Disruption Now

Eric Brown Jr. is the founder of ELVTE Coaching and Consulting and a Generative AI innovation lead at Microsoft. In this powerful conversation with Rob Richardson, he unpacks how early adversity became fuel for legacy. From mentoring underserved youth to helping enterprise teams align tech with purpose, Eric proves that impact isn’t just about innovation — it’s about elevation.

Disruption Now Episode 180

Inside This Episode:

-Life Hacker Mindset: How reframing pain unlocks potential
-AI with Empathy: Why tech that doesn’t center people fails
-The Power of Context: Making technology relatable and actionable for all

Connect with Eric Brown Jr.:
LinkedIn: www.linkedin.com/in/ericbrownjr
Forbes Council: councils.forbes.com/profile/Eric-Brown-Jr-Founder-%7C-Chief-Transformation-Officer-ELVTE-Coaching-and-Consulting/440ec31a-0e0d-4650-ae7c-a2b401148572
Thought Leadership: linkedin.com/pulse/empowering-dreams-lessons-learned-from-any-fellow-eric-brown-jr

Disruption Now 
Apply to be a guest: form.typeform.com/to/Ir6Agmzr
Watch more episodes: podcast.disruptionnow.com

Disruption Now: Building a fair share for the Culture and Media. Join us and disrupt.

Apply to get on the Podcast: https://form.typeform.com/to/Ir6Agmzr?typeform-source=disruptionnow.com
LinkedIn: https://www.linkedin.com/in/robrichardsonjr/
Instagram: https://www.instagram.com/robforohio/
Website: https://podcast.disruptionnow.com/

What is Disruption Now?

Join us on the Disruption Now podcast as we challenge the status quo and advocate for digital equity, ownership, and responsible technology.

