Welcome to the Pretty Okay Podcast, a chill (but sometimes spicy) small business podcast for people who are crazy enough to have one. Hosted by the Founder of Enji, Tayler Cusick Hollman, we cover everything from basic business practices to small business marketing. We sit down with some of our favorite small business owners and experts who share their stories, real-life experiences, and advice, all while keeping it (very) real and honest.
Tayler - 00:00:05:
Welcome, welcome everyone to this newest episode of the Pretty Okay Podcast. I am your host, Tayler Hollman, and I'm your old ex-host that you can't just get away from, Samantha Welker.
Samantha - 00:00:21:
I'm like that ex that just keeps coming back, man.
Tayler - 00:00:27:
I am so stoked to have you back on the pod because, um, I mean, I know we're not supposed to have favorites with guests and things like that, but like, you're obviously going to be my favorite guest always and forever because it is whenever we get together to record, it's just the best. There's that chemistry and that weirdness that our weird puzzle pieces just fit-
Samantha - 00:00:53:
I know
Tayler - 00:00:53:
Together.
Samantha - 00:00:54:
You complete me. And it's nice to record it sometimes for other people to witness it. They're probably really jealous, but. It's all right.
Tayler - 00:01:04:
It's fine. Find yourself your own friend.
Samantha - 00:01:05:
Get over it.
Tayler - 00:01:06:
Your own version of Samantha. Well, yes, get over it. Well, I am. We're going to talk actually the topic that we're going to talk about today is actually kind of kind of serious, but in a good way. Because, you know, you know, Samantha and I love to call you all out on things, you know, and I call influencers out and ourselves. Yeah, we call it influencers. We call it ourselves. We call it vanity metrics. We call it all of the things. But today. The moral of the story that we are going to tell is that y'all are trying to do too damn much with your marketing. And I think this episode is going to hit home for a lot of folks because, I don't know, do you think anyone who listens to the podcast actually has like a full team of people doing marketing for them?
Samantha - 00:02:02:
No, I mean, I don't think so. And I think anybody listening to this is going, yeah, no, of course I'm doing too damn much. But like, what the fuck do I do about it?
Tayler - 00:02:13:
Yeah, thank you, Captain Obvious Tayler. So, well, you know, the reason that I wanted to talk about this today is because, you know, it's, it's just the, it's one of the biggest mistakes that I see people making. You know, I talk to a lot of people who are doing their own marketing and running their own small businesses, and it's just such a consistent thing. And Sam is such a good person to have this conversation with because, you know, for the longest time, you have also basically been tasked with being a one-person marketing department for some pretty gigantous brands.
Samantha - 00:02:47:
Correct.
Tayler - 00:02:48:
And so it is also your lived experience, this like pressure to do all of the things in all of the places, all of the time, forever and ever.
Samantha - 00:03:00:
Amen.
Tayler - 00:03:01:
Right?
Samantha - 00:03:02:
Yes. I, so. Yeah. It's funny because I just, so I switched jobs in the past month. And during that process, I was like interviewing with companies and stuff and explaining to them what I do in my role. And so many of them were like, that's like. What seven people on our team do. And I'm like, yes, no, I understand. This is why I don't want to do this anymore. Help me. Help me, help you. So it's like, you know, it's wild. You just start getting into this flow of doing all of the things and all of a sudden you're doing all of the things. And it's hard to get out of that once you're in it.
Tayler - 00:03:45:
It had to be super validating to have someone who doesn't owe you shit say, you're doing like seven people's jobs.
Samantha - 00:03:54:
Yeah, no, it definitely reaffirmed my decision. Like it is validating, but it's also at the same time. Maddening. That's not the right word, but like, it's a little bit frustrating because you're like, yeah, no, I really am. And I have been, and that's too much to ask of one person.
Tayler - 00:04:14:
I mean, I'd say that to Brett all the time. I, I feel like, I pretty regularly, I'm reminding him that he is very lucky to have a co-founder, who is a one-person marketing, department who can somehow manage to fucking, pull shit out of nowhere, and sometimes, he doesn't really, believe me.
Samantha - 00:04:34:
Oh yeah, you know what? You don't realize that. You're in a unique situation where you have one Tayler, but other people in your situation would have like seven Stephanies and that's just not the same. Sorry, Stephanie.
Tayler - 00:04:51:
It's not the same.
