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Welcome to Respect the Grind, the podcast dedicated to helping entrepreneur-parents build thriving lives for their families. Our mission is to provide you with the tools and guidance to create a balanced, fulfilling life centered around entrepreneurship.
In each episode, we explore the core pillars of success: entrepreneurship, serious relationships, personal finance, and personal growth. Whether you're launching a startup, managing a growing business, or balancing your professional journey with family life, we've got you covered.
Discover expert insights on entrepreneurship strategies, delve into the dynamics of nurturing meaningful relationships, gain valuable tips on managing personal finances, and embark on a journey of personal growth. We believe that a harmonious life where you can respect the grind of both business and family is not only possible but essential.
Join us as we navigate the entrepreneurial landscape while creating a life that empowers your family and fuels your personal and professional growth. Your journey to entrepreneurial success, meaningful relationships, financial well-being, and personal growth starts here.
Tune in to Respect the Grind and embark on the path to building a life where both your entrepreneurial dreams and family thrive.
Speaker 0: I've made over a quarter million dollars
Speaker 0: from digital products online.
Speaker 0: I want to give you my three rules I've used
Speaker 0: since 2015 that I never break to help me
Speaker 0: reach this income level.
Speaker 0: What's up, people, I'm Chris.
Speaker 0: Welcome back to the channel.
Speaker 0: Here we turn ambition into achievement so
Speaker 0: you can become a profitable digital
Speaker 0: entrepreneur.
Speaker 0: Today, I want to get into just some rules
Speaker 0: that I have when I'm making these digital
Speaker 0: products.
Speaker 0: There are some things you should do and you
Speaker 0: shouldn't do.
Speaker 0: I'm going to tell you three things that I
Speaker 0: always do to make sure whatever product I'm
Speaker 0: making is going to make me money.
Speaker 0: Before I get started, I kind of want to
Speaker 0: show you what this looks like, right?
Speaker 0: So I want to show you, just give you a
Speaker 0: perspective of what this is.
Speaker 0: Here are some DMs from years ago of me just
Speaker 0: scheduling calls with prospects.
Speaker 0: This is part of my process.
Speaker 0: I like to talk to people.
Speaker 0: First number one.
Speaker 0: Number two we get on Zoom, right?
Speaker 0: We had that conversation for a good 20, 30
Speaker 0: minutes.
Speaker 0: I show them the product outline and what it
Speaker 0: looks like.
Speaker 0: They give me feedback.
Speaker 0: Later on they become paying customers,
Speaker 0: right?
Speaker 0: So that's literally my process, right there,
Speaker 0: and I'm going to break this down step by
Speaker 0: step.
Speaker 0: So it's something that you can use in your
Speaker 0: business.
Speaker 0: So the first thing I always do is get
Speaker 0: feedback from clients.
Speaker 0: I love to get feedback because I want to
Speaker 0: know that what I'm doing is good, right and
Speaker 0: it's really twofold the way I get feedback.
Speaker 0: Number one is from prospects.
Speaker 0: Before I make anything, before I go out
Speaker 0: here and make a bunch of stuff and do a
Speaker 0: bunch of videos and like for my courses,
Speaker 0: I'm doing like 20 lessons, 10 to 15 minutes
Speaker 0: each lesson.
Speaker 0: I do a workbook.
Speaker 0: Some of them have presentations.
Speaker 0: Like it's hours of work, right, it's
Speaker 0: literally 20, 30 hours to put together one
Speaker 0: course for me.
Speaker 0: So before I do any of that, I need to know
Speaker 0: somebody going by this.
Speaker 0: Like I need people to say yes, I will pay
Speaker 0: for that, tell me when it comes out so I
Speaker 0: can buy it.
Speaker 0: Like I need that confirmation from human
Speaker 0: beings.
Speaker 0: You know what I'm saying.
Speaker 0: Sometimes what I even do is have the sale
Speaker 0: link set up before that call.
Speaker 0: So I just show the outline and they're like
Speaker 0: oh my God, I love this and I'm oh.
Speaker 0: Well, look, you can pay 50% off right now
Speaker 0: and I'll make sure I send it to you once
Speaker 0: it's done and that's my reward for them for
Speaker 0: giving me feedback.
Speaker 0: It's a little pro tip for you.
Speaker 0: Sometimes, instead of giving people
Speaker 0: everything for free and all that stuff, I
Speaker 0: give them 50% off and they just pay that
Speaker 0: early right Now.
Speaker 0: That pays for me to go and actually make
Speaker 0: the product.