and uh

he said let me talk to your manager

I'm like well

I don't I don't work here

it's not technology for technology sake

it was the moment of saying well

how does it really empower someone else to do something

they weren't able to do before

my early beginnings were a beautiful struggle

the word that they used to define me was defiant

I am a life hacker I'm a dreamer

uh and I aim to be a catalyst

I was not even 16 years old at the time

and they flew me to Boston for training

and people are paying to sit down and talk to me

sometimes we have to slow down to go smooth

to speed up uh

and he says you know what Eric

I think that uh

you would be a great person to talk to my son

you're either understanding and building the product

or the product is building you

because AI is too late AI

you cannot opt out if you're reading this

it's too late everything worthwhile is uphill

the last 5 years will be called unlearning

welcome to disruption now disruptors

I'm your host and moderator

Rob Richardson with me is another disruptor

Eric Brown a friend of mine

he is the founder of Elevate Coaching and consulting

uh helping

helping youth and helping businesses

understand how to use and connect technology

in a way that's human centric

and in a way that can change their lives

and I really admire his work

uh he also on the side works for Microsoft

you can do that on the side

but he does a lot of stuff

he's a smart brilliant brother

good to have him on Eric

welcome to the podcast no

happy to be here yeah

good to have you so like I

I like to really get to know our guest

like we're gonna get into elevate

coaching and consulting

and talk about your career path

and moments in your career path

I understand that some moment at Best Buy

really shaped your kind of uh

career path I actually I'm gonna start there

like there's a moment that you had that really kind of

was a transition moment for you

and it has something to do with Best Buy

like what was that moment

and how did it shape who you are today

yeah um

when I think back at that moment

I was uh

maybe early high school freshman

sophomore year and I was always a window shopper

I would go and look at all the electronics

and research about them pick them up

play around with them and then go back home

and one day I was there looking at Bluetooth headsets

and uh

a gentleman was like oh

you know something about this

I'm like yeah

so I basically told him why he can hook

he can hook it up to his phone uh

hook it up to his car uh

all the different use cases and value and he's like

alright I'm gonna get it and uh

he said let me talk to your manager

I'm like well

I don't I don't work here

he was like you just told me this device like he says

and I told him I'll help you set it up

so I helped him set it up

and it was in that moment he was like Eric

I think you should pursue a career in technology and uh

he says you're a natural and so I'm like

you know what

I just really enjoyed that moment of being able to see

how uh

there was a level of confusion around what the value is

and then being able to walk him through that process

and him be able to realize that in that moment uh

and how he had that shift uh

I think that was a moment where I was like

you know what I I think that uh

it's not technology for technology sake

it was the moment of saying well

how does it really empower someone else to do something

they weren't able to do before

oh oh

that's awesome so he told you though

the person you helped that you should be in technology

yeah you know

what I think is powerful about that moment

is the most powerful thing we can do for another human

is to see them right

and the worst thing we can do to a human is to not

see them and so like it

it's it's

he saw you not as some young kid

but as a but as someone with potential uh

to to uh

really connect the world before you even knew it right

so uh

it's those one those that

that's one of those powerful moments that like

can really change lives that's why it's important

the words we say to people

that we definitely see people

so that's really interesting

that's a that's a awesome story

so uh

but I wanna know your story right

so what's your story who are you

as I tell people often I

I'm the kid that was told he would never uh

you know graduate from college

let alone go to engineering because

you know I

I hadn't done well in school in the 7th grade right

so some teacher tried to define me

so I'm that I'm that uh

I'm still that boy

but I'm not like uh

trying to prove her wrong

I'm always proving myself right

and defining myself for myself

by myself

who are you and what is your story

no that's a powerful question

you know who am I

initially the thing comes to mind

I got this this uh

mantra during my times at Delaware State

it's like I am a leader

I'm a dreamer I'm an achiever

I'm a scholar

who has a passion for people and a love for technology

but uh

in regards to like what how did I

get to that point of

being able to have those aspirations

or those affirmations um

similar to you my

my early beginnings were uh

a beautiful struggle uh

I found out quickly that although I was always um

outgoing and outspoken

the word that they used to define me was defiant

and I was I love it

yeah that's awesome

we are we're pleasing the pod brother

yeah they're like the

I don't even know what the word meant

cause I remember going to the principal's office

and the principal had one of those really nice

fancy pins and I was looking at the

the pink slip of being sent to the principal's office

and they're like Eric is defiant

I'm like what does defiant mean

but ultimately I I realized that

you know uh

I noticed quickly that there were some patterns

the rules didn't always apply the same way to me

as it did everyone else and uh

when I would bring up the discrepancies

or things I didn't think were fair

uh they

they it people no trouble

yeah pretty much they focus more on like alright

Eric saying this more so than the thing itself

and so uh

in my journey I've Learned to

to be an overcomer uh

