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Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!
For someone who thinks YouTube is just make videos, hope people watch, why is it actually so much more powerful than that? Welcome to the Muthership Creator Strategy. I have a guest, and I am so thrilled to introduce her. Mary Anne Bautista is the cofounder of Turbo where she helps brands become the name people trust and find. And that means whether it's a Google search or an AI answer or just word-of-mouth.
Helen:So, obviously, YouTube is at is at the center of her strategy. I've been talking about it a lot lately, so this makes sense how it ties in. But she also builds up reputation and mentions happening elsewhere, which is what makes Google and the AI tools actually recognize the brand as legitimate. She has spent two decades in organic search and video with ecommerce programs that she scaled across more than 60 YouTube channels. And today, she helps brands take that simple same playbook and figure out what customers are searching for and how to build lasting credibility around it.
Helen:So as content creators, there is a lot we can learn from Mary Anne. Thank you so much for being here today.
Mary Ann:I absolutely appreciate it. Thank you. Nice introduction.
Helen:Is there that that is quite an impressive background. So is there anything you wanna add to it that I might have left out before I start firing questions at you?
Mary Ann:I you know, I don't think so. I think you really covered it very nicely.
Helen:Yeah. I also know that we are both in playing two sides of it with professional working with high end brands, and now I'm working with content creators, maybe smaller brands, or or creators trying to build a personal brand and work on their own brand. So I wanna I wanna take today and approach that from that kind of an angle. So if without further ado, I'm gonna kick off with my with my first thoughts, and it's, of course, it's about YouTube because you've said that YouTube is at the center of everything that you do. So for someone who thinks YouTube is just make videos, hope people watch, why is it actually so much more powerful than that?
Mary Ann:That is the number one mistake that people make They just don't understand the complexity of YouTube. YouTube has changed a lot since 2004. We've been working in YouTube since 2006 and we've seen a massive evolution, but really YouTube is distribution not platform. It is a matching platform. When you put a video up on YouTube, if you do not optimize it properly, it doesn't know what to do with you.
Mary Ann:It doesn't know who you are or who you serve or what your messaging is all about and therefore it does nothing.
Helen:So so what does that mean? Like, say optimize, and I and I I hope to learn some things because I do post on YouTube, but I post and I'm quick. Like, I'm like, let's go. I gotta get this done. Let me move on to my next next task.
Helen:Yeah. So what are some key things that would actually optimize
Mary Ann:Well, the number one thing, let me take a step back from that. Number one thing is you should be posting content that addresses the questions and the demand that already exist on the platform. Okay. This is not about what you feel good about or what your promotion is or what your new evolution is. It really needs to be about what are the questions that are
Helen:being asked that
Mary Ann:you can solve, that you have a solution for. And I really believe that's actually true for creators as well as brands. I really think it's true for all of them. So number one, do the research upfront to know what kind of content you should be producing. Then number two, get on a strict cadence.
Mary Ann:Do not post three videos one month and wait six months and post another two. The algorithm that. It doesn't provide you that lack of consistency. What we recommend to our clients is no less than one long form video per week, and then you can do multiple shorts, five, six, seven Shorts, three Shorts, whatever. Do a lot of Shorts because there is that algorithm is a separate algorithm altogether, but it feeds in, and it can really benefit you.
Helen:And that is so new now. Right? That's how one of the ways it's probably changed. Shorts has changed the game. Right?
Mary Ann:YouTube put up Shorts as an answer to TikTok. Mhmm. Give people that quick hit, fast algorithm, you know, thing, but they do it a little bit differently than TikTok. So that's sort of number two, get yourself on a cadence. All right.
Mary Ann:And then thirdly, learn how to optimize your content based on the research you did upfront about what the demand is and what are the questions that are being asked. Learn your keywords, learn how to write rich descriptions, great titles, and tag, and tag, tag, tag. All right? And then the next thing I would say is work on your thumbnails. There's a lot of great content out there on YouTube that will help you to derive, I guess, not derive is what I'm trying to say, design a thumbnail that actually stops the scroll and gets people to stop and take a look.
Mary Ann:And more than anything else, it's clean. They are going through stuff fast. You want something clean. You don't want a lot of clutter. You want a quick, brief headline, has some keywords in it, hits the message really quickly, people will know, hey, I'm in or I'm out.
Helen:And then now let's talk chapters because that's one thing that is I don't know if that's new. It's certainly not new to to to YouTube, but is it is it as important for optimization, and what's the purpose
Mary Ann:of that? Very important. And the purpose of it is the fact that Google in particular
Helen:Mhmm.