Speaker 0: Now I will say for some products I don't
Speaker 0: need that.
Speaker 0: Like, if I'm doing a masterclass on a very
Speaker 0: specific topic, like I just did one
Speaker 0: recently on the niche navigator, on why you
Speaker 0: should create your own niche and not find
Speaker 0: one, I didn't really need anybody to tell
Speaker 0: me that this is a good idea.
Speaker 0: You know what I'm saying Because it's
Speaker 0: something I've talked about with
Speaker 0: entrepreneurs for years a decade at this
Speaker 0: point.
Speaker 0: So I just knew I wanted to make something
Speaker 0: to kind of show people, because one of my
Speaker 0: things for years is you got to create your
Speaker 0: own lane in this.
Speaker 0: Like I'm in podcasting, but I'm also in
Speaker 0: software and I'm in entrepreneurship, I do
Speaker 0: public speaking.
Speaker 0: Like I do a lot of things and I've created
Speaker 0: my own lane.
Speaker 0: I want to show other people I do the same
Speaker 0: thing, right.
Speaker 0: So that's one of those things I didn't
Speaker 0: really need feedback on, because I just
Speaker 0: knew it was something people would be into
Speaker 0: Now, when you're setting up these feedback
Speaker 0: sessions, one thing I always do is record
Speaker 0: them.
Speaker 0: I love recording these and I want to say
Speaker 0: this I know everybody hates Zoom now
Speaker 0: because we had to do it for so long and it
Speaker 0: was so bad.
Speaker 0: But use Zoom, because we know these video
Speaker 0: calls and make them turn the video on.
Speaker 0: Yes, you have to use video, I know I know,
Speaker 0: but this is how you get good feedback,
Speaker 0: because as you're going through the outline
Speaker 0: and you're giving them details of the offer,
Speaker 0: you're going to get reactions.
Speaker 0: Sometimes the reaction they have is more
Speaker 0: important than what they say, because they
Speaker 0: might think something or like Whoa, and
Speaker 0: they won't say anything.
Speaker 0: But if you can see their faces like, hmm,
Speaker 0: okay, I'm telling you, and sometimes we
Speaker 0: don't even catch it because we might not be
Speaker 0: looking at the screen or not paying
Speaker 0: attention.
Speaker 0: That's why I record these calls.
Speaker 0: Sometimes I watch videos back and I'm like,
Speaker 0: oh, wow, I didn't know they had that
Speaker 0: reaction Like that is crazy how often that
Speaker 0: happens.
Speaker 0: Now, I think recording them is also good
Speaker 0: too, because then after you have a bunch of
Speaker 0: people giving you feedback, telling you the
Speaker 0: product is great, I even clip that up and
Speaker 0: use it as a testimonial, obviously with
Speaker 0: their permission.
Speaker 0: But if they're even seeing an outline like,
Speaker 0: wow, this product is amazing, I love what
Speaker 0: you're doing here, blah, blah, blah that's
Speaker 0: a testimonial.
Speaker 0: They're telling you the outline is great,
Speaker 0: like they're telling you the product is
Speaker 0: great, before you're even done with it,
Speaker 0: before you even fully put it together, they
Speaker 0: already love it.
Speaker 0: That means you've got something good here.
Speaker 0: So I'm using that clip as a testimonial to
Speaker 0: sell this product.
Speaker 0: So feedback early on is a very big deal.
Speaker 0: It is a rule of mine.
Speaker 0: Mine Do not break that rule.
Speaker 0: By the way, if you're enjoying this so far,
Speaker 0: make sure you subscribe to the channel,
Speaker 0: like video, all that good stuff.
Speaker 0: But I'm giving you a free gift.
Speaker 0: Download the digital product profit secrets.
Speaker 0: It's completely free.
Speaker 0: Send a description down below.
Speaker 0: It'll help you create more profitable
Speaker 0: digital products a lot faster.
Speaker 0: Now my next rule is to always stack
Speaker 0: solutions, and by stack solutions I mean
Speaker 0: you solve problems.
Speaker 0: And think of it this way when I say solve
Speaker 0: problems, when people are trying to get to
Speaker 0: a big outcome, it's not like it's only one
Speaker 0: problem that they're facing.
Speaker 0: It's usually a bunch of little problems and
Speaker 0: then there's a bigger problem, right Like
Speaker 0: you're a digital entrepreneur you.
Speaker 0: Obviously the big thing is you want to make
Speaker 0: more money, but there's a reason why you
Speaker 0: want to make more money and there's a
Speaker 0: roadblock, in a way, of why you can't
Speaker 0: execute right.
