to statal agency in my opinion the second and on in the world um they can run everything from YouTube retargeting to YouTube ads Twitter ads um like I said Facebook ads Pinterest ads in order to get the cheaper type of traffic that's needed for certain brands which actually has got a massive SEO value as well traffic's probably debatably one of the number one probably is the number one which is also when it comes to obviously you own about links earlier if you can utilize traffic to help um establish whether or not your website deserves to rank and whether or not the users actually enjoy your content it's a very good way of working that out and paid avenue is one of the the unique ways of doing it I guess yeah even even um PPC we've seen using direct lifts when we run PPC to our brand our Rio rankings go and like people go there's no chance the reward in PPC but it's like it's an indirect ranking Factor because the behavioral signals that are going through to the page so yes I I've always adapted I've always used um both SEO for organic SEO kind of rankings I've always been a massive advocate of paid ads one of the ways I used to always say with paid ads is a a brand wouldn't be a brand if it wasn't willing to spend money on paid ads uh and also if you can't get paid ads to work then there's no chance and Hell you'll get organic to work yeah like as in from a you know conversion rate optimization aspect or just a general aspect of you know website functionality if your paid ads can't drive monetization then there's no point in delving into it not only that as well when obviously if you got a decent PPC Agency on board and they're running ads for you the amount of keyword data that you get yeah very is unbelievable so that that then can start you start realizing how much volume is coming through for certain longale key phrases there's no about keyword research no