Mary Ann:When it gets queried, can index and find a chapter within your video that it will surface as a search result. So, and it really helps consumers and viewers who are going through your content to maybe skip something that they aren't as interested in,
Helen:but stick with
Mary Ann:the video and go to a section where they are interested. I do it all the time.
Helen:Okay. Some of the content that I want. Do it too. I I do it too. I I admit it.
Helen:I'm like, I gotta get to the part where I know I need. That's
Mary Ann:So many hours in a day, and I wanna see That's right. The dress and not the green top or whatever. You
Helen:know? Yes. Absolutely. Okay. So since we're in the optimizations topic, I'm gonna stay on that, and then I'll come back to some other questions.
Helen:But we want now in this day and age, as I was trying to explain in my last week's episode about SEO versus AEO. Oh, yes. I mean, because now when you search it used to be you search on Google, and you'd get a bunch of different websites where you could pick or a bunch of different YouTube videos that you could pick and watch and decide what you wanna find where you wanna find out. Now you first get a paragraph where AI delivers you answers.
Mary Ann:A narrative.
Helen:And they're a narrative. And it's like then it kind of footnotes. Am I right? Where it's got, like, where it got that mess Those
Mary Ann:are citations.
Helen:Oh, citation. Okay. Thank you. Good correction. So for anybody who's never really heard about AEO, how would you describe it?
Helen:Give us give me a little overview of what that
Mary Ann:AEO stands for answer engine optimization.
Helen:Mhmm.
Mary Ann:And it is very different from SEO. SEO is on page, which means on your website. And Fortunately or unfortunately, however you want to look at it, the AI bots don't value on page content as highly as they do other kinds of content. So they just don't give it as high of a ranking. So the number one source for AI citations across the board on average.
Mary Ann:Okay. Don't hold my feet to the fire on for everyone, but on average is YouTube. It's the number one citation source. And the reason for that is that YouTube develops and draws a transcript out of every single one of its videos. And so AI, the bots look deep into that and they love deep, rich, detailed, contextual content.
Mary Ann:So absolutely love YouTube. However, they also love other high authority third party sites like Reddit, Quora, Facebook, Substack, communities, forums, discussion groups, love that stuff where it can access it. And there are some places where it can't access it. Like for example, TikTok doesn't work as well for it's not machine learnable the way that many, many of these other places are. So when you have content that you can distribute and engage and be involved and get conversations going on some of these kinds of sites, high authority sites, it just absolutely elevates your opportunity to get into the AI citations more quickly.
Mary Ann:And that is actually a big part of the service that we do. We help our clients figure out what their YouTube content should be so that we are answering the demand. And then we execute on that and make sure that that happens for them simultaneously rebuild what we call. And it's sort of a layer above the authority footprint. And that is going out to all of these third party sites gently, cautiously from a consumer perspective or an individual perspective, never from the brand's perspective.
Mary Ann:We engage, share, comment, that type
Helen:of thing. So gently,
Mary Ann:do it gently. We don't don't come in, you know, great guns and, you know, you have to only talk about my client. I mean, we just encourage discussion. We market. So when you
Helen:do that okay. So and how are you doing that through other, like Manual. Reach outs? So it's manual reach outs to
Mary Ann:Very manual. If you know anything about Reddit, you know that they are so anticommercial Yeah. And I bought. So we have a team and we do it manually. And, it is time consuming and it is organic and it
Helen:is cumulative.
Mary Ann:So we will sometimes set up a subreddit for our client if they don't have one already, and then we can manage that one. But we go out and we find other subreddits and other places in these high authority sites where these conversations are happening. And we get
Helen:And you comment, you engage, right? You're
Mary Ann:We talk and we comment carefully, gently because we're not trying to scare anybody. We're just gonna make sure that our client is part of the conversation.
Helen:Part of the conversation so that they show up in these searches and these answers. So interesting. Building an authority footprint. If you've never heard that term before, which I haven't until today, now we know what it is. That's
Mary Ann:very, very important in this new world of search.
Helen:Right.
Mary Ann:Because because even within Google, Google overviews, so Copilot, Gemini, Google's, LLMs as well. Google is the number one search entity in the world by a long shot. YouTube is number two in terms of search.
