The Revenue Formula

The Revenue Formula Trailer Bonus Episode 104 Season 1

How to enter a new market (in a scrappy way)

How to enter a new market (in a scrappy way)How to enter a new market (in a scrappy way)

00:00
How do you expand to a new market? When is the time right? How do you not burn a ton of cash?

That's exactly what we discuss in todays episode

  • (00:00) - Introduction
  • (01:40) - Scrappy international
  • (04:04) - Why should you even cross the border?
  • (08:24) - Start with reps
  • (10:26) - Opening up locally
  • (14:04) - When is it time?
  • (20:53) - Finding arbitrage
  • (24:02) - It's never truly a TAM issue
  • (26:25) - Soft start

Creators & Guests

Host
Mikkel Plaehn
Marketing leader & b2b saas nerd
Host
Toni Hohlbein
2x exited CRO | 1x Founder | Podcast Host

What is The Revenue Formula?

This podcast is about scaling tech startups.

Hosted by Toni Hohlbein & Mikkel Plaehn, together they look at the full funnel.

With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.

If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.