Speaker 0: You might not have the best ideas, you
Speaker 0: might not know what tools to use, you might
Speaker 0: not know how to make certain things right.
Speaker 0: That's why you're here watching this video.
Speaker 0: So my content is solving a small problem
Speaker 0: here.
Speaker 0: Right, I'm just figuring out ideas right
Speaker 0: now.
Speaker 0: I'm giving you rules and next step might be
Speaker 0: okay.
Speaker 0: Here's how you actually make that product.
Speaker 0: I got a video on that, obviously, and we go
Speaker 0: down the line of solving those problems.
Speaker 0: That's how you make good products.
Speaker 0: You solve the problems around the main
Speaker 0: problem.
Speaker 0: When I work with podcasters, I know the big
Speaker 0: thing most podcasters want is profitability.
Speaker 0: Everybody wants to get sponsored or sell
Speaker 0: some product or something Great.
Speaker 0: But I need to know, okay, how are you
Speaker 0: marketing your show?
Speaker 0: How are you getting listeners?
Speaker 0: How do you convert listeners into customers?
Speaker 0: If you're going to sponsor route, okay,
Speaker 0: what kind of companies do you want to work
Speaker 0: with?
Speaker 0: How are you doing outreach?
Speaker 0: What are your brand packages?
Speaker 0: Right?
Speaker 0: So it's a bunch of small problems that lead
Speaker 0: up to a bigger problem.
Speaker 0: The best digital products address those
Speaker 0: problems.
Speaker 0: The fun part about this is you can make
Speaker 0: products to solve each problem separately.
Speaker 0: It really just depends on the kind of
Speaker 0: business you want to build.
Speaker 0: If you want to build a really profitable
Speaker 0: brand, I think it's smart to have different
Speaker 0: digital products to solve different
Speaker 0: problems along the way, and then some of
Speaker 0: them have more of your interaction as they
Speaker 0: continue to go up in price, right?
Speaker 0: So for the niche navigator, if you go and
Speaker 0: buy that, that's something you just buy and
Speaker 0: you take on your own.
Speaker 0: You go through the process on your own.
Speaker 0: That's all you.
Speaker 0: Now, with one of my other programs, the 10K
Speaker 0: Accelerator Roadmap, you not only get the
Speaker 0: videos, the workbook, the presentations,
Speaker 0: you get a couple of one-on-one sessions
Speaker 0: with me.
Speaker 0: So now you go through this process of
Speaker 0: videos and all the content, but then you
Speaker 0: also can talk to me about all of this stuff.
Speaker 0: Right, I'm solving bigger problems.
Speaker 0: Each of these products I make solves a
Speaker 0: different problem for my market.
Speaker 0: That's how you make a profitable business.
Speaker 0: It's not about making as many products as
Speaker 0: you can, because I see that a lot where
Speaker 0: people have 10,000 products and you look at
Speaker 0: it and it's like this is just too much.
Speaker 0: It's chaotic.
Speaker 0: Each product needs to address a different
Speaker 0: problem your customer is facing.
Speaker 0: I know that a digital entrepreneur wants to
Speaker 0: know how to make their products more
Speaker 0: profitable.
Speaker 0: They want to do it faster, so I have a 10K
Speaker 0: accelerator.
Speaker 0: They probably haven't made their own niche
Speaker 0: yet.
Speaker 0: They're still trying to find one, which I
Speaker 0: just disagree with.
Speaker 0: All of these products I have are addressing
Speaker 0: your problems in some kind of way.
Speaker 0: That's how you build a profitable brand.
Speaker 0: One of my favorite examples of this is
Speaker 0: personal trainers.
Speaker 0: I love how personal trainers can solve
Speaker 0: multiple problems for their clients in a
Speaker 0: really easy way.
Speaker 0: Like, think about how dope this is.
Speaker 0: People can come to them saying, oh, I want
Speaker 0: to live a healthier lifestyle, I want to
Speaker 0: lose weight, all of this stuff.
Speaker 0: I want to get more muscular, whatever it is,
Speaker 0: and then they end up doing a bunch of
Speaker 0: things that are all little problems around
Speaker 0: that main desire, right, like, you want to
Speaker 0: live a healthier lifestyle?
Speaker 0: Okay, that means you need to get more sleep,
Speaker 0: okay, so let's set up a sleep planner, a
Speaker 0: nap schedule or whatever.
Speaker 0: You need to eat healthier, so let's do a
Speaker 0: grocery list.
Speaker 0: Let's set up a snack plan?