Helen:The
Mary Ann:AI answers cumulatively are probably only 6% at this point, all the searches that happen. But the critical thing to know about that is they are growing very rapidly, so exponentially growing. Number two is the fact that the traffic that comes out of the AI searches is extremely high quality. So Adobe and Amazon have all posted reports recently about how that search traffic that comes out of an AI answer converts better. It's a better quality, higher intent consumer looking for a solution to something usually, a solution to a problem, and they just convert better.
Mary Ann:They make more sales more quickly and they're very high value. And there's a whole another thing about that versus the, like, the Amazons and the I I can get into it in minute. I'm going down that. I'll I'll let you know.
Helen:No. This is good because I wanna now for a minute, I wanna bring it back to content creators who are maybe they don't have the the bandwidth to be able to, like, okay. Now they're gonna start chats on Reddit and do all these things. So just bringing it back to YouTube first, and then I wanna go back down that rabbit hole with you again. But to bring it back to YouTube first, the content on YouTube, it sounds like long format is better for what you're talking about than than the shorts.
Helen:Is would that be correct in saying?
Mary Ann:Play a role. Both play role. Can't get shorts that are cited.
Helen:Oh,
Mary Ann:wow. I would say that shorts have a little less authority. Shorts are great because they can they're more scattershot. They're on a completely different algorithm. They're very short lived in terms of their life of them.
Mary Ann:Some of them do get indexed and do actually end up in search.
Helen:Yeah. There's one of mine that did. Because it was a big tutorial. It was a very trending topic on social media, and it was a tutorial. And somebody said yours came up sir first in my thought.
Helen:And I'm like, oh my god. It was a YouTube Short. And then I just, like, Easy. Yeah. So it was nice.
Mary Ann:Another huge thing about Shorts is that you can connect your Short to your long form. So it creates this funnel of this more broad range sort of scattershot distribution. And then those that are interested in watch and more often than not, they tend to watch shorts more than one time. They'll let them cycle, right? Then that person, that traffic can go to your long form that's connected to it really.
Helen:And how, when you mean connected, do you mean like putting a link in Yeah,
Mary Ann:there's something on the short and I'm sorry. Putting a
Helen:link in this. No, no, think, I think I know what you mean because now this is where I come in because I think we can we can add links and captions and links and descriptions and things like that. So if someone
Mary Ann:set up this funnel so that they go to your long form where they get a much deeper dive
Helen:into this,
Mary Ann:not less than three minutes longer. And and the average short tends to be about thirty seconds, so it's just enough to catch your attention and be like, oh, that's something I'm interested in. Then move over to the long, connect it to the long, and that's where they get really deep Right. And potentially have a very long watch time, which is huge on YouTube. The longer the watch time, the better.
Mary Ann:And and lastly, potentially subscribe.
Helen:Right. We love that. We love that. So I and I would I would like to say, just to circle back to what you were saying about it's better when other people are talking about you than you. Like, brand other voices are more important than the brand voice, but the other voices have to be credible voices, I would guess.
Helen:Right? I mean, there's some level to to that. Well So so how much would you say it is between a brand talking about itself versus what other people are saying about the brand?
Mary Ann:I don't know that I can give it a percent. It's just less.
Helen:It's less. Yeah. It's less.
Mary Ann:Okay. What other people are saying about you, and that's why we kind of goose the system there a little bit to make sure those conversations are happening organically.
Helen:Right. Organically. Or on would, like, podcasts count? I mean, this is like, look. You're on my podcast right now, and I'm and, you know, we're connected.
Helen:So that will have you showing up in places because you're gonna be in my description. Trying to like even bring it to content creator point of view.
Mary Ann:Yeah. Yeah. Yeah. I know if this podcast goes on YouTube, yes, that is absolutely true.
Helen:It is going on YouTube.
Mary Ann:Excellent. Thank you. I am not certain that on the audio side through all those RSS, RSS feeds, that is also the case in every situation, I am not certain of that.
Helen:Got it.
Mary Ann:But yeah, most podcasts have been missing out. AI video and audio is is improving. Whether whether those bots are scraping that content today in audio format, I cannot honestly say off the top of my head.
Helen:Okay. Well, I will tell you
Mary Ann:this for me to follow-up on and get you.
Helen:It's good because I've noticed that my podcasting platform now has just introduced the connection to YouTube. So they're all getting into the game. Like, Spotify now has video podcasts. I just don't know, like you said, if they're as high rated as YouTube. But when I first started podcasting, I'm gonna tell you, I was at a studio, and the studio guy said, you the more listens to your podcast will come from YouTube.