and to be able to leverage creativity and ingenuity uh

as uh a form of life hacking

um I was able to take pieces

and situations and circumstances

that were not originally designed for success

and put them together in a way

to get the result that I ultimately wanted

and so I am a life hacker

I'm a dreamer

and I aim to be a catalyst to help others do the same

hmm that's a awesome story

you're you're a hacker to help people empower and

and really break from their cycle

like we and I have that in

really have that in common

so you've talked also about the importance of mentor

you uh

I've listened to a lot of your past podcast

and other things can you think of a mentor or two

that shaped the values of who you are today

hmm as powerful as it relates to shapes the values

um I have one that comes to mind

uh his name is Brett

I've always admired him still do to this day

uh he was super athletic

super smart um

and uh

he also was really great at video games and technology

way before I was even interested

and uh

I was uh

taking out of the public school system for a season

because of my behavior and academic challenges

and he would intentionally take me out

to play basketball to go to a movie

and ultimately he invited me over to his house

for something called a land party

and so before

game consoles were able to connect to the internet

uh he had his buddies come over

and they would bring their big

heavy computers and uh

have the switches

and everyone connect together and go in and

and play Unreal Tournament and uh

I remember that that

that moment of you know

him being in that space

but also just how he was consistent and showing up

even when I wasn't asking for him to show up for me

and it was actually kind of a moment that

I became curious about like

how does this networking work

how do these computers actually work

and I began to tinker during that time

but it was this individual that really just showed that

you know what

it's okay to take the time

to be present for somebody else

and I think that's what I've taken away

and even in my journey um

it's not always about what you get in return

it's about like how can I show up for someone um

in their in their high moments

but also in their low moments

and he showed up for me both in highs and lows

yeah so you talked about your moment

about when you knew technology was gonna be your path

and um

at at the Best Buy moment

I'm curious to know what your moment was

in terms of when you knew you wanted to spend

spend the rest of your life in your mission helping and

and really connecting people to giving them to to

to empowering them through technology

right in a human centric way

like

what was the moment when you knew that this was gonna

be your purpose cause you

you obviously are in technology

which is your career

it feels like your purpose is empowerment

through technology what moment really kind of uh

illuminated that for you yeah

I think also similar to the time at Best Buy uh

I actually didn't get the job at Best Buy

uh wow

I didn't even get the job right

so I was like man

but he planted the seed right

and so uh

I ended up working for a company called compusa

as well as Circuit City and the Circuit City had a um

uh kind of a pilot program called the City Stores uh

and uh

in the City Stores essentially before there was um

a Genius Bar or a Geek Squad

they had something called the Fire Dog Personal Trainer

and I was a part of this pilot program

I was maybe one of like maybe 20 in the country uh

was not even 16 years old at the time

and they flew me to Boston for training

and I I went to Boston and I was

and I saw a guy I forgot

I think it was creative software

basically almost like Adobe software

and he flew in and gave a presentation

I saw him like this guy for a living

he can come and fly in and talk about software

I was like that's what I wanna do

and even just being the that age and being uh

a part of that program really was like

alright Eric this is

something that I can use to really empower people

but I I have a picture of it

and it was an exact moment where I walked into the

to the um

the the the city store and it was a whiteboard

I have this picture and basically said uh

sign up with Eric for a personal trainer session

and I was like whoa

I come in the store and I'm like yo

sign up to to to to pay to be to to sit with me

and I was like wow

be I'm like I'm

I'm not even graduate high school

and people are paying to sit down and talk to me

and I remember there was a couple uh

they bought like uh 10

15 sessions and they would come back and I would

I would print off like certificates

and I remember this one gentleman uh

he was from North Carolina

he came in he bought a camera

he was going on safari and he was like

the reason why I'm buying this camera

is because I'm going on the safari

and I wanna be able to have a slideshow

and I was like well

if you if you if you buy it and get some time with me

I can show you how to do it

and he came back from North Carolina

drove back to the store to have a session with me

and it was in that moment I was like Eric

like this is this there's

there's a connection

of being able to connect with people and say well

what is that people really after

it's not the the camera

it's not uh

the computer there's always something else

there's always a human narrative behind

the hardware and algorithms

and I experienced that in that moment and I was like

the connection I'm having with these people um

and helping them really do things

whether it's go from paper to excel for their farm

or being able to have their safaris or etcetera uh

I got deep joy and satisfaction of saying that

you know what

I was able to make their life experience better uh

cause the technology itself didn't do that

it was the understanding and uh

the comfort with the technology

hmm so elevate coaching and consulting

uh I want to talk about what you do day in and day out

um

what problem are you solving with elevate coaching

consulting

yeah so the problem that I'm solving with elevate is um

as leaders um

