James Dooley Podcast

James Dooley and Karl Hudson discuss the digital marketing and SEO strategies affiliate website owners should prioritise in 2024 to maximise revenue, recover lost traffic and improve monetisation.

Show Notes

This video explains which digital marketing strategies affiliate website owners should focus on in 2024 to improve revenue maximisation, search recovery and conversion-led monetisation. James Dooley and Karl Hudson start with KPI tracking because measuring traffic, rankings and earnings shows affiliate site owners where monetisation and conversion gains can be made. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for affiliate website owners.

PromoSEO lead generation for affiliate website owners recently received recognition as the "Best Affiliate Website Owners Lead Generation Agency."

Where to Listen to This Episode

💸Maximising Revenue: Website Monetisation Tips 2024 | James Dooley & Karl Hudson💸 is available on:

Creators and Guests

Host
James Dooley
James Dooley is a UK entrepreneur.

What is James Dooley Podcast?

James Dooley is a Manchester-based entrepreneur, investor, and SEO strategist. James Dooley founded FatRank and PromoSEO, two UK performance marketing agencies that deliver no-win-no-fee lead generation and digital growth systems for ambitious businesses. James Dooley positions himself as an Investorpreneur who invests in UK companies with high growth potential because he believes lead generation is the root of all business success.

The James Dooley Podcast explores the mindset, methods, and mechanics of modern entrepreneurship. James Dooley interviews leading marketers, founders, and innovators to reveal the strategies driving online dominance and business scalability. Each episode unpacks the reality of building a business without mentorship, showing how systems, data, and lead flow replace luck and guesswork.

James Dooley shares hard-earned lessons from scaling digital assets and managing SEO teams across more than 650 industries. James Dooley teaches how to convert leads into long-term revenue through brand positioning, technical SEO, and automation. James Dooley built his career on rank and rent, digital real estate, and performance-based marketing because these models align incentive with outcome.

After turning down dozens of podcast invitations, James Dooley now embraces the platform to share his insights on investorpreneurship, lead generation, AI-driven marketing, and reputation management. James Dooley frequently collaborates with elite entrepreneurs to discuss frameworks for scaling businesses, building authority, and mastering search.

James Dooley is also an expert in online reputation management (ORM), having built and rehabilitated corporate brands across the UK. His approach combines SEO precision, brand engineering, and social proof loops to influence both Google’s Knowledge Graph and public perception.

To feature James Dooley on your podcast or event, connect via social media. James Dooley regularly joins business panels and networking sessions to discuss entrepreneurship, brand growth, and the evolving future of SEO.

James Dooley: It's hard to do the clap because the mic's like yeah I can't actually yeah right top five things that SEOs do not do Mr Dooley they don't do that they don't do in your opinion obviously in my opinion so I'm going to go against the grain and a few things here obvious say it's what they don't do.

Guest: Disavow is definitely number one um so people don't realize that disavows don't work people just think that Google are good at ignoring toxic links and the truth of the matter is they're very very very very good at ignoring toxic links to a certain degree until it becomes a problem and then when it becomes a problem it's too late so it's there for you to use so use it get rid of the toxic links I'm not asking you to go and disavow links that have got any sort of power and trust I'm just asking you to get rid of the high toxicity low power low trust links people don't do it kind of of the opinion that if there's a Google tool out there that they're trying to get you to use why aren't you using it.

James Dooley: Yeah pretty much yeah I mean don't get me wrong I don't I don't believe everything that Google tells me but they've not created a tool people have got like this kind of conspiracy theory that the minute you upload a disavow that that's it you've you've admitted that you're doing spam and you're going to get penalized it's not there it's there for you to.