Samantha - 00:04:53:
I don't know who Stephanie is.
Tayler - 00:04:55:
Maybe that's the subtitle on this.
Samantha - 00:04:58:
Sorry, Stephanie.
Tayler - 00:04:59:
The seven Stephanies. So, okay. Yeah. I mean, I... I think it's... I have been told by people similarly to you, right? Like you do the work of many people. And I want to talk about what that looks like because, I think that people don't really realize, I think some people feel like they're doing too much, but objectively they don't understand that they are doing too much as one person. So talk to me about your, like what a typical. Day or week, like what were you expected to produce at your last job that may or may not remain anonymous, depending on how you feel about it?
Samantha - 00:05:51:
Well, I mean, all they have to do is go back and listen to the other episodes. But I mean. Everything, right? And that was something too, during my transition, when I was looking at jobs, I'm like, man, big companies really niche the shit down. Retention, acquisition, loyal, they're all have these little subsets of marketing that I'm like, I was doing all of this. I was doing the creative side of it. I was doing the planning, the execution, the strategy, the analysis, anything that had to do with marketing, it was on my plate to do. And that was from everything from... You know, forecasting a budget to creating an Instagram post. So it's like these levels of, you know, your resources, but some of them like things like creating an Instagram reel takes so much more fucking time than other things that might be more important at the time. But it's, yeah, I mean, for me, I was doing everything, anything marketing, that was me. Kind of snowballed into, oh, graphic design. Cool. Oh, copywriting. Cool. Oh yeah. Website. I can do that. I can do the website. That's fine. Cool. Might as well. Well, since I'm marketing the products, I might as well also help design them. Like that's just how it all. Snowballs, you know, and I'm a big believer in. Doing what you do best, the best, right? And then letting other people. Take on the other things and do them better than you would do them with your either limited capacity or... Your skill set just isn't quite like, I'm not the world's best copywriter. I know this about myself, but I'm able to easily hand that off to somebody who's better at it than me because it's better for the picture overall, right? There's just a lot of shit to do in marketing. There's never ending jobs.
Tayler - 00:07:47:
Yeah, it is a never-ending job for sure. And as you were talking, I was like, yeah, that's me too.
Samantha - 00:07:53:
Uh-huh. I know who it is.
Tayler - 00:07:56:
Doer of all the things. Like, hey, what's our overall strategy? Okay, Tayler, come up with that. What are we going to do to do a last-minute push or initiative as a marketing campaign? Tayler, what are we going to do? What's working? What's not working? Tayler, give me the answer. Right. And then it spills into the execution part of, okay, well, you need... Yeah, sure. I'll build the website. I'll write the copy. I'll organize all of the photo shoots. I will-
Samantha - 00:08:30:
I forgot about that one.
Tayler - 00:08:30:
Create. Yeah, you forgot about the fucking photo shoots. Damn, you can't forget about the photo shoot. I know. But yeah, it's just like every hat that could be worn, I have worn. I am very thankful that at this point in time, when we are recording this, I do have... Someone, her name is Kara Duncan. She's great. She's like a gift that I have given to myself. She writes Enji's blog content now. And the other gift that I have given to myself is the gift of Maddie from Lavish Creative. And she is coming up with our Maddie's Great. She's making, guys, all of the reasons that you are entertained by Enji's Instagram reels, it's not because of me.
Samantha - 00:09:20:
It's not that we're entertained by Enji's Instagram reels. We're entertained by Tayler's dancing. Let's be honest. Love the dancing. Thank you, Maddie.
Tayler - 00:09:30:
Yeah, Maddie makes me dance. Maddie makes me do ridiculous things. But so those are the two areas that now I don't fully own, but I still have to do, I'm still involved in the strategy. I'm still involved in making sure that it's in alignment with the rest of what we're doing. And... If I'm going to describe all of the places, all of the marketing channels that Enji used in 2024. As a way to really help you understand like. This is too much. And right, because I'm gonna, I'm gonna list this all out. And then if, as you are listening, you're like, yes, I do that. Yes, I do that. Yes, I do that. Then you also are doing too damn much as a one-person marketing department. Put a finger down if you do public relations. If you're pitching yourself, right? Public relations is pitching yourself to anything and everything. Then there's social media. Then we have email marketing. We have advertising. We have SEO, affiliate marketing, podcasts, and events.
Samantha - 00:10:39:
Can we wrap events into podcasts?