Speaker 0: Oh, what's another one?
Speaker 0: You wanna lose weight?
Speaker 0: Okay, perfect, we need to set up a workout
Speaker 0: plan.
Speaker 0: What days do you work out?
Speaker 0: What are you doing?
Speaker 0: What machines are you using?
Speaker 0: All that stuff?
Speaker 0: Like that's the way everybody should work.
Speaker 0: When you have that kind of solution plan
Speaker 0: for your customers, now they will love your
Speaker 0: brand because you can solve so many of
Speaker 0: their problems in so many different ways.
Speaker 0: You're not just there like, hey, I got this
Speaker 0: one thing for you, that's it.
Speaker 0: Don't get me wrong.
Speaker 0: The whole template business is fine, but
Speaker 0: that's not going to get you to 20K a month.
Speaker 0: It's just not because you're not solving a
Speaker 0: big enough problem.
Speaker 0: You're not solving enough problems.
Speaker 0: You want to solve the right problems in the
Speaker 0: right ways.
Speaker 0: Rule number three is to price correctly.
Speaker 0: Now, when I say price correctly, it doesn't
Speaker 0: mean charge what you're worth and all of
Speaker 0: that crap that you hear from all these
Speaker 0: other people.
Speaker 0: That's not what I'm saying.
Speaker 0: I'm saying you want to charge based on the
Speaker 0: market you're serving.
Speaker 0: Right.
Speaker 0: If I was to sell a course to people in
Speaker 0: digital entrepreneurship, I'm not only
Speaker 0: going to have one course.
Speaker 0: That's $1,000 for beginner entrepreneurs,
Speaker 0: right?
Speaker 0: That's not smart, because most beginner
Speaker 0: entrepreneurs probably still work their
Speaker 0: full-time job.
Speaker 0: They probably don't have a lot of
Speaker 0: disposable income, right.
Speaker 0: So if they're doing this, it needs to be
Speaker 0: something that needs to be accessible,
Speaker 0: right?
Speaker 0: If I want to have customers, it has to be
Speaker 0: accessible.
Speaker 0: Now, if I just jump out there with a
Speaker 0: $10,000 product, that probably won't make a
Speaker 0: lot of sense for the beginner digital
Speaker 0: entrepreneur, whereas if I have a $50
Speaker 0: workshop, maybe a $200 consulting package
Speaker 0: and in a $1,000 course, that's a pretty
Speaker 0: good setup, because now if you want to make
Speaker 0: those investments and work with me, you can
Speaker 0: start here and work your way up and get
Speaker 0: more solutions along the way and I can kind
Speaker 0: of hold your hand through the process,
Speaker 0: which is what you probably need as a
Speaker 0: beginner.
Speaker 0: Nothing wrong with that.
Speaker 0: Now, if I'm working with high level CEOs
Speaker 0: and Fortune 500 companies and they come to
Speaker 0: me and say, hey, we want you to launch,
Speaker 0: produce, manage all of this stuff with our
Speaker 0: podcast, I couldn't go to them with the
Speaker 0: same price point I would for a beginner
Speaker 0: podcaster.
Speaker 0: They'll just laugh me out the door, like in
Speaker 0: some markets you're in where you have to
Speaker 0: charge more, they won't even take you
Speaker 0: serious.
Speaker 0: Like to them.
Speaker 0: Paying a thousand dollars for a podcast
Speaker 0: launch would be insane.
Speaker 0: They look at me like this guy probably
Speaker 0: doesn't know what he's doing, right,
Speaker 0: because other people they've talked to are
Speaker 0: charging 10 times that.
Speaker 0: So in some markets you have to charge more
Speaker 0: because that's the market standard and if
Speaker 0: you're below that standard people think
Speaker 0: your services are below that standard.
Speaker 0: So you got to think about pricing in terms
Speaker 0: of the market you're serving.
Speaker 0: I see people trying to raise prices but
Speaker 0: they aren't understanding that the industry
Speaker 0: you're in that's just not the price, right,
Speaker 0: that's not how it goes and truthfully, it's
Speaker 0: something I ran into years ago in
Speaker 0: podcasting.
Speaker 0: When I was doing consulting, I realized the
Speaker 0: peak of my consulting prices in a
Speaker 0: podcasting space was like a couple hundred
Speaker 0: dollars, maybe 500 at the most.
Speaker 0: Anytime I went past that it was hard to
Speaker 0: sell.
Speaker 0: The clients were paying.
Speaker 0: It was just really difficult to sell like
Speaker 0: that.