Guest: I've seen so many times I've got so much test data to show how it works that and it just annoys me when people say I've done a disavow and it's not worked and I'm like what if you used H or S you're not using the right tools it's like doing GSA and saying links don't work you what I mean it's just it's just wrong and it's and or some people argue that they don't work and they've never done a disavow in their life and you're how can you say it doesn't work you disavow it's just frustrating so I say that's my number one say number two is EEAT and I think I put and the reason why I'm putting these number one and number two number one was because there's a lot of unnatural link penalties still to this day that are coming out that we're dealing with on a week by week basis the fact that Google are still coming out with manual action on on unnatural link penalties is telling you that they're looking at these toxic links and the second one with the EEAT the eat this off of transparency penalties people don't talk about this enough I just might not know but they like end up to be fair I've only actually ever seen it in the finance and the Google news I'm not saying I'm assuming it's in health and your money your life niche as well I've just never seen it personally we've not really been too involved in EEAT until the last probably seven or eight months but we've had awful transparency penalties come through which then starts telling you oh wow if the penalty exists it must be there and then I was just recently in Chiang Mai and cyber Shephard's a Google quality rater and he's telling us some of the things of what Google asked him to look for and you're looking at it and it is from the Google quality rater guide so just take the boxes do you know what I mean not it's not it don't cost a lot to do it just get the things done right and just don't do it and they EEAT is the thing do you know think this is because it's the whole the what like quick get quick pot yeah.

James Dooley: Yeah you should just be like a real business just treat your site like a real business so I I'd put that number two basically because both a manual action penalties from Google she's telling me Google deemed this to be important number three content pruning and the reason why I'm putting content pruning there is because too many people now are obsessed with topical authority but what they doing is they're not realizing what topical authority actually is which is topical coverage plus historical data equals topical authority people are coming along now with regards to thinking the scaling topical authority when it's scaling topical coverage they're not getting the traffic not get any historical data they're not getting any back links or social media shares to those pages that actually thin content there's no information game because they're doing copycat content they're using correlation tools and doing copycat content not good enough so for that reason there's certain pages that they need to do that need to be removing pages so the cost of information retrieval is cheaper for Google to rank your website than your competition so that's my third one um on the list number four then is SPOs and RDF triples yeah and some people are going to be like what you on about and um it's to do with semantic SEO semantic and with regards to the different entities and semantics that need to be on the page and SPO stands for subject predicate and object it's the way that you get the words in a certain sentence to get not just feature snippets it cost everything comes down to the cost of information retrieval and if you can get more RDF triples or semantic triples with regards to SPOs on your page you will rank better and it's facts there's so many times you can just go into a page go into an existing page get more semantic triples in you're rank better go into the page get more entities on the page you'll rank about CYO still to this day is doing Lauremips and content and placing certain words in certain places on a page mathematically and getting predictable results because Google's algorithm is an algorithm and people need to keep remembering that people think that it's all about good quality content it is for the user but actually mathematically it's about getting the right semantics the right entities and the right SPOs on and another thing within the RDF triples is it's primarily within Google is SPOs it's not H you can also have SVOs or subject verb in objects.

Guest: Yeah um predicates are very similar to verbs but it could have a few add-on words with it um and then I'd say the last one on my list is CRO now I'm absolutely blessed I don't need to worry about CRO the reason for that I've got Rick Ops stat that does a lot of my websites builds a lot of the sites out gets the right call to actions put in the right places drills down to me about branding drills down to me about user experience and everything set up correctly would you say the CRO changes on a keyword basis.

James Dooley: Explain so as in like certain intensive keywords might need positions of buttons or things in different areas on the page so yeah for sure it's different nuances from niche to niche for sure um there's another one um a big advocate of Kurt Phillip it's Conveara he's absolutely brilliant with regards to CRO now I've kind of referred Kurt through to so many people and he's gone and done an amazing job done massive uplifts with regards to whether it's Shopify kind of stores whether it's just WordPress kind of affiliate sites even display ads even looking at certain places where you can play certain ads for you to earn more money so from a from a freelancer point of view Kurt Conveara is brilliant just try and make certain that you're leveraging the most traffic the traffic you're getting you're leveraging the most money you can out of it from a conversion optimization point of view too many people are not looking at that and I think it's very very very important that they start doing so one thing I'd would add on to that is one of my biggest pet hates within um that SEOs don't do is they don't look at monetization avenues enough so if they're affiliate they are literally tunnel vision they're only an affiliate they don't think of oh actually I can capture email lists I can start promoting I might be able to make my own product in the future to promote to that list.