Tayler - 00:10:42:
No, they're two different things.
Samantha - 00:10:43:
Okay, fine. I only do, then you do one more thing than me.
Tayler - 00:10:49:
So like. That is... It is too much, even for someone like me who, and Sam, you probably also spend the majority of your time doing marketing things every week, right?
Samantha - 00:11:03:
Yeah. That's all I do. It's like my life, my brain.
Tayler - 00:11:07:
And so like. Trying to do all of those things. As someone who spends... Pretty much their entire week doing marketing things, it's still too damn much, right? And so if you don't spend the majority of your week doing marketing things, and you also put down eight or nine fingers. Hi, something needs to fucking change. Needs to change. So. Yeah. So. Now that... You're like the company you're working for has changed and things are shifting and you probably have better boundaries about, I'm not fucking doing that. How do you prioritize what is going to be on the short list of things that you're like, this is going to move the needle. And so this is what I need to actually be involved with.
Samantha - 00:12:05:
So the very first thing I did when I came on to my new company was I built out a marketing roadmap where I looked at every different channel that we had and kind of identified where we were in that, where I was coming into it from as a new hire. So this might not be applicable to everybody who is marketing their own business, but you can also do the same thing where you can audit yourself essentially. And I created this roadmap. Broke it down by channel, looked at the position that we were currently in. And then from there identified, okay, well, here are our strongest channels that are performing well. Here's what needs work. Here's what's in the shitter. And... Also from there, though, looking at... Creating almost like a, the Eisenhower Matrix, important, urgent.
Tayler - 00:12:58:
Oh, what is this? I don't know.
Samantha - 00:13:00:
The Eisenhower matrix.
Tayler - 00:13:01:
Oh, okay. I was like, what's Eisenhower?
Samantha - 00:13:03:
I don't, you're the one that went to Harvard. I did not. So that was a big thing for me was using that. Kind of platform too, to look at things and go, okay. Is it important? Is it urgent? And what should we be working on first? And then for us, as an e-commerce business that sells kids clothes, which is my new vibe, looking at the channels that are going to be the most profitable in the immediate future. For example, I would love to start a blog for the brand. Not important right now. It's just that's not going to have the quick results that we need in order for cash flow to get into the bank. Not that we're in a cash strap situation, but you know what I mean. Focusing on those immediate channels that you can just get up and running. Get them profitable, and then kind of set them and go and then move on to these things down the list that are like, okay, I've got ads going, ads are going great. Now I'm going to move on to my influencer strategy. And just parceling it out that way has been very helpful in terms of like digesting this new marketing plan. And then also being able to look at my capacity and what I can handle at a time and what I can delegate to my team and to those around me. So definitely recommend the Eisenhower Matrix if you have not ever done such a thing. And then just fleshing out your roadmap, audit the shit out of yourself, like pretend you're a consultant and look at it from an outsider's point of view. Like you might love your social media, but how would somebody who has no emotional attachment look at it when they come in?
Tayler - 00:14:51:
Oh man, that's the fucking brutal part of. Needing to do strategy is. You do need to look at everything as an outside consultant who has zero emotional attachment. And when you have, when you've been tracking numbers, then you're just like, oh. You see where you've been hanging on to things like, cause you're like, but I love it. So it's so fun to do, or the people that I like being with are there and all that kind of stuff. And I mean, a perfect example is. For NG, I, hi, I'm an intro, or I'm not an introvert. Whoa, whoa. I'm an extrovert. Whoa. I don't know what just happened there.
Samantha - 00:15:39:
It was me. I'm like, you spend 20 minutes with me and I'm already like. Rubbing off on you. Getting back at you.
Tayler - 00:15:48:
Rubbing, yeah, rubbing introvert all over me. No, I'm a hardcore extrovert, and I could be around people all day, every day. And so I love going to events. I love it. I would do it all the time. I mean, it's a heavy fucking, it's such a huge project and it's not easy to show up at events, but. I have gone to a lot of events this year, sort of varying sizes, small ones being 50 people, on the large end, like 4,000, and anywhere in between. And I know... That if there's not thousands of people there. It is not driving sales for Enji. And that is fucking, I'm so sad about it. I am so sad because I'm like... But I want to go to these events next year. Like my friend, that's where I see my friends and that's where I get to do speaking, speaking engagements, which is also one of my happy places. I had to be really, really honest with myself. And it's like all of the time that's involved in prepping and getting there and being away. Paired with how much money it costs to sponsor and travel and like be there, it's just too damn much. And so we aren't going to be doing those fun events next year. It's just going to be the big unsexy ones at like a fucking convention center. So I know.