as dreamers and achievers um

we always want to get to uh

the instate we always wanna go fast

we wanna go and

add on all these things to be able to get there

and I found that uh

in the journey of being able to have goals

dreams and aspirations

sometimes we have to slow down to go smooth to speed up

and although I'm able to talk about all the

innovation and all the cool things as possible

I have the opportunity to help individuals

find their own clarity

and I'm not telling them what to do

I am just being a thought partner

and on a journey

of being able to have them discover their brilliance

and their dreams

and being accountable with them in that journey

so essentially at elevate

I serve as an innovation coach

uh helping leaders

organizations and teams be able to uh

realize the

the vision as it relates to emerging technologies

uh but in a human centric way

and so we're talking about the

the tool but I'm like well

what problem are you really trying to solve

you know what

where are your people in this journey

and how are we making sure that on this adoption curve

that you're taking everyone along with you on

on this vision uh

but also

you're really taking care of yourself in the process

and so it is a combination of uh

human centric work but also um

strategy design uh

and change management yeah

so um

why was it you that started elevate uh

coaching and consulting what made you the person

yeah what's interesting is um

I was on a plane uh

ride home from Seattle uh

working at Microsoft at the time and uh

I I

sparked up a conversation with a gentleman

who was sitting next to me

he happened to be an executive at IBM

and uh

we just talking about the journey and my passion

some of the things that we've talked about thus far

uh and he says

you know what Eric

I think that uh

you would be a great person to talk to my son

uh he's about to graduate college

he doesn't know what he wants to do

uh he seems to be outgoing like you

he's a student leader uh

and he's in a stuck place

and obviously he's not listening to me

and so if you're open to Eric

can you talk to my son uh

and so I was like well

I don't know how I can help him

but you know

I definitely happened to have a conversation with him

and so long story short

that was my first coaching client

I was able to have a candid conversation with him

help him be able to

really hear his own thoughts of what he wanted

not what his dad wanted

not what everyone was expecting of him

but what really was his dreams

and desires and aspirations

what was his bulls eye goal

we were able to define that

and he was able to make a decision

uh he is still someone that is in my journey

but that was really the catalyst for elevate

I was in the in the air

in the plane people was asking me

you know how can you help my son get to the next level

and I was asked by different individuals

as far as individuals who are in college etcetera

like how can you go alongside and be able to

give them the perspective

the resources

and the exposure to get to where they wanna go next

yeah so it's um

I mean it's

it's it feels like you do a lot of focus on youth

correct and so

is that most of your clientele that are youth

helping them through or is it a mix

it's a mix so

um a lot of youth and student oriented organizations

uh universities foundations

non profits but also

um within the enterprise space or medium

um business space in regards to leaders who are saying

you know what

I wanna be able to understand how to embrace uh

the new waves I wanna either have you as my coach

or have you coach my team or be a facilitator

helping my team

be able to understand how they can realize value

whether it's with extended reality or generative AI

um and then um

being able to create programs

uh and um

partnerships as it relates to um

workforce development um

in the BIPOC community yeah

we definitely gotta gotta

gotta have to talk some because the

um this year we

we have last year we had a future data hackathon

this year we're gonna still do the hackathon

but we're still we're gonna

we're gonna create the future data

we're gonna create a cohort around like uh

you know uh

students in emerging uh

and and and

and and those in emerging tech to help them kind of uh

ideate and have uh

mentors

that are helping them with their ideas and concepts

and then we'll bring them into the conference

like the cohort and they'll also compete in the

with their own kind of pitch

ideas within the actual future of data hackathon

but we that's a long way of saying

of course I want you as a speaker

but if you would be up for it

I'd love to have you as a mentor

to mentor some of these uh uh

I'm not gonna call them kids

students and emerging leaders

uh that have these great concepts and ideas so'cause uh

I mean people need to uh

you know

here from people like yourself

that are willing to make technology

not this foreign thing that I can't do

cause I think that's

that's one of the biggest problems we have in the world

is that people view technology

as something that is out of their reach

when it's something that is accessible

if we make it accessible in our brains

but getting past that point is something that you

spent a lot of your career doing

so what is it that you think

makes it so hard for organizations

and others to be able to bridges that divide

you know not only with youth

but general like

I think there's still a general divide

that people feel like they can't do tech

or they're not technical and they feel intimidated

what why

why do you think people struggle with that so much

yeah I think that we all have uh

experiences in our

in our lives and that usually serves as an Anchor Point

uh and there's always two assumptions

that in order for me to be good at tech

I also have to be really good at math science

engineering mathematics uh

and so if I early on in my journey didn't have uh

validation of those traits or those experiences is like

well that's not for me and uh

I'm not necessarily going to pursue that space uh

in addition to that I think that often times too