Guest: Yeah I can cross sell um I think you hit it on another podcast pixel data yeah I could actually sell or rent out this pixel data I mean there's a whole there's a whole video for us to do with regards to monetization of different monetization there's like 20 different monetization methods um fall under you could call it it falls under CRO if you wanted to but the the whole thing it's almost going like battling going in you could go talk a whole for two hours guess our person would say it's monetization and CRO is an element of monetization.

James Dooley: I agree with you yeah so when I say CRO probably do you mean Z methods for sure so is out out of that list that I've done in that order would you change any of the orders what that you think people don't do enough of.

Guest: I suppose you could put monetization further up I would probably say monetization towards the top because if you rank in nine times out of 10 monetization is going to be quite important but I would then probably say it's a it's a juggle between content pruning and disavows the're kind of on par but it's one of them it's one they're all important.

James Dooley: Exactly they're all very important it's a it's a DA type of question for for you to ask or me to ask you what's more important they're both important they're both important components for you to get to the end result so they for like they only doing it's the fact that some of these are not doing any of these and it's like why so what would you say is one core fundamental that you just it's like a pet hate it's not in your top five but it's a pet hate I want.

Guest: I'd say they be five P if you're asking like what additional things that people could be doing yeah that they're not doing is so many sites have been hit affiliate sites have been hit and now they've been completely demoralized with regards to the not getting any traffic from Google Google have completely smashed them out the park not ranking top 100 majority of these people I'm asking him have you have you set up Bing webmaster tools I'm still earning some money on affiliate have you set up Bing webmaster tools no they they set it up they're going into Bing one master dead easiest to set up just copy it all from Google search console they're getting a frozen clicks a day on Bing like optimize them just for Bing like you can have sites that are earning 10 grand a month on affiliate just with Bing and and then start utilizing Bing for its keyword research people aren't doing that enough actually something that works better than ever at the moment is buying an Olds domain 301 in it even it's been tanked in Google Google uh Bing still loves links and especially the kind of link velocity go and get yourself if you've been it on a site go and get yourself a 301 a relevant 301 line it up on the relevance and then start looking at your Bing traffic and and actually start optimizing for Bing at some point hopefully if you're doing some of the things we mentioned there with disavow and content pruning you might be able to recover it back from Google but at least you're still earning money today from Bing traffic so what what's one thing that you kind of feel that people don't do I would to the don't one thing that people don't do oh regards to like the links let's so what I think too many people focus on do follow links and not enough on no follow links so what's really interesting is you have a you know someone's wanting to say purchase the link and they go oh it has to be do follow but then that same person in a different conversation would happily accept a link from Forbes but that's no follow.

James Dooley: Yeah well what's the difference to be fair I think more and more nowadays as well I've started to realized that no follow actually pass I'm not saying the pass page right probably that's the wrong terminology but no follow back links in increase rankings yeah like and it's crazy I do feel that it has become more important I feel like previously I was obsessed by do follow I'm like I want do follow I I wanted a no follow do follow ratio but I was more like let's go get them foundational links to get the no follows I want I want do follow and I want the power and I still do prefer do follow over no follow of than being honest but yeah there's no more of a way to feel to these no follow past site that I tested this on and it was in the lottery niche so it's in Lottery and it was about I believe about 10 no follow links that's all I built there was no do follow links to this website 10 no follow links and I ranked with 10 no follow links that's crazy that's crazy um and again it's just one of their mer if there's a tag there do follow no follow obviously it's a tag on HTML on the HTML side but Google will look at the do follow and they'll also look at the no follow so why would you make a footprint for yourself on only build and do follow links.

Guest: Yeah yeah yeah yeah I wonder what you guys think is there anything that you think we've missed off that people are not doing properly in 2024 that they could be going into 2024 that you're guessing that you feel people are not doing enough of now hit hit us up in the comments let's see let's see subscribe that'll do it all right turns good see you soon.