Samantha - 00:17:26:
You'll make it sexy.
Tayler - 00:17:28:
Those are the kinds. I mean, people love our backdrops because we are not like a super, we're not your typical brand.
Samantha - 00:17:35:
No, you're cool.
Tayler - 00:17:36:
I'm definitely not your, yeah, we're fucking cool. I've got my DIY backdrops that are pink color that my dad and brother built for me because I was like, how do I do this on the Jeep? I mean, it is, it's super, super important to do this prioritization of, okay, what is important? Like you said, what is urgent? And then if you're not doing a brand new experiment. What is actually going to have some sort of return on the investment? And, you know, it's, what are... I went down like the Google Analytics rabbit hole just a couple of weeks ago to kind of also confirm or deny some of my hypotheses the other week. What's your... Like what's your go-to marketing metric rabbit hole that you like to go down?
Samantha - 00:18:33:
For me specifically, it tends to be Shopify lately, just because from an e-commerce perspective. It, you know, it's a good starting point, but then jumping off into the different platforms from there, but looking at it overall, seeing where traffic's coming from, seeing what products are doing well, like that's... Just all the different little webs I have to get together to, to make a cohesive plan. But yeah, I think Shopify is my. My home at the moment.
Tayler - 00:19:05:
Yeah. Yeah. I know nothing about Shopify's backend. So don't ask me.
Samantha - 00:19:11:
It's easier than Google Analytics. I'll tell you that.
Tayler - 00:19:16:
Yeah. Well, that's good to know. I mean, because a lot of people do use Shopify. So, you know.
Samantha - 00:19:23:
It's not nearly as comprehensive.
Tayler - 00:19:26:
Yeah. But I've heard it described as Squarespace's older, cooler sister. Okay. When you're trying to sell stuff.
Samantha - 00:19:35:
Yeah. It's like, okay, okay. I mean, it's definitely better than Squarespace. I'll give you that.
Tayler - 00:19:40:
Yeah. So what are you, so with your actual like top three marketing channels now, what are you super focused on in this? Like, I'm not going to do all of this stuff. I'm, I'm only showing up in these three places.
Samantha - 00:19:56:
So right now, the main thing I'm focusing on is retention marketing. So our email and our SMS and then building out a loyalty program because the brand that I joined on has been in business since 2011. So they have a very loyal. Following and their return customer rate is great, but it's gone down over the last year. So that was where I came in and was like, okay, here, we're going to start looking at these flows. We're going to look at, you know, our, all of these previous customers sizing out of the brand, which I will say now I'm not just marketing baby products. I go up to size 10. My audience just went like amazing. But for the retention marketing side is where I'm jumping in. And then, you know, we have prioritized next to look at. Influencer marketing because they've done none of that. No influencer marketing, no affiliate marketing. I would love my, like I'm like using myself as an example this whole episode because I would love to start a blog, but it's just, it's at the bottom of the list at this point. And then brand partnerships, you know, like those are always a great organic way to build your audience without having to pay for it. You know, basically piggybacking on other people's platforms. And that's something I don't think enough brands do. So for me, that was a big, important one to jump in on and be like, okay. Who can we connect with and leverage with in the industry to expand our reach and also at the same time build those relationships with the other brands?
Tayler - 00:21:35:
Yep. No, the brand collaborations for sure. I mean, it's, they're It is something that I don't see enough people doing. On a regular cadence and they're not. I don't think that they're terribly difficult to do, but... What makes them hard sometimes is like keeping your partner's attention and keeping them like active in it. Right. Like it's it's so easy for like the thing that may be important to you to not be the important thing for the other half of the equation. And so that's where I've personally experienced the brand collaboration, sometimes like starting super hot and heavy and then it just fucking fizzles out. And you're like, what happened?
Samantha - 00:22:21:
Right. Yeah. For me, I tend to make them like very project based, you know, where it's like, okay, hey, so you're our partner for this month. We're going to do a co-branded email. We're going to do a custom discount. We're going to do some kind of social giveaway, co-write a blog post. We have like X, Y, Z that we're going to do together. And then from there, you know, there's there's timelines and deliverables that have to be met. And oftentimes they'll be like, this was great. Let's do it again. Like, okay. I will reach out to you in eight to nine months when I have gone through with my other partners. But I digress.