Helen:Over 50%. He would gave me the stats. So he's like, you need to be on YouTube. So immediately, was like, clock it. Got it.
Helen:And I go. Like, I listen to experts. When I hear it, I'm I'm doing what they say because I know that they're they're proven. And that's what I've been doing. And I've noticed recently that my podcast listens are getting more views on YouTube than they are getting listens on my podcasting platforms.
Mary Ann:And you know the reason? The reason is because YouTube is a search engine. You cannot search in the same way through podcasts.
Helen:Right.
Mary Ann:Platforms are not as machine searchable as
Helen:Oh my god.
Mary Ann:This is And there's another reason.
Helen:Listen up, people.
Mary Ann:Human beings like to look at people.
Helen:Mhmm.
Mary Ann:They do. My connection, the positive vibes, people like to look at people. And even though I'm a big walker, I'm a big you know, I love to I tons of audio. I'm a big audio listener. When I have the chance, I would prefer to sit in front of someone someone or watch someone.
Helen:So cool. Okay. So now I'm gonna ask you if there's a brand or an ex it doesn't have to be a client necessarily because I know, you know, proprietary info. But is there an example you can give us where you saw, like, the whole strategy just kind of click and pay off? Can you
Mary Ann:I love how
Helen:it what that is?
Mary Ann:A 100%. Good. We have a client that is in ecommerce and, in a very heavily restricted category. So I'll leave that there.
Helen:Okay.
Mary Ann:Legal, but heavily heavily
Helen:Heavily pro yeah.
Mary Ann:Restricted. So I started working with them in 2004, and, we kind of hit the paid media wall pretty quickly with how far we could go and where we could get placements and all that kind of good stuff. So they were very hungry to grow, and, YouTube was a baby, and we said, give us a little bit of leash and let us just kind of play around in this YouTube situation. This was about 2006. That client, over the course of just about almost twenty years now, we have developed over 60 channels that happen to be all non branded because they can't do paid within YouTube because they're in a restricted category.
Mary Ann:So we learned literally on the back of this client, to get views and orders from organic, with an organic, build.
Helen:That's amazing.
Mary Ann:So that client has made hundreds of millions of dollars, and we learned in two steps forward, one step back, tried something different, not every single channel worked, what works, what are the keywords, what's you know, how to figure it out. Anyway, so that is my favorite story to tell because a lot of people say, oh, I'll never make money, but there are different ways to make money with it. One is clearly through AdSense and the monetization of AdSense. That requires that you hit YouTube partner status in order
Helen:to
Mary Ann:be qualified for that. February 1
Helen:One of my, studio members has, within, like, two months, managed to do that, like, from launching her channel within a couple of months. So bravo, Betsy. I'm just gonna give her a shout out right now.
Mary Ann:Betsy, because February 1, the, criteria goes up. So Yes. I heard. Status. Yeah.
Mary Ann:It's going from a thousand subs and 4,000 watch hours within a three hundred and sixty five day cycle to a thousand subs and 8,000 watch hours. And it's even higher on shorts. If you wanna build those watch hours on shorts, it's even higher.
Helen:Yes. And it also takes so much longer on shorts to build those watches.
Mary Ann:Or the other. You don't get to combine them. It's either you get it with long form or you get it with shorts. And I think the shorts are going to 20,000 watch hours. So that takes a lot of thirty seconds rotating.
Mary Ann:Right?
Helen:God. You wanna hope someone falls asleep with the phone on your video. Yes. That's a circle.
Mary Ann:So, yeah, YouTube has changed a lot. We've grown, and we have our fingers in the thick of it every single day. And, yeah, that is a great client experience. Not every client has the goal of actually making sales. This particular client did, and we were able to learn how to hit their KPI and get positive ROI.
Helen:What's nice is you can see tangible results when you have a thing where it's related to sales.
Mary Ann:And I will tell you that client to this day is receiving orders from those channels that we set over a period twenty years. Now some clients have a really complex product that really needs a lot of description and explanation and they need that YouTube content to be discoverable to move people down the funnel towards hitting the buy button. I have a client that has a GPS dog collar. It is a dog collar that actually has a little GPS unit on the side and it is satellite activated. This is a product that's really great for people who have big properties or don't have fences, that type of thing, maybe live a little bit more rurally and, you know, they just don't want their dog going too far.
