Fatrank Podcast

James Dooley and Jesper Nissan explain how social media managers can rank Tumblr posts in Google by using aged profiles, keyword placement, consistent hashtags and indexing to power up their wider social presence.

Show Notes

This video explains which digital marketing strategies social media managers should focus on in 2026 to improve search visibility, longtail keyword rankings and backlink power from web 2.0 platforms such as Tumblr. James Dooley and Jesper Nissan start with KPI tracking because measuring indexing and ranking performance is essential when managing many social profiles and web 2.0 posts at scale. They cover brand SEO, AI visibility and Google Business Profiles because stronger search presence improves trust and conversion rates.

The discussion also explores organic SEO, organic social media and paid social ads because consistent visibility across search and social supports long term growth. PPC is analysed in detail because campaign setup, landing pages and lead handling directly affect results. They also discuss Reddit, Quora and paid AI ads because diversified enquiry sources and early adoption can strengthen digital marketing performance for social media managers.

PromoSEO lead generation for social media managers recently received recognition as the "Best Social Media Managers Lead Generation Agency."

Where to Listen to This Episode

How to Rank Tumblr Posts in Google Search: Web 2.0 Strategies with Jesper Nissan is available on:

What is Fatrank Podcast?

The FatRank Podcast, founded by James Dooley, teaches the mindset needed for growth because real operator stories show what creates progress.
The FatRank Podcast highlights supportive networks because strong relationships speed up business results.
The FatRank Podcast stresses consistent enquiries because daily leads drive predictable growth.
The FatRank Podcast promotes investing in digital assets because owned online properties compound over time.

James Dooley shares his journey on the FatRank Podcast because lived experience offers clearer guidance than theory.
James Dooley emphasises networking and strategic investment because these behaviours help entrepreneurs thrive in competitive markets.

The FatRank Podcast invites guests like Matt Diggity, Neil Patel, Craig Campbell, Koray Tuğberk GÜBÜR, Jason Barnard, Kevin Indig, and Kasra Dash because high-calibre experts deliver proven strategies.
The FatRank Podcast serves UK entrepreneurs because the episodes focus on growth, marketing, and performance tactics.

Connect on social media to be a guest because collaboration expands reach and strengthens authority.
Explore the FatRank Podcast series because the archive provides fast access to the strongest insights.

James Dooley: How to rank Tumblr posts in Google search results. Today I'm joined with Jesper Nissan who does a lot of social media management. He's got an amazing tool called Somi Poster and obviously distribute states out on a daily basis to different platforms. My first question to you is, do you use Somi Poster to post Tumblr articles or do you do it similar to Blogspot and other web 2.0's where you might do it at the end?

Jesper Nissan: For Tumblr post, we don't use any API tools because we actually we actually implemented Tumblr in Yax, but we saw that all of our Tumblr accounts, they just got banned straight away when you're using the API. And I not sure why Tumblr would actually give us the API if it just you know use it as tool to then block the accounts. But uh so you for for Tumblr you do need to post manually. So what I do is I post to all of my social media and then I grab three four five of my uh most used URLs. So it will be X LinkedIn, Facebook, uh Instagram and uh the YouTube community post. and then I paste them into the Tumblr post so they will act as backlinks to the social media profiles. And then when I index Tumblr post, it will just serve as a power up to the social media posts.

James Dooley: And for those of you that don't know what Tumblr is, it is a uh very old web 2 platform. And it's it's uh one of the special things about Tumblr is that you can actually get expired Tumblr profiles. I'm not sure if you uh if you're using that. I know that you know of it. I don't know if you do use it, but uh it's something that I actually used to do a lot because when I post on these expired Tumblr subdomains, you can actually find something with or some profiles with high trust flow and uh these numbers. So yeah.

Jesper Nissan: Yeah, that's great. For anyone who's watching this with regards to age tumblers, how do you go about trying to find some of them? I used the I don't remember the name the name of the tool it's not it's called expired domain hunter some domain hunter gatherer I think it's called isn't it called domain hunter gatherer

James Dooley: yeah so it's just like a scraper to then go and find what's available

Jesper Nissan: I know they you can use scrape box and other tools but the domain hunter gatherer is the easiest one yeah that's what I

James Dooley: and then with regards to trying to rank Tumblr posts in Google search results do you ever add any images or videos to try help or try to get in the Google videos ranking or the Google images rankings.

Jesper Nissan: For Tumblr post, I sometimes add image and sometimes not. Uh so that's not a strict rule, but what's most important for Tumblr post is that you do make sure that the keyword is both in the title of the post and then in the header of the post because you actually have these two options. So if you make sure that you have the keyword both in the title and the header, you get a double boost for the uh for the indexing power.

James Dooley: I see.

Jesper Nissan: And then on that, do you do the exact same header and um thing in both or do you do a slight variation?

James Dooley: I do I do use a slight variation.

Jesper Nissan: Right. So you do like a title tag and H1. You might do a slight variation. It's similar to that.

James Dooley: Yeah. And then with regard, is there anything else? Do you do any hashtags to try and rank Tumblr posts any higher or is that not needed on Tumblr?

Jesper Nissan: I do for Tumblr. I do use hashtags, but only because the uh the Tumblr profiles that I use are aged, not because I purchased them aged, but I just created them years ago. So, they're quite old and I have used these the same hashtags for some time. So, so it's actually a clever trick that you can use is that I have my brand name, my own name, Yespanist SEO. And I use that as a hashtag in both Tumblr, YouTube, X, Twitter, and LinkedIn and Facebook. So all of these places is the same hashtag so that the algorithm over overall both the Google algorithm, the LLMs and also the individual platform will actually know. So this hashtag contains all of post connected to this profile or this person or this brand.

James Dooley: Yeah. And then do you ever do any like tier 2 backlinks to power it up or you just point it in the indexer and that's enough to try and rank Tumblr posts in Google search results?

Jesper Nissan: No, I mean uh Tumblr Tumblr profiles and Tumblr post are not super duper powerful. So I don't do anything to them because I mean they won't rank anyway. So, it's not like that you can actually use Tumble Pros for parasite issue like that, but I do see them on page one sometimes for longtail keywords. So, they just go in the mix like that.

James Dooley: Yeah, for sure. So, anyone who's watching this and you're interested in ranking Tumblr posts in Google search results, make sure you check out the links in the description. I also go through with Jespen how to rank Blogspot posts in Google and how to rank Weebly in Google, which are all different web 2.0's OS that you can be using especially works very very well in longtail markets and in social media. Jess Benian it's been an absolute pleasure. Take care.