Tayler - 00:22:58:
See you later. Well, that's a really great, like. Because I think what's always been cool about our relationship is that... Well, there's a lot of things that are cool about our relationship, but our working, there's a lot. But with our like sort of working perspectives is that you are super solidly in the product world. And then I'm super solidly in the intangible product where like, you know, trading time for services or, you know, I guess tech is kind of a product, but not the same. And so like what I'm focused on this year, you know, it's not going to be nine different channels. I'm going to be focused on social media because that's kind of a non-negotiable, like it's tippy top of the funnel. So we need that. The other non-negotiable is the SEO Blogging stuff for us. And then I'm going to be super focused on YouTube and email marketing. So those are going to be the big ones on top of. Nurturing our affiliates, because that's been a really helpful marketing channel to have, because especially as a new product, people don't know us. And so if we can have true affiliate partners that have built communities that trust their recommendations, then it really does shorten the time of customer acquisition. But. You know, so I'm still going to be showing up in way more places and doing a lot more volume than your typical person would do. Counted the other day between our like public email newsletters that I send and our retention emails. It's like 20 a month.
Samantha - 00:24:54:
It's a lot.
Tayler - 00:24:55:
I have to, right?
Samantha - 00:24:56:
That's why they hire people to just do retention marketing or email marketing. It's like, yeah, no, all of these channels at a certain point become a full-time job, right? But as a small business owner or somebody who's working for a smaller business, you're often not blessed with the luxury of the budget for a person in every department. But so that's kind of how we end up in this little pickle.
Tayler - 00:25:28:
Yeah, I hope it's a dill pickle. You don't like bread and butter pickles, right?
Samantha - 00:25:33:
Bread and butter pickles are fucking disgusting.
Tayler - 00:25:37:
Okay, good. I was like, I got a little nervous the first thing. I was like, oh my God, are we going to have, am I going to have to live unfriend you?
Samantha - 00:25:43:
No. That's the grossest thing in the world.
Tayler - 00:25:46:
They are the grossest thing ever.
Samantha - 00:25:48:
I like almost got a taste of it in my mouth just thinking about it. It's like.
Tayler - 00:25:54:
Yuck. Okay. Bread and butter pickle aside, aside. But so, okay, so... To bring this full circle for, to get people off of the, you're doing too damn much train. What? We should help them understand like what are the, what does marketing actually really look like for someone who's not trying to do marketing at scale? Is only reserving like an hour or two a week to do their marketing. Ergo. Can't literally physically, it is mathematically impossible to show up in all those places in that amount of time. My whole spiel is like, if you have two hours a week to do your marketing and that's all you got, then you can max beyond three marketing channels. Like maximum. And so I don't really count referrals for the service-based folks. I don't. I don't count that toward the three because that's like going to networking events and like just doing a really fucking good job with, you know, your client works that people want to refer you. So referrals aside, there's only space for three. And. There's kind of like five that are in the mix, though, of what you could pick. And so social media. Email marketing. Blogging SEO. Pinterest.
Samantha - 00:27:36:
You don't lump that in with social.
Tayler - 00:27:39:
No, I consider it its own thing. And then... Like then there's some form of content marketing, whether it's YouTube or podcasting. Or just good old fashioned content marketing. So. For a product-based business. What would be your mix of three that you would use?
Samantha - 00:28:04:
Well, so I would also include influencer marketing in that for a product-based business because these days it is just a necessary evil, basically. And it's something that... Helps. It truly does. It helps get the word out there. It does cost you in product, but at the end of the day, if you're starting out and your resources are limited, but you can send product to somebody, that will help you. I would almost look at it like I would pick my platforms based off of my customer base and my funnels, right? So I would have one that's the top of a funnel, like social, where we're working on new customer acquisition. We're working on getting awareness. Sorry, not customer acquisition. That's not top. You know what I mean?