as it relates to technology uh

the value is in context

and if an individual doesn't have any context to why

it's important

or valuable then why spend the time to be uncomfortable

and learn something new uh

there's an analogy that someone shared with me recently

that has been sticking with me

and he said you know what

you know if someone has been using a um

a butter knife to try to cut through a cardboard

and then you come and you bring a knife uh Scissors uh

you have to explain to like

why the Scissors are gonna be efficient

like I've been doing it this way

but also be able to teach them like

how do you put your fingers in here

how do you do it but if you

don't have that proximity

and someone being able to be that bridge

or give that context to like

here's how it's actually gonna transform

the way you cut through here

it's gonna be safer etcetera um

without that context that bridge

then it may not necessarily be leverage

and people may struggle with the butter knife

and they will because yeah

the butter knife is something that it seems foreign

it might cut them and it might hurt them

because fear is a natural

uh anchor in our brain

especially like you said

if it's tied to something earlier on in our career

so I I am

or in our life you know

when I think about not only our community

lots of communities struggle with this

but I'm speaking to our community right now um

you know you will hear people often say proudly

I don't do math I don't do science

I'm not technical right

or just say or just cut it off

but what people when you think about it

what people ever say like

I can't read I can't write no

the answer be no right

and we accept that like

it's okay to think that way that you

and you don't not that you have to be a math wiz

but people talk about that

and shut that off in their brain

and they automatically like

exclude opportunities for doing that right

so we have to really kind of like

really begin to reframe the narratives uh

and it's so important uh

what we tell ourselves

what we tell our kids and what becomes common

a common narrative for us to accept because that that

that that narratives has been so accepted that you hear

I'm sure you hear people say all the time

but it's actually quite ridiculous

when you think about it not that

I'm not saying

I don't have empathy for people that don't understand

math what I'm saying as a frame

as a mindset to say just shutting

shutting yourself off from

I'm not technical I'm not math

we have to uh

unlock that out of our brain

and what I appreciate about

appreciate about what you do Eric

is that

you help people kind of find that space to do it

because we at the same time have to have empathy for uh

the what people are going through

cause people only know what they know

what they've been exposed to

what someone is able to illuminate to them

so thank you for being that um

be being that source for people to be able to unlock uh

really their identity

to show them who they actually are

not what they've been told

so I just wanted to

just tell you that I do appreciate you

so let's talk about AI a little bit

AI is obviously everywhere

changing the game it's

you know I think I'm a little more seasoned than you

though I look young

I'm a little older than you

so I've been through multiple iterations of

uh of the internet

and frankly I was in college

when the internet really started popping right

so I can't I

I feel like this is a similar time

to the beginning of the internet

and I also feel like it's actually bigger than that

that's my perspective but I'd love to get you your

your thoughts on the education system

what what should the education system in general be do

be doing when it comes to AI

how should they

how should they be framing how people are learning um

in terms of AI in terms of the the the

the jobs of the future

now that's a great question

um there's definitely a time of disruption

as it relates to the education space

um

and what does it mean to prepare our students to thrive

uh in today

but also in the workplace of the future

and some of the debates that I've

I've been a part of and I've seen is that

you know leveraging AI uh

can be something that can cause deficits in a student's

uh learning journey uh

as far as dependencies

or lack of being able to think critically

uh but I think that it's important to be able to hold

uh both negative and positive thoughts

about the impact of AI on education at the same time

and so I don't so when

when I when I

when I come to this conversation

uh I I come to it really acknowledging that you know

whenever there is innovation

uh there are uh disruptions in behavior in society

and so

we don't know the full effects of what's gonna come

as it relates to Genia in particular however

at the same time

I think that we are at an inflection point

in a moment in history

where we realize that even all the um

hard work that educators and systems have done

a lot of our students are still leaving uh

institutions in their journey

lacking what's necessary to thrive or even survive uh

in the current environment

um and uh

as it relates to individuals that go through the

the school system and apply for roles and jobs

there's still surveys coming out that

the employees don't think they're prepared

and so as I think about education

I think of it 1 being able to be a tool

uh to bring out the brilliance

and the gifts that students have

innately within them but also

being able to prepare them with the experience

exposure and the skills

to be competitive in the current marketplace

and so the fact that

majority of businesses already have some form of AI

strategy today

it is the service

if schools are not able to provide students with

hands on experience

leveraging these tools to be able to solve problems

and so

how organizations or schools go about implementing it

it's debatable

but I think that students need to be aware

uh and have the skills and know how

so that when they're applying for jobs

or even try to create their own job or business

that they're not