Mary Ann:So, you know, before you plop down 600 plus bucks, you're going to know you want it. You have a lot of questions. You want to know how this thing works and what are the pitfalls and you know, does it work in the valleys as well as the hills and blah, blah, blah. So anyway, that kind of a client isn't looking for direct sales. They're looking to make sure that when someone queries a question, a problem about, oh my gosh, my dog keeps getting into whatever, that there's a solution that they have in video that answers it.
Mary Ann:A lot of that's non branded, just problem solution. Don't maybe
Helen:know what the
Mary Ann:client's brand is. So, yeah. So every everybody has a little bit of a different goal.
Helen:But is yeah. How because much
Mary Ann:of the ability to connect shop
Helen:Yes. Because you you literally have tangible results in a way. It's like, that's that's the beauty of actually selling something. You know, just sometimes it's hard because you don't know where that sale comes from. I even know it's hard for my clients to track now with social media.
Helen:If people aren't using affiliate links, they can't track it to a creator. They can't. It's so tough because Admission people
Mary Ann:is the age old And my whole career has been the number one question. How do you attribute properly? So that you can make decisions about what
Helen:to do. But I would say tough for influencer culture because you know what? We we have influencers that are out there. They're creating the awareness, but not necessarily getting response getting credit for a sale because maybe the person remembers it from when I talked about it on a video and then months later decides, oh, yeah. Someone talked about that and then buys it.
Helen:I don't get credit for that purse purchase at all. And so that's really hard to quantify. And that what's what's that's why I always say with social media, you're really paying influencers to create awareness, and you're never gonna have a tangible, you know, in hand result necessarily. I don't know. It's in some cases.
Mary Ann:I mean, there are ways to improve it. Gosh. One is clearly affiliate links. Another is QR codes
Helen:on If people use them, though. Yes. Yes. Problematic.
Mary Ann:It is.
Helen:I'll know it because sometimes I'll see something and I'm like, oh, I wanna find that girl who Muthership mentioned it so I can use her affiliate and I can't find it again. So then I'm fine.
Mary Ann:I have to give credit where credit is due.
Helen:Yeah. It's so tough. Yeah. It's so tough.
Mary Ann:Well, and I think that it's also a numbers game. Right?
Helen:It is.
Mary Ann:You know, if you have a 100,000 followers, maybe 10 or 15,000 are gonna watch a given video. Yeah. And as long as the numbers are high enough, it can become a sustainable model for a business. But, clearly, you know, eking out, you know, building that kind of volume, it takes some time. And I guess it's not perfect.
Helen:And it's tough. I have a million a 0.2 followers on TikTok, and, you know, sometimes it's the algorithm. It has nothing to do with what I'm saying or doing. So I get it. I get it.
Helen:What's a mistake that you see brands make on specifically on YouTube? I wanna keep the topic on YouTube versus even it could be YouTube versus YouTube shorts. But is there something that you would say, oh, yeah. I've seen I can tell right away. Because I can tell right away when someone's video like, a transition isn't right or something production wise isn't right because that's my expertise.
Helen:Yeah. But can you see it from a strategic standpoint? What's a mistake some brands make on YouTube? Not having Something that seems smart but then is actually working against
Mary Ann:having the right content. Not developing content that answers the questions that consumers have. It it goes back to the strategy and the upfront research work. It really does. So, you know, there are so many layers sometimes of the hierarchy within an organization that this is why it's great for small businesses because they can cut through that nonsense more quickly.
Mary Ann:The brand guy has an idea, the development people who are working on product have ideas, the CFO and CMO.
Helen:Everybody has an idea.
Mary Ann:Everybody has an opinion, right, about what they wanna see pushed. But at the end of the day, it is a matching platform that matches the queries of people to your content. If you are not getting views, it could be a lot of reasons, but that's usually a big one.
Helen:Usually. It's so funny because of my history in advertising and production, I'm so programmed to be answering what a customer's looking for that when I got into social media and I started being able to advise people, I could immediately see the people who are doing it from the I perspective were missing, missing out. And the people that were right away with the you perspective, even if they're offering the same thing, like, I have this great thing that does blah blah blah. It has to be reframed. If you're looking for this x y and z thing that does blah blah blah.
Helen:Right. It could be the same thing, but it's just framing it differently.
Mary Ann:That's right.
Helen:So even from a standpoint of I know we always I hate to call them hook lines, but even from the standpoint of the beginning of your video, getting someone interested. But the you're going even deeper, like, what are people actually looking for looking for?
Mary Ann:Right.