Tayler - 00:28:57:
Awareness and
Samantha - 00:28:58:
then leading into customer acquisition. But... I would focus on whatever gets you the most for that. You know, for some people, that's going to be paid ads. For some people, it just depends on your type of business and your type of product or service. And then moving into your current customers, how you can best nurture them, whether that's email, SMS, blog posts, what does that look like for you, for your current customers? What do they respond to? And what do they want to hear from you and how? That's important. And then getting those lapsed. Anybody that's lapsed as well is a good way to look at your channels. Are people falling off after they purchase? Why? Is it because of your email marketing? Is it because they're not engaging with you on social? Look at where your customers are coming from. Look at what is doing well and focus your energy on those until you have the capacity to open up more and try new things, right? Like. If you can't do something well, don't do it. It's basically my thought with it. Like don't put out a shitty blog post for the sake of saying you have a blog. It wastes your time. And then it also makes your customers like. Oh, like it's not.
Tayler - 00:30:17:
Yeah. They're like, this was a shitty blog post.
Samantha - 00:30:19:
Yes. And like, I'll randomly get an email that I purchased something like from a brand. I purchased something from like year or two ago. And I'm like, what the fuck? Where did you come from? Like, it doesn't, I have no connection to that brand. So seeing them all of a sudden sending me an email, I'm like, your time was better spent elsewhere, friend, instead of waiting a year to send me a sales pitch.
Tayler - 00:30:43:
Yep, totally. Yeah. I mean, I love the way that you like talked about it in the funnel, because that is really what we're trying to do is we're trying to make sure that our mix of the places that we're doing marketing. Don't just live in the very top of the funnel where you're just meeting new people. Like you have to actually get them. Further down so that they become someone who's more likely to buy from you, right? Like that's the whole fucking point of all of this. Like give me your monies. It's the whole, the whole point. And so for service-based businesses, it's... I think the funnel is like shorter and there are fewer levers that you can play with because like doing retargeting ads for someone who lands on, you know, a product page isn't something that's typically going to work because just like the huge difference in the price point, right? Like if you're slinging a $34 shirt and I'm slinging a $4,500 copywriting service, super different for all the reasons. But so like top of funnel is for most people, their Instagram accounts or, you know, TikTok. For some people it's Pinterest. For other people, it's their YouTube channel or their podcast. This is where there's a lot of gray area in the service space. And so it's just like, but pick one that's going to be where you're trying to reach new people, have new people discover you. And then in the sort of middle of the funnel. Again, there's so much gray area with this, but it's like your blog can sit in the middle. Your YouTube channel can sit in the middle, like something that gives you an opportunity to have. Like a longer form conversation, finger quotes, conversation with potential buyers where they can get to know you more. Because if someone's, if you're asking for thousands of dollars from someone, then they like, they need that time to figure out if it's the right fit. Yeah, they need that proof. And then for the like. Buy my shit mode. This is where even on the sales side, it's like, it could be email marketing where you're driving most of your sales from, or like asking for the sale. You know, every once in a while you can ask for a sale on social media, but it tends to not be great. Again, for those high ticket service. Yeah, it doesn't happen there. It's like it's emailed. It's driving it. And so that's like I know I've said this a bunch already. Like there's a lot of gray space here because selling a service is like a totally different. Yeah, super gray. But it's just it's a different animal than buying a product. So, you know, it just takes more, there's way more. Like deep buyer psychology involved in this. And that's why knowing who your people are will influence which channel you're going to put and use where. So, but I mean. It's three places that any small business owner who is doing their own marketing, that's really the capacity that you've got. And if you are trying to be in more than that number of places, yeah, you're going to fucking feel like just... Kicked in the face all the time. I mean, that was like my... Hi, my name is Tayler and 2024 has just felt like a giant kick in the face because I tried to be in online marketing channels and it wasn't terrible, but it wasn't great either.
Samantha - 00:34:34:
So. Well, and you have a lot more capacity for that than most small business owners. It's literally your business to market.
Tayler - 00:34:46:
Marketing. I know. It's no
Samantha - 00:34:50:
pressure, right? And if you're feeling the kick in the face.
Tayler - 00:34:54:
Yeah. Yeah, it's a very strange experience. Like have turned. My marketing consultant self into marketing software and then need to market marketing software. It's like this such, it's so strange guys. I don't, I don't, I mean, I know what I'm doing, but I don't know what I'm doing at the same time. It's all because marketing has changed so much in the past few years that I'm on the same crazy train.