missing information that can help them in society

yeah um

so like a it's it's

it's very difficult for people to hold

two thoughts at the same time

multiple things can be true at the same time

I do agree

that just using AI without thinking about how we teach

kids and others to critically think is

is not helpful not using AI at all is also just as

just as just as unhelpful right

so these things are uh

these things are are

are actually related right

so like

I think what I wanna see happen is that we look at

this is something we we term artistic intelligence

right it's like uh

uh cause uh

artificial intelligence is neither artificial

nor fully intelligent right

it is not artificial in that it's coming from data

so it's pulling it's not fully intelligent in that

like it can't reproduce Eric's original thought per se

it it's a pattern predictor

it can bring things together

the opportunity is when we dance with the algorithms

but first we gotta have rhythm

so that means we gotta be able to critically think

bring together concepts and ideas

and then have this dance partner

that's working with us so

I really think that's how a school should be teaching

they should they

should should definitely still teach uh

you know critical thinking skills

they probably have to evolve how they teach it

it's not long it's no longer gonna be oh uh

Johnny write this paper for me that

that's cause Johnny could just put some stuff in and

and tell him the assignment and it's done instead

you know

Johnny's gonna have to tell you how these principles

connect and he gets up and talks about it

and you can go through it

and then maybe write it in class

but you like you go through it with Johnny

you go through it with Jill

whoever I mean I'm saying kind of playing

you know what I'm saying Erica

Shakiko

Shuweka whoever anybody whoever your name is right

you go through it with them

and

we have to rethink how we're teaching critical skills

you know I told this to my son

he was a

I was trying to teach him about financial literacy

and I was going through it and he basically said well

I can look it up I said

you can't look up how to think though

so we have to still develop that muscle

and then use this uh

this tool to help our muscles become better

but I do agree that without doing that

garbage in is garbage out

you can tell AI to do something

you won't even know if it's wrong

you won't even know how to tweak it

but you gotta know how to do

you gotta you gotta have rhythm

and you gotta know how to dance with the algorithm

otherwise you're gonna get left behind

that's my view when it comes to AI and education

for sure now I

I wanna talk to you about with AI's a little bit more

when it comes to like empowering people

what is the worst case scenario

uh when it comes to

to AI if we don't get education and upskilling right

that's my first question the second question is

what is the best case scenario

and how do we make it happen

yeah when it comes to education and upskilling

I think being able to understand

when and how to use the technology

is is key

and I think that um

with individuals that are able to leverage AI

it becomes a superpower however

um for those that do not have exposure

or understanding of how these tools can uh

empower you for the jobs to be done

or task or ideation

or creation or deployment or new business models

uh it's gonna widen the gap

and so uh

Mackenzie uh

did a study specifically on like

what is the potential impact on Gen AI

on the BIPOC community uh

several years ago

and they're tackling this very question of saying that

there's definitely a great opportunity

to be able to create uh

new um

streams of income uh

new career pathways however

if there's not opportunities for

for access to that context to

um being able to understand how to realize

value with these tools then it will be also a

a

a medium that widens the gap further and probably at a

a faster rate than it has been historically

and uh

when I have the opportunity to talk to uh

different groups I always start off with

you know

where do you see yourself on the adoption curve

uh are you someone that is uh

an innovator an early adopter

or you a lagger uh

or you a skeptic uh

and historically within our community in particular

a lot of individuals are like

oh I'm gonna get caught cheating or oh

like that's gonna be a scam um

and are

because of the fear and anxiety or the uncertainty

um the goal is well

I until it's

until it's broken or until it causes harm

I'm not gonna take action

I think that in this season in particular

as it relates to education

whether it's formal informal

whether it is at a non profit

uh

uh K through 12

uh even a church organization

I think that being able to provide spaces

where individuals can have open conversations

about their fears but also about the opportunities

but also hands on learning opportunities for them to

to to

to fail forward

and to be able to realize for their particular context

alright here's how it's actually valuable for me

here's how it's actually gonna save me time etcetera

cause I remember we had this debate

I know my dad was one of these like

oh I don't want a cell phone

and then like now everyone hahaha

so I was like you know

I don't we should wait until it's every it's

it's it's something that everyone uses

to start to see the value in it

that's a great point right

that that's a good one

but unlike the cell phone

it's even worse if you get left out

I tell people like this

you're either understanding and building the product

or the product is building you

because AI is too late AI

you cannot opt out you AI is

is is involved in something you're doing right now

if you're watching this on YouTube

if you're watching this on Instagram

the algorithm understands you

and to some extent

understands you better than you understand yourself

so we need to be a part of building

to make sure we understand

so we just don't we don't fall victim to the product

and this is an opportunity or

or or the algorithm uh

or put it in a very simple way yeah

you know