Speaker 0: Now, when I provide services in that space,
Speaker 0: I can still charge a lot more.
Speaker 0: Right, because that's a service, but in
Speaker 0: terms of the average podcast host it's just
Speaker 0: not going to work.
Speaker 0: Right, because that's a service, but in
Speaker 0: terms of the average podcast host it's just
Speaker 0: not going to work right.
Speaker 0: I have to work more.
Speaker 0: So with businesses that have podcasts to
Speaker 0: charge more because it just works better in
Speaker 0: that market.
Speaker 0: I see some people kind of being upset about
Speaker 0: things like this.
Speaker 0: I don't think it's a bad thing.
Speaker 0: I think you just have to know how to pivot
Speaker 0: your industries and where you are in terms
Speaker 0: of your business, because if you want to
Speaker 0: charge more, you want to raise your prices
Speaker 0: and you start adding that service in at
Speaker 0: that value.
Speaker 0: That means you have to also start marketing
Speaker 0: a little different too, like for my agency
Speaker 0: services.
Speaker 0: For years I worked with podcasters charging
Speaker 0: $100 to $500 for pretty much everything the
Speaker 0: digital products or a service or whatever
Speaker 0: it was.
Speaker 0: It was just prices ranging through there,
Speaker 0: right, whereas now I don't have any
Speaker 0: services in the podcast space at that price.
Speaker 0: Now I do have my digital products, like my
Speaker 0: software and a community and all that stuff,
Speaker 0: but if you're talking about a service, none
Speaker 0: of my services are there anymore.
Speaker 0: It's literally 10 times more.
Speaker 0: So I just had to make a pivot and a change
Speaker 0: in my business.
Speaker 0: I don't think there's anything wrong with
Speaker 0: that, but you have to just be aware of that
Speaker 0: and don't get mad at the customer.
Speaker 0: Let's be real.
Speaker 0: If you were getting charged one price one
Speaker 0: day and a week later it's 10 times that you
Speaker 0: would have a lot of questions, right?
Speaker 0: So your older customers won't be able to
Speaker 0: make that transition with you most of the
Speaker 0: time.
Speaker 0: You got to be okay with that.
Speaker 0: But I want to be clear on this too, because
Speaker 0: people think I'm like in a disagreement
Speaker 0: with this.
Speaker 0: I do believe in getting paid what you're
Speaker 0: worth.
Speaker 0: I just think we have to raise our worth
Speaker 0: first.
Speaker 0: If you are right here with the value that
Speaker 0: you deliver, you can't charge prices that
Speaker 0: are here.
Speaker 0: That does not make sense to me, and I see
Speaker 0: this mostly in digital entrepreneurship,
Speaker 0: where people just raise prices just because
Speaker 0: they changed their website.
Speaker 0: Like that's not justifiable to the actual
Speaker 0: customer as to why they're paying more.
Speaker 0: But when you start adding more services,
Speaker 0: you may add in other features and benefits
Speaker 0: and stuff, maybe some other resources.
Speaker 0: You make the offer better.
Speaker 0: Now you can raise your prices.
Speaker 0: So those are my three rules that I follow
Speaker 0: and I never break these rules and they just
Speaker 0: helped me really, really build successful
Speaker 0: companies.
Speaker 0: Now, if you've got any other questions,
Speaker 0: make sure you put them in the comments
Speaker 0: below.
Speaker 0: I love answering every single question.
Speaker 0: I'm going to try to keep that going as long
Speaker 0: as the channel is growing.
Speaker 0: You know what I'm saying, I like talking to
Speaker 0: the entrepreneurs in the comments and stuff,
Speaker 0: so please give me feedback.
Speaker 0: Also, let's connect on Instagram.
Speaker 0: I got a link down in the description box
Speaker 0: down below.
Speaker 0: Follow me if you're an entrepreneur.
Speaker 0: I love checking out new businesses and
Speaker 0: stuff.
Speaker 0: I'm trying to integrate that with the
Speaker 0: channel more.
Speaker 0: I got some ideas I might be executing soon,
Speaker 0: so it'll be some test content, but I love
Speaker 0: your feedback.
Speaker 0: Let me know in the comments below what you
Speaker 0: think.
Speaker 0: Also, go and download the Digital Product
Speaker 0: Profit Secrets.
Speaker 0: It's gonna help you immediately, like, if
Speaker 0: you wanna get to that point where you can
Speaker 0: raise your prices and stuff.
Speaker 0: This is exactly what you need.
Speaker 0: I made it free so you can go and download
Speaker 0: it right now.
Speaker 0: I'll see you next time.