Samantha - 00:35:22:
Because that's what it does, right? Like it keeps us on our fucking toes. And that's why we always go back to keeping an eye on like your numbers and your what's working, what's not working. You know, Enji is great for that because you can keep your KPI day. I love KPI day. But, you know, keeping track of what's working well, what needs attention, and then having all of the tools in front of you, like not to shamelessly plug, but if you're trying to. Figure out what three platforms you should be on and how to do them to the best of your ability. Having something in place like Enji is like the best thing you can do because It gives you the tools. It gives you the, like, you can see the landscape of everything that you're working on. And that's just so much easier than going into it blind and being like, okay, cool. I'm going to do this now. Is it working? Oh, cool. Let me try this now. The best thing you can do for yourself is just simplify it the fuck down and... Make it easy on yourself to do it the best you can.
Tayler - 00:36:32:
I think that's going to be Enji's new tagline. Simplify it the fuck down.
Samantha - 00:36:35:
You're welcome. I will send you my invoice.
Tayler - 00:36:38:
I mean, seriously, that is what this whole episode has been about. Simplify it the fuck down. If you have... Like emotions about marketing that make you tweaky, it's because you're trying to do too damn much. So like, just,
Samantha - 00:36:54:
just
Tayler - 00:36:55:
accept that.
Samantha - 00:36:56:
Yeah. That meme of, we were seeing Katy Perry, like malfunction in the middle of her concert where she's like. Have you seen that?
Tayler - 00:37:06:
I haven't seen that. I'm going to have to find it. I'm going to have to find it and it'll get worked into the Instagram content for this episode. But yes. Well. That was great. Thank you so much for, you know, just fucking being you and always coming on and having such fun, nerdy, good conversations.
Samantha - 00:37:27:
Anytime, you know. I'll just, I just do it so I can look at your face.
Tayler - 00:37:33:
I appreciate that. I did wash my hair for you. So.
Samantha - 00:37:37:
Thank you. I did not for you, but that doesn't mean I love you any
Tayler - 00:37:40:
less. I will not take it as you love me any less. So, well, I mean, you guys, if you aren't already, is your Instagram account private?
Samantha - 00:37:50:
Yeah. Don't follow me.
Tayler - 00:37:53:
Oh, okay. Can't follow Sam. Sorry. Not an option. Nope. I only post pictures of my kids now.
Samantha - 00:38:00:
It's fine. But if you want to follow my new brand, that's cool. Winter Water Factory.
Tayler - 00:38:05:
Oh, what is it? Yes. Winter Water Factory.
Samantha - 00:38:09:
Winter Water Factory. It's a German thing. Don't I haven't. The owner is German. It's a long. There's a cute story about it on the website if you want to read about it. But yeah, she's fucking rad. And the definition of moral goods. So I am here for it. If you need cute kid clothes, we're doing a collection with Fraggle Rock with Jim Henson. And I've been working on it all week long, all of the stuff because that's a whole new world for me, licensing and like getting their lawyers to approve everything I write and create. So yeah, so that's coming out in a couple of weeks, but our Fraggle Rock collection. I'm like, fuck yeah, nostalgia.
Tayler - 00:38:46:
Oh, that will be awesome. Oh my God. I'm definitely, my niece and nephew-
Samantha - 00:38:50:
Will get some Fraggle Rock things.
Tayler - 00:38:52:
Yeah, yeah. Nieces and nephews. Tata likes to buy things for her nieces and nephews. Yes, she does. So, yes. Well, okay. So, you know, if you want to follow Sam's shenanigans with her kids and her dogs, you can follow her there. But Winter Water Factory, you should definitely give that a follow, especially if you are someone who needs to buy cute gifts for little folks every once in a while. We do sell adult
Samantha - 00:39:17:
stuff too. I forgot to tell you that. Oh, I know. Look at everything. Come get your own adult Fraggle Rocks sweatshirt. I'm pitching myself so much. I'm so sorry.
Tayler - 00:39:29:
No, I'm 100% going to get also myself an adult Fryer Rock sweatshirt because when else am I going to be able to do that in life?
Samantha - 00:39:37:
Right.
Tayler - 00:39:38:
It's going to be my only opportunity. So. Well, show notes will be up on https://prettyokaypodcast.com. Our Instagram shenanigans will be up, you know, per use. And if you enjoyed having Samantha back on the podcast, please give this episode a like and subscribe. And a review, a review if you feel so inclined. But thank you so much for tuning in. Thank you so much, Sam, for taking the time out of your day to record this with me. And we will be back next month with a new episode. And until then, see you later. Bye.