you're either at the table or you're on the menu

so you need to be at the table understanding AI

and there's no opting out of it

there is none

there's not a single industry in the world that AI

is not going to be a part of

you will be having the same conversation

that people had about the internet like and it's

it's going to happen

so the choice is how do you shape it

and so like when it comes to educators

like they have to that we have

we have to get them moving

and we don't have the same timeline

that we traditionally had

like traditionally you had time

so think about it

wait and I'm not saying you don't think about it

I'm saying you start acting you start uh

you think and you act

and you iterate and you experiment

what you don't do is wait until it becomes mainstream

because it's it's

it's to to quote Drake

I know it's not as popular now if you're reading this

it's too late right

and you know like by that time by the time it's there

it's there right and I would hope that

things are as accessible as they are now

if human history is any indication

it will not be right right now

there are free courses across the board

and free opportunities to build

from Microsoft to Google you literally just look it up

and there are free courses

you can take all of MIT's courses on AI for free

and then if that's too much for you

you can listen to people like Eric Brown

listen to people like myself there

we will guide you

but what you cannot do is be left out of this

so I just

I just have to say that as we get ready to wrap up

I got some lightning round questions for you

so you ready mm hmm

alright we're gonna drum roll here okay

what's an important truth you have

that very few people agree with you on

hmm I'm not sure if anyone kind of debated me

debated me on this but I

I'm one that believes that the obstacle is the way

and that everything worthwhile is uphill uh

I not to say I'm a pessimist

but I I realized that in life

I feel good cause it's

that's definitely been uphill for me yeah

so I'm like I realized that like there

there there is no easy button um

and there are no shortcuts

and so you know

I I was telling someone I love Legos as a kid

and even now I recently got like 1,000 piece Lego set

and like yeah

I look at the box and I see it

but guess what I gotta open up the individual pieces

and put it together

someone may wanna help me put the pieces together

but often times Eric

you're gonna have to put those pieces together uh

and sometimes it's uncomfortable

but that's the way forward

that's the way to the goals

that's the way to the impact and uh

that's the way to legacy and so um

I think that it's important that we

find levels to get uncomfortable uh

to be able to get what we ultimately

desire for ourselves and our families

alright um

when you were younger

if you go back to your younger self

what advice would you give yourself

and what advice would you ignore

the advice I would give myself is to have courage

and to walk by faith

um

the advice I wouldn't give myself is

to try to impress and please people

I think that I'm a recovering people pleaser

and I think that

that's the advice I would give my younger self

I'm a recovering uh

people pleaser as well

and I found that even the people you try to please

aren't pleased and you're even less pleased

so it's like hahaha

so there it is

it's up being no point in trying to do it

you'll just end up making yourself miserable

for something that you could never really achieve

cause you the one thing you can't

control is somebody else's opinion

or perspective anyway

so why try uh

easier said than done I'm still learning as you are

sounds like so uh alright

so uh

if the last five years of your life were a chapter

what would that chapter be about

the last five years would be called unlearning

I think that um

often times you wanna you think that you have to

to add on and accumulate information and experiences

but I found that um

as I've grown you know

learning is about reflecting on experiences

and in my reflection

I realized that there were some thought patterns

mental models behaviors that were not serving me uh

or that served me one season

but aren't necessarily gonna be um

a part of my blueprint going forward

and so I had to unlearn some things

um and so I think that this

this last five years has been a journey of unlearning

that's great I think that's a good way to leave it

uh you gotta sometimes unlearn what you've Learned

I would say

that's one of the hardest things that we can do

because what we've Learned

particularly those seeds that are planted

become part of our identity

and that's something that

is very difficult for us to let go of

because we feel like that's a part of us

like that's supposed to be who we are

but you know

unlearning some of those things is really

is really the key I think

to really unlocking amazing things in your life

I can say that for myself

I mean one of the hardest things one can do

is unlearn some of the

negative things that are put into the world

and it's the reason why we have to

you know both unlearn that and it's a constant

never ending journey to make sure that we are rejecting

the things that we should

which is most things

cause most things should be filtered out right

I think especially nowadays

if you look at what's going on in the news

in the world not to say we have to put our head down uh

but sometimes based if you it

you'll become overwhelmed about things

you can't control

and sometimes you end up absorbing these things

especially with algorithms and things like that

that know and understand you

it's working to tap back into our insecurities

tap back into our fears into emotions

so we have to unlearn to

allowing those things to actually trigger us

so that was a deep line for me

to Eric I really appreciate all that you do

look forward to disrupting more with you

love to see you at Midwest Con uh 2025 uh

obviously Thanksgiving DC

I'll see you at there I know we've connected there

until then brother keep disrupting

alright alright

appreciate it thank you so much