Helen:And that's That's
Mary Ann:the first step. What are people looking for? What do people want from you? What solution can you provide that answers or solves a pain point for them?
Helen:Yes. So you just answered the next question was or next and close to last question was gonna be, if a brand or creator, some one of our creators is new and has zero YouTube presence right now, what would be the first thing you'd tell them to do?
Mary Ann:Do the research.
Helen:Do the I know.
Mary Ann:Do research. And I will tell you, it sound I mean, this is something clearly that we offer as a service. But there are some DIY ways that you can sort of skin the cat. The number one thing is talk to your current customers about why they're working with you, why they came to you, why they like your service, what is it that you do differently, okay? And then there's all kinds of online tools for this stuff.
Mary Ann:You know, Google has all kinds of tools you
Helen:can create.
Mary Ann:So I would really recommend do the research upfront. And if you wanna have it be even better, come talk to us.
Helen:Yeah. I love this. It's so funny because I I always think, like, if someone's new and they're not on YouTube, my first thing is just start. Because even if you're just doing one of those repurpose apps and getting your things over there on Shorts, that's a beginning. Just get it over there.
Helen:And then you're developing a presence. And then you start thinking next step, next step, next step because you don't know where you can end up going. And I think you and I are gonna have to talk offline because, you know, that I work with clients who
Mary Ann:We definitely are.
Helen:Really benefit from your service. So where can people find you? Because I want Just
Mary Ann:a quick add. One more really quick thing is
Helen:Please do.
Mary Ann:Add in. Please do not try to be perfect. You're gonna get it wrong. Your original videos are gonna embarrass you someday. It will progress and True.
Mary Ann:Better. You will get better and better at it. So I could not agree with you more. Just get started.
Helen:I love it. Mary Anne, bravo. Thank you so much for sharing your knowledge and your expertise in this area because it's certainly not my area of expertise and I have been through the gamut with advertising production and then brands and social media and I still have so much to learn. So I love to speak to people who know it better than me. So thank you so much.
Helen:My god. So a little bit about Turbo Rank and where people could find you. So maybe do you have your own social presence? Is yours related to okay. Talk to Please
Mary Ann:feel free to go to our website.
Helen:Okay.
Mary Ann:Rank.co. You can reach out to me directly at hello@TurboRank.co. Okay. And please, please, please oh, LinkedIn. Of course.
Mary Ann:I'm
Helen:all over. LinkedIn. I know. I times a week. Paying attention to LinkedIn now.
Helen:But, yeah, you're I'm probably gonna show up on your LinkedIn now.
Mary Ann:Oh, no. For sure. We're gonna
Helen:And you're gonna show up on mine.
Mary Ann:That's right. That's right. But and here's the last thing. Go to our YouTube channel. Yes.
Mary Ann:It is hilarious. My business partner, Matthew Pierce, is just a really funny guy, and he is the face of our YouTube channel, and it is just like this, Turbo Rank, and you see the orange and the pink. There you go. Go there and please subscribe. We would appreciate that so much.
Mary Ann:Are actually rebuilding. We started a year ago, and we just didn't like the direction it was going. And so we kind of stopped for a little while, and we restarted with a better strategy, took our own medicine, drinking our own Kool Aid here.
Helen:That's always hard to do. You know? We're always doing for others, and then we forget to take care of ourselves. Good for you for doing children
Mary Ann:never have shoes.
Helen:It's true. My grandfather was a cobbler, my mother will attest to that. Okay. I'm gonna put yeah. It's true.
Helen:I'm I'm dead serious. My, my all of the links for Mary Anne will be in the show notes. So you'll be able to find her, find TurboRank, find I'll put their YouTube channel, and everything will be there. And listen, you have been a pleasure. I am excited for us to be connected.
Helen:I think it was funny. Can I share that it was a complete AI cold reach out on Mary Anne's part? And it came up in my email box, and I get so many of them. But because I had just talked about YouTube on a podcast, the timing was so perfect. I was like gonna got left.
Helen:I gotta search this woman. By the way, I did go to LinkedIn first to make sure you are a real person. Yes. Good. And legitimate.
Helen:Like, I did my homework before I replied to the email. Like, I gotta reply to any bot. But yeah. And then I was like, yep. You know what?
Mary Ann:Let's do this. I'm so for the conversation.
Helen:I'm so thrilled. I love that there's a real person behind your your cold calls, though. Thank you so much, Mary Anne.
Mary Ann:You're very welcome. My pleasure.
Helen:Great day. Nice to meet you. You as well.